Retail and Consumer Goods Credentials

Retail

Food

Consumer Goods

Non Store

Travel Retail

Private Equity

Analytics

About Technopak

India’s leading management consulting firm with more than 20 years of experience in working with organizations across consumer goods and services.

Founded on the principle of “concept to commissioning”, we partner our clients to identify their maximum-value opportunities, provide solutions to their key challenges and help them create a robust and high growth business models.

Ability to be the strategic advisors with customized solution during the ideation phase, implementation guides through startup and a trusted advisor overall.

Drawing from the extensive experience of 200+ professionals, Technopak focuses on six major divisions, which are Fashion & Textile, Retail & Consumer Goods, Healthcare, Education, Food & Agriculture and Leisure & Tourism.

Our key services are:

•Business Strategy. Assistance in developing value creating strategies based on consumer insights, competition mapping, international benchmarking and client capabilities.

•Start-Up Assistance. Leveraging operations and industry expertise to ‘commission the concept’ on turnkey basis.

•Performance Enhancement. Operations, industry & management of change expertise to enhance the performance and value of client operations and businesses.

•Capital Advisory. Supporting business strategy and execution with comprehensive capital advisory in our industries of focus.

•Consumer Insights. Holistic consumer & shopper understanding applied to offer implementable business solutions. | 2 |

Key Clients

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Key Clients

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Key Clients

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Retail & Consumer Goods Division

• Technopak conceptualize practical strategies based on-ground consumer and market insights, focused on tangible business outcomes that create enduring value consistently for its client

• Expertise extends to helping clients create competitive advantage by designing and building execution capabilities and operationalizingcorporate strategies

• Significant part of Technopak’s consulting practice– 40-50% of the firm’s revenue

– A CAGR of 35% over the last 10 years

• Leveraging strong understanding of the Indian consumer and markets– 60+ strategy assignments across consumer categories every year

– In-depth understanding of both the front-end and the back-end processes and systems

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Leveraging in-depth Consumer and Market Insights

• Technopak brings an in-depth understanding of the Indian marketplace for developing the right roadmap for the clients

• With more than 20 years of tracking the consumer behaviour and consumption therein, we develop customized solutions which are unique and practical

• We have been mapping ~100,000 consumers every year and our Consultants travel across geographies for every project to gather valuable trade practices and we do ~5,000 trade interviews every year

– Ability to forecast consumer trends and conceptualization of truly topical and robust strategy in collaboration with our clients

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Industry Segments We Serve

Indian and International Retailers• Cash & Carry • Department Stores• Hypermarkets• Non-Store• Specialty Retail• Supermarkets

Consumer Product Companies• FMCG• Food and Grocery• Electronics, Durables, IT, Communications• Apparel, Footwear and Accessories• Furniture & Furnishings• Health and Beauty• QSRs and Fine-Dining Restaurants• Others

Retail Service Providers• Information Technology• Logistics Companies• Products/ Services Suppliers• Warehouse Companies

Real Estate Companies• Shopping Mall Developers• SEZ Developers• Mixed-Use Developers

Government Organizations

Developmental Bodies and Public Sector Units

Private Equity and Financial Institutions

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We help our Clients build a leadership position in the market

• Technopak has been the most trusted partner for organized retailers in the country

– Our client contribute ~35% of the total organized retail revenue in the country– More than ~15,000 stores across 200 cities– 6 out of the top 10 retailers of the country– Market Leaders across categories including supermarkets, dairy, mobile handsets, fashion

accessories, cycles etc.

• Preferred partner for global retailers for preparing the market entry roadmap

– Top 2 global retailers by revenues– Top retailers from US, UK, France, Italy, Germany, Australia, Sri Lanka, Dubai, Turkey, Netherland– Categories include food & grocery, mother & child, footwear, home improvement, electronics,

eyewear, books & music, men & women apparel, health & beauty, fitness across cash n carry, hypermarkets, supermarkets and specialty formats

• Go to market, market growth and modern trade strategy for consumer products companies

– 6 out of the top 10 FMCG companies in the country– Categories include home & personal care, processed food, consumer electronics, apparel, dairy,

paints, tyres, etc.

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Retail

Services We Offer: Retail

Business Strategy

Assistance in developing value creating strategies based on consumer insights, competition mapping, International benchmarking and clients capabilities• Corporate Strategy• Organic Retail Growth Strategy• Growth through Partnerships, JVs and

Acquisitions• Real Estate Planning

Start-Up Assistance

Leveraging operations and industry expertise to ‘commission’ the ‘concept’ on a turnkey basis• Project Management• Sourcing and Buying Implementation• Organization Design and Creation• Supply Chain and Logistics• Retail Operations Framework• Post Implementation Assistance• Franchisee Identification

Performance Enhancement

Operations, industry and MOC expertise to enhance the performance and value of client businesses• Productivity Enhancement• Merchandising and Category

Management• Sourcing and Supplier Management• Pricing, Promotions and Range

Architecture• Private Label Programmes

Capital Advisory

Supporting business strategy and execution with comprehensive capital advisory in our industries of focus• M&A• Due Diligence – Commercial &

Financial• Fund Raising• Corporate Finance

Consumer Insights

Holistic consumer understanding applied to offer implementable business solutions• Shopper Insights• Trend Insights• Design and Innovation Insights• Marketing Communication

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Services We Offer: India Entry Strategy

Market Assessment

Assistance in developing India specific value proposition based on consumer insights, competition mapping, local trade characteristics and clients objectives• Market Potential• Competitive Benchmarking• Regulatory Environment• Business Planning• Marketing Strategy

Partnership Assistance

Facilitating tie-up with a suitable business partner, based on the fit with the business requirements• Development of Partnership Operating Model• Identification of Suitable Partners• Negotiations and Finalization of MOU

Business Modeling

Leveraging Market and consumer understanding to recommend a robust long term strategy• Roll-Out Potential across Geographies• Product Merchandising Strategy• Pricing Architecture• Financial Modeling• Risk Assessment and Mitigation Strategy

Start-Up Assistance

Applying Indian market understanding and industry expertise to help setting up of business• Organization Design and Creation• Sourcing• Location Identification• Project Management

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Representative Clients: Retail 13

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Representative Clients: Consumer Products

Gokaldas exports

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Representative Clients: India Entry

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Retail Case Studies

Case Study 1: Retail Strategy for India’s Leading Business House

Background Key Issues Critical Questions

Solution

• The company is among India’s largest business houses with interests spanning the manufacturing and services sectors

• As a part of its growth strategy the company was considering to establish a retail business venture.

• The company wanted to develop a pan-India retail business which could capture a substantial portion of the Indian consumption basket in urban, semi urban and small towns

• Which is the most appropriate retail strategy and concept for the company?

• What is the optimal business model?

• What are the financials for the proposed concept?

• Retail concept development through in-depth understanding of Indian consumers, their consumption and purchase behavior across product categories , retail value chain mapping, understanding and benchmarking with International retail business models and identifying retail channel options to reach to the consumer

• Overall business model recommendation based on the retail concept, roll out, organization and supply-chain requirements

• Development of a detailed financial plan for the proposed retail concept

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Case Study 2: Cash & Carry Entry Strategy for a Leading Global Big Box Retailer

Background Key Issues Critical Questions

Solution

• The client is a leading global big box retailer

• The company was looking to enter India through the Cash & Carry route and wanted an in-depth evaluation of the Indian opportunity

• The company was seeking assistance in understanding the Indian market, key customer segments and the Cash & Carry opportunity

• How big is the market opportunity and who are the target customers?

• What should be the value proposition, merchandizing strategy and format definition?

• What should be the roll out plan?

• Comprehensive research based understanding and analysis of the retail market and channels across product categories

• Assessment of market opportunity through in-depth analysis of the customer segments, their value chains and need-gaps

• Defining the value proposition, merchandizing strategy, format definition and roll-out plan for the Cash & Carry business in India

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Case Study 3: India Re-entry Strategy for an International Footwear Company

Background Key Issues Critical Questions

Solution

• The company is an international footwear company

• The company was evaluating India opportunity for its footwear business re-entry

• The company wanted to develop a strategy to re-enter the Indian footwear market . It therefore wanted to understand market dynamics, size of the opportunity and the strategy it should adopt

• What is the market opportunity for premium footwear in India?

• What should be the business model and strategy for the company to tap the market opportunity?

• Comprehensive research based estimation if the current and future market potential of premium footwear in India

• Need-gap identification based on consumer purchase behavior

• Recommendation on optimal strategic elements for target segment, product offerings, pricing , marketing, sourcing and roll-out strategy

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Case Study 4: Performance Audit for Productivity Enhancement for a Pharmacy Chain

Background Key Issues Critical Questions

Solution

• The client was the leading private sector healthcare provider in Asia. The firm owns and manages a network of specialty hospitals and clinics, a chain of pharmacy retail outlets across the country

• The company wanted to improve productivity of its current operations before expanding the reach of the pharmacy outlets

• The company wanted to streamline its retail operations before going for an aggressive expansion plan

• What should be the intervention required in the area of

- Merchandise planning and management

- Store operations

- Supply chain

• Comprehensive diagnostic to identify levers for cost reduction of the current retail operations

• Relative prioritization of key initiatives for cost reduction along the entire value chain

• Identification of easily implementable initiatives to gain ‘quick wins’

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Case Study 5: Strategy and Implementation Support for Entry into Telecom Retail for a Leading Indian Business

Background Key Issues Critical Questions

Solution

• The company is among India's leading business houses with interests spanning the manufacturing and service sectors

• The company was evaluating launching a one stop retail shop for telecom related products

• The company wanted to validate the concept and develop a business plan

• The company also wanted assistance in business implementation

• Who should be the target consumers and what is their shopping behavior for target categories?

• What should be the optimal business strategy, retail concept and operating model?

• Comprehensive primary research based analysis of consumer’s shopping habits across segments for the product categories

• Formulation and validation of the business strategy , retail concept and business plan

• Implementation of the pilot phase by assistance in identifying key management team, defining merchandise strategy, store operating procedures, supply chain and IT infrastructure requirements

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Case Study 6: Market Re-entry Strategy and Assistance in Partner Selection for an International Retailer

Background Key Issues Critical Questions

Solution

• The client is a leading retailer with an international presence in more than 30 countries

• The company though present in the Indian market for few years was not able to leverage its early mover advantage and therefore wanted to re-formulate its strategy for the market

• The company wanted to develop a ‘Re-entry’ strategy and business model for its India operations

• It was also looking for assistance in identifying an Indian partner in line with new objectives and finalization of the terms of the strategic partnership

• What is the market opportunity for the categories/products that the client could retail in India?

• What is the most appropriate strategy and business model to realize the market opportunity?

• Which Indian players can be potential partners for the company?

• Assessment of market opportunity based on in-depth analysis and understanding of the operations of the company, current and future trends in the market, competition, consumer perception of the retailer, government legislations and experience of other international retailers

• Detailing the business model and business projections

• Assistance in identification of potential partners by development of a shortlist based on the re-visited business objectives and long term goals in India and soliciting their interest. Assisting in discussions, negotiation and finalization of the strategic partnership with the short listed Indian partner, leading up to the MOU stage

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Travel Retail

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Services We Offer

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Commercial Strategy

Strategy to enhance non-fare revenue for the

operator. This covers:

• Category Mix Strategy

• Revenue Modeling for the operator

• Structuring of commercial terms and conditions

• Tender management

• Leasing management

• Fit-out management

Traveler Profiling

Under this service we conduct a 24X7 timeframe

profiling of the travelers and users of the facilities.

The tools used include:

• Detailed and scientifically created questionnaire

• In depth interviews

• Focus group discussions

• Analysis and presentation of key findings on

regular intervals

Mix Use Development of Properties

Strategy on how to maximize the usage of land and

property which belongs to the operator and is

allowed for mixed use development.

• Business plan for development

• Overall positioning Strategy

• Leasing and tender management

Property Branding / Environment Graphics

We can provide very specific inputs around building

brand for any services as offered by the operator.

This will include elements like:

• Brand Identity and logo type

• Color schemes

• Signage

• Any other brand collaterals

Airports MetrosHighways and Bus

StationsRailways

Our Strengths

– Our experience includes working with top three airports in India (DIAL, MIAL & HIAL), IRCTC and India’s biggest metro operator (DMRC).

– We have conducted over 50,000 traveler interview (Airport, Highways, Metro) , This makes us a rich experience in understanding the “Indian Traveler” .

– We have excellent relationship with top retailers, F&B operators, Advertisement Agencies and Lounge operators in Airport as well as outside Airport segment.

– We understand the Airport operating environment , which includes hands-on understanding of Airport Security processes, Contract terms, Manpower challenges and productivities.

– We have India’s only experienced Travel retail Consulting team spanning strategy and Implementation capabilities.

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Travel Retail Clients

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Travel Retail Case Studies

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Case Study 1: Commercial strategy for Delhi and Mumbai new International terminals

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Background Key Issues Critical Questions

Solution

• These operators are leading private airport operators of India.

• The company wanted a turnkey consultant for implementing the retail, F&B and Services for the new airport.

• The company wanted to achieve global standard in commercial revenues as well as give travelers a world class experience.

• What is the best fit commercial strategy and model for India?.

• What is the most effective way to implement this in an Indian airport?.

• As part of the project we conducted detailed traveler research to understand the need-gaps and preferences of Indian travelers. This helped us in developing the overall product and services mix for retail, F&B and Lounges.

• Once we had the concept, we then prepared the revenue model and the commercial structure which would provide the most beneficial relationship between the operator and the concessionaires

• We also managed the tender and leasing process followed by implementation management.

- Technical super visioning, Fitout management, Designing implementation.

• Finally we conducted the monitoring of the post commissioning improvement areas.

- Sales, Quality, Customer satisfaction.

Case Study 2: Traveler research and concept development for convenience retail in Delhi Metro Stations

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Background Key Issues Critical Questions

Solution

• The company in one of India’s leading airlines operator. They wanted to get into travel retail through partnership with an International travel retail Brand.

• The client wanted Technopak to understand the metro traveler and suggest the best concept for a convenience retail format.

• How does a Delhi Metro traveler behave and purchase?.

• Is there any opportunity for retail under the current scenario in the stations? And what could be the potential?.

• As part of the project we conducted detailed traveler research to understand the need-gaps and preferences of Delhi Metro travelers. Under this study we covered the traveler as well as trade in all the 130+ stations.

• We profiled all the stations based on various factors and then estimated the business potential for a convenience format.

• As part of the strategy we suggested the product and service mix for the business based on types and categories of the stations and the estimated revenues from them.

Case Study 3: India Entry Strategy for an European Travel Retail Brand

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Background Key Issues Critical Questions

Solution

• The company in one of Europe's leading travel retail brands.

• The client wanted Technopak to understand the travel retail market for its category and provide detailed scan of the opportunity for them toenter India.

• How big is the opportunity and how to assess it?

• How does an India traveler behave differently with respect to international travel retail consumer?

• As part of the project we conducted detailed traveler and trade research to understand the need-gaps and preferences of Indian air travelers and challenges faced by the current brands related to the clients category.

• As part of the final deliverable, we submitted a detail market assessment report the client covering current status of trade challenges, consumer preferences around price, product mix. We also provided inputs on the external environmental factors like govt. processes, security concerns and commercial terms and conditions as prevalent at that time in the market.

Food & Beverages

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Services We Offer

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• Opportunity assessment• Identify profitable growth opportunities• Evaluate competitive market position• Predict and plan for growth• Prepare well-informed business plans• Operating model assistance

Business Strategy1 Concept Development2

• Conceptualize idea• Market & Consumer feasibility study• Define consumer profile• Develop menu & price offering• Project growth plan• Develop detailed business plan• Prepare well-informed business plans

• Identify concept strength, weaknesses• Revitalize concept positioning• Evaluate menu, price, format & location

strategy • Develop plan to reach out to new consumer

groups• Improve inventory management• Evaluate & re-work on restaurant employee

practices

• Conduct & establish Restaurant audit process

Unit Economics Improvement3

• Manage project schedule• Coordinate on all key activities like branding,

IT system, supply chain, organization structure• Develop operations & training modules

Implementation Assistance4

• Trend & consumption insights• Shopper insights• Segmentation studies• Product test

Consumer Insights5

Our Focus Area

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Front – end (Restaurants, café, lounge, etc)

Back – end processingRaw Material

Manufacturing Led Service Led

We offer a complete food service support network throughout the value chain with a focus on both back-end & front end side of operations

Why Technopak?

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• Flexibility: Ability to customise project approach as per client’s needs

• Unbiased assessment: Fact based implications

• Actionable insights

• Team support: Professional team, Subject matter experts

• Sector experience: Proven track record

What we bring

• Better understanding

• Consumer & Competitive insights

• Greater opportunity

• Enhanced profitability

• Enhanced business value

What you get

Representative Clients List

GCMMF

Jharkhand Mega Food Park Ltd.

Ministry of Agriculture

Govt of IndiaLloyd Insulations

North East Mega Food Park Ltd.

Patanjali Food & Herbal Park Ltd.

Representative Clients : F&B

F&B Case Studies

Case Study: Evaluation of Investment Opportunity in a Products and Services Retail Chain

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Background Key Objective Critical Questions

Solution

• A $3billion firm operating a chain of Quick Service Restaurants (QSR) & Ice-Cream Parlors (ICP) around the world approached Technopak for assistance in understanding the Indian market opportunity and developing an India entry strategy

• The company wanted to assess the current sector dynamics and evaluate prospects to make an entry into the Indian market

• What is the current business proposition?

• What capabilities has the client developed that can be leveraged in the Indian market?

• What should be India specific value proposition and operating model?

• What are the key cities it can enter and how does it translate financially?

• Assessed the market potential for the QSR and ICP segment of the Indian F&B market

• Need gap & opportunity identification for the current market

• Identification of target customer, brand positioning and value proposition

• Recommended appropriate business proposition and operating model

• Recommended city type wise Format & Product mix along with Pricing & business planning (including financial models, sensitivity analysis and risk assessment)

• Developed India Entry Strategy encompassing Market Potential Assessment, Retail & Supply Chain Strategy

Case Study 1 Year: 2010

Case Study: Evaluation of Investment Opportunity in a Products and Services Retail Chain

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Background Key Objective Critical Questions

Solution

• A leading non-veg. retail / poultry supplier in India approached Technopak to assist in assessing the current retail operations of the existing stores and develop a financial feasibility plan for the proposed venture

• Recommend strategy and operational interventions of its existing non-veg. retail business so as to enable a rapid and profitable growth of the client business and to develop a pan India expansion strategy and financial feasibility of the proposed venture

• How is the current business performing?

• How is each restaurant division functioning? What are the current processes in practice?

• Evaluate change in key processes?

• What should be the refined business model to provide a profitable and sustainable growth?

• Assessed and reviewed current business strategy, operations and infrastructure at the front-end

• Recommended operational improvements in their current strategy and business processes so to ensure high performance of the expanding organization based on their retail store audits and competition benchmarks

• Assessed market opportunity & recommended the most suitable segment(s) and retailing proposition based on a detail consumer research and trade research in representative cities of India

• Detailed the required store and supply chain network to tap the identified market opportunity

• Developed a detail rollout plan and business plan for the proposed business

Case Study 2 Year: 2010

Case Study: Evaluation of Investment Opportunity in a Products and Services Retail Chain

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Background Key Objective Critical Questions

Solution

• A leading retail corporate house in India approached Technopak for assistance in understanding the market opportunity for Quick service restaurants (QSR) in India and develop an entry strategy and financial feasibility of the proposed venture

• The company wanted to assess the Indian QSR market in detail, through presence of both Domestic & International players

• In-depth assessment of the market parameters

• What is the current QSR landscape?

• What are consumer preferences and spend patterns?

• How can the current landscaped be exploited to create a profitable business venture?

• What should be the business model to provide a profitable and sustainable growth?

• Assessed market opportunity in QSR business in terms of current market size, potential and key market dynamics

• Analyzed in detail both consumer & trade dynamics across city types

• Assessed complete supply/ value chain and made recommendations based on the proposition suggested

• Developed the concept and business strategy which includes the key retail formats, target segments, menu mix, services mix, value proposition, operating model and product pricing

• Developed a rollout plan and business plan for the proposed business model

Case Study 3 Year: 2010

Case Study: Evaluation of Investment Opportunity in a Products and Services Retail Chain

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Background Key Objective Critical Questions

Solution

• A US$ 1.8 billion Quick Service Restaurant chain, with close to 2000 stores around the world approached Technopak for assistance in understanding the Indian market opportunity, developing an India entry strategy, and then in implementation of the strategy

• The company wanted to assess the Indian QSR market in detail, through presence of both Domestic & International players

• In-depth assessment of the market parameters

• What is the current QSR landscape?

• What are consumer preferences and spend patterns?

• How can the current landscaped be exploited to create a profitable business venture?

• What should be the business model to provide a profitable and sustainable growth?

• Assessed the market opportunity in QSR business in terms of current market size, potential and key market dynamics

• Analyzed the demand-side (e.g. consumer behavior) and supply-side (e.g. current and future players) through a detailed trade and consumer research done in 25 cities of India including metro, mini metro, tier1, tier2 and tier3 cities and identified the addressable need gaps and key success factors

• Developed the concept and business strategy which includes the key retail formats, target segments, menu mix, services mix, value proposition, operating model and product pricing

• Developed a rollout plan and business plan for the proposed business model

Case Study 4 Year: 2010

Private Equity

Services We Offer to Private Equity & Investors

Retail & Consumer Products

Textile & Apparel

HealthcareHospitality &

TourismEducation

Food & Agriculture

Sector scans, Deal Sourcing and Identification

• Sector scans to identify trends & opportunities• Deal sourcing and identification • India entry strategy and partner identification for India

entry• Identification of JV / partnership opportunities• Preparation of partnership / investment documentation• Partner shortlist and deal closure

Deal Evaluation and Execution

• Commercial due diligence• Business strategy and implementation• Project appraisals and feasibility• Financial valuation, negotiation and deal structuring• Evaluation of current state and turnaround strategy• Financial evaluation and go, no-go decision

Post Investment Performance Enhancement

• Post deal assistance – monitoring and restructuring• Restructuring and turnarounds implementation• Investment fund raising and documentation• Enhancing value of current investments

Leadership in Private Equity Deals in Our Focus Sectors

• Significant part of our consulting practice– 15-20% of the firm’s revenue

– 20 fold growth over the last 5 years

• Leveraging strong understanding of the Indian consumer and markets– 50+ strategy assignments across consumer categories every year

– In-depth understanding of both the front-end and the back-end processes and systems

• Helping Funds at an early stage, mezzanine or for a buy-out decision– Worked on ~ US $ 1 bn of deals in the last 5 years

• Formulation of a 100 day plan, a blue-print for operational improvement and a road map for future growth post the investment

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Representative Clients: Private Equity & Investors

Private Equity : Case Studies

Assessment of Growth Opportunity and Historical Performance of a Target QSR Chain

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Background Key Issues Critical Questions

Solution

• The company is a leading global alternative asset management company

• The company was looking to buy a stake in a leading Indian QSR chain

• The company wanted to asses the growth opportunity for the target QSR chain

• What is the target’s value proposition? Who are its customers?

• What are the achievable growth and performance parameters?

- Number of stores

- Same-store sales

- Sustainable margins

• Comprehensive research based identification of key consumers and value proposition for the QSR chain

• Scenario based estimation of the number of stores that can be added for each of the next 5 years, by format and location type

• Projection of same-store sales growth rate for the next 5 years and for the sustainable long-term

• Recommendation of initiatives that would help improve the performance of the target outlets

Evaluation of Investment Opportunity in a Products and Services Retail Chain

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Background Key Issues Critical Questions

Solution

• The company is a leading Asian independent brokerage and investment group

• The company was looking at an investment opportunity in a Retail Chain that sells consumer products and services

• The company wanted to assess the target chain’s past and current performance and evaluate future prospects to make an informed investment decision

• What is the current business model and competitive position of the target retail chain?

• How does the target’s financial and operational performance measure against key industry benchmarks?

• What capabilities has the target developed and key market and consumer trends that can affect target’s performance?

• Research based evaluation of the target’s strength of value proposition and customer loyalty

• Evaluation and benchmarking of the financial and operational performance to industry standards

• Review of management capabilities, investment in back-end infrastructure, current relationship with partners and quality of property portfolio and impact analysis of the same on the target’s performance in future

• Identification of key consumer and industry trends and assessment of their impact on industry and target’s growth

Evaluation of Indian Retail and Related Backend Services Sectors

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Background Key Issues Critical Questions

Solution

• The company is a leading investment firm focused on the Indian market

• The company wanted to gain an understanding of the retail sectors (including backend) in India to assess future investment potential

• The company wanted to get an in-depth understanding of the retail sectors in India

• Which are the important sub-sectors in retail including back-end ?

• How do each of the sub-sectors compare on key performance parameters? What are the critical factors for success?

• Which are the prominent players in the segment?

• Review of retail sub-sectors that contribute more than 90% to the consumer share of spending and related backend sectors like logistics, cold chain etc

• Identification and analysis of key trends, growth drivers, consumer need gaps, critical success factors, key challenges for each of the sectors

• Critical evaluation of the sectors on comprehensive quantitative and qualitative parameters and recommendation of potential targets based on an objective selection index

Management & Business Model Due Diligence of a Leading Apparel Brand

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Background Key Issues Critical Questions

Solution

• The company is an investment fund focused on mid-market PE investments

• The company was looking to strengthen its presence in the Indian apparel retail sector and in this regard was considering acquisition of a leading Indian apparel brand

• The company wanted a management and high level business model due diligence of the target brand

• Is the current management team capable of leading the brand in the future?

• What will be the effect of the current business model on the company’s performance in the future?

• Objective evaluation of the capability of the current management team to effectively lead and mange business over the next few years. Recommendation on the functional teams which require strengthening

• Review of the current business model adopted by the target and effect of the same on its current and future performance

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Investment Attractiveness of Retail Categories and Players

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Background Key Issues Critical Questions

Solution

• The company is a leading private equity firm and investment group

• The company was looking to identify investment opportunity in a retail chain in India

• The company wanted to understand the investment attractiveness of the Indian organised retail market across key product categories in order to prioritize the five most attractive investments

• Which are the most attractive product categories in the organised retail market in India from an investment perspective?

• Which are the most attractive companies for the identified product categories?

• Identification, evaluation and prioritization of key categories sold through organized retail based on a comprehensive criteria comprising of quantitative and qualitative parameters

• Identification, analysis and short-listing of nineteen retail companies from a long list based on their operational and financial performance. Further highlighting of retailers to keep a watch for in the future

Retail Analytics

Customer Centric Business Solutions

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Retail Analytics – Customer Centric Business Solutions

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Media ManagementServices

Loyalty Strategy

Customer ContactStrategy

Assortment& Store Planning

Customer Contact Strategy

We provide end-to-end communication planning

and execution services

Direct Mail: We deliver targeted and relevant

communication to your end customers resulting in

tremendous uplift in sales

– End to end Campaign Management

– Sourcing and vendor management for campaign-printing and delivery

– Creative design of the mailers

– Best in class Algorithms for targeting the right customers with the most relevant offers

– Assistance in partnering with Manufacturers/FMCGs for offering coupons , promotions and discounts on the mailers

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Assortment & Store Planning

We provide comprehensive strategies on

Store Planning and Assortment• Macro space allocation - How much space should

you devote to grocery as compared to general

merchandize ?

• NPD evaluation –We help clients evaluate the

performance of new products

• Trial and control store selection for tests

• Out of stock review and Availability Analysis - We use your data to show the gaps on the shelves

• Delisting of SKU’s – Monthly report , identifying slow moving SKU’s that need to be removed from the shelves

• Core Categories- which key categories drive customers to your store more than the others and strategies based on the same

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Technopak Elite Card

Loyalty Strategy

At Technopak, we provide a comprehensiveLoyalty Strategy from design toimplementation advisory and support

– Design the most relevant and impactful Loyalty Program

for your business

– Identify and select a suitable vendor to implement

and service the Loyalty Program

– Design customer centric loyalty strategies based on

Analysis of the data

– Help to understand a customer's changing tastes

and hence respond quickly to their requirements

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Media Management Services

We help manage all your in-store Retail Media by

creating consistent revenue streams from sale

of advertising space as well reinforcing messages

to your customers

• Coordinating the sale of advertising space -

across different channels - banner ads ,

in-store floor graphics, in-store digital media etc.

• Plan and manage in-store media campaigns-We provide advice on

when you should be advertising and which media you should

use, and then measure how customers change their in-store behaviour

• Measuring ROI on in-store advertisements - Help understand the

effects of the advertising spend and the subsequent effect on

in-store purchasing behaviour of customers

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Customer Segmentation

We design and build different types of segmentations, which are business-driven, to help you understand the customer better

• RFM, Share of wallet, Trip / Mission – help

understand Customer Loyalty

• Price sensitivity, Customer Life – help understand

the customer behavior

We work with Retailers to define the organization objectives

for each segment, and help you put a strategy in place to achieve

this goal

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Supplier Partnerships

We help your suppliers play a pivotal role in

growing your business through investment

in targeted campaigns and a common understanding

of your customers

• Participation in direct mailing campaigns –

Suppliers participate in direct mailing campaigns

to consumers, which drive loyalty for the supplier

brands as well as the retailer

• New Promotions – We build propensity models that help target customers for new Promotions for the suppliers by targeting the customers most likely to respond to them and help drive repeat purchases

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Private Label Strategy

We help customers identify the white space opportunities andcategories most appropriate for launching their Private Label Products

• Design launch strategies for Private Label Products

• Provide a comprehensive growth strategy and brand positioning

• Predict Market share over period of time

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Pricing and Promotions

We help our clients develop a customer centricPricing Strategy as well as help them formulatean optimal promotions strategy

• Pricing Strategy – Who are your price sensitive customers and what products do they buy ? We help maximize your returns onyour pricing investments with a customer centric approach

• Promotional evaluation and optimization We help evaluate the

success of various promotional activities and provide guidance on

which promotions work best and which don’t

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For further information, please contact:

Saloni NangiaSenior Vice President

Mobile - +91 9818598626Email: saloni.nangia@technopak.com

Purnendu KumarVice President

Mobile - +91 9871444110Email: purnendu.kumar@technopak.com

Technopak Advisors Pvt. Ltd.www.technopak.com

Technopak Advisors Pvt. Ltd.4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002 (National Capital Region of Delhi)

T: +91-124-454 1111, F: +91-124-454 1198

For Further Information on PE, please contact:

Purnendu Kumar

Vice President

Mobile - +91 9871444110

Email: purnendu.kumar@technopak.com

For Further Information on Food & Agriculture, please contact:

Pratichee Kapoor

Associate Director

Mobile - +91 9891449806

Email: pratichee.kapoor@technopak.com

Technopak Advisors Pvt. Ltd.

4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002 (National Capital Region of Delhi)

T: +91-124-454 1111, F: +91-124-454 1198

62

Technopak Advisors Pvt. Ltd.

4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002 (National Capital Region of Delhi)

T: +91-124-454 1111, F: +91-124-454 1198

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For Further Information on Travel Retail, please contact:Zahir Abbas

Associate Vice PresidentMobile - +91 9818798414

Email: zahir.abbas@technopak.com

For Further Information on Retail Analytics, please contact:Snehamoy MukherjeeAssociate Vice President

Mobile - +91- 9958196952Email: snehamoy.mukherjee@technopak.com