rethinking design for sustainability
DESCRIPTION
presentation given at Clerkenwell Design Week, London, May 2010, on behalf of Orangebox.TRANSCRIPT
orangebox
biomimicryAndy Middleton
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Photos: Hiviz/ Pelgagic Coterie/ RNLI/ Aubrey Graham
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businessas unusual
readtheweather
designedbynature
Ecological thinking
rapid growth
Ecological thinking
rapid growth well
established
Ecological thinking
rapid growth
release
well establish
ed
Ecological thinking
rapid growth
releasereorganization
well establish
ed
Ecological thinking
rapid growth
releasereorganization
well establish
ed
Ecological thinking
rapid growth
releasereorganization
well establish
ed
Conventional thinking
rapid growth
releasereorganization
well establish
ed
rapid growth
releasereorganization
well establish
ed
Learn from nature:leverage the processes
measuredbynature
business shaped by current thinking
• Controlling• Protective• Siloed• Competitive• Exploitative• Brittle
built by conventional thinking
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Triple BottomLine?
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who’s counting?
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inspiredbynature
setthegoalsyouwanttoreach
P1
P10
R10
triple top line
humanity &inspiration
balance &design
ROI & process
Emergence. TYF Adventure - coasteering
solvecommonproblems
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Business shaped by nature
• Adaptive• Responsive• Interconnecte
d• Synergistic• Emergent• Restorative• Resilient
Characteristics of business shaped by nature
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beetlewater
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Mutation: MethodWe believe in making products for every surface, especially earth’s
PSWhat will you do to keep our company weird?
Collaboration: Caerhys Organic CSA
• Patterns from nature
• 80% less waste• Faster fit• Changing the
market• Zero raw
materials• Running on
sunlight • 100% by 2020
Change the (eco)system: InterfaceFLOR
Free energy: Local Motors
Do Lectures 2008
Do Lectures 2009
Do Lectures 2010
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decompressorare needed to see this picture.
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and 19others…
www.ecosapiens.co.ukwww.dolectures.com
www.tyf.com