research presentation ikea - society · research presentation ikea solve-ation: rick, mario,...
TRANSCRIPT
![Page 1: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/1.jpg)
Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto
![Page 2: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/2.jpg)
Our work
Agenda
Main findings Next phase
![Page 3: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/3.jpg)
Research!
![Page 4: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/4.jpg)
How can we improve the IKEA Employer Brand,
increase its brand equity and generate more
interest in a career at IKEA among high educated logistic students and graduates?
Problem statement
![Page 5: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/5.jpg)
IKEA brand and culture
Which subjects have we studied?
Target group Recruitment methods Marketing methods
![Page 6: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/6.jpg)
_Desk research _Field research _Observations _Interviews _Questionnaire
How did we conducted the research on these topics?
![Page 7: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/7.jpg)
What we´re the main findings of our research?
![Page 8: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/8.jpg)
IKEA brand & culture
![Page 9: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/9.jpg)
Target group
![Page 10: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/10.jpg)
Target group needs & wants
![Page 11: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/11.jpg)
Target group awareness
![Page 12: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/12.jpg)
How does IKEA reach these students at the moment?
“The right people, the right place, the right
time.”, “When talking about logistics, IKEA is in
need of managers that also like to operate.” . -Mandy van Duivenboden – Recruiter at IKEA
![Page 13: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/13.jpg)
How can we reach these logistic students in an easy and effective way?
![Page 14: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/14.jpg)
Digital storytelling & gamification
![Page 15: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/15.jpg)
What is digital storytelling?
![Page 16: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/16.jpg)
The power of digital storytelling
![Page 17: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/17.jpg)
Example of digital storytelling
![Page 18: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/18.jpg)
What is gamification?
![Page 19: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/19.jpg)
The power of gamification
![Page 20: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/20.jpg)
Example of gamification
![Page 21: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/21.jpg)
What do we want to communicate?
![Page 22: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/22.jpg)
Summarize the main findings
![Page 23: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/23.jpg)
Concept Phase
How are we going to continue?
![Page 24: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/24.jpg)
Three great ideas
What can you expect on our next presentation?
![Page 25: Research presentation IKEA - Society · Research presentation IKEA Solve-ation: Rick, Mario, Jeroen, Nadia, Alberto . Our work Agenda Main findings Next phase . Research! How can](https://reader034.vdocuments.net/reader034/viewer/2022051605/600a008c5d793a7fb977043a/html5/thumbnails/25.jpg)