revealing the architectural quality of media architecture
TRANSCRIPT
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Revealing the ArchitecturalQuality of Media Architecture
Niels Wouters Research[x]Design, KU Leuven, BelgiumKoenraad Keignaert Faculty of Design Sciences, University of Antwerp, BelgiumJonathan Huyghe Meaningful Interactions Lab, KU Leuven – iMinds, BelgiumAndrew Vande Moere Research[x]Design, KU Leuven, Belgium
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Media Architecture
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Dynamic Building Material
1 Fortin, C., Neustaedter C. and Hennessy, K. The Appropriation of a Digital Speakers Corner. In Proceedings of Conference on Designing Interactive Systems (DIS ’14). 2014.
Influence physical appearanceObjectives
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1 Weiner, H. Media Architecture as Social Catalyst in Urban Public SpacesIn Proceedings of MediaCity: Interaction of Architecture, Media and Social Phenomena. 2010.
Objectives Influence spatial experience
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1 Taylor, N., Marshall, J., Blum-Ross, A., Mills, J., Rogers, J.Egglestone, P., Frohlich, D. M., Wright, P. and Olivier, P. Viewpoint: EmpoweringCommunities with Situated Voting Devices. In Proceedings of Conference on Human Factors in Computing Systems (CHI ’12). 2012.
Objectives Public interaction
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1 Fischer, P. and Hornecker, E. Urban HCI: Spatial Aspects in the Design of Shared Encounters for Media Facades. In Proceedings of Conference on Human Factors in Computing Systems (CHI ’12). 2012.
Objectives Public engagement
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Good architecture?
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Good media architecture?
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Challenge
What if media architecture is considered as a form of architecture (and not media)?What are the “architectural qualities” of media architecture?
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Study Design
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Methodology
Develop image set
‣ 24 global media architecture projects‣ Media facades‣ Public displays‣ Media art
Invite participants
‣ 10 firms‣ > 10 years active‣ No experience with
media architecture
‣ 22 participating architects
Organise Q survey
‣ Online survey
‣ Forced normal distribution
‣ Qualitative feedback on highest and lowest ranked images
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Methodology
Develop image set
‣ 24 global media architecture projects‣ Media facades‣ Public displays‣ Media art
Invite participants
‣ 10 architecture offices‣ > 10 years active‣ No experience with
media architecture
‣ 22 participating architects
Organise Q survey
‣ Online survey
‣ Forced normal distribution
‣ Qualitative feedback on highest and lowest ranked images
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Methodology
Develop image set
‣ 24 global media architecture projects‣ Media facades‣ Public displays‣ Media art
Invite participants
‣ 10 firms‣ > 10 years active‣ No experience with
media architecture
‣ 22 participating architects
Deploy Q survey
‣ Online survey
‣ Forced normal distribution
‣ Qualitative feedback
‣ Quantitative and qualitative data analysis
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Methodology
1 Donald Alan Schön. The Reflective Practitioner: How Professionals Think in Action. Temple Smith (London, UK), 1983.2 Susanne Bødker. Creating Conditions for Participation: Conflicts and Resources in Systems Development. IJHCI 11, 3 (1996). 215-236.3 Yvonne Rogers et al. Why It’s Worth the Hassle: The Value of in-Situ Studies When Designing Ubicomp. In Ubiquitous Computing 2007 (Ubicomp ’07).
Springer, 2007, 336-353.
Design-oriented HCI research
‣ Problem setting: frame context of issues1
‣ Develop and study low-fidelity prototype
In-the-wild evaluation
‣ Complexities of public context
‣ Ecological validity3
Participatory design
‣ Researcher as designer2
‣ Collaborate with end users
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Results
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Physical integration of media in architecture
Quality of experience‣ Atmosphere‣ Responsiveness
Quality of communication
Shared discourses between participants
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Discourses
Physical Quality
“disproportionate”
“bombastic”
“disconnected”
“invalidating volume”
“mundane”
“inelegant”
“generic”
“new materiality”
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Physical quality
“The digital media seems agnostic of the architectural design rationale and the
surrounding physical context”
Port Authority, New York, NY, USA (GKD Media Mesh)
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“The lights in the building skin help to demonstrate the organic expression of the
architectural rationale”
Physical quality
Kunsthaus, Graz, Austria (Realities:United)
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Experience Quality: Atmosphere
Discourses“experience”
“turn non-places into places”
“small and subtle light units have a calming effect”
“poetic”
“gesture”
“inspires the imagination”
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“The unimaginative generic screen negates the atmosphere that the otherwise interesting
architecture creates in itself”
Experience quality: atmosphere
AB InBev HQ, Leuven, Belgium (AB InBev)
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“It seems to be a novel kind of stained glass that amplifies the existing rich spatial
experience and installs a unique scenography”
Experience quality: ability to respond
Lotus Dome, Lille, France (Studio Roosegaarde)
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Experience Quality: Responsiveness
Discourses
“but also provides travel information”
“façade can show particular information during daytime”
“It might entertain people”
“support sense of safety at night”
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Experience quality: atmosphere
“the pavement becomes a decorative part ofthe urban environment at night, in contrast to its purely functional purpose during daytime”
Place du Monard, Geneva.
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Communication Quality
Discourses
public display“unrefined”
“unimaginative”“uninspiring”
“light pollution”
media facade“soft”
“well considered”
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Communicative quality
“this rather playful image fails to communicate anything relevant to the business activities
inside the building”
National Library, Minsk, Belarus (GVA Lighting)
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Communicative quality
“A bombastic design and unrefined communication that, in the end, does nothing
but scream for attention”
National Library, Minsk, Belarus (GVA Lighting)
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“Media architecture becomes a well-considered material to relay a range of abstract but
meaningful messages”
Communicative quality
Galleria CenterCity, Seoul, South Korea (UNStudio)
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Discussion
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= 1/ to align in terms of volume,
2/ dimensions and proportions,
3/ to extend rhythm and repetition,
4/ blending with architectural expression.
Physical quality
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= 1/ to create a mood and atmosphere,
2/ to ‘make’ a place,
3/ to bridge different environmental aspects towards a unified experience.
Atmosphere quality
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= 1/ to adapt according to time,
2/ to adapt according to (architecturally relevant) functionalities.
Responsiveness quality
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= 1/ to the significance of what is shown,
2/ of how the message is shown,
3/ how the message is integrated (physically and meaningfully).
Communication quality
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Conclusion
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New terminology‣ Physical quality
‣ Experience quality
‣ Communication quality
Architectural quality‣ Materiality‣ Atmosphere‣ Volume‣ Place-making‣ Rhythm‣ Scenography‣ Collective experience‣ Contextualization‣ Modularity‣ Proportion‣ Poetry‣ Significance of message‣ …
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‣ Amplify architectural design rationale‣ Augment (spatial) experience‣ Enable dynamic adaption of architectural
functions‣ Contextualize messaging through
architectural expression
Architectural quality versus Media quality
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Niels Wouters
@mediatecture [email protected] nielswouters.be
Revealing the ArchitecturalQuality of Media Architecture
Andrew Vande Moere [email protected] @vdmoere