reseed® presentation - aepc uk ltd. clinical trial presentation.pdf · r12 tri peptide active hair...
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RESEED® PRESENTATION
INDEPENDENT CLINICAL TRIAL
THE ULTIMATE SOLUTION FOR MEN AND WOMEN WITH HAIR LOSS
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Contents
1. The Reseed® Products
- For Men
- For Women
2. Introduction To The Reseed® System
3. How To Use The Reseed® System
4. Independent Clinical Trial
- Summary
- Observation
- Conclusion
- Statistical Graphs
- Subjects Completing Questionnaire
- Clinical Test & Approval
- Photos
5. Ingredients List
6. Hair Supplement
- R21 Micro-Nutrients
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1. The Reseed® Products
- For Men R12 TRI PEPTIDE ACTIVE HAIR SERUM: 30ml
SABAL & NEEM FORTIFYING SHAMPOO WITH ESSENTIAL PRO VITAMINS: 250ml
WHEAT BRAN ULTRA VOLUME CONDITIONER WITH HYDROLISED SILK: 250ml
R8 BOTANICAL SOLUTION WITH ROSEMARY & NETTLE: 50ml
R21 MICRO-NUTRIENTS FOOD SUPPLEMENT (Unisex): 30 days supply
- For Women
R12 TRI PEPTIDE ACTIVE HAIR SERUM: 30ml
GINGKO & SABAL FORTIFYING SHAMPOO WITH ESSENTIAL PRO VITAMINS: 250ml
WHEAT BRAN ULTA VOLUME CONDITIONER WITH POMEGRANATE COLOUR PROTECT: 250ml
R8 BOTANICAL SOLUTION WITH NETTLE & HORSETAIL: 50ml
R21 MICRO-NUTRIENTS FOOD SUPPLEMENT (Unisex): 30 days supply
2. Introduction To The Reseed System
We have between 100,000 and 150,000 hairs on our head. The number of strands of hair that is lost can vary,
but on average, we lose between 80-100 strands of hair per day. To maintain normal volume, hair must be
replaced at the same rate at which it is lost.
Changes to the growth cycle can occur due to a number of reasons such as hormonal imbalance, nutritional
deficiency or ageing. Where there is permanent baldness for example, due to hereditary predisposition, the hair
life cannot be prolonged. However, where there is life left in the follicle, the Reseed® system can help by
stimulating the life left in the follicle.
At Reseed we understand the importance of fuller looking, strong and healthy hair; how it affects self -
confidence, pride in appearance and sense of wellbeing. This is why our dedicated team of 35 highly
experienced specialists in the hair care field has created and produced Reseed, using the latest green bio -
technology to create a unique and highly innovative system for men and women – a new ground breaking
benchmark in proven high performance formulas that help to reverse the process of thinning hair.
Such is our commitment to hair excellence; the Reseed® system has taken 15 years to develop. Applying the
latest innovations and technologies, we have continually invested in resources to deliver the most effective
product range you can trust to deliver short and long term results.
Reseed® is dedicated to using the highest grade, naturally active ingredients and we never compromise on
quality as we exclusively farm and cultivate our own herbs and plants globally, so the quality is consistently
controlled in all our products. These powerfully efficacious, natural sources are selected and included for their
fortifying, stimulating and conditioning properties – bringing the results you want whilst caring for your hair and
scalp.
Our experts have accumulated vast amounts of data to create the unique Reseed® system that focuses entirely
on a holistic solution to hair loss - combining the best quality ingredients with functional packaging, to ensure
that all elements of hair loss are addressed efficiently.
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- The Scalp: FORTIFYING SHAMPOO & R8 BOTANICAL SOLUTION
- The Follicles: R12 TRI PEPTIDE ACTIVE HAIR SERUM
- The Diet: R21 MICRO-NUTRIENTS FOOD SUPPLEMENT
- The Hair: FORTIFYING SHAMPOO and ULTRA VOLUME CONDITIONER
The Reseed® System lays out a simple How to Use instruction in order to achieve optimum hair strengthening
and prolong the hair’s life cycle.
3. How To Use The Reseed System
To achieve optimum hair strengthening and prolong the hair’s life cycle, use all of the products in the Reseed®
system.
2 Phase usage SERUM* SOLUTION* SUPPLEMENT SHAMPOO CONDITIONER
Phase 1
usage:
Weeks 1+2
Apply serum
4 x a week N/A
Take
1 supplement
twice a day
Use as
frequently as
you would your
usual shampoo
Use as
frequently as
you would your
usual shampoo
Phase 2
usage:
Weeks 3-12
Apply serum
1 x a week
Apply solution
2 x a week
Take
1 supplement
twice a day
Use as
frequently as
you would your
usual shampoo
Use as
frequently as
you would your
usual shampoo
After the 12 weeks, continue to repeat Phase 2 on an ongoing basis.
*Do not use the SERUM and SOLUTION at the same time – instead alternate usage during the week.
4. Independent Clinical Trial
- Summary
A salon study in 25 healthy male and female subjects to measure the efficacy of a hair enhancing serum versus
a placebo product following a half head design.
Study design: Single-blind, half-head salon study.
Left Side: Placebo
Right Side: Reseed® Serum
Dose regime: 8 weeks daily use, half-head salon study.
Duration of treatment: 8 Weeks.
Number of subjects: Approximately 25
Type of subjects: Healthy volunteers of either sex, aged between 18 and 70 yrs.
Observations: Subjects attended the study salon on Study Days -3, 0, 14, 28, 42 and 56.
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Subjects used a shampoo product provided by The Sponsor for 3 days prior to the study start. On Day 0, 14, 28
and 42 they underwent stylist assessments. On Day 56 they underwent final stylist assessme nts, they then
completed a Self-Perception Questionnaire (SPQ) and returned any unused product. Statistical analysis was
completed on Week 8 (Day 56).
Duration of study: Study Starts: w/c 30th September 2013
Study Ends: w/e 29th November 2013
Location: Aspen Clinical Research: United Kingdom
- Observations
For stylist assessments the test product performed statistically significantly better than the placebo product
(p<0.05) for all assessment criteria.
16% increase in growth and volume
20% improvement in general condition
For user self-evaluations the test product performed statistically significantly better than the placebo product
(p<0.05) for attributes of shine, volume, body and general condition.
For questionnaire results users showed a majority preference for the product in all questions and overall
preference.
- Conclusion
- 16% Significant change in the rate of hair growth
- 15% Noticeable improvement in the levels of shine, body and volume to the hair
- Over 91% of users said they would buy the product
For questionnaire results any result of top scores (4+5) showing over 80% of subject agreement validate related
claims.
It can be concluded that claims such as “improved body,” ‘Improved shine’, ‘Increased volume’ and ‘Improved
condition’ are all substantiated.
Improved body
Increase in shine Up to 20% improvement
Increase in volume
Improvement in general condition
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- Statistical Graphs
Stylist Assessment
(Chart 1)
Grading Scale
(Chart 1a is the grading scale for Chart 1)
GREASINESS SHINE VOLUME
0 Very greasy 0 No shine 0 Very limp, flyaway hair
1 Particularly greasy 1 Minimal shine 1 Limp flyaway hair
2 Greater than average grease 2 Reasonable shine 2 Average volume
3 Average levels of grease 3 Average shine 3 Greater than average volume
4 Little grease 4 Greater than average shine 4 Ample volume
5 Minimal to no grease 5 Just washed shine 5 Thick voluminous
Growth BODY GENERAL CONDITION/FEEL OF HAIR
0 No Growth 0 No body 0 Very poor feel/condition
1 Little Growth 1 Minimal body 1 Poor feel/condition
2 Average expected growth 2 Reasonable body 2 Reasonable feel/condition
3 Greater than expected 3 Average body 3 Average feel/condition
4 Large amount of growth 4 Greater than average body 4 Good feel/condition
5 Extreme growth 5 Full bodied 5 Great feel/condition
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SPQ (Self-Assessment Questioner) Results Over 8 Week Period - Subjects Completing Questionnaire
Question 1:
Which product do you prefer?
Question 2:
Would you buy this product?
YES 20 (91%)
NO 2 (9%)
Placibo Serum No Preference
0
5
10
15
20
25
Which Product do you prefer?
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Question 3:
Q3a- What did you like most about the product? · “Made my hair grow a bit faster”
· “Think it made my hair grow a bit faster than normal”
· “I would probably buy it from a shop”
· “Nice smell”
· “It had a nice fragrance and well designed bottle”
· “Made it easy to brush hair afterwards”
· “Nice and light”
· “Non greasy”
· “Doesn’t stain when spilt”
· “It had a nice smell”
· “Smelt quite luxurious”
· “The shine it gave my hair”
· “All good, liked that it didn’t smell much”
· “Not too sure”
· “Made hair softer”
· “The condition it gave”
· “The bottle”
· “The fragrance”
· “Had a nice soft fragrance”
· “Smell was very good”
· “Gave good shine”
Q3b- What did you like least about the product?
· “All good”
· “I needed to apply lots”
· “Nothing”
· “Felt a bit oily at first”
· “Hair sometimes felt a little too brittle”
· “Hair wasn’t easy to style afterwards”
· “Nothing”
· “Felt greasy on my fingers”
· “Bit runny”
· “No fragrance”
· “Watery”
· “Didn’t seem to do much for my hair”
· “Made my hair greasy”
· “Nothing”
Question 4:
RIGHT SIDE (Reseed® Serum): Please list any other observations that you may have noticed during or after
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use:
· “Hair became surprisingly thick after a few uses”
· “Shampoo excellent. Not sure which serum I preferred”
· “Very good”
· “Did make my hair itch a bit”
· “Ruined usual hair style
· “Pleased with the condition”
· “Softer, greater body, manageable”
· “I think it may have grown longer”
· “Very shine fragrance very good”
· “Good shine after use”
· “More bounce and volume”
· “Soft and manageable”
· “Good feel, easy to brush”
· “Refreshing and cool”
LEFT SIDE (Placebo): Please list any other observations that you may have noticed during or after use:
· “Did make my hair itch a bit”
· “Sticky”
· “Pleased with the condition”
· “Softer, more body”
· “Shampoo excellent. Not sure which serum I preferred”
· “Very shiny, fragrance very good”
· “Smells very nice”
· “Good product, hair felt soft and conditioned”
· “Average”
Question 5:
What aspect of the product would you improve?
· “None, I was very pleased”
· “Make it stay more moist for longer”
· “Maybe have it a different colour”
· “Dropper”
· “Would have a pump dispenser”
· “Not sure”
· “The way its applied, don’t like the dropper”
· “None, its ok as it is”
· “All ok, nothing to improve on”
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- Clinical Test & Approval
CLINICALLY TESTED & APPROVED BY DERMATEST www.dermatest.de
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- Photos
Photos from documented results: Subject 24 clinical trials from Sept 2013 to Nov 2014
Sub 24
Day 14 Placebo
Sub 24
Day 14 Serum
Sub 24
Day 0 Left
Sub 24
Day 0 Right
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Sub 24 Day 56 placebo
Sub 24
Day 56 Serum
Sub 24
Day 42 Placebo
Sub 24
Day 42 Serum
Sub 24
Day 28 Placebo
Sub 24
Day 28 Serum
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Extended study of Subject 24 for 4 weeks (Feb 2014) using the Placebo and Serum
Sub 24 after 8 weeks Left Side Profile
Sub 24 after 8 weeks Left Side Profile
Sub 24 after 0 week Frontal Profile
Sub 24: 0 week Birdseye View
Sub 24: 0 week Placebo Side Profile
Sub 24: 0 week Serum Side Profile
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Sub 24: after 2 weeks Frontal Profile
Sub 24: 2 weeks Birdseye View
Sub 24: 2 weeks Placebo Side Profile
Sub 24: after 2 weeks Serum Side Profile
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Sub 24: after 4 weeks Frontal Profile
Sub 24: 4 weeks Birdseye view
Sub 24: 4 weeks Placebo Side Profile
Sub 24: after 4 weeks Serum Side Profile
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5. Ingredients List
RESEED Active Ingredients Product Surfactants Extract/Oil Preservative Active/Vitamin Rheology
Modifiers Fragrance
Products Name
Surfactant System
Extract/Oil Preservative
Active/Vitamin Rheology Modifiers
Fragrance
R8 Hair Solution (Men)
__________
Saw palmetto Extract
Rosemary Extract
Rommance Chamomile Extract
Fennel Extract
German Chamomile Extract
Nettle Extract
Horsetail Extract
Thyme Extract
Paraben Free PG -Free
________________
_______ Fragrance-
Free
R8 Hair Solution (Women)
_________
Arnica Montana Flower Extract
Rosemary Extract
Rommance Chamomile Extract
Green Tea Extract
German Chamomile Extract
Fennel Extract
Nettle Extract
Horsetail extract
Thyme extract
Paraben Free PG -Free
________________
_______ Fragrance-
Free
Sabal & Neem
Fortifying Shampoo
(Men)
Cocamide MEA
TEA-Lauryl Sulfate
Ammonium Lauryl Sulfate
Ammonium Laureth Sulfate
Neem Extract
Saw Palmetto extract
Paraben Free PG--Free
Vitamin B6
Vitamin F
Vitamin E
Vitamin B5
Zinc gluconate
Polyquaternium 10
Amodimethicone
Sodium chloride
Sabal & Ginkgo
Fortifying Shampoo (Women)
Cocamide MEA
TEA-Lauryl Sulfate
Ammonium
Lauryl Sulfate
Ammonium
Laureth
Sulfate
Ginkgo Biloba Extract
Saw Plametto Extract
Paraben Free PG--Free
Vitamin B6
Vitamin F
Vitamin E
Vitamin B5
Zinc gluconate
Polyquaternium 10
Amodimethicone
Sodium chloride
R12 Hair Serum (Men)
__________
Maca Extract
Mulberry extract
Sawpalmetto extract
Swertia extract
Ginseng extract
Paraben Free PG--Free
Isochrysis Galbana Extract
Zinc Gluconate Apigenin Biotinoyl Tripeptide-1
Niacinamide
Pyridoxine Hydrochloride
Dexpanthenol
__________ Fragrance-
Free
R12 Hair Serum
(Women) __________
Maca Extract
Mulberry extract
Paraben Free PG--Free
Isochrysis Galbana Extract __________
Fragrance-Free
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Sawpalmetto extract
Swertia extract
Ginseng extract
Zinc Gluconate Apigenin Biotinoyl Tripeptide-1
Niacinamide
Pyridoxine Hydrochloride
Dexpanthenol
Wheat Bran Ultra Volume Conditioner
with Pomegranate
(Women)
__________
Punica Granatum (pomegranate) Extract,
Silicone Quaternium-22
Paraben Free PG--Free
Sodium PCA, Sodium L-Pyrrolidone Carboxylate, Sodium Lactate, L-Arginine, L-Aspartic acid, L-Pyrrolidonecarboxylic acid, Glycerin, L-Alanine, L-Serine, L-Valine, L-Proline, L-Threonine, L-Isoleucine, L-Histidine, L-Phenylalanine
Panthenyl Hydroxypropyl Steardimonium Chloride
__________
Wheat Bran Ultra Volume Conditioner
with Hydrolysed Silk (Men)
__________ Extrapon Silk Milk
Wheat germ protein
Paraben Free PG--Free
__________
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6. Hair Supplements
- R21 Micro-Nutrients
R21 Micro-Nutrients
An Effective Hair Support Formula (Unisex)
WITH HAIR ESSENTIALS
SELENIUM, COPPER, ZINC, IRON & BIOTIN
MSM (Methylsulfonylmethane): acts as a natural sulphur source; feeds the hair from the inside out and helps
to support healthy hair.
Paardenstaart (Equisetum arvense): For skin health - improves skin, hair and nail condition, strengthens hair
and promotes growth.
Selenium: contributes to the maintenance of normal hair, EU approved claim 2010;8(10):1727, ID Nr; 281.
Copper: contributes to the maintenance of normal hair pigmentation, EU approved claim 2009;7(9):1211 ID Nr;
268, 1724.
Pantothenic Acid: properties are - energy-yielding metabolism assists in mental performance, synthesis and
metabolism of vitamin D and some neurotransmitters, reduction of tiredness and fatigue, Commission
Regulation (EU) 432/2012 of 16/05/2012.
Biotin: contributes to the maintenance of normal hair, EU approved claim 2009;7(9):1209, 2010;8(10) ID Nr;
1728 118, 121 and 2876.
Folic Acid, Carbonate, Citrate, Manganese & Silicon: important elements in maintaining healthy body
functions.
Iron, Manganese, Vitamins A, B1, B2, B6, B12, C, D, D3 & E: contributes towards maintaining normal healthy
body functions and assists in skin, hair and nail conditions.
Zinc: contributes to the maintenance of normal hair. EU approved claim 2010;8(10):1819 ID Nr; 412.
Para-Aminobenzoic Acid: can help maintain hair, nails and skin in optimum condition.
Choline: may improve hair thickness - helps maintain hair strength, hair elasticity, improve hair volume and
maintain healthy hair.
L-Cysteine: Sulphur-containing amino acids could contribute to the maintenance of healthy hair structure, nails
and skin.
L-Methionine: could increase hair and promote their growth.