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    Project on Entrepreneurship

    Opening Of Juice Bar Caf

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    INTRODUCTION

    :

    FEEL COOL FRESH HEALTHY IN

    HOT SUMMERS We are planning to open a

    chain of juice bar in partnership inside the

    campus of colleges universities of Noidaand at IT sectors and MNC at Noida .

    Served fresh chilled icy pulpy from the fruit

    extract. Serving healthy and refreshing natural

    juice provide an alternative for todays ever

    more health conscious consumer as well as toevery consumers. in summers.

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    Objective of the project

    1.To setup a chain of juice corners near collegeof Noida offices and near hospitals.

    2.To get start with domestic idea of juice barchain with To boost sales and profits,

    additional items such as sandwiches, salads

    and healthy snacks can also be added to the

    menu

    Rational And Scope Of The Project

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    The main scope of this business is the way more

    and more people are becoming health conscious

    and todays youth is more health conscious about

    themselves so thats why there is more opportunityof opening this kind of business.

    1 Taking health benefits of consumers

    2 hygiene and trendy factor

    3 Branding and come after chain like C.C.D

    Review Of Related Firms In The Industry

    We havent seen such type of bars counters incolleges, offices excluding the road side juice vendors

    which are lack in hygiene and also with the packed juices

    containing added flavor and preservatives.

    TECHNICAL

    FEASIBILITY

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    A) Description Of The Service

    The following service is given from the counteror by through the telecommunication which isthe platform for the customer for placing theorders to their desk.

    In people daily busy schedule andwork load of their office they cant manage totake a good food and diet So they can use our

    telecommunication service through which wewill place there order and give them to theirdesk. Through which our service will maketheir life like smoothie and healthy.

    B) Service Specification The primary element of the service is on

    the counter which is the right platform toplace the order

    The service is also connected with callingthey can dial our no to place their order

    Customer will have a range of choice ofjuice to choose from our menu

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    Juice by them how and what fruit theywant in it adding by their taste

    We will be providing a better an other

    healthy snacks with the juice Placing an order, by telecommunication we

    will give them a fast service To place an order you just have to give us

    a call or come to the counter Our tele servicer will be given within the 3

    km of the area

    C) Mechanical Chemical And PhysicalProperties Of the Service

    Mechanical:in mechanical property wewill be using juicers ,refrigeratorcrushers, ice crushers etc

    Chemical: we will not be using any formof chemical product or add any flavors soto keep our juice pure and healthy

    Physical properties: we will have asmall piece of land in college campus inwhich we will construct a hut with thehelp of bamboos and wood with small

    counter we will have

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    D) Uses Of The ProductAs the life has become very advanced

    nowadays people are seeking for instant

    deliveries. So, our aim is to fulfill their prioritieswhich is also our priority. We will provide themgood and instance service which help them tohave a good health

    Choice : Customer are not limited toone single offering, they can pick theirfavorite Juice in any season According to

    their demand Convenience : Our menus are

    constantly updated, and instantlyinformed the customer with their price forthe convenience to seek there best order

    Service : As soon as the order is placedhe will confirmed about their order withtime of reach, and we try to make ourorder before the given time

    E) Service Process

    Customer Will Call And Order OrCome At The Counter

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    1. Service Schedule : In one month

    : Office hour in colleges noffices

    : 24 *7 in hospital

    2. Selection Of Equipment Computer : the total requirement

    will be of one computers which will bekept for billing n stock purpose

    Telephone: 1telephone will berequire to complete the counters. Thiswill be add on to the counters whichwill help in receiving calls from the

    customers Vice-Versa. Inverter : an inverter is a backup

    power which helps in keeping the workgoing

    G) Service locationMy counter service is accessible

    through telecommunication or from the counterdirectly.

    H) Plant layout Design

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    The counter service we are headingdoesnt require any plant.

    I) Estimate Of The Work Force RequiredThe work force required to cater

    to the fulfillment of the business consist of 4people. They will be assigned work in differentdepartment. One person will be managing thecounter as well as receiving the calls from the

    customers. Two people for the secretion ofjuice and other one people will be looking after

    the maintenance and delivery.

    J)Type of Waste To be Disposed This business does not involve

    any chemical activity, the waste can be usedas an organic manure. As green manure.

    K) Power RequirementThis business require electricity as

    well as water but with it we are using manual

    equipments also

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    L) Estimate Of Production Cost OFProduct

    Over all production cost depend

    upon the order which we receive from thecustomer the average production cost will be.

    Basis calculation: according perday

    Uses of raw material fruits7,000

    Sweetener500

    Milk300

    Crushed Dry fruits300

    Employee charges on per day200

    Electricity according to unit used200

    miscellaneous expenses300

    Total8,800

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    MARKET FEASIBILITY

    a) Market DescriptionMarket structure mainly consist of two

    basic things

    firstly the crowd of the people and areawhere we are opening our enterprise

    And number of customer preferring home

    delivery(hygiene is maintained)

    b) Method of TransportationTransportation facility is

    required during the urgency of goods ordelivery to the customer

    c) Rate of Transport For home delivery to customers andfor transportation of goods we be using our

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    own vehicle so it will be going to cost 3000per month which include fuel for the vehicle.

    d) Channel of Distribution Channel of distributionComprises of order, the order taken on the

    counters and then forwarding to thecustomers through home delivery our menuwith there orders.

    e) General Trade PracticeThis trade require lots of

    punctuality during the delivery as it helps inincreasing the goodwill of enterprise andwhich will help in gaining confidence of the

    customers in future.

    f)Analysis of Past and Present

    Demand Fresh juice in colleges, officesis new in concern where people can come andenjoy the fresh and healthy diet In comparisonwith packed juices and cold drinks

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    g) Quantity value of Consumption

    Juices may come on large and mediumpacks of mugs with variety of fruit, vegetablejuices in decorative way with different pricesof juices and smoothies.

    h) Major Users of the Service The major chunk of users of ourservice would comprise of office goers,student and health conscious people, andalso with the people who usually miss there

    meal due to work etc.

    i)Quality and Marketing Practice ofcompetitors

    The competitor we will face mainly withroad side vendors and with packed juices ofdifferent brands like Real Fruit Juice (DaburIndia), Pulpy Orange (Coca Cola), Tropicanajuices,etc. with their prices and trust.

    FINANCIAL FEASIBILITY

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    a) Fixed capital:

    S.N

    o.

    Particulars Amount (in Rs.)

    1 Counter and basic structure set up

    20,000

    2 Computers, printer and billingmachine, Telephone Connection

    35,000

    3 Furniture

    10,000

    4 Juicers equipment refrigerators 70,000

    5 Power backup(genset/invertors)electricity

    25,000+2,000

    Total

    1,620,00

    b) Working capital:

    (For the 1st month)S.No.

    Particulars Amount (in Rs.)

    1 Electricity 6,000

    2 Rent 10,000

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    3 Employees salary 4 2,40,000

    4 Menu card , delivery card , 2,000

    5 Sweeper Salary 1,000

    6 TELEPHONE Bill

    2,000

    7 Miscellaneous

    9,000

    8 Repair and renewal 5000

    Total

    2,75,000

    For the 2nd month)

    S.No.

    Particulars Amount (in Rs.)

    1 Electricity 6,000

    2 Rent 10,000

    3 Employees salary 4 2,40,000

    4 Menu card , delivery card , 2,000

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    5 Sweeper Salary 1,000

    6 TELEPHONE Bill

    2,000

    7 Miscellaneous

    9,000

    8 Repair and renewal 5000

    Total

    2,75,000

    For the 3rd month)

    S.No.

    Particulars Amount (in Rs.)

    1 Electricity 6,000

    2 Rent 10,000

    3 Employees salary 4 2,40,000

    4 Menu card , delivery card , 2,000

    5 Sweeper Salary 1,000

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    6 TELEPHONE Bill

    2,000

    7 Miscellaneous

    9,000

    8 Repair and renewal 5000

    Total

    2,75,000

    c) Statement of Total Project CostS.No particulars Amount

    1 Capital cost of the project 1,620,00

    2 Working capital requirement 8,25,000

    Total 9,87,000

    d) Initial capital Requirement

    S.No Particulars Amount (Rs)

    1 computers 35,000

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    2 furnitures 10,000

    3 Telephone connection 2,000

    4 Power Backup 25,000

    5 Juicers refrigerator equipment 70,000

    6 Working capital for 3 months 9,87,000

    Total 11,29,000

    e) Cost Of Running Per Year

    S.no Particular 1st year 2nd year 3rd year

    1 Depreciation juicersrefrigerators equipment20%

    14,000

    11,200

    8,90

    2 Depreciation on furnitures10%

    1,000

    900

    80

    3 Depreciation on Genset 10% 2,50

    0

    2,25

    0

    2,0

    54 Depreciation computer 20% 7,00

    05,60

    04,4

    05 Recurring expense 5,00

    06,00

    07,0

    0

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    Enterpnureship

    SUBMITTED BY:

    SushantRana

    Susil Gogoi

    Satpal

    Yadav

    SUBMITTED TO: Mrs Sandhya Agarwal

    ASIAN BUSINESS SCHOOL

    MARWAH STUDIOS COMPLEX II

    PLOT A2 , SECTOR 125 NOIDA - 201303

    DELHI NCR , INDIA

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    ACKNOWLEDGEMENT

    Through this acknowledgement I express my

    sincere gratitude towards all those people who

    helped me in this project, which I have been

    learning and experience about this project. It

    was the light of there knowledge under the

    guidance which my dissertation has been

    successfully completed. I owe everything in

    this life to my parents who are a constant

    source of inspiration and pillars of support.

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    TABLE OF

    CONTENTS

    1 .Introduction

    2 .Objective of the project

    2.1) Rational and Scope Of the project

    2.2) Review of related firms in the industry

    3. Technical Feasibility

    3.1) Description of the service

    3.2) Service Specification

    3.3) Mechanical, Chemical and Physical Properties of

    the service

    3.4) USES of the product (*) Choice (* ) Convenience

    (*)Service (*)Speed, Comfort & Reliability3.5) Service Process

    3.6) Alternative Service Process

    3.7) Justification for the adoption of selected process

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    3.8) Plant Size (*) Service Schedule

    3.9) Selection of equipments

    3.2.1) Service location

    3.2.2) Production Layout Design

    3.2.3) Cost of development of website

    3.2.4) Estimate of the Workforce Required

    3.2.4) Type of waste to be disposed

    3.2.5) Power requirement

    3.2.6) Estimate of production cost of product

    4) Market Feasibility

    4.1) Market description

    4.2) Method of transportation

    4.3) Rates of transportation

    4.4) Channels of distribution

    4.5) General trade practices

    4.6) Analysis of past and present demand

    4.7) Quantity value of consumption

    4.8) Major users of the service

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    4.9) Quantity and marketing practices of competition

    5) Financial Feasibility

    5.1) Fixed Capital

    5.2) Working Capital (for 1st month) (for 2nd month)

    ( for 3rd month)

    5.3) Statement of total project cost

    5.4) initial capital requirement

    5.5) cost of running per year

    5.6) Total investment with breakeven point

    6) Conclusion & summary

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    SUMMARY

    The project is about bringing a new chain of

    business juice stalls along with providing the

    customers with fresh and healthy juice.

    We have targeted the college students, office

    employees, and crowd in hospitals. So at first we

    are going to setup our stalls near those places.

    As Noida-NCR falls under a zone where there is

    extreme temperatures so there is no question

    against the success of the product. We will provide

    them with fresh juice in a hygienic environment.

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    CONCLUSION

    After finding out the various technical, market and

    financial feasibilities for setting up juice bar it is

    evident that the concept is feasible and can be

    implemented in real world.

    The technical feasibility shows that less amount of

    initial set up is required for the business, however

    a wide advertisement program need to maintain

    throughout the first year .

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    If our project did well and we got good response

    from the customers, the business can be extended

    to other cities also.