retail product plan - california lotterystatic./media/februarymarch rpp 2017 final.pdfretail product...
TRANSCRIPT
2
UPCOMING PROMOTIONS
SLP PROMOTION (MARCH 1-31, 2017)
JACKPOT CAPTAIN NEWS!
LOTTERY NEWS MARCH 2017
Advance Play® purchase of $10 or more will only receive two free Quick Picks.
The SuperLotto Plus® promotion is back! For a limited time, from 3/1/17 to 3/31/17, when players buy five plays, they will receive one FREE Quick Pick®! And when they buy ten plays, they will receive two FREE Quick Picks! The FREE plays will automatically print on a separate ticket. Be sure to give players both!
POS Display dates are 3/1/17 – 3/31/17.Note: Artwork is not final and is subject to change.
Starting March 1, 2017, Jackpot Captains can enter into the Spotlight Promotion for a chance at one (1) Grand Prize that includes a treasure trove of Cap-tastic prizes below:
• One (1) pack of 100 “Electric 7’s” Scratchers® (valued at $200)
• $200 worth of SuperLotto Plus Coupons
• $150 Gift Card
• Jackpot Captain Tool Kit
• LOTTERY FAME IN THE JACKPOT CAPTAIN SPOTLIGHT!
• Learn more about the Lottery’s Jackpot Captains program here: calottery.com/play/jackpot-captain
3
RUBY RED 7’sGAME #1253
$5 MARCH 2017
WIN UP TO $77,777! 18 CHANCES TO WIN!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$6
$10
$15
$20
$50
$100
$200
$1,000
$5,000
$77,777
11
16
16
27
40
120
300
2,000
12,000
120,000
1,200,000
2,100,000
1,500,000
1,500,000
900,000
600,000
200,000
80,000
12,000
2,000
200
20
Overall odds: 1 in 3.48
Total Winners: 6,894,220
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
• Uncover a “ ” (BLACK 7) symbol to automatically win that prize.
• Uncover a “ ” (RED 7) symbol to automatically win 3 times that prize.
• Uncover a “ ” (RUBY RED) symbol to automatically win 7 times that prize.
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 68%
Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376
UPC CODE
4
GAME #1252
$3 LOTERIA™
MARCH 2017
WIN UP TO $30,000! NEW BONUS CALLER’S CARD!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 62%
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$5
$10
$15
$20
$25
$50
$75
$300
$3,000
$30,000
10
9
31
100
100
203
414
632
8,000
120,000
600,000
1,800,000
1,908,000
576,000
180,000
180,000
88,500
43,500
28,500
2,250
150
30
Overall odds: 1 in 3.74
Total Winners: 4,806,930
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch off the “CALLER’S CARDS” and the one “BONUS CALLER’S CARD” to reveal 15 symbols.
2. Scratch the corresponding symbols on the “LOTERIA™ CARD” that match the “CALLER’S CARDS” symbols.
3. Match ALL 4 symbols in a complete horizontal or vertical line in the “LOTERIA™ CARD” to win prize shown for that line.
Retailer Cost of Pack: $300Less 6% Commission/Handling Fee: $18Final Cost per Pack $282
UPC CODE
GREAT 8’s
5
GAME #1251
$1 MARCH 2017
WIN UP TO $888!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$2
$4
$8
$10
$18
$30
$88
$100
$888
10
17
50
83
125
250
667
7,500
16,000
480,000
2,976,000
1,785,600
595,200
357,120
238,080
119,040
44,640
3,968
1,860
62
Overall odds: 1 in 4.86
Total Winners: 6,121,570
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
• Match 3 like prizes, win that prize.
• Uncover “ ”s in the play area, win corresponding prize in Prize Legend.
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 57%
Retailer Cost of Pack: $250Less 6% Commission/Handling Fee: $15Final Cost per Pack $235
UPC CODE
6
32 BIN GUIDEDISPLAY STARTING FEBRUARY 22ND MARCH 2017
Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.
Ask your Sales Rep which options are best for your store.
If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.
SALES TIP
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display for Featured Games (1250 & 1246).
$30 Game # 1250
FEBRUARY 2017
$30 $30 $20 $20
1250 1250
$20 $20 $10 $10
1246 1246
$10 $10 $10 $10
$10 $10 $5 $5
$5 $5 $5 $5 $5 $5
$5 $5 $3 $3 $5 $3
$3 $3 $2 $2 $1
$2 $2 $1 $1 $2 $1
Tripling Bonus Crossword 1215
Winning 7771209
Poker Night1218
Happy Holidays 1241
Utilize Your On-CounterGame Display
for Featured Games(1250 & 1246)
Contact Your LotterySales Representativefor Display Questions
Games to be Removed& Returned to DSR
NEW
20X the Money1228
Mega Crossword 1226
Word Games1224
Tripling Bonus Crossword 1248
Million Dollar Multiplier 1245
Million Dollar Multiplier 1245
Mystery Crossword 1242
Golden Ticket1238
NEW
Set for Life1205
50X the Money1229
Power 5's1216
High Card Poker 1249
Extra Crossword 1234
Joker's Wild1237
The Price Is Right 1221
Win It All1225
100X the Money1230
$5,000,000 Platinum Payout 1219
The Price Is Right 1222
Lucky Gems1212
NEWNEW
32 BIN - Launch Date 01/23/17ATTENTION RETAILERS
Lucky Streak1246
Lucky Streak1246
California Gold1250
California Gold1250
Ca$h Line Bingo 1233
5X Crossword Bonus Match 1236
Electric 7's1244
The Price Is Right 1220
Diamonds1231
10X the Money1227
$30 Grand1235
Year of the Rooster 1243
I Love Hearts1247
Merry Money1240
Candy Cane Cash 1239
NEW
$30 Game # 1250
FEBRUARY 2017
$30 $30 $20 $20
1250 1250
$20 $20 $10 $10
1246 1246
$10 $10 $10 $10
$10 $10 $5 $5
$5 $5 $5 $5 $5 $5
$5 $5 $3 $3 $5 $3
$3 $3 $2 $2 $1
$2 $2 $1 $1 $2 $1
Tripling Bonus Crossword 1215
Winning 7771209
Poker Night1218
Happy Holidays 1241
Utilize Your On-CounterGame Display
for Featured Games(1250 & 1246)
Contact Your LotterySales Representativefor Display Questions
Games to be Removed& Returned to DSR
NEW
20X the Money1228
Mega Crossword 1226
Word Games1224
Tripling Bonus Crossword 1248
Million Dollar Multiplier 1245
Million Dollar Multiplier 1245
Mystery Crossword 1242
Golden Ticket1238
NEW
Set for Life1205
50X the Money1229
Power 5's1216
High Card Poker 1249
Extra Crossword 1234
Joker's Wild1237
The Price Is Right 1221
Win It All1225
100X the Money1230
$5,000,000 Platinum Payout 1219
The Price Is Right 1222
Lucky Gems1212
NEWNEW
32 BIN - Launch Date 01/23/17ATTENTION RETAILERS
Lucky Streak1246
Lucky Streak1246
California Gold1250
California Gold1250
Ca$h Line Bingo 1233
5X Crossword Bonus Match 1236
Electric 7's1244
The Price Is Right 1220
Diamonds1231
10X the Money1227
$30 Grand1235
Year of the Rooster 1243
I Love Hearts1247
Merry Money1240
Candy Cane Cash 1239
NEW
$20 Game # 1246
$20 Game # 1246
$20 Game # 1230
$20 Game # 1219
$10 Game # 1222
$10 Game # 1242
$10 Game # 1245
$10 Game # 1229
$10 Game # 1242
$10 Game # 1238
$10 Game # 1205
$5 Game # 1253
$5 Game # 1253
NEW
$5 Game # 1216
$5 Game # 1249
$5 Game # 1234
$5 Game # 1237
$5 Game # 1221
$5 Game # 1225
$5 Game # 1228
$5 Game # 1226
$3 Game # 1252
$3 Game # 1252
NEW
$3 Game # 1248
$3 Game # 1233
$3 Game # 1236
$2 Game # 1244
$2 Game # 1220
$2 Game # 1227
$2 Game # 1235
$1 Game # 1251
$1 Game # 1251
NEW
$1 Game # 1247
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$1 Game # 1243
$3 Game # 1224
7
28 BIN GUIDEDISPLAY STARTING FEBRUARY 22ND MARCH 2017
Ask your Sales Rep which options are best for your store.
If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.
SALES TIP
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display for Featured Games (1250 & 1246).
$30 Game # 1250
FEBRUARY 2017
$30 $30 $20 $20
1250 1250
$20 $20 $10 $10
1246 1246
$10 $10 $10 $10
$10 $10 $5 $5
$5 $5 $5 $5 $5 $5
$5 $5 $3 $3 $5 $3
$3 $3 $2 $2 $1
$2 $2 $1 $1 $2 $1
Tripling Bonus Crossword 1215
Winning 7771209
Poker Night1218
Happy Holidays 1241
Utilize Your On-CounterGame Display
for Featured Games(1250 & 1246)
Contact Your LotterySales Representativefor Display Questions
Games to be Removed& Returned to DSR
NEW
20X the Money1228
Mega Crossword 1226
Word Games1224
Tripling Bonus Crossword 1248
Million Dollar Multiplier 1245
Million Dollar Multiplier 1245
Mystery Crossword 1242
Golden Ticket1238
NEW
Set for Life1205
50X the Money1229
Power 5's1216
High Card Poker 1249
Extra Crossword 1234
Joker's Wild1237
The Price Is Right 1221
Win It All1225
100X the Money1230
$5,000,000 Platinum Payout 1219
The Price Is Right 1222
Lucky Gems1212
NEWNEW
32 BIN - Launch Date 01/23/17ATTENTION RETAILERS
Lucky Streak1246
Lucky Streak1246
California Gold1250
California Gold1250
Ca$h Line Bingo 1233
5X Crossword Bonus Match 1236
Electric 7's1244
The Price Is Right 1220
Diamonds1231
10X the Money1227
$30 Grand1235
Year of the Rooster 1243
I Love Hearts1247
Merry Money1240
Candy Cane Cash 1239
NEW
$30 Game # 1250
FEBRUARY 2017
$30 $30 $20 $20
1250 1250
$20 $20 $10 $10
1246 1246
$10 $10 $10 $10
$10 $10 $5 $5
$5 $5 $5 $5 $5 $5
$5 $5 $3 $3 $5 $3
$3 $3 $2 $2 $1
$2 $2 $1 $1 $2 $1
Tripling Bonus Crossword 1215
Winning 7771209
Poker Night1218
Happy Holidays 1241
Utilize Your On-CounterGame Display
for Featured Games(1250 & 1246)
Contact Your LotterySales Representativefor Display Questions
Games to be Removed& Returned to DSR
NEW
20X the Money1228
Mega Crossword 1226
Word Games1224
Tripling Bonus Crossword 1248
Million Dollar Multiplier 1245
Million Dollar Multiplier 1245
Mystery Crossword 1242
Golden Ticket1238
NEW
Set for Life1205
50X the Money1229
Power 5's1216
High Card Poker 1249
Extra Crossword 1234
Joker's Wild1237
The Price Is Right 1221
Win It All1225
100X the Money1230
$5,000,000 Platinum Payout 1219
The Price Is Right 1222
Lucky Gems1212
NEWNEW
32 BIN - Launch Date 01/23/17ATTENTION RETAILERS
Lucky Streak1246
Lucky Streak1246
California Gold1250
California Gold1250
Ca$h Line Bingo 1233
5X Crossword Bonus Match 1236
Electric 7's1244
The Price Is Right 1220
Diamonds1231
10X the Money1227
$30 Grand1235
Year of the Rooster 1243
I Love Hearts1247
Merry Money1240
Candy Cane Cash 1239
NEW
$20 Game # 1246
$20 Game # 1230
$20 Game # 1219
$10 Game # 1245
$10 Game # 1229
$10 Game # 1238
$10 Game # 1242
$10 Game # 1205
$10 Game # 1222
$5 Game # 1226
$5 Game # 1225
$5 Game # 1234
$5 Game # 1249
$5 Game # 1253
$5 Game # 1253
NEW
$5 Game # 1237
$5 Game # 1228
$5 Game # 1216
$3 Game # 1233
$3 Game # 1248
$3 Game # 1236
$3 Game # 1252
$3 Game # 1252
NEW
$2 Game # 1244
$2 Game # 1235
$2 Game # 1227
$1 Game # 1247
$1 Game # 1251
$1 Game # 1251
NEW
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$1 Game # 1243
$3 Game # 1224
$5 Game # 1221
8
24 BIN GUIDEretailer clerk-facing side
customer-facing side
DISPLAY STARTING FEBRUARY 22ND MARCH 2017
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
Ask your Sales Rep which options are best for your store.
If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.
SALES TIP
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display for Featured Games (1250 & 1246).
$30 Game # 1250
FEBRUARY 2017
$30 $30 $20 $20
1250 1250
$20 $20 $10 $10
1246 1246
$10 $10 $10 $10
$10 $10 $5 $5
$5 $5 $5 $5 $5 $5
$5 $5 $3 $3 $5 $3
$3 $3 $2 $2 $1
$2 $2 $1 $1 $2 $1
Tripling Bonus Crossword 1215
Winning 7771209
Poker Night1218
Happy Holidays 1241
Utilize Your On-CounterGame Display
for Featured Games(1250 & 1246)
Contact Your LotterySales Representativefor Display Questions
Games to be Removed& Returned to DSR
NEW
20X the Money1228
Mega Crossword 1226
Word Games1224
Tripling Bonus Crossword 1248
Million Dollar Multiplier 1245
Million Dollar Multiplier 1245
Mystery Crossword 1242
Golden Ticket1238
NEW
Set for Life1205
50X the Money1229
Power 5's1216
High Card Poker 1249
Extra Crossword 1234
Joker's Wild1237
The Price Is Right 1221
Win It All1225
100X the Money1230
$5,000,000 Platinum Payout 1219
The Price Is Right 1222
Lucky Gems1212
NEWNEW
32 BIN - Launch Date 01/23/17ATTENTION RETAILERS
Lucky Streak1246
Lucky Streak1246
California Gold1250
California Gold1250
Ca$h Line Bingo 1233
5X Crossword Bonus Match 1236
Electric 7's1244
The Price Is Right 1220
Diamonds1231
10X the Money1227
$30 Grand1235
Year of the Rooster 1243
I Love Hearts1247
Merry Money1240
Candy Cane Cash 1239
NEW
$20 Game # 1230
$20 Game # 1246
$20 Game # 1219
$10 Game # 1242
$10 Game # 1229
$10 Game # 1245
$10 Game # 1238
$5 Game # 1226
$5 Game # 1253
$5 Game # 1253
NEW
$5 Game # 1237
$5 Game # 1234
$5 Game # 1249
$5 Game # 1228
$5 Game # 1225
$3 Game # 1233
$3 Game # 1248
$3 Game # 1236
$3 Game # 1252
$3 Game # 1252
NEW
$2 Game # 1244
$2 Game # 1235
$2 Game # 1227
$1 Game # 1247
$1 Game # 1251
$1 Game # 1251
NEW
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$3 Game # 1224
$1 Game # 1243
$5 Game # 1216
9
APRIL GAMESCOMING SOON MARCH 2017
*Ticket artwork subject to change.
Get ready! Your next set of Scratchers® are coming March 22nd!*
GET READY…COMING SOON
Note: Ticket artwork subject to change.
SUPER TICKET™
Prepare your store for the SUPER TICKET™! This 8”x 12” ticket is BIG in stature and prizes. There’s 52 chances to win and a top prize of $1,000,000! Talk to your Lottery Sales Representative today to ensure your store is ready for the SUPER TICKET™!
• Game Launch – March 22, 2017
• Game # - 1256
• Price Point - $10
• Pack Size – 50
• Cost Per Pack - $500
- Less 6% Commission/ Handling Fee = $470
• Dimensions – 8” x 12”
• Supported by Full Advertising Campaign Beginning April 3, 2017
• Void if Separated
• Limited distribution. Please ask your DSR or LTSS for more information
GAME INFORMATION
• 52 Chances to Win!
• BIGGEST Scratchers EVER from the California Lottery
• $1,000,000 Top Prize
• Over $65,000,000 in ALL CASH Prizes
• Overall Odds = 1:3.61
• Prize Payout = 73%
KEY GAME FEATURES
10
Stackable Insert
In-Counter Tray
MARCH 2017
SOMETHING BIG IS COMING MARCH 22, 2017!
MERCHANDISING INFORMATION
• Customized Dual Stackables and In-Counter Trays
• Cannot be dispensed in any vending machine
• Both 4” x 4” and 8” x 6” Insert Cards are available for display
The Super Ticket™ Scratchers® will only be shipped to
select retailers. Be sure to let your players know that you
offer Super Ticket™ for sale at your location!
Ask your Lottery Representative for more details.11
12
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONLOTTERY NEWS MARCH 2017
12
NOW through June 30, 2017, any eligible, non-winning $1, $2, $3 and $5 Scratchers®, as well as all eligible SuperLotto Plus® 2nd Chance codes submitted will give your players a chance each month to win an exciting California Adventure prize package valued at $10,666!
This is all in addition to the weekly 2nd Chance drawings. Be sure to remind your players about these chances to win fun prize package adventures! Visit calottery.com/ca-adventure for more details.
DRAW PROMO MONTH PRIZE PACKAGE # OF WINNERS
1 January 1 — January 31 Music Fest (7) Scratchers (7) SuperLotto Plus
2 February 1 — February 28 Culinary Experience (7) Scratchers (7) SuperLotto Plus
3 March 1 — March 31 Adrenaline Adventure (7) Scratchers (7) SuperLotto Plus
4 April 1 — April 30 Pro Sport Experience (7) Scratchers (7) SuperLotto Plus
5 May 1 — May 31 Vacation of a Lifetime (7) Scratchers (7) SuperLotto Plus
6 June 1 — June 30 Beach House Experience (7) Scratchers (7) SuperLotto Plus
Grand Prize January 1 — June 30 All six (6) prize packages featured throughout
the Promotion Period (2) Scratchers (2) SuperLotto Plus
ADVENTURE
January February March
LOTTERY NEWS MARCH 2017
13
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONCALIFORNIA ADVENTURE 2ND CHANCE PROMOTION
PRICE POINT
GAME NUMBER GAME NAME
$1 1164 EA$Y CA$H
$1 1213 LUCKY SPOT
$1 1217 FIND THE 9’S
$1 1223 I HEART CALIFORNIA
$1 1231 DIAMONDS
$1 1239 CANDY CANE CASH
$1 1243 YEAR OF THE ROOSTER
$1 1247 I LOVE HEARTS
$1 1251 GREAT 8’S
$2 1203 SET FOR LIFE
$2 1207 SUITS
$2 1214 7-11-21
$2 1220 THE PRICE IS RIGHT®
$2 1227 10X THE MONEY
$2 1232 DIA DE LOS MUERTOS
$2 1235 $30 GRAND
$2 1240 MERRY MONEY
$2 1244 ELECTRIC 7’S
PRICE POINT
GAME NUMBER GAME NAME
$3 1208 5X CROSSWORD
$3 1210 QUICK WIN BINGO
$3 1215 TRIPLING BONUS CROSSWORD
$3 1224 WORD GAMES
$3 1233 CA$H LINE BINGO
$3 1236 5X CROSSWORD BONUS MATCH
$3 1248 TRIPLING BONUS CROSSWORD
$3 1252 LOTERIA™
$5 1159 HIT $500!
$5 1209 WINNING 777
$5 1211 DOUBLE SIDED DOLLARS
$5 1216 POWER 5’S
$5 1218 POKER NIGHT
$5 1221 THE PRICE IS RIGHT®
$5 1225 WIN IT ALL
$5 1226 MEGA CROSSWORD
$5 1228 20X THE MONEY
$5 1234 EXTRA CROSSWORD
$5 1237 JOKER’S WILD
$5 1241 HAPPY HOLIDAYS
$5 1249 HIGH CARD POKER
$5 1253 RUBY RED 7’S
Eligible Scratchers®
• All eligible Scratchers are based on availability and are subject to change.
• For the most current list of eligible Scratchers, please visit calottery.com/ca-adventure
14
QUICK REFERENCE GUIDE MARCH 2017
SCRATCHERS® ENDED GAMES
STILL CLAIMABLE ENDED GAMESPrice Point Game # Game Name End Date Claim By Date
$1 121712021206
Find the 9’sSet for LifeMatch 3 Tripler
2/17/1710/21/1610/21/16
8/16/174/19/174/19/17
$2 120312071214
Set for LifeSuits7-11-21
2/17/172/17/172/17/17
8/16/178/16/178/16/17
$3 120812101199
5X CrosswordQuick Win BingoLoteria
2/17/172/17/1712/16/16
8/16/178/16/176/14/17
$5 12111167119012011204
Double Sided DollarsExtra PlaySuperstar CrosswordMega CrosswordSet for Life
2/17/1712/16/1612/16/1610/21/169/30/16
8/16/176/14/176/14/174/19/173/29/17
$10 121211701196
Lucky Gems$1,000,000 Jackpot!Silver & Gold
1/9/17 12/16/1612/16/16
7/8/17 6/14/176/14/17
$20 1200117511911160
Extreme GreenDeluxe 7’s PlaybookMax-A-MillionsUltimate Riches
2/17/1712/16/1612/16/1610/21/16
8/16/176/14/176/14/174/19/17
SUCCESSFUL SCRATCHERS SALES CHECKLIST:
**See Placement Guides for which games to
replace with new games.
**Safely put aside removed games and return to
your Lottery Sales Representative for credit.
**Ask your Lottery Sales Representative about
your sales trends.
** Number of $5 Games
**Goal
**$ Average Weekly Sales
**Goal
Next visit
DSR TIPS
*Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.
After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®,700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.
In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 1/17
All Mega Millions® and Powerball® sales are final.
You must be 18 years or older to play the
Lottery. Please play responsibly. Problem
Gambling Help Line: 1-800-GAMBLER
Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.