HOW TO COME UPUNLIMITED IDEAS FOR YOUR

NEXT PRODUCT

KEY

RESEARCH

TO GREATINFORMATION

PRODUCT

Use Credible Sources

Refer to Multiple Sources

Separate Fact from Opinion

Golden Rules of Good Research

#1

#2

#3

News sites

Academic and research journals

University sitesOther known authority sites

Sites from known experts

RULE #1Use Credible Sources

RULE #2

You won’t get the full picture

Your product might sound

like the source

Refer to Multiple Sources

Two Problems you may encounter

if you only go for one source:

RULE #3Separate Fact from Opinion

Look for evidence to support claims

Keep an eye out for generalizations, exaggerations and hype

Check multiple sources

How to tell fact from opinion:

Five Easy Steps to Research

your ProductGoogle Multiple Search Words

Review Scholarly Journals

Check Other Credible Sources

Takes Notes

Interview Experts

1234

5

Google helps you uncover a wide range

of sources

The more variety you introduce into your search

terms, the more variety you’ll get in the results

Some sites rank well in Google for the search terms you’re inputting

Google Multiple Search Words

Review Scholarly Journals

You can also start your research in a university library's

online catalogReferencing and citing

scholarly journals makes your product more

credible

1.

2.

Check Other Credible Sources

Takes Notes

You can go to other sources like Amazon.com to search for known expert’s published books.

You should only pay attention to published books from credible experts and other known authors.

You have to literally take down notes and create your product

using your own words

It is important to be unique in your

content to prevent plagiarism

3. 4.

Interview Experts

Known experts

Authority figures

People with good credentials

Researchers and scholars

Here’s the type of experts that you should conduct

your interview:

5.

Find the Expert

Request an Interview

Follow Up With Your Interviewee

You can find experts both online and offline, but you should not limit yourself to those online experts instead, find also some local experts depending on your niche.

To request an interview, you can use the postal mail, telephone, Facebook, or a private message in a forum. Or you can stop by personally to an expert locally.

If an expert agreed to your request, you must always follow up with a thank you.

Interview Experts5.

Thank you for watching!www.easyimarketing.com