resident survey results 2 14 09 pdf

Wayland Resident Survey

l h h h hPeoples thoughts on communications with the Town

Town of Wayland ECC

Survey Objectives

Learn what sources Wayland residents use todayLearn what sources Wayland residents use today to learn about Town issuesLearn what Wayland residents like and don’t like b h h l iabout how the Town currently communicates with themFind out what Wayland residents want improvedFind out what Wayland residents want improved and get their ideasGauge interest in potential new communication

iservices

Town of Wayland ECC

Survey Response and Sources

196 responses from Oct‐Dec 2008– 161 online– 35 hardcopy surveys (completed at Special Town Meeting in November)

Sources of online survey responsesLi k t W l d N WVN S S– Link to survey: WaylandeNews, WVN, SoS

– Link on Home Page of Town Web Site– Notices: Wayland Town Crier, STM Warrant

Note: – The respondents are representative of those who participate:

Of 19 d 1 0 id h d d ll fOf 197 respondents, 150 said they attended all or some of Town Meeting while another 20 say they watched it on WayCAM.

Town of Wayland ECC

Staying Informed

“Which resources are most valuable to you for staying informed about Town issues?”

Survey Question:

133 127

9586

100120140

86 8165 63

406080

02040

Town eNews Friends Town SoS Town WVN

Other sources specified (with more than 1 mention)

Crier Web Site Mtg

Total Mentions: 650

p ( )

– Town Warrants: 17 (Special Town Mtg. attendees primarily)

– School web sites and newsletters: 5

The Town Web Site

“On average, how often do you visit the Town Web Site?”

Survey Question:

The Town Web Site is used infrequently: 77% of respondents only visit the site once/month or less

73

607080

46

3230405060

1811 13

01020

N 1 /Y 2 11 /Y 1 /M th 1 /W k >1 /W k

Never 1x/Year 2-11x/Year 1x/Month 1x/Week >1x/Week

Total responses: 193

The Town Web Site

Only 15% of respondents go to the Town Website to stay

Survey Question: “Why do you go to the Town Web Site?”

Only 15% of respondents go to the Town Website to stay abreast of key issues.

160143

97100120140160

9774 68

30 29406080

100

30 29

02040

Contacts Mtg Times School-related

Key Issues TownPermitting

Other

related Permitting

Total Mentions: 441

The Town Web SiteI l i it f t fi d th i f ti

Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to

Survey Question:In general, is it easy for you to find the information you are looking for on the Town Web Site?

f p y y y yfind what they are looking for on the Town Website…

..although 62% said they usually found what they were looking for.

7366

607080

304050

1118

20

1020

Rarely Easy Seldom Easy Sometimes Usually Easy Always Easy

Rarely Easy Seldom Easy SometimesEasy

Usually Easy Always Easy

Responses: 170

WayCAM

Over half of respondents found WayCAM valuable

How valuable is WayCAM to you with regard to communicating information about key Town issues?

Survey Question:

Over half of respondents found WayCAM valuable, however 2/3 found it only occasionally so.

6050 52

40

50

60

29 29

20

30

2 30

10

Never Valuable Seldom Occasionally Occasionally Frequently Frequently

Valuable Valuable Invaluable Valuable Invaluable

Total Responses: 165

WayCAM

How often do you watch WayCAM broadcasts on TV?Survey Question:

Of 194 respondents, 65% rarely or never watch WayCAM.( 73 ne er atch Wa CAM 54 onl atch it 1 2 times per ear )( 73 never watch WayCAM ;54 only watch it 1‐2 times per year.)

When they watch, 75% watch Town Meeting, Selectmen’s meetings and other Town Committee meetings.

Satisfaction with Town Communications

How satisfied are you with how well the Town of WaylandHow satisfied are you with how well the Town of Wayland communicates information to you via the Town Web Site, WayCAM, email and other forms of electronic communications?

Survey Question:

A third or respondents are dissatisfied with how the Town communicates with them, while half are only somewhat satisfied

87

708090

26 28 3130405060

10

26 28 31

00102030

0Extremely

DissatisfiedVery

DissatisfiedSomewhatDissatisfied

SomewhatSatisfied

Very Satisfied ExtremelySatisfied


Interest in Communication Services

Automatic Email Notification: Get emails sent to you automatically on just those topics you sign up forSurvey Proposal:

95% of respondents said they might use or definitely would use this service

5% Would Definitely UseMight UseNot Interested

35%60%

Not Interested


Interest in Communications ServicesO D d W CAM P Pl d d

78% f d t id th i ht

On-Demand WayCAM Programs: Play pre-recorded WayCAM broadcasts, at any time, on the Town Web Site.Survey Proposal:

78% of respondents said they might use or definitely would use this service

23% 32%Would Definitely UseMight UseNot Interested

45%


Interest in Communications ServicesDi i Bl R d th ' i i d i t

65% of respondents might or definitely would use this service

Discussion Blogs: Read others' opinions and register your own on topics of interest in Wayland. Survey Proposal:

65% of respondents might or definitely would use this service.

Would Definitely UseMight Use

35% 13%Not Interested

52%


Note: the terminology on the survey should have said “discussion board”, not “discussion blog”, but the description of the service was accurate.

Demographics

G d AGender

FemaleMale

80

7080

Age

40%

60%

Male

52

273040506070

3 1

16 12

01020

Under 18 18-29 30-39 40-49 50-59 60-69 70+

Total Responses: 192 Total Responses: 191

resident survey results 2 14 09 pdf

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