revenue summit 2017 - how the top sdrs overcome obscurity
TRANSCRIPT
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How the TOP SDRs OVERCOME OBSCURITY
and CRUSH the COMPETITION
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RALPH BARSISenior Director, Global Sales Development
@rbarsi
in/ralphbarsi
ralphbarsi.com
Subscribe.
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“They’ll email or call me back. I just KNOW
they will.”
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ATTRACT (DON’T PURSUE) YOUR AUDIENCE
Adjust your mindset
Go from A to B, not A to Z
Remind yourself why you do what you do
Decide to win
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REVAMP YOUR SOCIAL PROFILES
Read The Complete Guide to Building Your Personal Brand
Take the Building a Personal Brand lecture course
Join Groups: Listen, then connect, then engage
Create content that makes people DO SOMETHING
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Learn Reed’s and Metcalfe’s Laws
Read The Ultimate Guide to Meeting People at Events
Focus on your CURRENT followers (NOT future ones)
Ask for (and broker) introductions; never eat alone
CULTIVATE YOUR NETWORK
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WRITE AND SPEAK GOOD WELL
Devour Writing That Works (by Roman and Raphaelson)
Download The Ultimate Guide to Social Skills
Go Meta: Create content on content on content
Model your favorite writers and speakers
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“Hey, they’re getting back
to me!”