Research using

Michelle Lake & Rajiv Johal

∗ Introduction ∗Overview & Job Searching ∗Groups & Applications ∗Company Research ∗Competition ∗Best Practices

Presentation Outline

LinkedIn: brief company history

∗Online as of 2003

∗Reached profitability in 2006

∗ 2011: 90 million user profiles and growing ∗ What is LinkedIn? Video

User profile

∗Geared towards working professionals ∗ “Men (18%) are more likely than

women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”

User profile

Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website

Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website

eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.

Overview

Who’s In?

∗Database of Professionals

∗ “…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2)

∗ “Virtual” CV

∗Connections/Links

Overview

Virtual CV

Public profile link: http://www.linkedin.com/in/jeffweiner08

Contact Info

These options give you control

of how & when you will

show up in searches

∗Your Network and types of connections ∗ Colleagues, classmates, clients ∗ Common connections

Overview

Get Introduced Through a Connection…

∗Snapshot of your current place of work

∗Social connections in your network

Overview

∗Profile views (pro vs. basic)

∗Search results

∗Recommendations

Job Searching Tools

∗Your Companies

∗ Job Search – Simply Hired

∗See Who Can Help You…

Job Searching Tools

Simply Hired

∗Professional interest

∗Discussions

∗Access to members/resources

Groups

ACRL

∗Workspace Apps ∗ Projects & Teamspaces ∗ Huddle workspaces

∗Social Apps ∗ Twitter ∗ Wordpress ∗ Amazon Reading List ∗ My Travel ∗ Events ∗ Polls ∗ Bloglink

Applications

∗Presentation Apps ∗ Google Presentation ∗ Slideshare ∗ Creative Portfolio Display ∗ Box.net files

∗Specialized Apps ∗ Lawyer Ratings ∗ FT Press ∗ SAP Community Bio ∗ Real Estate Pro ∗ Legal Updates

Applications

∗Who is talking about your organization? ∗ As an employer ∗ As an employee ∗ As a job hunter

Company Buzz

∗Buzz Words

∗Trends

∗Uses

Company Buzz

Company Buzz

∗Access to management and employee profiles ∗Shows skills and certification needed to attain

a certain position ∗Source of data on private firms, non-profits ∗ Limit companies to a specific location ∗ Further limit to your connections

Why do company research on LinkedIn?

Companies Page

Recent news

Link to Businessweek company profile

∗Directory tool to find public and private firms ∗ List of service providers ∗ Ex. Graphics designer in Montreal

∗Advanced people search ∗ Find information on a particular company

function/position in job description details ∗ Ex. What does a corporate librarian do?

Business Research

Information Reliability

∗Qualified users only allowed to enter company details: ∗ Current company email address ∗ Current position within company posted

on your profile ∗ Company administrator assigned to

manage a company page

∗Ask questions and respond to queries ∗Free service ∗Professional expertise vs. community-

based responses ∗ Focus on business and technology ∗ No fake aliases

∗Archival knowledge base

LinkedIn Q&A

trends AND pharmaceuticals

Presenter

Presentation Notes

Searching must be precise – no truncations but in general boolean works: AND, “” not OR Can only search question by keyword topic not person

∗Xing ∗ https://www.xing.com/

Competitors

Presenter

Presentation Notes

Not as many french questions in LI videao has more for our francophone colleagues in terms of anwers

More business networking sites

∗ Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm

∗ 100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/

∗ Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/

∗ Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/

∗ LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/

Best Practices

∗Build a network…make connections

∗Participate in asking and answering

∗Additional tool for corporate research

Conclusion

Thank you

∗ Rajiv.Johal@concordia.ca ∗ Michelle.Lake@concordia.ca

Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/

Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1

business networking site. New York: AMA. Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from

http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/

Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from

http://www.infotoday.com/online/default.shtml Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved

from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/ Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7). Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196. Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from

http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees

Further readings

Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8). Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship,

36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description

Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and

LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689

Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved

from http://adage.com/digital/article?article_id=147475 Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from

http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/. Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from

http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/. Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from

http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/. Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information

Review 25(2): 87-90. DOI: 10.1177/0266382108090810

Further readings