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calottery.com

RETAIL PRODUCT PLAN

GAMES BEGIN DECEMBER 18TH!

DECEMBER 2017 — JANUARY 2018

ELEMENT DECEMBER – JANUARY RPP 2017

COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.

PS, AI, INDD CC

17.5” X 8.5”

8.75” X 8.5”

0.125"

100%

90%

16

10/26/17

JT

31-0167831-01678_January_2018_RPP_R3.indd

Date Initials Revisions 10-13-17 JT R110-13-17 JT R1-110-18-17 JT R210-18-17 JT R2-110-26-17 JT R3

ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage

NICK ROOTH JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCOURTNEY GERSTBERGER

REVISION HISTORY

IMAGE RIGHTS

JOB NO.

FILE NAME

APPLICATION

TRIM SIZE

FOLDED SIZE

BLEED SIZE

BUILT SIZE

PRINTED SIZE

PAGES

DATE

INITIALS

CD

PA

CW

PM

TM

AC

DPM

AE

COLORS

4/4

2

DRAW GAMESQUICK REFERENCE GUIDE JANUARY 2018

GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES

7:00 p.m.

7:45 p.m.

7:45 p.m.

6:30 p.m.

6:30 p.m.

1:00 p.m. & 6:30 p.m.

6:30 p.m.

Every 4 minutes starting at 6:00 a.m. and

ending at 2:00 a.m.

JACKPOT STARTS AT

$40MJACKPOT STARTS AT

$40MJACKPOT STARTS AT

$7MESTIMATED TOP

PRIZE STARTS AT $60K

Go to calottery.com for draw times & more

3

YEAR OF THE DOGLOTTERY NEWS JANUARY 2018

To help celebrate Lunar New Year, the CaliforniaLottery will be launching the new Year of the DogScratchers® this December!

KEY GAME FEATURES:

• Game Number — 1289

• Ticket price — $1

• Overall odds — 4.68

• Top prize — $888

• Prize payout — 59%

• Game launch — December 18, 2017

• 6 game scenes

4

$5 JANUARY 2018

GAME #12927

WIN UP TO $77,777!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play or claim. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 68%

ODDS & WINNERS*

Prizev level: Odds: Total Winners:

TICKET

$6

$10

$15

$20

$50

$100

$200

$1,000

$5,000

$77,777

11

16

16

27

40

120

300

2,000

12,000

120,000

1,200,000

1,785,000

1,275,000

1,275,000

765,000

510,000

170,000

68,000

10,200

1,700

170

17

Overall odds: 1 in 3.48

Total Winners: 5,860,087

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the five “WINNING NUMBERS,” win that prize.

• Uncover a “ ” symbol to automatically win 3 times that prize.

• Uncover a “ ” symbol to automatically win 7 times that prize.

• Uncover a “ ” symbol, WIN ALL 18 PRIZES AUTOMATICALLY!

Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376

UPC CODE

5

GAME #1291

JANUARY 2018

WIN UP TO $100 WITH NEW BONUS BALL PRIZES! WIN UP TO $20,000!

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$4

$5

$9

$10

$15

$20

$25

$30

$40

$50

$100

$500

$1,000

$20,000

13

13

17

45

83

125

125

194

316

600

600

1,091

60,000

300,000

600,000

1,632,000

1,591,200

1,183,200

448,800

244,800

163,200

163,200

105,400

64,600

34,000

34,000

18,700

340

68

34




HOW TO PLAY

1. Scratch off the “CALLER’S CARD” to reveal 30 Bingo Numbers.

2. Scratch off the two “FREE” spaces in each of the four “YOUR CARDS.”

3. Scratch off the corresponding Bingo Numbers on each of the four “YOUR CARDS.”

4. If on any one of the four “YOUR CARDS” you match all numbers in a complete horizontal, vertical or diagonal line; four corners; or an “X” (includes eight numbers + “FREE”), you win the prize in the prize legend corresponding to that card.

5. Scratch off each “BONUS BALL NUMBER” to reveal three Bonus Numbers and three Prize Amounts.

6. Scratch off each corresponding “BONUS BALL NUMBER” on each of the four “YOUR CARDS.”

7. Each time a “BONUS BALL NUMBER” appears in CARDS 1-4, you win the prize shown for that “BONUS BALL NUMBER.”


PRIZE PAYOUT 62%

BONUS BALL BINGO

Retailer Cost of Pack: $300 Less 6% Commission/Handling Fee: $18Final Cost per Pack $282

UPC CODE

$3

6

JANUARY 2018

GAME #1290ACE IN THE HOLE

WIN UP TO $20,000! BONUS “HOLE CARD” WINS ALL 10 PRIZES!

ODDS & WINNERS*


TICKET

$3

$5

$10

$15

$20

$50

$100

$200

$1,000

$20,000

10

17

33

38

83

100

569

8,571

40,000

120,000

600,000

1,800,000

1,080,000

540,000

468,000

216,000

180,000

31,650

2,100

450

150

30




HOW TO PLAY

• If “YOUR CARD” beats the “DEALER’S CARD,” win prize shown for that game.

• Uncover a “ ” symbol to automatically win double that prize.

• Uncover an “ ” in the “HOLE CARD,” WIN ALL 10 PRIZES AUTOMATICALLY!


PRIZE PAYOUT 62%

$2

Retailer Cost of Pack: $200Less 6% Commission/Handling Fee: $12Final Cost per Pack $188

UPC CODE

7

YEAR OF THE DOGGAME #1289

$1 JANUARY 2018

CELEBRATE LUNAR NEW YEAR! WIN UP TO $888!

ODDS & WINNERS*


TICKET

$2

$4

$8

$10

$18

$30

$88

$100

$888

10

17

42

83

125

250

667

7,500

16,000

480,000

2,246,400

1,296,000

518,400

259,200

172,800

86,400

32,400

2,880

1,350

45




HOW TO PLAY

• Match 3 like prizes, win that prize.


PRIZE PAYOUT 59%

Retailer Cost of Pack: $250 Less 6% Commission/Handling Fee: $15Final Cost per Pack $235

UPC CODE

8

32 BIN GUIDEDISPLAY STARTING DECEMBER 18TH JANUARY 2018

$30 Game # 1280

$30 Game # 1280

$30 Game # 1250

$30 Game # 1250

$20 Game # 1284

$20 Game # 1284

$20 Game # 1272

$20 Game # 1260

$20 Game # 1276

$10 Game # 1242

$10 Game # 1263

$10 Game # 1275

$10 Game # 1288

$10 Game # 1268

$5 Game # 1279

$5 Game # 1267

$5 Game # 1271

$5 Game # 1262

$5 Game # 1274

$5 Game # 1287

$5 Game # 1282

$5 Game # 1264

$5 Game # 1292

$5 Game # 1292

NEW

$3 Game # 1277

$3 Game # 1286

$3 Game # 1270

$3 Game # 1291

$3 Game # 1291

NEW

$3 Game # 1281

$2 Game # 1273

$2 Game # 1290

$2 Game # 1290

NEW

$1

$1 Game # 1289

$1 Game # 1289

NEW

Ask your Sales Rep about the options that are best for your store.

If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.

SALES TIP

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.

ATTENTION RETAILERS

SCRATCHERS PRICING

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

Contact Your Lottery Sales Representative for Display Questions.

Utilize Your Featured Game Display for Holiday Magic (1283). If You Have an Extra Game Display, Also Face Emerald 10’s (1288) and Pure Gold (1287).

RECOMMENDED SCRATCHERS TO REMOVE*

Please return these Scratchers to your Lottery Sales Representative.

$3 Game # 1252

$3 Game # 1254

$2 Game # 1266

$1 Game # 1285

$1 Game # 1269

$1 OPTION

*Please face $1 Merry Money (1285). If inventory is not available, please face $1 9’s in a Line (1269).

9

28 BIN GUIDEDISPLAY STARTING DECEMBER 18TH JANUARY 2018

$30 Game # 1280

$30 Game # 1250

$20 Game # 1260

$20 Game # 1276

$20 Game # 1284

$20 Game # 1272

$10 Game # 1275

$10 Game # 1263

$10 Game # 1242

$10 Game # 1288

$10 Game # 1268

$5 Game # 1267

$5 Game # 1274

$5 Game # 1271

$5 Game # 1279

$5 Game # 1287

$5 Game # 1264

$5 Game # 1282

$5 Game # 1292

$5 Game # 1292

NEW

$3 Game # 1291

$3 Game # 1291

NEW

$3 Game # 1277

$3 Game # 1270

$3 Game # 1286

$3 Game # 1281

$2 Game # 1273

$2 Game # 1290

$2 Game # 1290

NEW

$1

$1 Game # 1289

$1 Game # 1289

NEW



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235




SALES TIP




$1 Game # 1285

$1 Game # 1269

$1 OPTION


$3 Game # 1254

$3 Game # 1252

$3 Game # 1252

$2 Game # 1266

10

24 BIN GUIDEretailer clerk-facing side

customer-facing side

DISPLAY STARTING DECEMBER 18TH JANUARY 2018

$30 Game # 1280

$20 Game # 1284

$20 Game # 1276

$20 Game # 1272

$10 Game # 1242

$10 Game # 1263

$10 Game # 1275

$10 Game # 1288

$5 Game # 1287

$5 Game # 1274

$5 Game # 1264

$5 Game # 1267

$5 Game # 1279

$5 Game # 1292

$5 Game # 1292

NEW

$5 Game # 1282

$3 Game # 1291

$3 Game # 1291

NEW

$3 Game # 1277

$3 Game # 1270

$3 Game # 1286

$3 Game # 1281

$2 Game # 1273

$2 Game # 1290

$2 Game # 1290

NEW

$1

$1 Game # 1289

$1 Game # 1289

NEW



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235




SALES TIP




$2 Game # 1266

$1 Game # 1285

$1 Game # 1269

$1 OPTION


$5 Game # 1271

$5 Game # 1262

GET READY! YOUR NEXT SET OF SCRATCHERS® IS COMING JANUARY 22!

11

COMING SOON JANUARY 2018

FEBRUARY GAMES

Ticket artwork subject to change.

GET READY! YOUR NEXT SET OF SCRATCHERS® IS COMING JANUARY 22!

RETAILER ADVISORY BOARD

LOTTERY NEWS JANUARY 2018

Your voice is being heard! Ever wonder how the Lottery develops and rolls out some of its policies and programs to its retailers? We get your perspective, the retailer prospective, from the Lottery’s very own Retailer Advisory Board. In addition to acquiring retailer input from District Sales Representatives, the Lottery has a Retailer Advisory Board that is tasked with providing feedback to Lottery management on how it can improve its operations, programs and policies from the retailer’s perspective.

The Retailer Advisory Board is split into Northern and Southern regions where members represent a variety of trade styles operating within the Lottery retail network. The two major groups include: independent retailers and corporate chain retailers.

The Retailer Advisory Board helps shape the development and execution of the Lottery’s strategic plans, marketing programs, product development and field Sales force service levels.

The Board also shares insights on matters that affect the Lottery’s player base and operates as a communication vehicle that strengthens the partnership between the Lottery and its retail network.

Some of the Retailer Advisory Board’s feedback has led to improving sales support, ensuring the smooth rollout of new games and policies, exploring new billing options and identifying opportunities for simplifying lottery processes at retail.

In addition to selling entertaining games and offering year round promotions, the California Lottery is also charged with providing supplemental funding to public education. The more than one billion dollars we contribute every year could not be possible without the help and support of our retailers. Together, we are proud to contribute to California public schools!

RETAILER ADVISORY BOARDLOTTERY NEWS JANUARY 2018

Southern Region Retailer Advisory Board

(Pictured from left to right) David Cole; Sharon Allen; Ken Elias, Discount Cigarettes; Wendi Doyon; Ron Alguire, Albertsons/Vons; Ah-Mein Koo, 7 Star Coffee; Tom Kassab, Smoke 4 Less; Alex Mojtahedi; George Safar, Lone Hill; Kelli Wells, Albertsons/Vons; Ganpat Patel, Palma Liquor; Denise Hiraoka, Ralphs; and Nicholas Buchen.

Northern Region Retailer Advisory Board

(Pictured from left to right) Sharon Allen, Deputy Director of Sales and Marketing, California Lottery (Lottery); David Cole, Deputy Director of Sales, Lottery; Shellie Davis, SaveMart; Carol Williams, Raley’s; Wendi Doyon, Key Accounts Manager, Lottery; Raj Kalra, Hilltop Food Mart; Nicholas Buchen, Deputy Director of Finance, Lottery; Chad Larsen, Chief Sales Field Operations, Lottery; Alex Mojtahedi, Chief, Financial Analysis & Risk Management, Lottery; Paula Negrete, Deputy Director of External Affairs, Lottery.

14

QUICK REFERENCE GUIDE JANUARY 2018

SCRATCHERS® ENDED GAMES

STILL CLAIMABLE ENDED GAMESPrice Point Game # Game Name End Date Claim By Date

$1 1251125712431247

Great 8’sStinkin’ RichYear of the RoosterI Love Hearts

10/20/1710/20/17

8/18/178/18/17

4/18/184/18/182/14/182/14/18

$2 124412271235

Electric 7’s10X the Money$30 Grand

12/15/1710/20/17

8/18/17

6/13/184/18/182/14/18

$3 123612481233

5X Crossword Bonus MatchTripling Bonus CrosswordCa$h Line Bingo

12/15/1712/15/17

7/6/17

6/13/186/13/18

1/2/18

$5 12341249125312551216122812261237

Extra CrosswordHigh Card PokerRuby Red 7’sLucky FortunePower 5’s20X the MoneyMega CrosswordJoker’s Wild

12/15/1712/15/1712/15/1712/15/1710/20/1710/20/17

8/18/178/18/17

6/13/186/13/186/13/186/13/184/18/184/18/182/14/182/14/18

$10 12291256120512221238

50X the MoneySuper Ticket™Set for LifeThe Price Is Right®

Golden Ticket

10/20/1710/20/17

8/18/178/18/178/18/17

4/18/18 4/18/18 2/14/182/14/182/14/18

$20 12301219

100X the Money$5,000,000 Platinum Payout

12/15/1710/20/17

6/13/184/18/18

CALOTTERY®

SALESMAKER™ CHECKLIST:

**See Placement Guides for which games to

replace with new games.

**Safely put aside removed games and return to

your Lottery Sales Representative for credit.

**Ask your Lottery Sales Representative about

your sales trends.

** Number of $5 Games

**Goal

**$ Average Weekly Sales

**Goal

Next visit

DSR TIPS

*Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®,700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.

In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 10/17

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

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