results marketing reserach english version
TRANSCRIPT
results
Marketing research
1.Age
15-25 2 7%26-35 2 7%36-45 4 14%46-60 15 54%60> 5 18%
2.Country of OriginEngland 3 11%
Netherlands 6 21%
Germany 2 7%
Belgium 1 4%
Turkey 1 4%
Spain 0 0%
France 1 4%
Sweden 0 0%
Finland 0 0%
Norway 1 4%
Russia 0 0%
United States 4 14%
Australia 0 0%
Denmark 1 4%
Switzerland 0 0%
China 0 0%
Other Europen 3 11%
African Country 1 4%
Med East country
0 0%
United States 4 14%
Ireland 0 0%
Italy 1 4%
other 3 11%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It’s a safe place to visit
1 Agree strongly
19 68%
2 Agree 8 29%3 Neither 0 0%4 Disagre e 1 4%5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - People are friendly and hospitable
1 Agree strongly
22 79%
2 Agree 6 21%3 Neither
0 0%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It has good nightlife
1 Agree strongly
6 21%
2 Agree 10 36%3 Neither
8 29%
4 Disagre e
3 11%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - Prices are too
expensive
1 Agree strongly
1 4%
2 Agree 12 43%3 Neither
5 18%
4 Disagre e
8 29%
5 Disagree strongly
2 7%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement -
Pleasant weather for sightseeing
1 Agree strongly
19 68%
2 Agree 8 29%3 Neither
1 4%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement -
Plenty of good restaurants available
1 Agree strongly
17 61%
2 Agree 8 29%3 Neither
3 11%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - A
good variety of visitor attractions
1 Agree strongly
12 43%
2 Agree 14 50%3 Neither
2 7%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It has a rich cultural life
1 Agree strongly
12 43%
2 Agree 12 43%3 Neither
4 14%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - There are a lot of museums to visit
1 Agree strongly
5 18%
2 Agree 15 54%3 Neither
7 25%
4 Disagre e
1 4%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - Educational reasons for visiting
1 Agree strongly
7 25%
2 Agree 8 29%3 Neither
10 36%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - rich biodiversity and Enviromental protected area (NATURA etc)
1 Agree strongly
8 29%
2 Agree 15 54%3 Neither
4 14%
4 Disagre e
0 0%
5 Disagree strongly
0 0%
3.Visitor criteria!!! tell me how much you agree or disagree with each statement - easy and cheap transportation facilites to reach the destination
1 Agree strongly
4 14%
2 Agree 10 36%3 Neither
6 21%
4 Disagre e
6 21%
5 Disagree strongly
2 7%
4. How did you book your accommodation in and travel to...
Travel agent 3 11%
Tour operator 4 14%
Part of an organised group
0 0%
Directly with accommodation
4 14%
Directly with local tourist office
0 0%
With help from friends or relatives
1 4%
Directly with airline/ferry/train operator
3 11%
Through the Internet
12 43%
Did not book 0 0%
Other 1 4%
5.How much or how little an influence each of the following were on your decision to visit a place? - A previous visit
1 A major influence
20 71%
2 Some influence
4 14%
3 Not much influence
1 4%
4 No influence
2 7%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - Advice from
friends/relatives
1 A major influence
7 25%
2 Some influence
10 36%
3 Not much influence
4 14%
4 No influence
6 21%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - Articles in a magazine
or newspaper
1 A major influence
0 0%
2 Some influence
11 39%
3 Not much influence
7 25%
4 No influence
7 25%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your
decision to visit a place? - Advertisement(s) in a magazine/newspaper
1 A major influence
0 0%
2 Some influence
5 18%
3 Not much influence
8 29%
4 No influence
12 43%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - Tourist brochure
1 A major influence
1 4%
2 Some influence
5 18%
3 Not much influence
9 32%
4 No influence
9 32%
5 Don’t know
2 7%
5.How much or how little an influence each of the following were on your decision to visit a place? - Guide book
1 A major influence
1 4%
2 Some influence
8 29%
3 Not much influence
8 29%
4 No influence
9 32%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - Radio programmes
1 A major influence
0 0%
2 Some influence
3 11%
3 Not much influence
5 18%
4 No influence
14 50%
5 Don’t know
3 11%
5.How much or how little an influence each of the following were on your decision to visit a place? - Television
programmes/coverage
1 A major influence
1 4%
2 Some influence
4 14%
3 Not much influence
6 21%
4 No influence
12 43%
5 Don’t know
2 7%
5.How much or how little an influence each of the following were on your decision to visit a place? - Advertising on
television
1 A major influence
0 0%
2 Some influence
3 11%
3 Not much influence
7 25%
4 No influence
12 43%
5 Don’t know
3 11%
5.How much or how little an influence each of the following were on your decision to visit a place? - Site on the Internet
1 A major influence
6 21%
2 Some influence
7 25%
3 Not much influence
6 21%
4 No influence
6 21%
5 Don’t know
1 4%
5.How much or how little an influence each of the following were on your decision to visit a place? - Advice from a travel agent
1 A major influence
1 4%
2 Some influence
4 14%
3 Not much influence
6 21%
4 No influence
13 46%
5 Don’t know
1 4%
5.How much or how little an influence each of the following were on your decision to visit a place? - National Tourist Board Office
1 A major influence
0 0%
2 Some influence
4 14%
3 Not much influence
4 14%
4 No influence
16 57%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - Tourist Information Centre
1 A major influence
0 0%
2 Some influence
3 11%
3 Not much influence
8 29%
4 No influence
15 54%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - travel blogs
1 A major influence
2 7%
2 Some influence
10 36%
3 Not much influence
6 21%
4 No influence
7 25%
5 Don’t know
0 0%
5.How much or how little an influence each of the following were on your decision to visit a place? - facebook fun page
1 A major influence
2 7%
2 Some influence
8 29%
3 Not much influence
4 14%
4 No influence
10 36%
5 Don’t know
1 4%
5.How much or how little an influence each of the following were on your decision to visit a place? - smartphone application
1 A major influence
1 4%
2 Some influence
3 11%
3 Not much influence
4 14%
4 No influence
14 50%
5 Don’t know
3 11%
5.How much or how little an influence each of the following were on your decision to visit a place? - travelling rating application (tripadvisor etc)
1 A major influence
3 11%
2 Some influence
8 29%
3 Not much influence
2 7%
4 No influence
12 43%
5 Don’t know
1 4%
6.In Which way are you sharing your travelling experiences?Youtube video upload 5 19%writing articles in blogs 3 12%travel forums 4 15%Social Media Knowledge (Wikipedia, Yahoo! Answers, Ask)
3 12%
Social News (Digg, Reddit, Twitter, Slashdot)
3 12%
Social Web Apps for Making and Sharing Your Travel Plans (trip advisor,TripIt,Dopplr,Bumped.in,Globetrooper)
6 23%
Smartphone apps 1 4%
personal profile in social media Social Networks (Facebook, Myspace, LinkedIn, Orkut, Care2)
20 77%
flickr(sharing photos)
5 19%
email 13 50%maps 1 4%Social Media Bookmarks (StumbleUpon, Delicious, Mister Wong)
1 4%
Other 2 8%
7.Are you influenced by others travellers sharing experiences from Internet?
1 - not at all 7 25%2 6 21%3 5 18%4 8 29%5 - Very
much2 7%
8.Reason of following (Like) a Travel Brand-hotel-restaurant...in Social MediaCoupon/contests
4 17%
Loyal customer of the brand
5 21%
makes me feel valuable customer
5 21%
friends are fun 4 17%
friend recomendation
12 50%
New offers/products
4 17%
News,articles. 7 29%
interesting photos
15 63%
interesting videos
3 13%
advertisement 2 8%
affiliate marketing
2 8%
Other 1 4%
9.Do you know how to scan a QR Code?
Yes 9 32%No 17 61%A little bit
2 7%