1

Offers: Benchmarks +Key Factors

Offers Funnel 2

1.  ViewOffer2.ClaimOffer3.RedeemOffer

ClaimRate

Redemp,onRate

Privy Data Benchmarks 3

1.  ViewOffer2.ClaimOffer3.RedeemOffer

ClaimRate

Redemp,onRate

10%>50%

5%>50%

ExpectedRange

Factors Impacting Claim Rate 4

1.  Offerstructure•  $offor%off?•  Genericoritemspecific

2.  DiscountValue•  Isthereactuallyadealhere?

3.  RestricDons•  WhencanIusethisthing?•  DoIneedtobuyanythingelsetogetit?

4.  DistribuDonChannels•  EmailvsWebsitevsFB–differentintent

5.  TargeDng•  Geo,Device,Demo

Bottom Line: the more filters in place or the longer it takes the customer to understand the offer, the lower the

claim rate

Factors Impacting Redemption Rate 5

1.  DiscountValue•  Isthereactuallyadealhere?

2.  RestricDons•  WhencanIusethisthing?•  DoIneedtobuyanythingelsetogetit?

3.  RemindersandNurturing•  48hourreminderandexpiraDonapproachingremindersincrease

redempDonrates

4.  RedempDonMechanism•  DoIneedtoprintthis?DownloadanApp?

Bottom Line: Assuming the mechanism is easy, redemption rate

relies heavily on the value and amount of restrictions in place

Branded Collateral 6

Inexpensive giveaway drives high redemption rate

High Margin Item 7

Small App drives high redemption rate

Focus on Net New Contacts 8

“Complimentary” doesn’t feel cheap+ drives high redemption rate