research process and methods

Research Process and Methods

[email protected] www.charm.au.edu

Keynote Address, Academic Research Seminar Ph.D. in eLearning Methodology, Collage of Internet Distance Education,

Assumption University, July 26, 2008

Prof.Dr. Srisakdi CharmonmanBoard Chairman and CEO

College of Internet Distance Education

Assumption University

1. Introduction

2. Definition of Research

3. Research Process

4. Research Methods

5. Research Publishing

6. Other Types of Researches

7. Concluding Remarks

Research Process and Methods

2

As of July 2008,the program of Ph.D. in eLearning Methodologyat Assumption Universityis the first and the only such programin the world.

1. Introduction

3

CIDE Ph.D. in eLearning Methodology established with emphasis on research.

The Ph.D. Research must be original and significant.

It is not acceptable to be- original but not significant- not original but significant

Introduction (Cont.)

5

At least one research paper must be published in a refereed publication of - ACM (Association for Computing Machinery)- IEEE (Institute of Electrical and Electronic Engineers)- Other learned societies at the same level as ACM and IEEE


6

As of July 2008, the field of eLearning is still rather virgin in the sense thatnot many Ph.D.-level researcheshave been carried out.


7

A Ph.D. candidate in eLearning Methodology may do research in- Hardware for eLearning- Software for eLearning- Network for eLearning- Security for eLearning


8

- Management of eLearning

- Human Resource in eLearning

- Marketing of eLearning

- Finance of eLearning


9

- Best Practices in eLearning

- eLearning Degree Programs

- Corporate eLearning

- Support of eLearning

- eLearning Technology


10

- Course Delivery

- Interactive Group Learning

- Collaborative Learning

- Accessible eLearning

- Courseware Design and Production


11

- Conformance and Standards

- Usability and Evaluation Framework

- Multilingual Contents

- Shared Resources

- Learning Management Systems


12

- Knowledge On-Demand

- Quality Assurance

- Interoperability eLearning

- Principles and Practices

- Theories of Learning and eLearning


13

- Psychological Theories of eLearning

- Experiences and Lessons Learned

- eLearning Design Approaches

- Any other related topics


14

From “en.wikipedia.org/wiki/Research”,

Research is human activity based on intellectual applicationsin the investigation of matter.

Research may be classified as:- Basic Research- Applied Research

2. Definition of Research

15

Basic Research also be called - Fundamental Research- Pure Research

Basic Research is research in which the primary objectives are:- The advancement of knowledge- The theoretical understanding of the relation among variables

2.1 Basic Research

16

Basic Research is:- Exploratory - Driven by researcher’s: * Curiosity * Interest * Intuition

Basic Research is conducted without any practical end in mind.

Definition of Research (Cont.)

17

Basic Research may have unexpected practical applications.

Basic Research may become the foundation for Applied Research.

Definition of Research (Cont.)

18

Applied Research has the primary aim of:- Discovering - Interpreting- Developmentof methods and systemsfor advancement of human knowledgeon wide variety of scientific mattersof the world and the universe.

2.2 Applied Research

19

3.1 Scientific Research Process

3.2 Historical Research Process

3. Research Process

20

Scientific Research process may vary depending on:- The subject matter- The researcher

3.1 Scientific Research Process

21

Most formal research, either basic or applied, may follow the steps below:

1) Formation of the topic

2) Hypothesis

3) Conceptual definitions

4) Operational definitions

Scientific Research Process (Cont.)

22

5) Gathering of data

6) Analysis of data

7) Test, revising of hypothesis (if necessary)

8) Conclusion or repeat all the steps if necessary


23

It should be noted that: - A hypothesis is established to make prediction - A hypothesis is tested by observing the outcome of experiment or survey


24

- If the outcome is not consistent with the hypothesis, the hypothesis is rejected.- If the outcome is consistent with the hypothesis, the hypothesis is accepted (the hypothesis is not proven but is supported by the experiment or survey).


25

The historical method is the techniquesand guidelines for historiansto use historical sources and other evidencesto research and then to write history.

For Ph.D. in eLearning Methodology,a historical research is usually not acceptable.

3.2 Historical Research Process

26

Most historical research processmay follow the steps below:

1) Identification of origin date

2) Evidence of localization

3) Recognition of authorship

4) Analysis of data

5) Identification of integrity

6) Attribution of credibility

Historical Research Process (Cont.)

27

From “en.wikipedia.org/wiki/Research”, The goal of the research process

is to produce new knowledge, which takes three main forms: 1) Exploratory research: which structures and identifies new problems 2) Constructive research: which develops solutions to a problem 3) Empirical research: which tests the feasibility of a solution using empirical evidence

4. Research Methods

28

Research can also fall into two distinct types:

- Primary research

- Secondary research

Research Methods (Cont.)

29

Primary research is also called field researchinvolves the collection of datathat does not already exist.

There are numerous forms including: - questionnaires - telephone interviews

Primary researchis widely used in market researchand competitive intelligence.


30

It may be very expensive because many people need to be confronted.

By the time the research is complete it may be out of date.

People may have to be employedor avoid their primary dutiesfor the duration of the research.

People may not reply if emails or letters are used.


31

Secondary research is also known as desk research.

It involves the summary, collation and/or synthesis of existing researchrather than primary research,where data is collected from, for example, research subjects or experiments.


32

Secondary researchis widely used in:- market research - medical research

The principle methodologyin medical secondary research is the systematic review.


33

Systematic review is commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative reviews, have been developed in recent years.


34

Research methods used by scholars include: 1) Action research

2) Cartography 3) Case study 4) Classification

5) Citation Analysis


35

http://en.wikipedia.org/w/index.php?title=Citation_Analysis&action=edit&redlink=1

6) Consumer ethnocentrism 7) Content or Textual Analysis 8) Delphi method 9) Ethnography 10) Experience and intuition 11) Experiments 12) Interviews

Research methods (Cont.)

36

13) Mathematical models 14) Participant observation 15) Q methodology 16) Questionnaires 17) Simulation 18) Statistical analysis 19) Statistical surveys


37

Action research is a reflective process of progressive problem solving led by individuals to improve the way they address issues

and solve problems.


38

Cartography or mapmaking is the study and practice of making representations of the Earth on a flat surface.


39

In Case Study, rather than using large samples and following a rigid protocol to examine a limited number of variables, the method involves an in-depth, longitudinal examination of a single instance

or event a case.


40

Classification or Categorization is the process in which ideas and objects

are recognized, differentiated and understood. Categorization implies that objects

are grouped into categories, usually for some specific purpose.


41

Ideally, a category illuminates a relationship between the subjects and objects of knowledge

Categorization is fundamental in: - language - prediction - inference - decision making - all kinds of environmental interaction


42

Citation analysis is the examination of the frequency and pattern of citations in articles and books.

Citation is used in scholarly works to establish links to other works or other researchers. It is the most common method of bibliometrics


43

Consumer ethnocentrism is derived from the more general psychological

concept of ethnocentrism. Basically, ethnocentric individuals tend to view

their group as superior to others. As such, they view other groups from the perspective of their own, and reject those which are different while accepting those which are similar.


44

Content analysis is sometimes called textual analysis.

Content analysis is a standard methodology in the social sciences for studying the content of communication.


45

Earl Babbie defined as “the study of recorded human communications, such as books, websites, paintings and laws."

It is also a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, or meaning. This latter subject include philology, hermeneutics, and semiotics.


46

Delphi is based on the principle that forecasts from a structured group of experts are more accurate than those from unstructured groups or individuals.


47

The technique can be adapted for use in face-to-face meetings, and is then called mini-Delphi or Estimate-Talk-Estimate (ETE).

Delphi has been widely used for business forecasting and has certain advantages over another structured forecasting approach, and prediction markets.


48

Ethnography presents the results of a holistic research method founded on the idea that a system’s properties cannot necessarily be accurately understood independently of each other.


49

The genre has both formal and historical connections to travel writing and colonial office reports.

Several academic traditions, in particular the constructivist and relativist paradigms, employ ethnographic research as a crucial research method.

Many cultural anthropologists consider ethnography the essence of the discipline


50

Experience as a general concept comprises knowledge of or skill in or observation of some thing or some event gained through involvement in or exposure to that thing or event.

The history of the word experience aligns it closely with the concept of experiment.


51

In scientific inquiry, an experiment is a method of investigating particular types of research questions or solving particular types of problems.

The experiment is a cornerstone in the empirical approach to acquiring deeper knowledge about the world and is used in both natural sciences as well as in social sciences.


52

An experiment is defined, in science, as a method of investigating less known fields, solving practical problems, proving theoretical assumptions


53

An interview is a conversation between two or more people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee.


54

A mathematical model uses mathematical language to describe a system.

Mathematical models are used particularly in the natural sciences and engineering disciplines, such as: - physics - biology - meteorology - electrical engineering but also in the social sciences (such as economics, sociology and political science); physicists, engineers, computer scientists, and economists use mathematical models most extensively.


55

Mathematical models are also in the social sciences, such as: - economics - sociology - political science

Physicists, Engineers, Computer Scientists, and Economists use mathematical models most extensively.


56

Eykhoff defined a mathematical model as a representation of the essential aspects of an existing system (or a system to be constructed) which presents knowledge of that system in usable form.

Mathematical models can take many forms, including but not limited to dynamical systems, statistical models, differential equations, or game theoretic models.


57

These and other types of models can overlap,

with a given model involving a variety of abstract structures.


58

Participant observation is a set of research strategies which aim to gain a close and intimate familiarity with a given group of individuals, such as: - religious - occupational - subcultural group - particular community - practices through an intensive involvement with people in their natural environment, often though not always over an extended period of time.


59

The method originated in field work of social anthropologists, especially Bronisław Malinowski and his students in Britain, the students of Franz Boas in the US, and in the urban research of the Chicago School of sociology.


60

Q Methodology is a research method used in psychology and other social sciences to study people’s “subjectivity” -- that is, their viewpoint.

Q was developed by psychologist William Stephenson. It has been used both in clinical settings for assessing patients, as well as in research settings to examine how people think about a topic.


61

The name “Q” comes from the form of factor analysis that is used to analyze the data.

Normal factor analysis, called “R method” involves finding correlations between variables (say, height and age) across a sample of subjects.


62

A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.

Although they are often designed for statistical analysis of the responses, this is not always the case. The questionnaire was invented by Sir Francis Galton.

Questionnaires are used by sociologists, and positivists prefer closed questions.


63

Simulation is the imitation of some real thing, state of affairs, or process.

The act of simulating something generally entails representing certain key characteristics

or behaviours of a selected physical or abstract system.


64

Statistics is a mathematical science pertaining to the collection, analysis, interpretation or explanation, and presentation of data.

It is applicable to a wide variety of academic disciplines, from the natural and social sciences to the humanities, government and business.


65

Statistical surveys are used to collect quantitative information about items in a population.

Surveys of human populations and institutions are common in political polling and government, health, and social science and marketing research.


66

A survey may focus on opinions or factual information depending on its purpose, and many surveys involve administering questions to individuals.


67

Questions are administered by a researcher, the survey is called a structured interview or a researcher-administered survey.

Questions are administered by the respondent,

the survey is referred to as a questionnaire or a self-administered survey.


68

Research is often conducted using the hourglass model.

The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project (like the neck of the hourglass), then expands the research in the form of discussion and results.


69

Academic publishing describes a system that is necessaryin order for academic scholarsto peer review the work and make it available for a wider audience.

The “system”, which is probably disorganized enough not to merit the title, varies widely by field, and is also always changing, if often slowly.

5. Research Publishing

70

Most academic work is published in journal article or book form. In publishing, STM publishing is an abbreviation for academic publications in science, technology, and medicine.

Research Publishing (Cont.)

71

Most established academic fields have their own journals and other outlets for publication.

Though many academic journalsare somewhat interdisciplinary, and publish work from several distinct fields or subfields. The kinds of publications that are accepted as contributions of knowledge or research vary greatly between fields


72

Academic publishing is undergoing major changes,emerging from the transition from the printto the electronic format.

For Ph.D. in eLearning Methodology,

electronic format is not acceptable.


73

Presently, a major trend, particularly with respect to scholarly journals, is open access.

There are two main forms of open access: - Open access publishing: in which the articles or the whole journal is freely available from the time of publication- Self-archiving: where the author makes a copy of their own work freely available on the web.


74

For Ph.D. in eLearning Methodology,

publication in refereed Proceedings

of Conferences organized by ACM

and IEEE is accepted.


75

Samples of ACM Proceedings are:

• A-MOST: Workshop on Advances in Model-Based Testing

• ACM Policy: ACM Policy

• ACM-SE: ACM Southeast Regional Conference


76

• ACM/CSC-ER: ACM Annual Conference/Annual Meeting

• AFRIGRAPH: Computer graphics, virtual reality, visualisation and interaction in Africa

Samples of ACM Proceedings(Cont.)

77

• AGENTS: International Conference on Autonomous Agents

• AICPS: ACM International Conference Proceeding Series

• ANCS: Symposium On Architecture For Networking And Communications

Systems

Samples of ACM Proceedings (Cont.)

78

• ANNA: Analysis of Neural Net Applications Conference

• ANSS: Annual Simulation Symposium


79

• AOSD: Aspect-oriented software development • APGV:

Applied Perception in Graphics and Visualization

• APL: International Conference on APL • ASE: Automated Software Engineering • ASPDAC: with EDA Technofair

Design Automation Conference Asia and South Pacific


80

http://portal.acm.org/browse_dl.cfm?linked=1&part=series&idx=SERIES10702&coll=ACM&dl=ACM&CFID=79141797&CFTOKEN=58326083









• ASPLOS: Architectural Support for Programming Languages and Operating Systems

• ASSETS: ACM SIGACCESS Conference on Assistive Technologies

• C&C: Creativity and Cognition

• CASES: International Conference on Compilers,

Architecture and Synthesis for Embedded Systems


81

• CAW: Computer Architecture Workshop

• CC: Critical Computing

• CCS: Conference on Computer and Communications Security

• CCSC: Consortium for Computing Sciences in Colleges

• CCU: Contemporary Computing in Ukraine


82

• CF: Conference On Computing Frontiers

• CFP: Computers, Freedom and Privacy

• CGO: Code Generation and Optimization

• CHI: Conference on Human Factors in Computing Systems

• CHIMIT: Computer Human Interaction for the Management of Information Technology


83

• CIKM: Conference on Information and Knowledge Management

• CIVR: Conference On Image And Video Retrieval

• CLADE: International Workshop on Challenges of Large Applications in Distributed Environments

• CODES+ISSS: International Conference on Hardware Software Codesign

• COLT: Annual Workshop on Computational Learning Theory


84

• COMM: Applications, Technologies, Architectures, and Protocols for Computer Communication

• COMPUTE: Annual Bangalore Compute Conference

• CPR: Special Interest Group on Computer Personnel Research Annual Conference

• CQL: Symposium on Computers and the Quality of Life • CSC: ACM Annual Computer Science Conference


85

• CSCW: Computer Supported Cooperative Work

• CUU: ACM Conference on Universal Usability

• CVE: Collaborative Virtual Environments

• CoNEXT: International Conference On Emerging Networking Experiments

And Technologies

• DAC: Annual ACM IEEE Design Automation Conference


86

• DARE: Designing Augmented Reality Environments

• DATE: Design, Automation, and Test in Europe

• DEBS: Distributed event-based systems

• DIAL M: Workshop on Discrete Algothrithms and Methods for MOBILE Computing and Communications

• DIM: Workshop On Digital Identity Management


87

• DIS: Symposium on Designing Interactive Systems

• DLS: Dynamic Languages Symposium

• DMKD: Data Mining And Knowledge Discovery

• DOLAP: Data Warehousing and OLAP

• DPDS: International Symposium on Databases for Parallel and Distributed Systems


88

• DPPI: Designing Pleasurable Products And Interfaces

• DRM: ACM Workshop On Digital Rights Management

• DS-RT: Distributed Simulation and Real-Time Application

• DUX: Designing For User Experiences


89

• DaMoN: Data Management On New Hardware

• DocEng: Document Engineering

• Dynamo: Workshop on Dynamic and Adaptive Compilation and Optimization

• EATIS: Euro American Conference On Telematics And Information Systems

• EC: Electronic Commerce


90

• ECA: Ethics in the Computer Age

• ECLIPSE: OOPSLA workshop on eclipse technology eXchange

• EDTC: European Design and Test Conference

• EMSOFT: International Conference On Embedded Software

• ERLANG: Annual ERLANG Workshop


91

• ETRA: Eye Tracking Research & Application

• EW: ACM SIGOPS European Workshop

• EmNets: Workshop on Embedded Networked Sensors

• EuroDAC: European Design Automation Conference

• EuroSys: European Conference on Computer Systems


92

• ExpCS: Workshop On Experimental Computer Science

• FMSE: Workshop on Formal Methods in Security Engineering

• FMSP: Formal Methods in Software Practice

• FOIS: Formal Ontology in Information Systems

• FPCA: Functional Programming Languages and Computer Architecture


93

• FPGA: International Symposium on Field Programmable Gate Arrays

• Future Play: Future Play

• GECCO: Genetic And Evolutionary Computation

Conference

• GIR: Workshop On Geographic Information Retrieval

• GIS: Geographic Information Systems


94

• GLVLSI: Great Lakes Symposium on VLSI

• GPCE: Generative Programming And Component Engineering

• GRAPHITE: Computer graphics and interactive techniques in Australasia and South East Asia

• GROUP: Conference on Supporting Group Work


95

• HMI: History of Medical Informatics

• HOPL: History of Programming Languages

• HPDC: High Performance Distributed Computing

• HPW: History of Personal Workstations

• HRI: ACM SIGCHI/SIGART Human-Robot Interaction


96

• HSNC: History of Scientific and Numeric Computation

• HT: Conference on Hypertext and Hypermedia

• HWWS: SIGGRAPH/EUROGRAPHICS Conference On Graphics Hardware

• Hypercube: Hypercube Concurrent Computers and Applications


97

• I3D: Symposium on Interactive 3D Graphics

• ICAIL: International Conference on Artificial Intelligence and Law

• ICCAD: International Conference on Computer Aided Design

• ICE: International Conference on Information and Computation Economies

• ICER: International Computing Education

Research Workshop


98

• ICFP: International Conference on Functional Programming

• ICIS: International Conference on Information Systems

• ICMI: International Conference on Multimodal Interfaces

• ICS: International Conference on Supercomputing

• ICSE: International Conference on Software Engineering


99

• ICSOC: International Conference On Service Oriented Computing

• IDC: Interactive Design And Children • IEA/AEI: International conference on Industrial

and engineering applications of artificial intelligence and expert systems

• IHIS: Interoperability Of Heterogeneous Information Systems

• IMC: Internet Measurement Conference


100

• IOPADS: Workshop on I/O in Parallel and Distributed Systems

• IPSN: Information Processing In Sensor Networks • IQIS: Information Quality

in Informational Systems • IRAL: International Workshop

on Information Retrieval with Asia Languages

• IRP2PN: Information Retrieval In Peer-To-Peer Networks


101

• IRTAW: International Workshop on Real-time Ada Issues

• ISCA: International Symposium on Computer Architecture

• ISESE: International Symposium on Empirical Software Engineering

• ISLPED: International Symposium on Low Power Electronics and Design

• ISMAR: Symposium on Mixed and Augmented Reality


102

• ISMIS: International Symposium on Methodologies for Intelligent Systems

• ISMM: International Symposium on Memory Management

• ISPD: International Symposium on Physical Design

• ISPW: International Software Process Workshop

• ISSAC: International Conference on Symbolic and Algebraic Computation


103

• ISSS: International Symposium on Systems Synthesis

• ISSTA: International Symposium on Software Testing and Analysis

• ISW: International Symposium on Wikis • ITiCSE: Annual Joint Conference

Integrating Technology into Computer Science Education

• IUI: International Conference on Intelligent User Interfaces


104

• IVME: Interpreters, Virtual Machines And Emulators

• IWCMC: International Conference On Communications And Mobile Computing

• IWSSD: International Workshop on Software Specifications & Design

• InfoSecCD: Information security curriculum development

• JAVA: Java Grande Conference


105

• JCDL/DL: International Conference on Digital Libraries

• KCAP: International Conference On Knowledge Capture

• KDD: Conference on Knowledge Discovery in Data

• LCTES: Language, Compiler and Tool Support for Embedded Systems

• LFP: Conference on LISP and Functional Programming


106

• MDM: International Conference On Mobile Data Management

• MEDEA: Memory Performance: Dealing With Applications, Systems And Architecture

• MICRO: International Symposium on Microarchitecture

• MM: International Multimedia Conference • MMDB: ACM International Workshop

On Multimedia Databases


107

• MSP: Memory System Performance

• MSWiM: International Workshop on Modeling Analysis and Simulation of Wireless and Mobile Systems

• MVL: Multiple-Valued Logic

• Middleware: Middleware Conference


108

• MobiArch: Mobility In The Evolving Internet Architecture

• MobiCom: International Conference on Mobile Computing and Networking

• MobiDE: International Workshop on Data Engineering for Wireless and Mobile Access


109

• MobiHoc: International Symposium on Mobile Ad Hoc Networking & Computing

• MobiSys: International Conference On Mobile Systems, Applications And Services


110

• Mobility: International Conference On Mobile Technology, Applications, And Systems

• NOSSDAV: International Workshop on Network and Operating System Support for Digital Audio and Video

• NPAR: Non-Photorealistic Animation and Rendering • NPIVM: New Paradigms in Information Visualization

and Manipulation • NSPW: New Security Paradigms Workshop


111

• NetGames: Network and System Support for Games

• OODS: International Workshop on Object-Oriented Database Systems

• OOPSLA: Conference on Object Oriented Programming Systems Languages and Applications


112

• PADS: Workshop on Parallel and Distributed Simulation

• PASCO: International Symposium on Parallel Symbolic Computation • PASTE: Workshop on Program Analysis

for Software Tools and Engineering • PDC: Participatory Design • PEPM: ACM/SIGPLAN Workshop Partial

Evaluation and Semantics-Based Program Manipulation


113

• PLDI: Conference on Programming Language Design and Implementation

• PLOS: Programming Languages and Operating Systems

• PODC: Annual ACM Symposium on Principles of Distributed Computing

• PODS: Symposium on Principles of Database Systems

• POMC: ACM Workshop On Principles Of Mobile Computing


114

• POPL: Annual Symposium on Principles of Programming Languages

• PPDP: International Conference on Principles and Practice of Declarative Programming

• PPEALS: Symposium on Principles and Practice of Parallel Programming

• PPoPP: Principles and Practice of Parallel Programming

• PRS: Parallel Rendering Symposium


115

• PVG: Parallel and large-data visualization and graphics

• RBAC: ACM Workshop on Role Based Access Control

• RECOMB: Annual Conference on Research in Computational Molecular Biology

• RKRAS: Research In Knowledge Representation For Autonomous Systems

• RULE: Workshop On Rule-Based Programming


116

• SCG: Annual Symposium on Computational Geometry

• SCM: Software Configuration Management Workshop

• SCN: Simulation of Computer Networks • SCSC:

Summer Computer Simulation Conference • SESPSDE:

Software Engineering Symposium on Practical Software Development Environments


117







• SETA: Symposium on Environments and Tools for Ada

• SICOSIM: Sigcosim Symposium

• SIGAda: Annual International Conference on Ada

• SIGCSE: Technical Symposium on Computer Science Education

• SIGDOC: ACM Special Interest Group for Design of Communication


118

• SIGFORTH: SIGFORTH • SIGGRAPH: International Conference

on Computer Graphics and Interactive Techniques

• SIGIR: Annual ACM Conference on Research and Development in Information Retrieval

• SIGMETRICS: Joint International Conference on Measurement and Modeling of Computer Systems


119

• SVR: SIGGRAPH Video Review

• SWS: Workshop On Secure Web Services

• SYMSAC: Symposium on Symbolic and Algebraic Manipulation

• SenSys: Conference On Embedded Networked Sensor Systems

• TAPIA: Richard Tapia Celebration Of Diversity In Computing


120

• TARK: Theoretical Aspects Of Rationality And Knowledge

• TAU: Timing Issues In The Specification And Synthesis Of Digital Systems

• TDES: Trends and Direction in Expert Systems

• TEI: Tangible and embedded interaction

• TLDI: Types In Languages Design

And Implementation


121

• UIMC: Conference On Ubiquitous Information Management And Communication

• UIST: Symposium on User Interface Software and Technology

• VAST: Virtual reality, archeology, and cultural heritage

• VEE: ACM/Usenix International Conference On Virtual Execution Environments

• VIS: IEEE Visualization


122

• VRML: Virtual Reality Modeling Language Symposium

• VRST: Virtual Reality Software and Technology

• VTDC: Virtualization Technology in Distributed Computing

• VolVis: Symposium on Volume Visualization

• WACC: International Conference on Work activities Coordination and Collaboration


123

• WADAS: Washington Ada Symposium

• WCAE: Workshop On Computer Architecture Education

• WI: Web Intelligence

• WIDM: Workshop On Web Information And Data Management

• WISEC: Conference On Wireless Network Security


124

• WiSe: Workshop on Wireless Security

• WoWMoM: International Workshop on Wireless Mobile Multimedia

• XIME-P: Workshop on XQuery Implementation, Experience and Perspectives

• XMLSEC: Workshop On XML Security


125

IEEE publishes more than 500 proceedings per year. Sample are given below:

- Automated Production of Cross Media Content

for Multi-Channel Distribution (AXMEDIS).

- Annual Symposium on Switching and Automata

- International Conference on 3-D Digital Imaging and Modeling.

Samples of IEEE Proceedings

126

- Balancing the Score Card: Effective Supply Chain Management for all Stakeholders.

- Baltic Electronics Conference

- Bandwidth on Demand

- Behavioral Modeling and Simulation (BMAS), IEEE International Workshop on

- Best of Manufacturing Logistics, IEEE Colloquium on

Samples of IEEE Proceedings (Cont.)

127

There are many types researches such as:

1) Advertising Research

2) Internet research

3) Consumer Marketing research

4) Operations research

5) Action research

6) Social research

6. Other Types of Researches

128

1) Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising.

Other Types of Researches (Cont.)

129

According to “MarketConscious.com”, It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising.

It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives

Advertising research (Cont.)

130

2) Internet research is the practice of using the Internet, especially the World Wide Web, for research. To the extent that the Internet is widely and readily accessible to hundreds of millions of people in many parts of the world, it can provide practically instant information on most topics, and is having a profound impact on the way in which ideas are formed and knowledge is created.


131

3) Consumer market research is a form of applied sociologythat concentrates on understandingthe behaviours, whims and preferences,of consumers in a market-based economy. It also aims to understand the effects and comparative success of marketing campaigns.


132

The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923 and later the A.C. Nielsen Center for Marketing Research.

Consumer market research (Cont.)

133

4) Operations Research (OR) is an interdisciplinary branch of applied mathematics and formal science that uses methods like mathematical modeling, statistics, and algorithms to arrive at optimalor near optimal solutions to complex problems.


134

Operation Research is used in North America, South Africa and Australia, and Operational Research in Europe.

It is typically concerned with optimizing the maxima (profit, assembly line performance, crop yield, bandwidth, etc) or minima (loss, risk, etc) of some objective function.

Operations Research (Cont.)

135

Operations research helps management achieve its goals using the scientific process.

Operations Research (Cont.)

136

5) Action Research or Participatory action research has emerged in recent yearsas a significant methodology for intervention, development and change within communities and groups.


137

It is now promoted and implemented by many international development agencies and university programs CCAR, as well as countless local community organizations around the world.

Action Research (Cont.)

138

6) Social Research refers to research conducted by social scientists (primarily within sociology and social psychology), but also within other disciplines such as:- social policy- human geography- political science- social anthropology - education


139

Sociologists and other social scientists study diverse things: from census dataon hundreds of thousands of human beings, through the in-depth analysis of the lifeof a single important person to monitoring what is happeningon a street todayor what was happening a few hundred years ago.

Social Research (Cont.)

140

• The program of Ph.D. in eLearning Methodology

at the College of Internet Distance Education

of Assumption University

requires research which must be

original and significant.

7. Concluding Remarks

141

• This paper presented

- Definition of Research

- Research Process

- Research Methods

- Research Publishing

- Other Types of Researches

Concluding Remarks (Cont.)

142

• More information about the research for“Ph.D. in eLearning Methodology”will be given by subsequent speakers later today.


143

• Please accept my best wish for all of you,Ph.D. students, to be able to complete your Ph.D. researches and get them published in refereed publicationsand pass the Ph.D. dissertation defense as soon as you wish.


144

research process and methods

Documents

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