retail advantage - amazon simple storage service · *"number one selling brand" is based...

Retail Advantage

*"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers as well as independent consumer research of 2009-2015 U.S. sales andmarket share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.

Effective January 2016

Demonstrates Professionalism.Increased Profitability.

2 457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com

Strategic STIHL Dealer Elite STIHL Dealer

REQUIREMENTS:

Adhere to “Obligations of a STIHL Retailer” as found on the Bryan Equipment Sales website All RetailersAnnual Minimum Purchases (by 12/31/16) $25,000 $50,000 $100,000Qualified Planning Advantage Order No Yes YesTechnical Training - achieve levels & participate in on-going training Bronze Silver MasterWrench® CertificationSales Training - achieve levels and participate in on-going training Apprentice Advocate AmbassadorMerchandising C2,C3 or D1 C2,C3 or D1Advertising Marketing Advantage Marketing AdvantageExclusivity (100% in units, 75% in accessories) YesREWARDS:

Listed on STIHLusa.com All RetailersListed on STIHLdealers.com Marketing Advantage Participating RetailersReceive Sales Programs - opportunities & rewards vary by classification Yes Yes YesReceive Terms & Cash Discounts Yes Yes YesAccess to Demo, ProFleet, Bid Assistance, & Other Programs Yes Yes YesReceive Point of Purchase and Marketing Support Materials Dependent on Program Participation Yes YesParticipation in Contests/Incentives/Trips No Yes YesOpportunity to Participate in Special Elite Recognition Events No No YesReceive Elite Icon on STIHLusa.com No No YesReceive an Additional 5% Parts Margin Discount No No Yes-when all requirements are met.

Retail Advantage packages the programs and trainings that Bryan Equipment Sales offers above and beyond the fundamental “Obligations of a STIHL Retailer” and recognizes our customer’s progress within these areas. We believe this program will assist you in providing end users the best “experience” in the outdoor power industry and facilitate your growth, profitability, and continued success. This simple Retail Advantage matrix will outline retailer classifications. While advancement through the classifications will result in additional opportunities and inherent benefits, it will not directly impact your pricing.

These classifications are reviewed annually with your Territory Manager or Account Manager and are location-specific.

Basic STIHL Retailer

Enhanced Experience.Continued Success.

3457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com 457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com

Strategic STIHL Dealer Elite STIHL Dealer

REQUIREMENTS:

Adhere to “Obligations of a STIHL Retailer” as found on the Bryan Equipment Sales website All RetailersAnnual Minimum Purchases (by 12/31/16) $25,000 $50,000 $100,000Qualified Planning Advantage Order No Yes YesTechnical Training - achieve levels & participate in on-going training Bronze Silver MasterWrench® CertificationSales Training - achieve levels and participate in on-going training Apprentice Advocate AmbassadorMerchandising C2,C3 or D1 C2,C3 or D1Advertising Marketing Advantage Marketing AdvantageExclusivity (100% in units, 75% in accessories) YesREWARDS:

Listed on STIHLusa.com All RetailersListed on STIHLdealers.com Marketing Advantage Participating RetailersReceive Sales Programs - opportunities & rewards vary by classification Yes Yes YesReceive Terms & Cash Discounts Yes Yes YesAccess to Demo, ProFleet, Bid Assistance, & Other Programs Yes Yes YesReceive Point of Purchase and Marketing Support Materials Dependent on Program Participation Yes YesParticipation in Contests/Incentives/Trips No Yes YesOpportunity to Participate in Special Elite Recognition Events No No YesReceive Elite Icon on STIHLusa.com No No YesReceive an Additional 5% Parts Margin Discount No No Yes-when all requirements are met.

Elite STIHL RetailerStrategic STIHL Retailer

Retail Advantage packages the programs and trainings that Bryan Equipment Sales offers above and beyond the fundamental “Obligations of a STIHL Retailer” and recognizes our customer’s progress within these areas. We believe this program will assist you in providing end users the best “experience” in the outdoor power industry and facilitate your growth, profitability, and continued success. This simple Retail Advantage matrix will outline retailer classifications. While advancement through the classifications will result in additional opportunities and inherent benefits, it will not directly impact your pricing.

These classifications are reviewed annually with your Territory Manager or Account Manager and are location-specific.

Basic STIHL Retailer


Sales Training

Level 1: STIHL ApprenticeThe Apprentice Level is a web-based training via STIHL iCademy®. To complete the Apprentice Level, a retailer employee must complete approximately thirty trainings. These trainings include information on topics such as the STIHL Engine Check, Customer Service, Merchandising, Bar & Chain, Warranty Policies, and more. The list of required trainings can be seen by logging into STIHL iCademy®. Select the Apprentice Training Track to review completion process.

Level 2: STIHL AdvocateAfter completing the Apprentice Level, the Advocate Level can be achieved through In-Field Training. To complete the Advocate Level, the following must be accomplished:

• Attend a one-day training event throughout the territory• PowerPoint presentations involving attendee/participant interaction• New & improved product updates/comparisons• STIHL KnowledgeNOW video series interaction

The STIHL Advocate Test is a requirement to be nominated for the Ambassador Level.

Level 3: STIHL AmbassadorThe STIHL Ambassador Level is the highest achievement in the training program. Both the Apprentice Level and Advocate Level must be completed for consideration in the Ambassador Level. The STIHL Ambassador Level training will take place in the J. Thomas Jones Training Center at Bryan Equipment Sales and includes a two-day event in the fall.

Acceptance into the Ambassador Level will require a written nomination from the Bryan Equipment Sales Territory Manager upon completion of the Apprentice and Advocate Levels. Territory Managers nominate retailers annually. Once the Ambassador level is accomplished, continuing education is mandatory. This includes the Ambassador maintaining a 100% completion level on STIHL iCademy®, being educated on all new products, mentoring other retail staff, and attending any STIHL web conference offered.

We also offer STIHL BASICS, a two-day new retailer training, STIHL OUTREACH, a retailer training which takes place at the retail location, and STIHL KnowledgeNOW comprehensive training videos.

Training Advantage

Specialized trainings will arm your employees with needed product knowledge, selling skills, and show that you are invested in their continued success at your retail location. Bryan Equipment Sales has created the Training Advantage Program, which includes top notch sales and technical trainings. Your employees will gain the sales and technical skills that are key to making your independent business a success.

Sign up to attend sales and technical trainings on the Bryan Equipment Sales website by clicking on the “Training” menu and selecting the training you want to attend.


Technical Training

Level 1: STIHL BronzeBronze qualification is received after completing all Bronze Level training modules and respective tests on STIHL iCademy®. Once this is complete, the STIHL service technician can advance to Level 2, STIHL Silver training.

Level 2: STIHL SilverTwo-day Silver training seminars take place throughout the year. Technicians that have passed the Bronze Level will be asked to take an in-depth look into the working features of STIHL engines and carburetors. This seminar will focus on troubleshooting, diagnostics, and repair.

Level 3: STIHL Gold MasterWrenchAfter a STIHL technician has successfully completed Bronze and Silver training, they can apply to attend a Gold Level MasterWrench Service® training conducted at STIHL Incorporated’s manufacturing and training facilities located in Virginia Beach, Virginia.

This three-day training curriculum includes service training related to practical failure analysis, product troubleshooting and repair, spark control systems, and fuel system design and troubleshooting. Technicians must take a final exam which consists of actual product troubleshooting and repair, a “hands-on” practical test, and written examination.

Level 4: STIHL Platinum MasterWrenchSTIHL has introduced the highest level of technical training - STIHL Platinum MasterWrenchService®. Once a technician has achieved the Gold Level, they can apply to attend thethree-day Platinum training, conducted at STIHL Incorporated in Virginia Beach, Virginia.

Training topics include practical failure analysis, advanced troubleshooting, and repair proceduresfor gasoline and electric powered products. Technicians must take a final exam.

Beyond the MasterWrench Service® Program, we offer additional technical trainings including Introductory Service Technician Seminar, Annual Technical Update Service Seminar, Service Management Workshop, Web Conferences, MasterWrench® Mentoring, and MasterWrench® Re-certification.

MasterWrench Service® Program

Specialized trainings will arm your employees with needed product knowledge, selling skills, and show that you are invested in their continued success at your retail location. Bryan Equipment Sales has created the Training Advantage Program, which includes top notch sales and technical trainings. Your employees will gain the sales and technical skills that are key to making your independent business a success.

Sign up to attend sales and technical trainings on the Bryan Equipment Sales website by clicking on the “Training” menu and selecting the training you want to attend.


D1 Concept Store - The Complete Traffic Management & Merchandising System

Designed specifically for the D1 Store with a unique fit and finish

One of the key factors in remaining the “Number One Selling Brand of Gasoline-Powered Handheld Outdoor Power Equipment in America*” is proper merchandising. The STIHL D1 Concept Store allows you to leverage the STIHL brand name, while giving customers a professional looking area to explore the breadth of the STIHL product line. Customers have come to expect a certain quality from STIHL. The STIHL D1 Concept Store will fulfill that need and give a competitive advantage in the marketplace. Contact Bryan Equipment Sales for details.

Customized Canopy

Increases overall merchandising & product placement zones

Low Profile Deck

Increased energy savings and longer life

L.E.D. Lighting

Pillow face logo similar to exterior signage for consistent branding

(illuminated for visual appeal)

First impression STIHL silhouettes provide visibility at a distance

Brand Identifying Element

Brand Identifying Graphic

ORGANIZE ENERGIZE MAXIMIZE


D1 Concept Store - The Complete Traffic Management & Merchandising System

In-store digital solutions that communicate at the shelf and

dwell zones

STIHL EDGE

Fixtures, hooks, & hangers are STIHL grey allowing for the

product to stand out

Provides end-user product information that best fits their task or project

Brand Messaging PanelGrey Platform

Repetition of a consistentbranding logo

Curved STIHL Logo

Added security while maintaining an attractive appearance

Locking Chain Saw Shelves

ORGANIZE ENERGIZE MAXIMIZE



With Retail Advantage, you’ve got the Edge!

Dedication from Bryan Equipment Sales & :

Innovative Programs, Promotions, & Trainings

Proven Merchandising Success with the Concept Store


Organize the Space.Energize the Environment.Maximize Sales & Profit.

Fall Promotions

Attention: Your Fall 2014 purchase history should be used as a reference tool whenplanning for Fall 2015. This is available at www.bryanequipment.com.

*"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers as well as independent consumer research of 2009-2014 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.)

Special Offers

Inside!

Mission Statement"To be our customers' and manufacturers' most respected and efficient partner in the marketing

and distribution of power equipment while seeking to add unexpected value."

retail advantage - amazon simple storage service · *"number one selling brand" is based...

Documents