research in to other perfume adverts

7/28/2019 Research in to Other Perfume Adverts

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ADVERT

Perfume

Advert

High end well

known

company

Romantic Music

Harps

Equipment:

Zoom

Cubase

Keyboard

Headphones

I decided on a perfume advert as I have a great interest in

the product and though I would be able to work well with

it. I knew there was a lot of other perfume adverts out

there that I could research and look at.


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Research In to other perfume adverts

ROBERTO CAVALLI - New Fragrance (2012)

This advert has a jazz song over the stop of it and no sound effectswhat so ever. This gives it a really dramatic feel as the advert is very

unrealistic with tigers and unreal parties. At the end of the advert

there is a man saying Roberto Cavalli The new fragrance for her.


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My Advert Script

SMPTE Hr:Mi:Se:FR Dialogue

00:00-00:01 White screen comes up with the

words 'LOVERDOSE' in bold simple

letter appear and it slowly zooms

in with a woman whispering in a

seductive voice 'loverdose'

00:01-00:02 .Woman holds a perfume bottle

and sprays her neck. It is a close

up shot. This is also were the

music kicks in this music being the

very famous song Donna Summer

- Love to love you.

00:02-00:05 A transition effect of the clip

sliding away to reveal the new one

is used.The camera follow the

woman walk focusing on her bum.

There is also an orange tone to the

video at this point. There is also

the sun gleaming in the

background.

00:05-00:20 All in the same scene and location.

They show a close up of a boy and

a girl laughing and smiling while

sipping drinks this is a head shot.

They then cut to the woman

we originally see walking slowly

somewhere which is also a head


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shot and the camera is following

her. It then cuts so you see the

woman sitting down with the

other two people we saw and and

camera is still moving from a

distance and it is a mid shot. It

then cuts to a head shot of

her smiling and talking but we can

not hear what she is saying. Cuts

again to a shot of the TV where

they are and we can see a boxing

match going on between two

men. The woman bites her finger

in a flirty way looking at the TV.

Then cuts back to the boxing

match were the man looks at her

through the TV and mouths ' i loveyou ' and then gets knocked out.

Over the loud music playing you

can very slighty hear the man say 'i

love you' and then also the

crowed cheering from the TV. He

drops to the ground and quite SFX

are used. The woman looks at the

TV confused its then cuts back to

the man layign on the

floor smiling still and then back to

her smirkign slightly.

00:20-00:37 It then has a montage of men who

she doesn't know whispering ' i


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love you to her' it starts of with

the same transition as it has used

before. The oman walks down the

street with a SFX over the music of

the sound of her shoes on the

pavement. A man holding

another woman's hand looks at

her and whispers ' i love you '

a transition is used and shows a

yellow taxi and a man looking out

the window it the cuts to her no

noticing and just minding her own

business walking down the same

street then cuts to the

man looking out the back of the

taxi window and again whispering

' i love you'. Same transition of acar outside a large building while

the woman walks up to it

an attractive ticket man

is writing her a ticket. Without her

even acknowledging the man she

throws her large bag into the open

roof car as she slowly get in the

car she looks up at the man. It cuts

to him smirking at her

and moving the documents in his

hands , then back to her looking

up at him flirty and smiling , he

then rips up the tickets


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still smiling.

00:37-00:43 The same transition is used and

you can see her driving away from

the building in the same open roof

car. It then cuts to you seeing a

close up of her parking the car but

you can not see the location. It

cuts to the camera being at the

bottom of the stairs doing a low

angle shot of her walking downthe stairs while two men stand at

the top of the stairs. She looks at

them and they instantly fall to the

floor and start fallign down the

stairs but she does not seem to

even notice it.

00:43 Again the same transition is used

and you see a dark room which

you can make out to be a night

club when the light flashes you

can see her face from the

shoulders up. It then cuts to the

crowed with but all you can see if

there sillouttes. It then cuts to

various people whispering into

the camera 'i love you '. It then

cuts to her as she blushes from a

over head shot so you can see her

walking through the crowed.


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Target Audience

My target audience for this advert was young mature adults from the ages 20-

30 I chose these ages as I thought the advert is pretty raunchy and maybe to

explicate and confusing for a younger audience to watch. The advert also only

features people around that age as well so they will morel likely to want to

watch and feel they can relate to it a little more.

My audience would have a larger female audience compared to male as it is a

ladies perfume advert and that is who they are trying to attract. They have also

made the advert so the female audience will watch it and want to live the life

that the actresses does and this then leads to them going out and buying the

perfume.

Legal and ethical considerations

I needed to take into consideration the type of people that will be watching

this advert so I had to make sure I had nothing that would offend anyone or be

inappropriate. I also had to look at the legal side of things this meant I had to

make sure any content I used that was copyrighted I needed to state it was for

course work use only and then I also made sure all the music I downloaded of

the internet or anywhere else was copyright free.

Planning

I started planning my advert by looking into similar adverts and started

creating ideas. I put these ideas into mind maps so I had a clear view and could

easily look over them to then decided what my final product would be like.

research in to other perfume adverts

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