revenue projections with pnl
TRANSCRIPT
Projected # of Users
October 10 - Month 1% of Users # of Streams CPC CPA Users Streams
# of Active Users 10% 12 1.50% 5.00% 300 3600# of Passive Users 40% 4 1.50% 5.00% 1200 4800# of Inactive Users 50% 1 1.50% 5.00% 1500 1500Total # of Accumulated Users 100% 3,000% Increase in Users
Projected RevenuesOctober 10 - Month 1
CPM CPC Rate CPA Rate CPM CPC# of Active Users 1 0.93 1.23 $3,600.00 $50.22# of Passive Users 1 0.93 1.23 $4,800.00 $66.96# of Inactive Users 1 0.93 1.23 $1,500.00 $20.93T Total $9,900.00 $138.11
Monthly Total $10,047.24
October 10 - Month 1 November 10 - Month 2 December 10 - Month 3 January 11 - Month 4CPC CPA Users Streams CPC CPA Users Streams CPC CPA Users54 3 500 6000 90 5 880 10560 158 8 144072 4 2000 8000 120 6 3520 14080 211 11 576023 1 2500 2500 38 2 4400 4400 66 3 7200
3,000 5,000 8,800 14400
October 10 - Month 1 October 10 - Month 2 October 10 - Month 3 October 10 - Month 4CPA CPM CPC CPA CPM CPC CPA CPM
$3.32 $6,000.00 $83.70 $5.54 $10,560.00 $147.31 $9.74 $17,280.00$4.43 $8,000.00 $111.60 $7.38 $14,080.00 $196.42 $12.99 $23,040.00$1.38 $2,500.00 $34.88 $2.31 $4,400.00 $61.38 $4.06 $7,200.00$9.13 $16,500.00 $230.18 $15.22 $29,040.00 $405.11 $26.79 $47,520.00
$10,047.24 $16,745.40 $29,471.90 $48,226.74
January 11 - Month 4 February 11 - Month 5 March 11 - Month 6Streams CPC CPA Users Streams CPC CPA Users Streams CPC CPA17280 259 13 2180 26160 392 20 3100 37200 558 2823040 346 17 8720 34880 523 26 12400 49600 744 377200 108 5 10900 10900 164 8 15500 15500 233 1214400 21800 31000
October 10 - Month 4 October 10 - Month 5 October 10 - Month 6CPC CPA CPM CPC CPA CPM CPC CPA
$241.06 $15.94 $26,160.00 $364.93 $24.13 $37,200.00 $518.94 $34.32$321.41 $21.25 $34,880.00 $486.58 $32.18 $49,600.00 $691.92 $45.76$100.44 $6.64 $10,900.00 $152.06 $10.06 $15,500.00 $216.23 $14.30$662.90 $43.84 $71,940.00 $1,003.56 $66.36 $102,300.00 $1,427.09 $94.37
$48,226.74 $73,009.93 $103,821.46
April 11 - Month 7 April 11 - Month 8 May 11 - Month 9Users Streams CPC CPA Users Streams CPC CPA Users Streams4200 50400 756 38 5480 65760 986 49 6940 83280
16800 67200 1008 50 21920 87680 1315 66 27760 11104021000 21000 315 16 27400 27400 411 21 34700 34700
42000 54800 69400
October 10 - Month 7 October 10 - Month 8 October 10 - Month 9CPM CPC CPA CPM CPC CPA CPM CPC
$50,400.00 $703.08 $46.49 $65,760.00 $917.35 $60.66 $83,280.00 $1,161.76$67,200.00 $937.44 $61.99 $87,680.00 $1,223.14 $80.88 $111,040.00 $1,549.01$21,000.00 $292.95 $19.37 $27,400.00 $382.23 $25.28 $34,700.00 $484.07
$138,600.00 $1,933.47 $127.86 $180,840.00 $2,522.72 $166.82 $229,020.00 $3,194.83$140,661.33 $183,529.54 $232,426.10
May 11 - Month 9 July 11 - Month 10 August 11 - Month 11CPC CPA Users Streams CPC CPA Users Streams CPC CPA1249 62 8580 102960 1544 77 10400 124800 1872 941666 83 34320 137280 2059 103 41600 166400 2496 125521 26 42900 42900 644 32 52000 52000 780 39
69400 85800 104000
October 10 - Month 9 October 10 - Month 10 October 10 - Month 11CPA CPM CPC CPA CPM CPC CPA
$76.83 $102,960.00 $1,436.29 $94.98 $124,800.00 $1,740.96 $115.13$102.43 $137,280.00 $1,915.06 $126.64 $166,400.00 $2,321.28 $153.50$32.01 $42,900.00 $598.46 $39.58 $52,000.00 $725.40 $47.97
$211.27 $283,140.00 $3,949.80 $261.20 $343,200.00 $4,787.64 $316.60$232,426.10 $287,351.00 $348,304.24
September 11 - Month 12 October 11 - Month 13 December 11 - Month 14Users Streams CPC CPA Users Streams CPC CPA Users Streams12400 148800 2232 112 14580 174960 2624 131 16940 20328049600 198400 2976 149 5832 23328 350 17 67760 27104062000 62000 930 47 72900 72900 1094 55 84700 84700
124000 145800 169400
October 10 - Month 12 October 10 - Month 13 October 10 - Month 14CPM CPC CPA CPM CPC CPA CPM CPC
$148,800.00 $2,075.76 $137.27 $174,960.00 $2,440.69 $161.40 $203,280.00 $2,835.76$198,400.00 $2,767.68 $183.02 $23,328.00 $325.43 $21.52 $271,040.00 $3,781.01$62,000.00 $864.90 $57.20 $72,900.00 $1,016.96 $67.25 $84,700.00 $1,181.57
$409,200.00 $5,708.34 $377.49 $271,188.00 $3,783.07 $250.17 $559,020.00 $7,798.33$415,285.83 $275,221.24 $567,334.02
December 11 - Month 14 January 12 - Month 15 February 12 - Month 16 March 12 - Month 17CPC CPA Users Streams CPC CPA Users Streams CPC CPA Users3049 152 19480 233760 3506 175 20480 245760 3686 184 212804066 203 77920 311680 4675 234 81920 327680 4915 246 851201271 64 97400 97400 1461 73 102400 102400 1536 77 106400
169400 194800 204800 212800
October 10 - Month 14 October 10 - Month 15 October 10 - Month 16 October 10 - Month 17CPA CPM CPC CPA CPM CPC CPA CPM
$187.53 $233,760.00 $3,260.95 $215.64 $245,760.00 $3,428.35 $226.71 $255,360.00$250.03 $311,680.00 $4,347.94 $287.52 $327,680.00 $4,571.14 $302.28 $340,480.00$78.14 $97,400.00 $1,358.73 $89.85 $102,400.00 $1,428.48 $94.46 $106,400.00
$515.70 $642,840.00 $8,967.62 $593.02 $675,840.00 $9,427.97 $623.46 $702,240.00$567,334.02 $652,400.64 $685,891.43 $712,684.06
March 12 - Month 17 April 12 - Month 18 May 12 - Month 19Streams CPC CPA Users Streams CPC CPA Users Streams CPC CPA255360 3830 192 21780 261360 3920 196 22180 266160 3992 200340480 5107 255 87120 348480 5227 261 88720 354880 5323 266106400 1596 80 108900 108900 1634 82 110900 110900 1664 83212800 217800 221800
October 10 - Month 17 October 10 - Month 18 October 10 - Month 19CPC CPA CPM CPC CPA CPM CPC CPA
$3,562.27 $235.57 $261,360.00 $3,645.97 $241.10 $266,160.00 $3,712.93 $245.53$4,749.70 $314.09 $348,480.00 $4,861.30 $321.47 $354,880.00 $4,950.58 $327.38$1,484.28 $98.15 $108,900.00 $1,519.16 $100.46 $110,900.00 $1,547.06 $102.31$9,796.25 $647.82 $718,740.00 $10,026.42 $663.04 $731,940.00 $10,210.56 $675.21
$712,684.06 $729,429.46 $742,825.78
June 12 - Month 20 July 12 - Month 21 August 12 - Month 22Users Streams CPC CPA Users Streams CPC CPA Users Streams22480 269760 4046 202 22680 272160 4082 204 22880 27456089920 359680 5395 270 90720 362880 5443 272 91520 366080
112400 112400 1686 84 113400 113400 1701 85 114400 114400224800 226800 228800
October 10 - Month 20 October 10 - Month 21 October 10 - Month 22CPM CPC CPA CPM CPC CPA CPM CPC
$269,760.00 $3,763.15 $248.85 $272,160.00 $3,796.63 $251.07 $274,560.00 $3,830.11$359,680.00 $5,017.54 $331.80 $362,880.00 $5,062.18 $334.76 $366,080.00 $5,106.82$112,400.00 $1,567.98 $103.69 $113,400.00 $1,581.93 $104.61 $114,400.00 $1,595.88$741,840.00 $10,348.67 $684.35 $748,440.00 $10,440.74 $690.44 $755,040.00 $10,532.81
$752,873.02 $759,571.17 $766,269.33
August 12 - Month 22 September 12 - Month 23 October 12 - Month 24CPC CPA Users Streams CPC CPA Users Streams CPC CPA4118 206 22980 275760 4136 207 23080 276960 4154 2085491 275 91920 367680 5515 276 92320 369280 5539 2771716 86 114900 114900 1724 86 115400 115400 1731 87
228800 229800 230800
October 10 - Month 22 October 10 - Month 23 October 10 - Month 24CPA CPM CPC CPA CPM CPC CPA
$253.28 $275,760.00 $3,846.85 $254.39 $276,960.00 $3,863.59 $255.50$337.71 $367,680.00 $5,129.14 $339.18 $369,280.00 $5,151.46 $340.66$105.53 $114,900.00 $1,602.86 $106.00 $115,400.00 $1,609.83 $106.46$696.52 $758,340.00 $10,578.84 $699.57 $761,640.00 $10,624.88 $702.61
$766,269.33 $769,618.41 $772,967.49
$10,075,966.76
1 2Goals 22,000,000 70,000,000
augScenario 1 Scenario 2
< 15 months > 15 months > 15 monthsPre-Roll Ads CPM 1 $ 1.00 $ 12.50 $ 17.50 Companion Ads CPM 1 $ 2.00 $ 8.50 $ 10.00 In-Stream Ads CPM 1 $ 5.00 $ 15.00 $ 15.00 total adv revenue per stream
Revenue Year 1 Year 2 Year 3 Year 4Scenario 1 7,524,800 142,617,200 142,617,200 142,617,200Scenario 2 13,168,400 359,925,913 359,925,913 359,925,913Scenario 3 18,812,000 585,833,000 585,833,000 585,833,000
Oct-10 Nov-10 Dec-10 Jan-11month 1 2 3 4% users per month 0.16% 0.70% 1.60% 3.75%New users / month 3,200 10,800 18,000 43,000% of max streams each month 100% 100% 100% 100%
2000 3800 5600Scenario 1 1 2 3 4Total Users 3,000 5,000 8,800 14,400Inactive users 1,500 2,500 4,400Active Users 3,000 2,500 4,400 7,200Streams 12,000 10,000 17,600 28,800Pre-Roll Ads Revenue 12,000 10,000 17,600 28,800Companion Ads Revenue 24,000 20,000 35,200 57,600In-Stream Ads Revenue 60,000 50,000 88,000 144,000Total Revenue 96,000 80,000 140,800 230,400
% users per month 0.16% 0.70% 1.60% 3.75%New users / month 3,200 10,800 18,000 43,000% of max streams each month 100% 100% 100% 100%
2000 3800 5600Scenario 2 1 2 3 4Total Users 3,000 5,000 8,800 14,400Inactive users 1,500 2,500 4,400Active Users 3,000 2,500 4,400 7,200Streams 21,000 17,500 30,800 50,400Pre-Roll Ads Revenue 21,000 17,500 30,800 50,400
# of CPMs / stream
Companion Ads Revenue 42,000 35,000 61,600 100,800In-Stream Ads Revenue 105,000 87,500 154,000 252,000Total Revenue 168,000 140,000 246,400 403,200
% users per month 0.16% 0.70% 1.60% 3.75%New users / month 3,200 10,800 18,000 43,000% of max streams each month 100% 100% 100% 100%
2000 3800 5600Scenario 3 1 2 3 4Total Users 3,000 5,000 8,800 14,400Inactive users 1,500 2,500 4,400Active Users 3,000 2,500 4,400 7,200Streams 30,000 25,000 44,000 72,000Pre-Roll Ads Revenue 30,000 25,000 44,000 72,000Companion Ads Revenue 60,000 50,000 88,000 144,000In-Stream Ads Revenue 150,000 125,000 220,000 360,000Total Revenue 240,000 200,000 352,000 576,000
Scenario 3 Scenario 1 Scenario 2 Scenario 3 per stream
> 15 months $/stream $/stream $/stream Scenario 1 $ 25.00 $ 12.50 $ 17.50 $ 25.00 $ 15.00 $ 8.50 $ 10.00 $ 15.00 roll $/stream (> 15 months) $ 12.50 $ 20.00 $ 15.00 $ 15.00 $ 20.00 on $/stream (> 15 months) $ 8.50
$ 36.00 $ 42.50 $ 60.00 eam $/stream (> 15 months) $ 15.00 # of streams / 4
Year 5 1142,617,200359,925,913585,833,000
925000102777.7777778
Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-115 6 7 8 9 10 11
6.75% 10.00% 11.50% 14.00% 15.50% 19.50% 22.50%60,000 65,000 30,000 50,000 30,000 80,000 60,000
100% 75% 75% 100% 100% 75% 75%7400 9200 11000 12800 14600 16400 18200
5 6 7 8 9 10 1121,800 31,000 42,000 54,800 69,400 85,800 104,000
7,200 10,900 15,500 21,000 27,400 34,700 42,90010,900 15,500 21,000 27,400 34,700 42,900 52,00043,600 46,500 63,000 109,600 138,800 128,700 156,00043,600 46,500 63,000 109,600 138,800 128,700 156,00087,200 93,000 126,000 219,200 277,600 257,400 312,000
218,000 232,500 315,000 548,000 694,000 643,500 780,000348,800 372,000 504,000 876,800 1,110,400 1,029,600 1,248,000
6.75% 10.00% 11.50% 14.00% 15.50% 19.50% 22.50%60,000 65,000 30,000 50,000 30,000 80,000 60,000
100% 75% 75% 100% 100% 75% 75%7400 9200 11000 12800 14600 16400 18200
5 6 7 8 9 10 1121,800 31,000 42,000 54,800 69,400 85,800 104,000
7,200 10,900 15,500 21,000 27,400 34,700 42,90010,900 15,500 21,000 27,400 34,700 42,900 52,00076,300 81,375 110,250 191,800 242,900 225,225 273,00076,300 81,375 110,250 191,800 242,900 225,225 273,000
152,600 162,750 220,500 383,600 485,800 450,450 546,000381,500 406,875 551,250 959,000 1,214,500 1,126,125 1,365,000610,400 651,000 882,000 1,534,400 1,943,200 1,801,800 2,184,000
6.75% 10.00% 11.50% 14.00% 15.50% 19.50% 22.50%60,000 65,000 30,000 50,000 30,000 80,000 60,000
100% 75% 75% 100% 100% 75% 75%7400 9200 11000 12800 14600 16400 18200
5 6 7 8 9 10 1121,800 31,000 42,000 54,800 69,400 85,800 104,000
7,200 10,900 15,500 21,000 27,400 34,700 42,90010,900 15,500 21,000 27,400 34,700 42,900 52,000
109,000 116,250 157,500 274,000 347,000 321,750 390,000109,000 116,250 157,500 274,000 347,000 321,750 390,000218,000 232,500 315,000 548,000 694,000 643,500 780,000545,000 581,250 787,500 1,370,000 1,735,000 1,608,750 1,950,000872,000 930,000 1,260,000 2,192,000 2,776,000 2,574,000 3,120,000
per stream per stream
Scenario 2 Scenario 3
$ 17.50 $ 25.00 $ 262,500.00 $ 20.00 $ 15.00 $ 178,500.00 $ 15.00 $ 20.00 $ 315,000.00
7 102 3
HULU55.81395349
Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-1212 13 14 15 16 17 18
30.00% 44.50% 50.00% 60.00% 62.50% 67.50% 75.00%150,000 290,000 110,000 200,000 50,000 100,000 150,000
75% 100% 100% 100% 100% 100% 75%20000 21800 23600 20000 10000 8000 5000
12 13 14 15 16 17 18124,000 145,800 169,400 194,800 204,800 212,800 217,800
52,000 62,000 72,900 84,700 97,400 102,400 106,40062,000 72,900 84,700 97,400 102,400 106,400 108,900
186,000 291,600 338,800 389,600 409,600 425,600 326,700186,000 291,600 338,800 4,870,000 5,120,000 5,320,000 4,083,750372,000 583,200 677,600 3,311,600 3,481,600 3,617,600 2,776,950930,000 1,458,000 1,694,000 5,844,000 6,144,000 6,384,000 4,900,500
1,488,000 2,332,800 2,710,400 14,025,600 14,745,600 15,321,600 11,761,200
30.00% 44.50% 50.00% 60.00% 62.50% 67.50% 75.00%150,000 290,000 110,000 200,000 50,000 100,000 150,000
75% 100% 100% 100% 100% 100% 75%20000 21800 23600 20000 10000 8000 5000
12 13 14 15 16 17 18124,000 145,800 169,400 194,800 204,800 212,800 217,800
52,000 62,000 72,900 84,700 97,400 102,400 106,40062,000 72,900 84,700 97,400 102,400 106,400 108,900
325,500 510,300 592,900 681,800 716,800 744,800 571,725325,500 510,300 592,900 11,931,500 12,544,000 13,034,000 10,005,188
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240
50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000
651,000 1,020,600 1,185,800 13,636,000 14,336,000 14,896,000 11,434,5001,627,500 2,551,500 2,964,500 10,227,000 10,752,000 11,172,000 8,575,8752,604,000 4,082,400 4,743,200 35,794,500 37,632,000 39,102,000 30,015,563
30.00% 44.50% 50.00% 60.00% 62.50% 67.50% 75.00%150,000 290,000 110,000 200,000 50,000 100,000 150,000
75% 100% 100% 100% 100% 100% 75%20000 21800 23600 20000 10000 8000 5000
12 13 14 15 16 17 18124,000 145,800 169,400 194,800 204,800 212,800 217,800
52,000 62,000 72,900 84,700 97,400 102,400 106,40062,000 72,900 84,700 97,400 102,400 106,400 108,900
465,000 729,000 847,000 974,000 1,024,000 1,064,000 816,750465,000 729,000 847,000 24,350,000 25,600,000 26,600,000 20,418,750930,000 1,458,000 1,694,000 14,610,000 15,360,000 15,960,000 12,251,250
2,325,000 3,645,000 4,235,000 19,480,000 20,480,000 21,280,000 16,335,0003,720,000 5,832,000 6,776,000 58,440,000 61,440,000 63,840,000 49,005,000
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-1219 20 21 22 23 24 25
80.00% 85.00% 90.00% 95.00% 97.50% 100.00%100,000 100,000 100,000 100,000 50,000 50,000
75% 100% 100% 75% 75% 75%4000 3000 2000 2000 1000 1000
19 20 21 22 23 24 25221,800 224,800 226,800 228,800 229,800 230,800108,900 110,900 112,400 113,400 114,400 114,900110,900 112,400 113,400 114,400 114,900 115,400332,700 449,600 453,600 343,200 344,700 346,200
4,158,750 5,620,000 5,670,000 4,290,000 4,308,750 4,327,5002,827,950 3,821,600 3,855,600 2,917,200 2,929,950 2,942,7004,990,500 6,744,000 6,804,000 5,148,000 5,170,500 5,193,000
11,977,200 16,185,600 16,329,600 12,355,200 12,409,200 12,463,200
80.00% 85.00% 90.00% 95.00% 97.50% 100.00%100,000 100,000 100,000 100,000 50,000 50,000
75% 100% 100% 75% 75% 75%4000 3000 2000 2000 1000 1000
19 20 21 22 23 24 25221,800 224,800 226,800 228,800 229,800 230,800108,900 110,900 112,400 113,400 114,400 114,900110,900 112,400 113,400 114,400 114,900 115,400582,225 786,800 793,800 600,600 603,225 605,850
10,188,938 13,769,000 13,891,500 10,510,500 10,556,438 10,602,375
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240
50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000
11,644,500 15,736,000 15,876,000 12,012,000 12,064,500 12,117,0008,733,375 11,802,000 11,907,000 9,009,000 9,048,375 9,087,750
30,566,813 41,307,000 41,674,500 31,531,500 31,669,313 31,807,125
80.00% 85.00% 90.00% 95.00% 97.50% 100.00%100,000 100,000 100,000 100,000 50,000 50,000
75% 100% 100% 75% 75% 75%4000 3000 2000 2000 1000 1000
19 20 21 22 23 24 25221,800 224,800 226,800 228,800 229,800 230,800108,900 110,900 112,400 113,400 114,400 114,900110,900 112,400 113,400 114,400 114,900 115,400831,750 1,124,000 1,134,000 858,000 861,750 865,500
20,793,750 28,100,000 28,350,000 21,450,000 21,543,750 21,637,50012,476,250 16,860,000 17,010,000 12,870,000 12,926,250 12,982,50016,635,000 22,480,000 22,680,000 17,160,000 17,235,000 17,310,00049,905,000 67,440,000 68,040,000 51,480,000 51,705,000 51,930,000
26 27 28 29 30 31 32 33 34 35
26 27 28 29 30 31 32 33 34 35
26 27 28 29 30 31 32 33 34 35
26 27 28 29 30 31 32 33 34 35
36
36
36
36
Revenue from Campaign / Brand Launch Year 1 Year 2 Year 3 Year 4Scenario 1 21,458,500 18,608,250 18,608,250 18,608,250Scenario 2 56,328,563 48,846,656 48,846,656 48,846,656Scenario 3 134,115,625 116,301,563 116,301,563 116,301,563
Rev from Visiting Advertiser Websites Year 1 Year 2 Year 3 Year 4Scenario 1 160,939 139,562 139,562 139,562Scenario 2 281,643 244,233 244,233 244,233Scenario 3 402,347 348,905 348,905 348,905
Scenario 1 $ 5.00 Scenario 2 $ 7.50 Scenario 3 $ 12.50
Campaign / Brand Launch 100% 100% 100% 100%
Scenario 1 Month 1 Month 2 Month 3 Month 4# of Users 62,000 72,900 84,700 97,400total streams 186,000 291,600 338,800 389,600Pre-roll ad (barn door) 930,000 1,458,000 1,694,000 1,948,000
Scenario 2 Month 1 Month 2 Month 3 Month 4# of Users 62,000 72,900 84,700 97,400total streams 325,500 510,300 592,900 681,800Pre-roll ad (barn door) 2,441,250 3,827,250 4,446,750 5,113,500
Scenario 3 Month 1 Month 2 Month 3 Month 4# of Users 62,000 72,900 84,700 97,400total streams 465,000 729,000 847,000 974,000Pre-roll ad (barn door) 5,812,500 9,112,500 10,587,500 12,175,000
Rev from visiting advertiser webs Month 1 Month 2 Month 3 Month 4Scenario 1 $ 6,975 $ 10,935 $ 12,705 $ 14,610 Scenario 2 $ 12,206 $ 19,136 $ 22,234 $ 25,568 Scenario 3 $ 17,438 $ 27,338 $ 31,763 $ 36,525
Year 518,608,25048,846,656
116,301,563
Year 5139,562244,233348,905
1.5% 25 10.0%1.5% 25 10.0%1.5% 25 10.0%
100% 75% 75% 100% 100% 75% 75%
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11102,400 106,400 108,900 110,900 112,400 113,400 114,400409,600 425,600 326,700 332,700 449,600 453,600 343,200
2,048,000 2,128,000 1,633,500 1,663,500 2,248,000 2,268,000 1,716,000
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11102,400 106,400 108,900 110,900 112,400 113,400 114,400716,800 744,800 571,725 582,225 786,800 793,800 600,600
5,376,000 5,586,000 4,287,938 4,366,688 5,901,000 5,953,500 4,504,500
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11102,400 106,400 108,900 110,900 112,400 113,400 114,400
1,024,000 1,064,000 816,750 831,750 1,124,000 1,134,000 858,00012,800,000 13,300,000 10,209,375 10,396,875 14,050,000 14,175,000 10,725,000
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 $ 15,360 $ 15,960 $ 12,251 $ 12,476 $ 16,860 $ 17,010 $ 12,870 $ 26,880 $ 27,930 $ 21,440 $ 21,833 $ 29,505 $ 29,768 $ 22,523 $ 38,400 $ 39,900 $ 30,628 $ 31,191 $ 42,150 $ 42,525 $ 32,175
75% 100% 100% 100% 100% 100% 75%
Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18114,900 115,400 115,400 115,400 115,400 115,400 115,400344,700 346,200 346,200 346,200 346,200 346,200 259,650
1,723,500 1,731,000 1,731,000 1,731,000 1,731,000 1,731,000 1,298,250
Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18114,900 115,400 115,400 115,400 115,400 115,400 115,400603,225 605,850 605,850 605,850 605,850 605,850 454,388
4,524,188 4,543,875 4,543,875 4,543,875 4,543,875 4,543,875 3,407,906
Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18114,900 115,400 115,400 115,400 115,400 115,400 115,400861,750 865,500 865,500 865,500 865,500 865,500 649,125
10,771,875 10,818,750 10,818,750 10,818,750 10,818,750 10,818,750 8,114,063
Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 12,926 $ 12,983 $ 12,983 $ 12,983 $ 12,983 $ 12,983 $ 9,737 $ 22,621 $ 22,719 $ 22,719 $ 22,719 $ 22,719 $ 22,719 $ 17,040 $ 32,316 $ 32,456 $ 32,456 $ 32,456 $ 32,456 $ 32,456 $ 24,342
75% 100% 100% 75% 75% 75%
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24115,400 115,400 115,400 115,400 115,400 115,400259,650 346,200 346,200 259,650 259,650 259,650
1,298,250 1,731,000 1,731,000 1,298,250 1,298,250 1,298,250
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24115,400 115,400 115,400 115,400 115,400 115,400454,388 605,850 605,850 454,388 454,388 454,388
3,407,906 4,543,875 4,543,875 3,407,906 3,407,906 3,407,906
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24115,400 115,400 115,400 115,400 115,400 115,400649,125 865,500 865,500 649,125 649,125 649,125
8,114,063 10,818,750 10,818,750 8,114,063 8,114,063 8,114,063
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ 9,737 $ 12,983 $ 12,983 $ 9,737 $ 9,737 $ 9,737 $ 17,040 $ 22,719 $ 22,719 $ 17,040 $ 17,040 $ 17,040 $ 24,342 $ 32,456 $ 32,456 $ 24,342 $ 24,342 $ 24,342
Revenue Calculator
iphone ipadPrice 2.99 2.99Total Market by Users (after 24 mos) 43,000,000 6,000,000Market Penetration 3% 3%Total Users (after 24 mos) 1,290,000 180,000 Licensor Royalties 30% 30%
Annual Operating Revenues $ 2,699,970 $ 376,740 Fees Paid to Licensor $ 116,100 $ 16,200
Scenario 1Revenue Calculator
iphone ipadPrice 2.99 2.99Total Market by Users 43,000,000 6,000,000Market Penetration 3% 3%Total Users (after 24 mos) 1,290,000 180,000 Licensor Royalties 30% 30%
Annual Operating Revenues $ 2,699,970 $ 376,740 Fees Paid to Licensor $ 116,100 $ 16,200
Scenario 2Revenue Calculator
iphone ipadPrice 2.99 2.99Total Market by Users 43,000,000 6,000,000Market Penetration 3% 5%Total Users (after 24 mos) 1,290,000 300,000 Licensor Royalties 30% 30%
Annual Operating Revenues $ 2,699,970 $ 627,900 Fees Paid to Licensor $ 116,100 $ 27,000
Scenario 3Revenue Calculator
iphone ipadPrice 2.99 2.99Total Market by Users 43,000,000 6,000,000Market Penetration 5% 7%Total Users (after 24 mos) 2,150,000 420,000 Licensor Royalties 30% 30%
Annual Operating Revenues $ 4,499,950 $ 879,060 Fees Paid to Licensor $ 193,500 $ 37,800
AssumptionsRapid evolving market, hard to predict years down the road when things change monthly36 million iphone usersApple projected 2 ipads by the end of 2010 and another 6 million in 2011price based off successful entertainmen appsAverage app price is 2.7826% of iphone users have Facebook App$200 million a month worth of apps sold24 month cycle
Sales Projectionsandroid Month 1 Month 2 Month 3
1.49 iphone 0.013% 0.013% 0.067%15,000,000 ipad 0.204% 0.204% 0.318%
2% android 0.157% 0.157% 0.441% 300,000
30% Year 1 Year 2 Year 3Scenario 1 $ 655,324 $ 2,734,286 $ 2,734,286
$ 312,900 Scenario 2 $ 745,058 $ 3,052,162 $ 3,052,162 $ 27,000 Scenario 3 $ 1,165,892 $ 4,838,918 $ 4,838,918
Sales Projectionsandroid Month 1 Month 2 Month 3
1.49 iphone 173 173 865 15,000,000 ipad 367 367 572
2% android 472 472 1,322 300,000
30% Revenue ProjectionsMonth 1 Month 2 Month 3
$ 312,900 iphone $ 362 $ 362 $ 1,810 $ 27,000 ipad $ 767 $ 767 $ 1,197
android $ 492 $ 492 $ 1,378
Sales Projectionsandroid Month 1 Month 2 Month 3
1.49 iphone 173 173 865 15,000,000 ipad 611 611 953
3% android 708 708 1,982 450,000
30% Revenue ProjectionsMonth 1 Month 2 Month 3
$ 469,350 iphone $ 362 $ 362 $ 1,810 $ 40,500 ipad $ 1,279 $ 1,279 $ 1,995
android $ 738 $ 738 $ 2,068
Sales Projectionsandroid Month 1 Month 2 Month 3
1.49 iphone 288 288 1,441 15,000,000 ipad 856 856 1,335
4% android 944 944 2,643 600,000
30% Revenue ProjectionsMonth 1 Month 2 Month 3
$ 625,800 iphone $ 603 $ 603 $ 3,017 $ 54,000 ipad $ 1,791 $ 1,791 $ 2,794
android $ 985 $ 985 $ 2,757
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 100.067% 0.402% 0.402% 1.788% 1.788% 2.681% 2.681%0.318% 0.505% 0.505% 1.385% 1.385% 2.282% 2.282%0.441% 1.731% 1.731% 2.832% 2.832% 4.405% 4.405%
Year 4 Year 5 $ 2,734,286 $ 2,734,286 $ 3,052,162 $ 3,052,162 $ 4,838,918 $ 4,838,918
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 865 5,189 5,189 23,060 23,060 34,591 34,591 572 909 909 2,493 2,493 4,107 4,107 1,322 5,192 5,192 8,496 8,496 13,216 13,216
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 1,810 $ 10,860 $ 10,860 $ 48,265 $ 48,265 $ 72,398 $ 72,398 $ 1,197 $ 1,903 $ 1,903 $ 5,219 $ 5,219 $ 8,596 $ 8,596 $ 1,378 $ 5,415 $ 5,415 $ 8,861 $ 8,861 $ 13,784 $ 13,784
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 865 5,189 5,189 23,060 23,060 34,591 34,591 953 1,516 1,516 4,156 4,156 6,845 6,845 1,982 7,788 7,788 12,744 12,744 19,824 19,824
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 1,810 $ 10,860 $ 10,860 $ 48,265 $ 48,265 $ 72,398 $ 72,398 $ 1,995 $ 3,172 $ 3,172 $ 8,698 $ 8,698 $ 14,326 $ 14,326 $ 2,068 $ 8,123 $ 8,123 $ 13,292 $ 13,292 $ 20,676 $ 20,676
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 1,441 8,648 8,648 38,434 38,434 57,651 57,651 1,335 2,122 2,122 5,818 5,818 9,583 9,583 2,643 10,384 10,384 16,992 16,992 26,432 26,432
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 3,017 $ 18,100 $ 18,100 $ 80,442 $ 80,442 $ 120,664 $ 120,664 $ 2,794 $ 4,441 $ 4,441 $ 12,177 $ 12,177 $ 20,057 $ 20,057 $ 2,757 $ 10,830 $ 10,830 $ 17,722 $ 17,722 $ 27,568 $ 27,568
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 184.246% 4.246% 5.363% 5.363% 6.033% 6.033% 9.653% 9.653%3.585% 3.585% 8.149% 8.149% 12.223% 12.223% 7.823% 7.823%5.821% 5.821% 6.923% 6.923% 9.125% 9.125% 7.867% 7.867%
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 54,769 54,769 69,181 69,181 77,829 77,829 124,526 124,526 6,454 6,454 14,668 14,668 22,001 22,001 14,081 14,081 17,464 17,464 20,768 20,768 27,376 27,376 23,600 23,600
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 114,630 $ 114,630 $ 144,796 $ 144,796 $ 162,896 $ 162,896 $ 260,634 $ 260,634 $ 13,508 $ 13,508 $ 30,699 $ 30,699 $ 46,049 $ 46,049 $ 29,471 $ 29,471 $ 18,215 $ 18,215 $ 21,661 $ 21,661 $ 28,553 $ 28,553 $ 24,615 $ 24,615
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 54,769 54,769 69,181 69,181 77,829 77,829 124,526 124,526 10,756 10,756 24,446 24,446 36,669 36,669 23,468 23,468 26,196 26,196 31,152 31,152 41,064 41,064 35,400 35,400
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 114,630 $ 114,630 $ 144,796 $ 144,796 $ 162,896 $ 162,896 $ 260,634 $ 260,634 $ 22,513 $ 22,513 $ 51,165 $ 51,165 $ 76,748 $ 76,748 $ 49,119 $ 49,119 $ 27,322 $ 27,322 $ 32,491 $ 32,491 $ 42,829 $ 42,829 $ 36,922 $ 36,922
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 91,281 91,281 115,302 115,302 129,715 129,715 207,544 207,544 15,059 15,059 34,224 34,224 51,336 51,336 32,855 32,855 34,928 34,928 41,536 41,536 54,751 54,751 47,199 47,199
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 191,051 $ 191,051 $ 241,327 $ 241,327 $ 271,493 $ 271,493 $ 434,389 $ 434,389 $ 31,518 $ 31,518 $ 71,631 $ 71,631 $ 107,447 $ 107,447 $ 68,766 $ 68,766 $ 36,430 $ 36,430 $ 43,322 $ 43,322 $ 57,106 $ 57,106 $ 49,229 $ 49,229
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total8.491% 8.491% 6.257% 6.257% 5.005% 5.005% 100.000%5.541% 5.541% 4.726% 4.726% 3.259% 3.259% 100.000%5.349% 5.349% 3.461% 3.461% 1.888% 1.888% 100.000%
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total 109,537 109,537 80,711 80,711 64,569 64,569 1,290,000 9,974 9,974 8,507 8,507 5,867 5,867 180,000 16,048 16,048 10,384 10,384 5,664 5,664 300,000
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total $ 229,261 $ 229,261 $ 168,929 $ 168,929 $ 135,143 $ 135,143 $ 2,699,970 $ 20,875 $ 20,875 $ 17,806 $ 17,806 $ 12,280 $ 12,280 $ 376,740 $ 16,738 $ 16,738 $ 10,830 $ 10,830 $ 5,907 $ 5,907 $ 312,900
$ 3,389,610
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total 109,537 109,537 80,711 80,711 64,569 64,569 1,290,000 16,623 16,623 14,179 14,179 9,778 9,778 300,000 24,072 24,072 15,576 15,576 8,496 8,496 450,000
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total $ 229,261 $ 229,261 $ 168,929 $ 168,929 $ 135,143 $ 135,143 $ 2,699,970 $ 34,792 $ 34,792 $ 29,676 $ 29,676 $ 20,466 $ 20,466 $ 627,900 $ 25,107 $ 25,107 $ 16,246 $ 16,246 $ 8,861 $ 8,861 $ 469,350
$ 3,797,220
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total 182,562 182,562 134,519 134,519 107,615 107,615 2,150,000 23,272 23,272 19,850 19,850 13,690 13,690 420,000 32,096 32,096 20,768 20,768 11,328 11,328 600,000
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total $ 382,102 $ 382,102 $ 281,549 $ 281,549 $ 225,239 $ 225,239 $ 4,499,950 $ 48,709 $ 48,709 $ 41,546 $ 41,546 $ 28,653 $ 28,653 $ 879,060 $ 33,476 $ 33,476 $ 21,661 $ 21,661 $ 11,815 $ 11,815 $ 625,800
$ 6,004,810
Sales ForecastMonth 1 Month 2 Month 3
IP License 1000000 0 0 0Yearly Fees 500000 0 0 0IP Purchase 5000000 0 0 0
RevenueIP License 1000000 0 0 0Yearly Subscription 500000 0 0 0IP Purchase 5000000 0 0 0Total Revenue 0 0 0
Potential BuyersDirectTV NBC HuluDishNetwork ABC AOLComcast FOX iPlayer
CBS YouTubeCW UstreamUPNMTV
Round 1$1M$12M
Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 130 0 0 0 0 1 2 0 2 00 0 0 0 0 1 2 0 2 00 0 0 0 0 0 0 0 0 0
0 0 0 0 0 1000000 2000000 0 2000000 00 0 0 0 0 500000 1000000 0 1000000 00 0 0 0 0 0 0 0 0 00 0 0 0 0 1500000 3000000 0 3000000 0
Year 1 Year 2 Year 3 Year 4 Year 5IP License 7500000 3000000 2500000 3000000 3500000IP Purchas 0 45000000 10000000 10000000 0
Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 230 0 0 0 1 0 0 0 0 00 0 0 0 1 0 0 1 2 00 3 0 3 0 3 0 0 0 0
0 0 0 0 1000000 0 0 0 0 00 0 0 0 500000 0 0 500000 1000000 00 15000000 0 15000000 0 15000000 0 0 0 00 15000000 0 15000000 1500000 15000000 0 500000 1000000 0
Month 24000
0000
Gross RevenueFree App 0Paid App 1.99 $5,516,280iphone Users 36,000,000Market Penetration 11%Apple Royalties 30%
hulu users 43000000hulu streams monthly 924000000
21.488372093
Scenario 1 Scenario 2# of CPMs / stre < 15 months > 15 months > 15 months
Pre-Roll Ads CPM 1 $ 1.00 $ 12.50 $ 17.50 Companion Ads CPM 1 $ 2.00 $ 8.50 $ 10.00 In-Stream Ads CPM 3 $ 5.00 $ 15.00 $ 15.00 total adv revenue per stream
per stream per stream per streamScenario 1 Scenario 2 Scenario 3
total # of users (at the end of 24 mos) 2,000,000 pre-roll $/stream (> 15 months) $ 12.50 $ 17.50 $ 312.50 companion $/stream (> 15 months) $ 8.50 $ 20.00 $ 127.50 in-stream $/stream (> 15 months) $ 45.00 $ 75.00 $ 300.00 # of streams / user 7 10 21
Revenue Streams
Scenario 3 Scenario 1 Scenario 2 Scenario 3> 15 months $/stream $/stream $/stream $ 25.00 $ 12.50 $ 17.50 $ 312.50 $ 15.00 $ 8.50 $ 20.00 $ 127.50 $ 20.00 $ 45.00 $ 75.00 $ 300.00
$ 66.00 $ 112.50 $ 740.00
HULU55.81395
[Company Name]5-Year Financial Plan—ManufacturingModel inputs and investor scenario
Enter data in white cells only.
Non-italicized numbers in gray cells are calculations that can be overwritten.
General notes and assumptions[Document key financial planning assumptions here.]
Year 1 model inputsUse this area to capture key components of the Profit and Loss Statement and the Balance Sheet for the first year only.
1. Year-one revenue expectancy
Number of units sold annually 2,800 1,200 1,600 0Average sales price per unit $120.00 $80.00 $40.00 $0.00Annual revenue per product $336,000 $96,000 $64,000 $0
Total year 1 revenue $496,000
2. Year 1 cost of goods sold<Product 1> <Product 2> <Product 3> <Product 4>
Expected gross margin per product 50.00% 40.00% 25.00% 0.00%Annual cost of goods sold per product $168,000 $38,400 $16,000 $0
Total year 1 cost of goods sold $222,400
3. Annual maintenance, repair, and overhaulFactor (%) on capital equipment 5%
4. Number of years for straight-line depreciation 5
5. Annual tax rate 40%
$5,000,000
Italicized numbers in gray cells are calculations that should not be overwritten.
<Product 1> <Product 2> <Product 3> <Product 4>
6. If long-term debt is being used to finance operations, enter the total loan value.
Video Grail
Profit and loss Projections
Year-by-year profit and loss assumptionsYear 1 Year 2 Year 3 Year 4 Year 5
Annual cumulative price (revenue) increase - 2.00% 4.00% 6.00% 8.00%Annual cumulative inflation (expense) increase - 2.00% 4.00% 6.00% 8.00%Interest rate on ending cash balance 0.50% 0.50% 0.50% 0.50% 0.50%
Year 1 Year 2 Year 3 Year 4 Year 5Revenue Scenario
Revenue - CPM Model Scenario 1 $7,524,800 $142,617,200 $142,617,200 $142,617,200 $142,617,200 Revenue - MI Model Scenario 1 $21,458,500 $18,608,250 $18,608,250 $18,608,250 $18,608,250 Revenue - White Label Scenario 1 $160,939 $139,562 $139,562 $139,562 $139,562 Revenue - Applet Model Scenario 1 $655,324 $2,734,286 $2,734,286 $2,734,286 $2,734,286 Gross revenue $29,799,563 $164,099,298 $164,099,298 $164,099,298 $164,099,298 Cost of goods sold 222,400 226,848 235,922 250,077 270,083 Gross margin $29,577,163 $163,872,450 $163,863,376 $163,849,220 $163,829,214
Other revenue [source] $0 $0 $10,000 $0 $0 Interest income $1,000 $0 $0 $0 $0 Total revenue $29,578,163 $163,872,450 $163,873,376 $163,849,220 $163,829,214
Operating expensesSales and marketing (5% of Revenue) $1,478,908 $1,508,486 $1,568,826 $1,662,955 $1,795,992 Payroll and payroll taxes 1,665,000 $1,974,375 $2,053,350 $2,176,551 $2,350,675 Lease 120,000 $127,200 $134,832 $142,922 $151,497 Depreciation 95,200 97,104 99,008 100,912 102,816 Insurance 40,000 $40,800 $42,432 $44,978 $48,576 Maintenance, repair, and overhaul 18,800 19,176 19,552 19,928 20,304 Utilities 30,000 $30,600 $31,824 $33,733 $36,432 Property taxes 15,000 $15,300 $15,912 $16,867 $18,216 Administrative fees 18,000 $18,360 $19,094 $20,240 $21,859 Other 4,000 $4,080 $4,243 $4,498 $4,858 Total operating expenses $3,484,908 $3,835,481 $3,989,073 $4,223,584 $4,551,225
Operating income $26,093,255 $160,036,968 $159,884,302 $159,625,636 $159,277,989
Interest expense on long-term debt 224,350 179,106 131,600 81,719 29,344
Operating income before other items $25,868,905 $159,857,862 $159,752,702 $159,543,917 $159,248,645
Loss (gain) on sale of assets 0 0 0 0 0 Other unusual expenses (income) 0 0 0 0 0
Earnings before taxes $25,868,905 $159,857,862 $159,752,702 $159,543,917 $159,248,645
Taxes on income 40% 10,347,562 63,943,145 63,901,081 63,817,567 63,699,458
[Company Name]5-Year Financial Plan—ManufacturingBalance sheet projections
Assets Initial balance Year 1 Year 2 Year 3 Year 4 Year 5Cash and short-term investments $50,000 $14,861,669 $109,874,373 $204,852,378 $299,680,636 $394,157,758 Accounts receivable 0 0 0 0 0 0 Total inventory 0 0 0 0 0 0 Prepaid expenses 0 0 0 0 0 0 Deferred income tax 0 0 0 0 0 0 Other current assets 25,000 25,000 25,000 25,000 25,000 25,000 Total current assets $75,000 $14,886,669 $109,899,373 $204,877,378 $299,705,636 $394,182,758
Buildings $0 $0 $0 $0 $0 $0 Land 0 0 0 0 0 0 Capital improvements 100,000 100,000 100,000 100,000 100,000 100,000 Machinery and equipment 376,000 376,000 376,000 376,000 376,000 376,000 Less: Accumulated depreciation expense 0 95,200 192,304 291,312 392,224 495,040 Net property/equipment $476,000 $380,800 $283,696 $184,688 $83,776 ($19,040)
Goodwill $0 $0 $0 $0 $0 $0 Deferred income tax 0 0 0 0 0 0 Long-term investments 0 0 0 0 0 0 Deposits 0 0 0 0 0 0 Other long-term assets 0 0 0 0 0 0 Total assets $551,000 $15,267,469 $110,183,069 $205,062,066 $299,789,412 $394,163,718
Liabilities Initial balance Year 1 Year 2 Year 3 Year 4 Year 5Accounts payable $2,000 $2,000 $3,000 $3,000 $1,500 $1,500 Accrued expenses 0 0 0 0 0 0 Notes payable/short-term debt 0 0 0 0 0 0 Capital leases 80,000 80,000 80,000 80,000 80,000 80,000 Other current liabilities 3,000 3,000 3,000 3,000 3,000 3,000 Total current liabilities $85,000 $85,000 $86,000 $86,000 $84,500 $84,500
Long-term debt from loan payment calculator $5,000,000 $4,095,126 $3,145,008 $2,147,385 $1,099,880 $0 Other long-term debt $100,000 $200,000 $150,000 $175,000 $225,000 $150,000 Total debt $5,185,000 $4,380,126 $3,381,008 $2,408,385 $1,409,380 $234,500
Other liabilities 0 0 0 0 0 0
Total liabilities $5,085,000 $4,180,126 $3,231,008 $2,233,385 $1,184,380 $84,500
Equity Initial balance Year 1 Year 2 Year 3 Year 4 Year 5Owner's equity (common) $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 Paid-in capital 250,000 250,000 250,000 250,000 250,000 250,000 Preferred equity 0 0 0 0 0 0 Retained earnings 0 15,521,343 111,436,060 207,287,681 303,014,032 398,563,218 Total equity $300,000 $15,821,343 $111,736,060 $207,587,681 $303,314,032 $398,863,218
Total liabilities and equity $5,385,000 $20,001,469 $114,967,069 $209,821,066 $304,498,412 $398,947,718
[Company Name]5-Year Financial Plan—ManufacturingCash flow
Year 1 Year 2 Year 3 Year 4 Year 5 TotalOperating activities
Net income $15,521,343 $95,914,717 $95,851,621 $95,726,350 $95,549,187 $398,563,218 Depreciation 95,200 97,104 99,008 100,912 102,816 495,040 Accounts receivable 0 0 0 0 0 0 Inventories 0 0 0 0 0 0 Accounts payable 0 1,000 0 (1,500) 0 (500)Amortization 0 0 0 0 0 0 Other liabilities 0 0 0 0 0 0 Other operating cash flow items 0 0 0 0 0 0 Total operating activities $15,616,543 $96,012,821 $95,950,629 $95,825,762 $95,652,003 $399,057,758
Investing activitiesCapital expenditures $0 $0 $0 $0 $0 $0 Acquisition of business 0 0 0 0 0 0 Sale of fixed assets $0 $0 $0 $0 $0 0 Other investing cash flow items 0 0 0 0 0 0 Total investing activities $0 $0 $0 $0 $0 $0
Financing activitiesLong-term debt/financing ($804,874) ($1,000,118) ($972,624) ($997,505) ($1,174,880) ($4,950,000)Preferred stock 0 0 0 0 0 0 Total cash dividends paid 0 0 0 0 0 0 Common stock 0 0 0 0 0 0 Other financing cash flow items 0 0 0 0 0 0 Total financing activities ($804,874) ($1,000,118) ($972,624) ($997,505) ($1,174,880) ($4,950,000)
Cumulative cash flow $14,811,669 $95,012,703 $94,978,006 $94,828,257 $94,477,123 $394,107,758
Beginning cash balance $50,000 $14,861,669 $109,874,373 $204,852,378 $299,680,636 Ending cash balance $14,861,669 $109,874,373 $204,852,378 $299,680,636 $394,157,758
[Company Name]5-Year Financial Plan—ManufacturingLoan payment calculator
Annual interest rate 5.0%
Monthly rate 0.41%Loan amount $5,000,000 Term of loan (months) 60Payment ($94,101.99)
Month Principal balance Principal payment Interest Payment1 $5,000,000 ($73,731) ($20,371) ($94,102)2 4,926,269 (74,032) (20,070) ($94,102)3 4,852,237 (74,333) (19,769) ($94,102)4 4,777,903 (74,636) (19,466) ($94,102)5 4,703,267 (74,940) (19,162) ($94,102)6 4,628,327 (75,246) (18,856) ($94,102)7 4,553,081 (75,552) (18,550) ($94,102)8 4,477,529 (75,860) (18,242) ($94,102)9 4,401,669 (76,169) (17,933) ($94,102)
10 4,325,500 (76,479) (17,623) ($94,102)11 4,249,021 (76,791) (17,311) ($94,102)12 4,172,230 (77,104) (16,998) ($94,102)13 4,095,126 (77,418) (16,684) ($94,102)14 4,017,708 (77,733) (16,369) ($94,102)15 3,939,975 (78,050) (16,052) ($94,102)16 3,861,925 (78,368) (15,734) ($94,102)17 3,783,557 (78,687) (15,415) ($94,102)18 3,704,869 (79,008) (15,094) ($94,102)19 3,625,861 (79,330) (14,772) ($94,102)20 3,546,532 (79,653) (14,449) ($94,102)21 3,466,879 (79,977) (14,124) ($94,102)22 3,386,901 (80,303) (13,799) ($94,102)23 3,306,598 (80,631) (13,471) ($94,102)24 3,225,967 (80,959) (13,143) ($94,102)25 3,145,008 (81,289) (12,813) ($94,102)26 3,063,719 (81,620) (12,482) ($94,102)27 2,982,099 (81,953) (12,149) ($94,102)28 2,900,147 (82,286) (11,816) ($94,102)29 2,817,860 (82,622) (11,480) ($94,102)30 2,735,239 (82,958) (11,144) ($94,102)31 2,652,281 (83,296) (10,806) ($94,102)32 2,568,984 (83,636) (10,466) ($94,102)33 2,485,349 (83,976) (10,126) ($94,102)34 2,401,372 (84,319) (9,783) ($94,102)35 2,317,054 (84,662) (9,440) ($94,102)36 2,232,392 (85,007) (9,095) ($94,102)37 2,147,385 (85,353) (8,749) ($94,102)38 2,062,031 (85,701) (8,401) ($94,102)39 1,976,330 (86,050) (8,052) ($94,102)40 1,890,280 (86,401) (7,701) ($94,102)41 1,803,880 (86,753) (7,349) ($94,102)42 1,717,127 (87,106) (6,996) ($94,102)43 1,630,021 (87,461) (6,641) ($94,102)44 1,542,559 (87,817) (6,285) ($94,102)45 1,454,742 (88,175) (5,927) ($94,102)46 1,366,567 (88,534) (5,568) ($94,102)47 1,278,032 (88,895) (5,207) ($94,102)48 1,189,137 (89,257) (4,845) ($94,102)49 1,099,880 (89,621) (4,481) ($94,102)50 1,010,259 (89,986) (4,116) ($94,102)51 920,273 (90,353) (3,749) ($94,102)52 829,920 (90,721) (3,381) ($94,102)53 739,199 (91,090) (3,012) ($94,102)54 648,109 (91,462) (2,640) ($94,102)55 556,648 (91,834) (2,268) ($94,102)56 464,813 (92,208) (1,894) ($94,102)57 372,605 (92,584) (1,518) ($94,102)58 280,021 (92,961) (1,141) ($94,102)59 187,060 (93,340) (762) ($94,102)60 93,720 (93,720) (382) ($94,102)61 0 0 (0) $0 62 0 0 (0) $0 63 0 0 (0) $0 64 0 0 (0) $0 65 0 0 (0) $0 66 0 0 (0) $0 67 0 0 (0) $0 68 0 0 (0) $0 69 0 0 (0) $0 70 0 0 (0) $0 71 0 0 (0) $0 72 0 0 (0) $0 73 0 0 (0) $0 74 0 0 (0) $0 75 0 0 (0) $0 76 0 0 (0) $0 77 0 0 (0) $0 78 0 0 (0) $0 79 0 0 (0) $0 80 0 0 (0) $0 81 0 0 (0) $0
Note: This calculator can generate principal and interest payments for a period of up to 30 years
(360 months).
82 0 0 (0) $0 83 0 0 (0) $0 84 0 0 (0) $0 85 0 0 (0) $0 86 0 0 (0) $0 87 0 0 (0) $0 88 0 0 (0) $0 89 0 0 (0) $0 90 0 0 (0) $0 91 0 0 (0) $0 92 0 0 (0) $0 93 0 0 (0) $0 94 0 0 (0) $0 95 0 0 (0) $0 96 0 0 (0) $0 97 0 0 (0) $0 98 0 0 (0) $0 99 0 0 (0) $0
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