Research using

Michelle Lake & Rajiv Johal

Introduction Overview & Job Searching Groups & Applications Company Research Competition Best Practices

Presentation Outline

LinkedIn: brief company history

Online as of 2003

Reached profitability in 2006

2011: 90 million user profiles and growing What is LinkedIn? Video

User profile

Geared towards working professionals “Men (18%) are more likely than

women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”

User profile

Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website

Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website

eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.

Overview

Who’s In?

Database of Professionals

“…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2)

“Virtual” CV

Connections/Links

Overview

Virtual CV

Public profile link: http://www.linkedin.com/in/jeffweiner08

Contact Info

These options give you control of

how & when you will show

up in searches

Your Network and types of connections

Colleagues, classmates, clients Common connections

Overview

Get Introduced Through a Connection…

Snapshot of your current place of work

Social connections in your network

Overview

Profile views (pro vs. basic)

Search results

Recommendations

Job Searching Tools

Your Companies

Job Search – Simply Hired

See Who Can Help You…

Job Searching Tools

Simply Hired

Professional interest

Discussions

Access to members/resources

Groups

ACRL

Workspace Apps Projects & Teamspaces Huddle workspaces

Social Apps Twitter Wordpress Amazon Reading List My Travel Events Polls Bloglink

Applications

Presentation Apps Google Presentation Slideshare Creative Portfolio Display Box.net files

Specialized Apps Lawyer Ratings FT Press SAP Community Bio Real Estate Pro Legal Updates

Applications

Who is talking about your organization? As an employer As an employee As a job hunter

Company Buzz

Buzz Words

Trends

Uses

Company Buzz

Company Buzz

Access to management and employee profiles Shows skills and certification needed to attain

a certain position Source of data on private firms, non-profits Limit companies to a specific location

Further limit to your connections

Why do company research on LinkedIn?

Companies Page

Recent news

Link to Businessweek company profile

Directory tool to find public and private firms List of service providers

Ex. Graphics designer in Montreal

Advanced people search Find information on a particular company

function/position in job description details Ex. What does a corporate librarian do?

Business Research

Information Reliability

Qualified users only allowed to enter company details: Current company email address Current position within company posted

on your profile Company administrator assigned to

manage a company page

Ask questions and respond to queries Free service Professional expertise vs. community-

based responses Focus on business and technology No fake aliases

Archival knowledge base

LinkedIn Q&A

trends AND pharmaceuticals

Xing https://www.xing.com/

Competitors

More business networking sites

Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm

100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/

Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/

Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/

LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/

Best Practices

Build a network…make connections

Participate in asking and answering

Additional tool for corporate research

Conclusion

Thank you

Rajiv.Johal@concordia.ca Michelle.Lake@concordia.ca

Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/

Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1 business networking site. New York: AMA.

Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/

Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from http://www.infotoday.com/online/default.shtml

Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/

Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7).

Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196.

Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard

students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees

Further readings

Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8).

Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship, 36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description

Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689

Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved from http://adage.com/digital/article?article_id=147475

Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/.

Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/.

Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/.

Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information Review 25(2): 87-90. DOI: 10.1177/0266382108090810

Further readings