research designed and done by the steadman group for the kenya advertising research foundation...
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Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
LSM is a way of segmenting people based on their access to, and use of a wide range of products and services
A composite index is derived from a range of variables (products& services) that sum up the consumption and affordability status (and hence the living standard) of an individual.
LSMs are a measure of affluence & development & development
The Living Standard Measures
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
How big is affluence in Kenya?
The survey established that the LSMs are distributed as follows:
0%
5%
10%
15%
20%
25%
30%
BASE = 21.1 M TOTAL SAMPLE
Series1 10% 25% 19% 12% 7% 5% 6% 4% 3% 2% 1% 1% 1% 1% 1% 1% 1%
LSM1 LSM2 LSM3 LSM4 LSM5 LSM6 LSM7 LSM8 LSM9
LSM10
LSM11
LSM12
LSM13
LSM14
LSM15
LSM16
LSM17
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
The living standard measures: by Province
LS
M1
LS
M2
LS
M3
LS
M4
LS
M5
LS
M6
LS
M7
LS
M8
LS
M9
LS
M1
0
LS
M1
1
LS
M1
2
LS
M1
3
LS
M1
4
LS
M1
5
LS
M1
6
LS
M1
7
Nairobi Central
Coast Rift Valley
Eastern Nyanza
Western North Eastern
Base : Total Sample per Province
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
The living standard measures: by Rural/Urban
0
5
10
15
20
25
30
35
LSM1 LSM2 LSM3 LSM4 LSM5 LSM6 LSM7 LSM8 LSM9 LSM10 LSM11 LSM12 LSM13 LSM14 LSM15 LSM16 LSM17
Rural Urban
Base : Total Sample per LSM