research project report monika
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RESEARCH PROJECT REPORT monika.docxTRANSCRIPT
RESEARCH PROJECT REPORT
(MBA - 043)ON
“A STUDY ON RETENTION STRATEGIES EMPLOYED BY PRIVATE SECTOR BANKS IN BAREILLY REGION”
Submitted in Partial Fulfillment ofMaster of Business Administration (MBA)
Programme : 2010 -12Of
Gautam Buddh Technical University, Lucknow
Under the Supervision of: Submitted By”
(Respected Monika Soutiyal)MBA Department MonikaSharma
1045070007
Department of Management ScienceShri Ram Murti SmarakWomen’sCollege of Engineering & Technology,
Bareilly(College Code – 450)
Shri Ram Murti Smarak Women’s College of Engineering & Technology, Bareilly (U.P.)Department of Management Science
Certificate
This is to certify that Ms. Monika Sharma., a student of MBA IV Semester has completed her
Research Project Report titled “A study on retention strategies employed by private sector
banks in Bareilly region” assigned by MBA Department and under my supervision.
It is further certified that she has personally prepared this report that is the result of her personal
survey/observation. It is of the standard expected to MBA student and hence recommended for
evaluation.
Signature of the Supervisor
Above statement is endorsed.
(Richa Murti) Date:
Head
DECLARATION
I hereby declare that the project, which is being presented in this report, entitled
“A study on retention strategies employed by private sector banks in Bareilly
region.”It is an authentic record of my own work as a part of my MBA course
of GBTU Lucknow. The information which is given by me in this report is true &
it has not been submitted by me anywhere else.
Monika Sharma
MBA IVSem
S.R.M.S.W.C.E.T.
Bareilly
ACKNOWLEDGEMENT
Concentration, dedication, hard work and application are essential but not the
factors to achieve the desired goal. These must be supplemented by proper guidance,
assistance and co-operation of people to make it a success.
I also express my heartiest gratitude to Respected Monika Soutiyal esteemed faculty
of S.R.M.S. College of Engineering and Technology, Bareilly who helped me in
this project by providing such stress free & friendly environment to work.
Last but not the least I would like to thank all the people who helped me in the
completion of this project report.
Monika Sharma
Contents
Chapter 1: Introduction & Scope 1
1.1: Introduction 1
1.2: Scope of the research work 3
1.3: Objectives 4
1.4: Company Profile 6-16
Chapter 2: Literature Review 17
2.1: Introduction 17
2.2: Theoretical Perspective 23
2.3: Retention policy adopted by Banks 25-39
Chapter 3: Research Design 40
3.1: Introduction 40
3.2: Type of research 40
3.3: Type of data 41
3.4: Research Tool 42
3.5: Mode of data collection 42
3.6: Sample design 42
Chapter 4: Data analysis and interpretation 43
4.1: Introduction 43
4.2: Analysis of data &Findings 43-54
Chapter 5: Suggestions, Limitation &Conclusion 55
Chapter6 : Bibliography 58
Annexure 59
Annexure 1: Questionnaire
Annexure 2: Other documents
List of Table
Table no. Table titel Page no.
4.1 Employee Satisfaction with the salary, compensation & benefits
39
4.2 Employee Satisfaction with growth opportunities
41
4.3 Influence of term & conditions on quit decision
42
4.4 Monotony in Job Profile 43
4.5 Working Environment of the
company
44
4.6 Relationship with immediate supervisor & colleagues
45
4.7 Employee Satisfaction with the appraisal system
46
4.8 Organization takes care of personal problems
47
4.9 Search for better jobs is a major reason to leave
48
4.10 Employee retention strategies
49
List of figuresFig no. Fig. Title Page no.
4.1 Employee Satisfaction with the salary, compensation & benefits
40
4.2 Employee Satisfaction with growth opportunities
41
4.3 Influence of term & conditions on quit decision
42
4.4 Monotony in Job Profile 43
4.5 Working Environment of the company
44
4.6 Relationship with immediate supervisor & colleagues
45
4.7 Employee Satisfaction with the appraisal system
46
4.8 Organization takes care of personal problems
47
4.9 Search for better jobs is a major reason to leave
48
4.10 Employee retention strategies 49