Responsibility activities in Polandpromoting pregnancy RDM

2011-2013

In May 2011 KP introduced RDM with pregnacy message on KP brand’s promotion materials:

•POSM (fridges, beer mats etc.)

•Print (eg. press ads, posters etc.)

•Internet (banners, Facebook profiles, YouTube films etc.)

2

2011- introducing the pregnancy RDM on POSM, Print & Internet

• In August 2011 KP started cooperation with Fastryga -

Polish NGO dealing with FAS problems to inform

pregnant women about the consequences of drinking

alcohol during pregnancy.

• Facebook application has been created (fundraising

activitity combined with educational aspects)- over

18000 internet users.

• Educational film for YouTube with expert’s opinions

http://www.youtube.com/watch?v=EqRSNB-29pk&list=SP24B36F24BB164811&index=3

• Cooperation with internet portal for mothers

emaluszki.pl

3

2011- 2013 online activities with Polish NGO- Fastryga

• Printing educational

leaflets for the

International FAS Day in

September 2011

organized by Fastryga.

4

2011- 2013 off line activities with Fastryga

Further development in cooperation with experts a range of promotional materials (posters, leaflets) distributed to over 50 gynaecological surgeries and birthing classes.

5

2012 – Participation in the Congres of Polish Gynecologists

• Organizing educational stand with experts from Fastryga.

• Distribution of materials (leaflets, posters).

• Establishing contacts with gynecological surgeries

Over 1000 doctors participated in the Congres.

In cooperation with two independent

companies specialized in reaching

pregnant women in December 2012 KP

distributed wall calendars to over 3000

gynaecological surgeries and birthing

classes.

6

Establishing contacts with over 3000 gynaecological surgeries and birthing classes

7

Internet activities

On www.abcalkoholu.pl there is an subpage with possibility to order promotion materials, which are sent directly to doctors, midviwes, gynaecological surgeries and birthing classes.