resume: acee vitangcol
DESCRIPTION
Acee Vitangcol's resume.TRANSCRIPT
WHO AM I?certified digital marketer ・market researcher ・socio-anthropologist
ACEE VITANGCOLis a backpacking
isaw addictsometimes weirdoften awesomeDIGITAL GEEKyou would want to take home to your client
coffeeholic
RESPONSIBLE FOR
digital strategy
social media strategy
communication planning
interaction design
project management
Virtually anything and everything digital
IDEATION
sales and marketing
content planning
product development
web analyticsmarket research
EMPLOYMENT HISTORY
TNS / Kantar Worldpanel
ABS-CBN
Account Executive
Digital Strategist
Institute of Social Order
Program Dev’t Assistant
ADMUResearch Assistant
where I did amazing digital stuff
where I prostituted my number-crunching brain to brands
where doing good deeds was a 9 to 5 job
where “work” was equal to studying cultures and traditions
DAYS I CAN WORK WITHOUT THE FF
SLEEP
ICE CREAM
COFFEE
7.1
0.5
3.7
EDUCATIONAL BACKGROUND
PSHS-CVC
ADMU
ADMU CCE / IMMAP
AB Social Sciences
Certified Digital Marketing Program
PROJECTS
HALALAN 2013 DIGITAL STRATEGYConceptualized and laid out digital presences - online, social, and mobile - for Halalan 2013. The site showed more than the usual news articles, lineup of national and local candidates, webisodes, hashtag curation , and social media tracking visualizations made to measure chatter around candidates.
HALALAN 2013 TRACKERCrafted the Halalan 203 social media tracker, in partnership with IBM, the first and most content-rich tracking tool in the Philippines. It showed search volume, conversations, and sentiment around nat iona l cand idates w i th events superimposed on each data point for context.
BMPM DIGITAL STRATEGYLaid out online presences for Bayan Mo, iPatrol Mo (BMPM), ABS-CBN’s user-generated content and citizen journalism arm. The site presents vetted user reports. It was aimed at providing more venues for submission - be it through the site or through social media. The site also automatical ly curates tweets and Instagram posts with the BMPM hashtag.
HALALAN2013 MOBILE APPCrafted an election-related mobile app, in partnership with the Commission on Elections (COMELEC), that allowed users to check their voter status, this including their precinct location. The app also provided users a chance to read up on candidate profiles, tick their favored candidates, and compile it into one cheat sheet. This feature was the first among competitors. The app also allowed for user-generated reporting - an essential feature during the elections.
NEWS.COM MOBILE APPConceptualized a mobile app for ABS-CBNnews.com that allowed for offline viewing , social sharing , and user-generated reporting - a first of its kind in the country. The app is present in iOs, Android, and Windows. To date, almost half a million users has downloaded the app.
DZMM DIGITAL STRATEGYImproved DZMM’s online presence , including social media and content. Pageviews increased by more than 100%. Visits from new visitors increased by more than 300%. Social media following gained huge uptakes. Website bagged the Excellence Award and Top Award for Communicat ion Sk i l ls in the 2012 Philippine Quill Awards.
TV PATROL SOCIAL MEDIA CAMPAIGNInitiated a social media campaign to kickstart the 25th anniversary celebration of TV Patrol, the longest running Filipino language evening primetime newscast. Fans increased by 7,000 during the campaign period. One particular content gained 900 likes, 100 shares, and 300 comments . Other content garnered same level of virality.
M a n a g e d t h e c o n c e p tu a l i za t i o n , production, and campaign launch of ANCnews.tv, the online portal of the ABS-CBN News Channel (ANC). The site gained 1 .3856M pageviews in under three months.
ANC DIGITAL STRATEGY
WORKSHOPS CONDUCTEDSocial Media and Religion: Social Media Workshop. Jesuit Communications. March 14, 2013. Social Media Workshop. News and Current Affairs, ABS-CBN. May 3, 2012. New Media Workshop. Jesuit Communications. March 23, 2012. New Media Workshop. Studio 23, ABS-CBN. November 30, 2011. New Media Workshop. Sales and Marketing, ABS-CBN. November 23, 2011. New Media Workshop. ABS-CBN Publishing, Inc., ABS-CBN. November 4, 2011. Branding Workshop. News and Current Affairs, ABS-CBN. March 7, 2011. igNation: Igniting Leadership Towards Building our Nation Seminar Series. Council of Organizations of the Ateneo, Ateneo de Manila University. January 28, 2009.
SPEAKING ENGAGEMENTSSocial Media Lay of the Land: Halalan 2013 Volunteers’ Orientation. ABS-CBN. April 23, 2013. e-Marketing Unplugged! Philippine School of Business Administration. March 4, 2013. Leveraging on Social Media as a Platform for Responsible, High Impact News and Campaigns. Ayala Young Leaders Alumni Association. June 9, 2012. IMMAP Open Mic Night: A Fishbowl Evening. Internet and Mobile Marketing Association of the Philippines. April 13, 2012. It’s More Fun In Marketing! Philippine School of Business Administration. March 15, 2012. Diversity Marketing: Segment, Target, Position. Polytechnic University of the Philippines. February 16, 2012. Digital Marketing for SMEs: Business World Entrepreneurs Forum Series. Business World. November 25, 2011.
