results of the tu votas todos ganamos campaign

7/30/2019 Results of the Tu Votas Todos Ganamos Campaign

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TU VOTAS,TODOS GANAMOS

A Campaign for Civic Integration

e 2012 Border Network for Human Rights

Civic Integration & Voter Mobilization Campaign

Methods, Tactics and Successes

The Border Network for Human Rights | December 6, 2012


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for virtual phone banks and list building, as well as basic knowledge of electoral processes such as

early voting, voting centers, and resources to learn more about the candidates.

Integration is Cyclical

For BNHR volunteers, citizenship status was not a barrier to involvement in get out the vote (GOTV)

activities. ese organized communities used the thousands of contacts they made during the campaign

to build lists of potential citizen allies to educate and involve in what we have anticipated as contentious

legislative debates in both states and at the federal level. Central to this work is turning out voters.

Universe of Target Voters

While partisan campaigns focus on likely voters, their lists

become more and more narrow. BNHR intentionaly set out

to contact the Rising American Electorate with a voter

history that categorizes them as low

probability voters, or those that

vote in one of every three

congressional election cycles. In

addition, we identied a small set

of voters categorized as unengagedwho have not voted in ve election cycles.

We did this to begin to nd ways to bring more voters onto

the rolls of those likely to vote. Our lists of voters are

predominantly Latino, young people, newly registered voters

and women. Our target list carried over from the work done during


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INTEGRATION

Naturalization

Voter

registration

Voter

turnout

Legislative

activism

73 trained volunteers participating 47 trained volunteers participating


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Partnerships

Over the years our work has become more targeted and more methodical. is has been possible with thetechnical assistance of the Texas Civic Engagement Table and the New Mexico c3 Table. Our membership

with the Tables provides us access to VAN, experimental design through the Analyst Institute and

coordination of turf cutting with any other local organizations. e NALEO Education Fund provided us

with infrastructure for the phone bank element of our campaign. Locally, we provided technical assistance

to the burgeoning El Paso Equal Voice Network, particularly AYUDA in the rural community of San

Elizario, Texas. e League of Women Voters Education Fund provided us with printed, non-partisan

candidate biographical information to distribute as well as permission to publicize their vote411.org web

site.

Our electoral impact in terms of Latino voter turnout is amplied through our membership in the

Reform Immigration for Texas Allaince (RITA). As RITA nishes gearing up for heavy involvement in the

Texas legislative session, as well as in the debate over comprehensive immigration reform, we can tout

collective political power in mobilizing Latino voters in many key regions of this huge state. e RITA

GOTV report is currently being compiled by RITA partners across the state.

BNHRs GOTV work has been possible with the support from the following funding partners: Four

Freedoms Fund, Democracy Alliance, Marguerite Casey Foundation, Be One Texas, Unbound

Philanthropies, and other funds leveraged by NMc3 Table.

Outlook in Brief

For the future we anticipate the need for some modications that will round out the program: a) scale up

the door knocking program to match the volume of calls we make, b) increase the staffcapacity to keep up

with the data we collect, c) experiment with a small canvass staff to do a second round of knocks, and d)

buld in a voter protection element to keep guard at the polls.

The People

Photos and stories of those impacted by the Tu Votas, Todos Ganamos campaign:


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http://www.vote411.org/http://www.vote411.org/http://www.vote411.org/


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results of the tu votas todos ganamos campaign

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