Respond, Deliver & Enable

Membership development report

Annual Members’ Meeting17 September 2008

Margaret Green Deputy Chairman Council of Governors

Pauline McCluskeyHead of Corporate Affairs and

Communications

Item 7

Membership Development Strategy

The Membership Development Strategy has recently been reviewed, with aims to take us to 2010:

To increase the number of members who are representative of our patients and local community - a larger membership

To encourage members to make use of opportunities to become involved and engaged with the Trust, in a way that recognises the value of their ideas and opinions - an active membership

To strive for the composition of membership to reflect the diversity of the local community - a diverse membership

To engage the local community through community visits to a wide range of groups and stakeholders - an inclusive membership

To ensure members receive appropriate communications to improve their understanding of the RD&E and its relationship to the local community - an informed membership

To ensure that the RD&E is accountable for its performance to its members, as part of its commitment to the local community, and as a primary function of being a foundation trust -a questioning membership

Membership activity 2007/08 Membership recruitment continues, most successfully via direct mailing

to recent patients Quarterly newsletter sent to all membership households and to

community organisations Members and community organisations will receive the annual report

and summary strategic directions, with further opportunity to comment on RD&E priorities in the year ahead (survey and comments forms incorporated in documents)

Review of quarterly members constituency meetings has resulted in trial of reduced number of meetings, with new range of topics and additional advertising

Medicine for Members talks now well established and well attended Open Day, linked to NHS 60 celebrations Stand at Mid Devon Show Continued interest in the role of the governor - meetings for prospective

governors well attended

The governors’ year Governors have played an essential role in a range of meetings and

events and Trust business during 2007/08 A few of the highlights: Members constituency meetings, focus groups & medicine for members

talks – role in chairing and facilitating Trust Open Day Development days and joint meetings with the Board of Directors to

take forward strategic directions Chairman’s award Membership Development Group – responsible for agreeing direction of

membership PEAT (Patient Environment Action Team) inspection Appointment of non executive directors Governors input in Healthcare Commission Annual Healthcheck Membership of Foundation Trust Governors Association (FTGA)

Plans for the year ahead – the highlights

Formation of the Involving People Steering Group will encourage greater participation from local people, and a co-ordinated approach to membership and all other forms of involvement

More opportunities for networking and collaboration with governors in the Southwest

Greater input from governors re FT information on RD&E website, and newsletter content

Repeat ‘recruit a friend’ campaign via newsletter Update membership application form Continue to use newsletter to survey members in connection with

the RD&E forward plans, and keep them up to date with progress Satisfaction survey of newsletter More focus on staff members within the RD&E

Membership analysis

About our members…

Direct mailing to recent patients remains the most effective method of membership recruitment

New staff automatically become members when they join the RD&E, unless they opt out. Staff transferred to public membership when they leave (if eligible)

Membership to year end 31/03/08- 19965, 13,900 public and 6065 staff

Since April 2007, total members joined 2117

1671 members were deleted from the database.

Public constituencies

5413 5081

3406

0

1000

2000

3000

4000

5000

6000

Exeter &SouthDevon

EastDevon,

Dorset &Somerset

Mid, North,West

Devon &Cornwall

Staff constituencies

749

2325

849 880

1262

0

500

1000

1500

2000

2500M

edic

al &

Den

tal

Nur

sing

&M

idw

ifery

Alli

ed H

ealth

Pro

fess

iona

ls

Hot

el S

ervi

ces

& E

stat

es

Adm

inis

trativ

e,C

leric

al &

Man

ager

s

0.6 2.24.7

7.412.9

25.9

46.3

0

10

20

30

40

50

Per

cent

age

Age by percentage - public

12-17

18-29

30-39

40-49

50-59

60-69

70+

Age by percentage - staff

2.5

21.5

24.2

27.1

18.8

4.4

1.5

0

5

10

15

20

25

30

Per

cen

tag

e

16-20

21-30

31-40

41-50

51-60

61-65

66+

Ethnic diversity among public members95.9

0.4 0.2 3.5

0

10

20

30

40

50

60

70

80

90

100

White British Asian Black Other

Perc

en

tag

e

Public members who consider themselves to have a disability

1508

10748

1062

Learning

MentalHealth

Sensory

Physical

Level of participation

0 10 20 30 40 50 60 70

Happy to attend meetings on a regular basis

Happy to attend occasional meetings when theyknow there is something of interest to them

Interested in becoming a governor in the future

Happy to take part in surveys, meetings andother activities

Percentage of members

Costs associated with membership

Annual database management £2,192 Newsletter £6,609 Members constituency meetings £1,864 Annual report £14,000Subtotal £24,665

Elections £15,000

Total £39,665Cost of membership per member per year

£2.83(Does not take account of staff costs)

New member mailing

Letter and application form sent to 17863 recent patients

Response - 905 new members to end of March 2008, 1050 to date

Cost of mailing per person - £0.55

Cost per member recruited - £9.37

Respond, Deliver & Enable

Membership development report

Annual Members’ Meeting17 September 2008

Respond, Deliver & Enable