research methods and ethics

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RESEARCH METHODS AND ETHICS Nottingham University Business School-China Peter Lamb Joon Park Xiaolan Zheng

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Page 1: Research methods and Ethics

RESEARCH METHODS AND ETHICS

Nottingham University Business School-ChinaPeter LambJoon ParkXiaolan Zheng

Page 2: Research methods and Ethics

Quantitative research Measurement of social variables Common research designs: surveys and experiments Numerical and statistical data Deductive theory testing Positivist epistemology Objectivist view of reality as external to social actors

Page 3: Research methods and Ethics

Qualitative research Understanding the subjective meanings held by actors

(interpretivist epistemology) Common methods: interviews, ethnography Data are words, texts and stories Inductive approach: theory emerges from data Social constructionist (subjective) ontology

Page 4: Research methods and Ethics

Mixed methods research Both quantitative and qualitative research

Page 5: Research methods and Ethics

Ethical issues Conducting experiments (interviews, survey… etc.)

How should we treat the people on whom we conduct research? Are there activities in which we should – or should not – engage in our

relations with those people?

Writing up the research

Page 6: Research methods and Ethics

Why is it important? Prohibitions against fabricating, falsifying, or misrepresenting

research data promote the truth and avoid error.

Ethical standards promote the values that are essential to collaborative work, such as trust, accountability, mutual respect, and fairness

Page 7: Research methods and Ethics

Many of the ethical norms help to ensure that researchers can be held accountable to the public Ethical norms in research also help to build public support for research.

Many of the norms of research promote a variety of other important moral and social values, such as social responsibility, human rights, animal welfare, compliance with the law, and health and safety

Page 8: Research methods and Ethics

What is “ethical” research? Based on Diener and Chandall (1978) we can say that

behaving ethically means:

No harm should come to research participants,

They should agree to participate and know what the research is about,

Their privacy should not be invaded,

They should not be lied to or cheated.

Page 9: Research methods and Ethics

How could you harm research participants? Physically By damaging their development or self-esteem By causing stress By hurting their career prospects or employment

opportunities By breaking confidentiality By revealing their identity

Page 10: Research methods and Ethics

Informed consent / information sheet Research participants must know that is what they are and

what the research process is.

Page 11: Research methods and Ethics

Invasion of privacy Privacy is very much linked to the notion of informed consent

The research participant does not abrogate the right to privacy entirely by providing informed consent

Covert methods are usually deemed to be violations of the privacy principle

The issue of privacy is invariably linked to issues of anonymity and confidentiality in the research process

Page 12: Research methods and Ethics

Deception Deception usually means we represent our research as

something other than it is, so that participants will respond more naturally.

Page 13: Research methods and Ethics

Ethical Principles of Psychologists and Code of Conduct. American Psychological Association, 2013. Principle A states that psychologists must take care of those they work with

and thus cause them no harm.

Principle B states that psychologists must uphold professional standards of conduct.

Principle C: Integrity

Principle D states that psychologists must recognize that fairness and justice entitle all persons to access to and benefit from the contributions of psychology and to equal quality in the processes, procedures and services conducted by psychologists.

Principle E states that psychologists respect the dignity and worth of all people and allow the individuals to have privacy and confidentiality.

Page 14: Research methods and Ethics

Writing up the research Plagiarism Fabrication and falsification Nonpublication of data Faulty data-gathering procedures Poor data storage and retention Misleading authorship Sneaky publication practices

Page 15: Research methods and Ethics

It applies to who? The UNNC system for ethics approval and notification

applies to all research involving human participants, animals and datasets relating to people.

It applies all staff, students and visiting researchers –including class projects that involve data collection as well as researchers who are collecting data for their own research purposes.

Page 16: Research methods and Ethics

Failing to complete and submit at ethics form will result in a charge of academic misconduct !!!

Page 17: Research methods and Ethics

You must not… YOU MUST NOT BEGIN ANY DATA COLLECTION

INVOLVING HUMAN BEINGS OR ANIMALS UNTIL YOU HAVE RECEIVED ETHICS APPROVAL FOR YOUR RESEARCH.

Page 18: Research methods and Ethics

UG students & PGT students:Submit to module convenor or

supervisor

Minimal risk application?

Module convenor or supervisorsends it to the

Research Ethics Office

Module convenor or supervisor

approves

Yes

No

Module convenor or supervisor

discusses with students for

revision

Minimal risk revised

application?

Yes

No

Module convenor or supervisorsends it to the School Ethics

Reps

Page 19: Research methods and Ethics

UG and PGT (master degree) students

UG & PGT Students If your research involves human participants, animals,

datasets relating to people (e.g., questionnaires, surveys, interviews)…

You need to fill out the ethical approval form when you are using secondary data from data provider, such as CSMAR and COMPUSTAT.

Page 20: Research methods and Ethics

UG and PGT (master degree) students Step1. Fill in the standard forms for student research:

research ethics approval form, participant consent form, participant information sheet. (http://www.nottingham.edu.cn/en/research/researchethics/ethics-approval-process.aspx)

Step2. Submit them to your supervisor (not the School Ethics Panel)

Page 21: Research methods and Ethics

http://www.nottingham.edu.cn/en/research/researchethics/ethics-approval-process.aspx

Page 22: Research methods and Ethics

SECTION 1: THE RESEARCHER(S)

Page 23: Research methods and Ethics

See the next slide

Page 24: Research methods and Ethics

The consent form / information sheet In some circumstances verbal consent may be appropriate

(without the consent form), but researchers will have to provide justification for this in SECTION 7b: FURTHER INFORMATION & JUSTIFICATION OF METHODOLOGY, which your supervisor (or the ethics committee co-chairs) agree to.

You must use the consent form for all research which involves vulnerable groups, such as but not restricted to students and minors (children aged under 16).

You must use the information sheet for all research

Page 25: Research methods and Ethics

SECTION 2: THE RESEARCH 2.1: Title of project 2.2: Research question(s) or aim(s) 2.3: Summary of Method(s) of data collection 2.4: Proposed site(s) of data collection 2.5: How will access to participants and/or sites be gained?

Page 26: Research methods and Ethics

2.5: How will access to participants and/or sites be gained? *Gatekeeper- a person who controls or facilitates access to

the participants

You need to provide contact information for the gatekeeper who facilitates empirical access for you. The contact information should include the gatekeeper’s name, position, telephone number, and email address.

If the research takes place in potentially sensitive sites or where sites pose potential risks to researchers, a letter from the gatekeeper confirming access is required.

Page 27: Research methods and Ethics

SECTION 3 Please answer each question by ticking the appropriate box.

Page 28: Research methods and Ethics

SECTION 4: RESEARCH INVOLVING ACCESS TO FIELD SITES AND ANIMALS Any research activities outside the university campus are

considered fieldwork for ethical declaration purposes. So if your research activities are outside the university campus, this section must be completed.

Page 29: Research methods and Ethics

SECTION 5 & 6 Please answer each question by ticking the appropriate box.

General questions regarding to the nature of the research Things to follows: B. Before starting data collection C. During the process of data collection D. After collection of data E. After completion of research

Page 30: Research methods and Ethics

SECTION 7: ETHICAL APPROVAL If you did NOT tick any of the shaded boxes in Sections 3, 4,

5 and 6 of this form → PART A

Electronic signature:

Page 31: Research methods and Ethics

SECTION 7: ETHICAL APPROVAL If you ticked any of the shaded boxes in sections 3, 4, 5 or 6

of this form → PART B → SECTION 7b: FURTHER INFORMATION & JUSTIFICATION OF METHODOLOGY

Page 32: Research methods and Ethics

The supervisor or module convenor

After a supervisor receive research ethics approval form, participant consent form, participant information sheet from his/her UG or PGT students…

Step1. If there are no ethical issues with the application and no shaded boxes ticked in the application form, the supervisor or module convenor can approve it as a minimal risk study and send it on to the Research Ethics Office for official approval and registration. Joanna HUANG <[email protected]>

Page 33: Research methods and Ethics

The supervisor or module convenor (cont’d)

Step2. If there are ethical issues with the application and shaded boxes ticked in the application form, submit these to one of your School Ethics Representatives who will discuss the application with the School Ethics Panel.

NUBS Reps: Peter Lamb: [email protected], Joon Park: [email protected]

Xiaolan Zheng: [email protected]

Page 34: Research methods and Ethics

UG students & PGT students:Submit to module convenor or

supervisor

Minimal risk application?

Module convenor or supervisorsends it to the

Research Ethics Office

Module convenor or supervisor

approves

Yes

No

Module convenor or supervisor

discusses with students for

revision

Minimal risk revised

application?

Yes

No

Module convenor or supervisorsends it to the School Ethics

Reps

Page 35: Research methods and Ethics

References http://www.nottingham.edu.cn/en/research/researchethics/researchethics.aspx Chapter 5: ‘Formulating the research design’. In Saunders et al. (2012) Research Methods for Business

Students. (6th Edition). Pearson Education. Chapter 6: ‘Negotiating access and research ethics’. In Saunders et al. (2012) Research Methods for

Business Students. (6th Edition). Pearson Education. Chapter 6: ‘Ethics and politics in social research’. Bryman, A. (2012). Social Research Methods. (4th

Edition) Oxford: Oxford University Press. Chapter 27: ‘Mixed methods research: combining quantitative and qualitative research’. Bryman, A.

(2012). Social Research Methods. (4th Edition) Oxford: Oxford University Press. http://www.niehs.nih.gov/research/resources/bioethics/whatis/ What is Ethics in Research & Why is it

Important? by David B. Resnik, J.D., Ph.D. Dress for Success by business career center, University of Wisconsin-Madison School of business Bardack, N. R. and F. T. McAndrew (1985). "The Influence of Physical Attractiveness and Manner of

Dress on Success in a Simulated Personnel Decision." Journal of Social Psychology 125(6): 777. Forsythe, S., et al. (1985). "Influence of applicant's dress on interviewer's selection decisions." Journal of

Applied Psychology 70: 374-378. Lublin, J. S. (2013). From the Boss: Lessons in What Not to Wear; When Co-Workers' Outfits Don't Make

the Cut, Senior Women Declare a Fashion Emergency. Wall Street Journal (Online). New York, N.Y. PPT (The Stanford Prison Experiment 6/18/13) by Allison Williams, Soraya Underwood, Ryan Tercho,

Ayana Underwood, Faculty Mentor: Dr. Cascio