retail industry in future

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    RETAIL INDUSTRY INFUTUREPresented ToProf. Priyanka Batra

    Presented BySavan Bhatt

    2012

    MBA (Retail Management)Center for Management Studies, Ganpat University

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    Retail industry

    in Future

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    Organized retail is a new phenomenon in India and

    despite the downturns, the market is growing

    exponentially, as economic growth brings more of

    Indias people into the consuming classes and organized

    retail lures more and more existing shoppers into itsopen doors. By 2015, more than 300 million shoppers

    are likely to patronize organized retail chains.

    The growing middle class is an important factor

    contributing to the growth of retail in India. By 2030, itis estimated that 91 million households will be middle

    class, up from 21 million today. Also by 2030, 570

    million people are expected to live in cities.

    Consumer markets in emerging market economies likeIndia are growing rapidly owing to robust economic

    growth. India's modern consumption level is set to

    double within five years to US$ 1.5 trillion from the

    present level of US$ 750 billion.

    TheFuture

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    Thus, with tremendous potential and huge population,

    India is set for high growth in consumer expenditure.

    With India's large young population and high domesticconsumption, the macro trends for the sector look

    favorable.

    Online retail business is another format which has high

    potential for growth in the near future. The online retailsegment in India is growing at an annual rate of 35 per

    cent, which would take its value from Rs 2,000 crore (US$

    429.5 million) in 2011 to Rs 7,000 crore (US$ 1.5 billion)

    by 2015.

    TheFuture

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    According to McKinseys report: Indias retail sector will be a $ 450 billion

    industry by 2015, one among top 10 retail markets in the world.

    Organized retail will create 1.6 million jobs in the next 5 years.

    Organized retail now accounts for only 5% of Indias retail business with an

    estimated 12 million mom-and-pop stores garnering the bulk of the trade.

    By 2015, organized retail is expected to have a share of 14-18 percent of thebusiness.

    The huge Indian middle class consumer are now the blue eyed segment for

    biggies like Bharti, Wal-Mart, Reliance and loads of others, in race to capture

    their pie in Indian Retail Market.

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    The modern retail Industry in BRICs is seen as having the maximum potential

    on growth world wide. It grew by almost 30% in India and 13% in China and

    Russia last year.

    According to A.T. Kearney, in their report, Growth Opportunities For Global

    Retailers have ranked India at No.1 position consecutively for the second

    year.

    The report sees Indian retail Industry to grow exponentially over next fewyears. The ranking has been done for30 upcoming global economies.

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    Investment in

    Indian Retail

    sector

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    Bharti-Wal-Mart will invest approx. US$2.5 billion by 2015.

    Reliance Industries Limited is planning to invest US$ 6 billion in the

    organized retail sector in India by opening 1500 supermarkets and

    1000 hypermarkets by 2012-2013. Metro AG is investing US$400 million over the next three years.

    Pantaloons is planning to invest US$ 1 billion in order to increase its

    retail space to 30 million square feet

    New Delhi-based round-the-clock convenience chain Twenty Four

    Seven Retail Stores Pvt. Ltd plans to invest US$200 million in the next

    five years and targeting an emerging segment of night shoppers.

    Major Investment in Indian Retail

    Industries

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    Convenience store chain operator Lawson Inc. is set to

    become the first major Japanese retailer to foray into India

    through a proposed JV with top Indian retailer Future Group

    Pantaloon Retail India Ltd has earmarked US$195.59 mn

    expenditure over the next three years for expansion.

    Havells India has announced its entry into the domesticappliances market with an aim to garner sales of US$ 112

    mn in the next four years.

    Sahara India has announced an expansion plan to launch a

    range of food and non-food items at over 10,000 retail outletsacross 285 cities.

    Yum! Brands Inc, the US owner of the KFC and Pizza Hut

    restaurants, expects its Indian operations to be around US$ 1

    bn by 2015.

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    The Government is considering a

    proposal to raise the foreigndirect investment in single-

    brand retail from 51 per cent.

    Online retail is expected to

    touch approximately US$1,420 mn by 2015

    INDIAN RETAIL

    SECTOR THE FUTURE

    Consumer expenditure on food,

    beverages and tobacco is forecast

    to rise in absolute terms to US$

    507.2 bn in 2015, from an

    estimated US$ 325.8 bn in 2010.

    Retail Sales are forecast to

    grow by an annual average of

    5.2% during 2011-2015

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    FOREIGN DIRECTINVESTMENT IN

    INDIAN RETAIL

    SECTOR

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    According to the Indian retailing laws, Foreign Direct Investment in multi-brand

    retail market was prohibited. But government is thinking to open the FDI in

    retail in India which implies that foreign investment in retailing is possible up

    to 51%.

    Now the announcement of retail FDI in India has triggered a series of debates

    on both positive and negative notes and become Political Issue. So lets discuss

    these things, what all this means to you through advantages and

    disadvantages:

    FDI

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    1. Cheaper production facilities:

    FDI will ensure better operations in production cycle and distribution. Due toeconomies of operation, production facilities will be available at a cheaper ratethereby resulting in availability of variety products to the ultimate consumers at areasonable and lesser price.

    2. Availability of new technology:

    FDI enables transfer of skills and technology from overseas and develops theinfrastructure of the domestic country. Greater managerial talent inflow from othercountries is made possible. Domestic consumers will benefit getting great varietyand quality products at all price points.

    3. Benefits to farmers:

    In most cases, in the retailing business, the intermediaries have dominated theinterface between the manufacturers or producers and the consumers. Hence thefarmers and manufacturers lose their actual share of profit margin as the lionsshare is eaten up by the middle men. This issue can be resolved by FDI, as farmers

    might get contract farming where they will supply to a retailer based upon demandand will get good cash for that, they need not to search for buyers.

    Advantage of FDI

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    4. Growth in economy:

    Due to coming of foreign companies new infrastructure will be build, thus

    real estate sector will grow consequently banking sector, as money need to be

    required to build infrastructure would be provided by banks.

    5. FDI opens new doors for Franchising:

    Restrictions on FDI are considered as trade barriers as they deny direct market

    access to foreign firms. Retail giants who are at their wings, seeking entry into

    foreign market look for other available alternatives. These restrictions on theglobal retailers regarding the inflow of Foreign Direct Investment, leads them

    towards acquiring the market entry through franchises. Thus, countries which

    offer promising market potentialities for retail growth offers substantial

    growth in the franchising sector as well.

    Advantage of FDI

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    Will affect 50 million merchants in India

    Profit distribution, investment ratios are not fixed

    Retailer faces loss in business

    Workers safety and policies are not mentioned clearly

    Inflation may be increased

    Again India become slaves because of FDI in retail sector

    Disadvantage of FDI

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    According to the non-government cult, FDI will drain out the countrys

    share of revenue to foreign countries which may cause negative impact on

    Indias overall economy.

    The domestic organized retail sector might not be competitive enough to

    tackle international players and might loose its market share.

    Many of the small business owners and workers from other functional

    areas may lose theirjobs, as lot of people are into unorganized retailbusiness such as small shops.

    Disadvantage of FDI

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