Yomi Badejo-Okusanya CEO, CMC Connect Burson Marsteller & Secretary General , African Public Relations Association (APRA)

15th NECCI PR Roundtable

RIP

Public Relations

1900-2015

Public Relations is the art & social science of analysing trends, predicting their consequences, counselling organizational leaders & implementing programmes of action which will serve both the organization's and the public interest.- The Mexican StatementThis definition was coined at the 1st World Assembly of Public Relations Associations in 1978.

PR isthe deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics.

-Public Relations Institute of Australia (PRIA)

Nigeria: Whats Trending?

Total population estimated at 186 million in 2015. - WorldometersNigeria: The Demography93 million youths97 million urban based 138 million mobile phone users 70.3 million active Internet users 13.6 million social media users. - Eskimoo

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17.28 million SMEs in the country 17.26 million micro enterprises valued at less than N5 million.-Federal Bureau of Statistics (FBS)

Deepening Democracy

Basically

Consumers of today are involved, are trend setters and are aspirational!

The World: Whats trending?

2015Issues

PR IN NIGERIA

What Nigerians Think about PR

Identity CrisisWeak value determinationInadequate research and evaluationMore of vendors than strategistsZero creativityPoor knowledge basePoor understanding of what we do

I am a solution provider

#Reset PR: Pee

#Reset PR: Talent

#Reset PR: Deep Portfolio

Gen C:ConnectedCommunityCreate content#Reset PR: Gen C

#Reset PR: Business Management

#Reset PR: Creativity

#Reset PR: Creativity

#Reset PR: Creativity

THE CRITICAL PATH

STAKEHOLDERS

Who can stop you?

AINT NO STOPPIN US!By Jim McFadden and John Whitehead There've been so many things that have held us downBut now it looks like things are finally comin' around, I know we've got a long long way to go, And where we'll end upI don't knowBut we won't let nothing hold us backWe gonna get ourselves togetherWe gonna polish up our act, yeah

And if you've ever been held down beforeI know that you refuse to be held down any more, yeah yeahDon't you let nothing, Nothing stand in your wayAnd all we gonna doI want you to listen, listen (That's right)To every word I sayEvery word I say about it

Aint no stoppin us now!

I Know Who I Am | tooXclusive.comSinach@tooxclusive_com, track 112012Religious370705.9eng - Downloaded from tooXclusive.comeng - iTunPGAP0eng - iTunNORM 00000945 000008CE 00004436 000041BD 000557DB 00056E9C 00008AEF 00008CD0 000232F5 0004F33Eeng - iTunSMPB 00000000 00000210 00000930 0000000000F963C0 00000000 00710EDB 00000000 00000000 00000000 00000000 00000000 00000000Ain't No Stoppin' Us NowMcfadden & Whitehead80's Groove, track 8/512010Retro216672.92eng - .:U:S:F:. 2o1o