revista wired analizada

7/31/2019 Revista Wired Analizada

1/8

WIREDmagazine

whattheyare/whattheycouldbe

audience: theaveragereaderoWIREDmagazineis: /betweentheageso3050 /hasanincomeo75,000orgreater

/worksinthecomputerorhightechindustry

history: WIREDmagazinehasbeeninproductionsince 1989.thecontentandreadershipothemagazine

startedasmainlyconcernedwiththecomputing

industrybuthassincechangedtobroadertechnology

topics.theyhavemaintainedthesameoveralldesignbut...

competition:MacWorld,PCMagazine,Science.Mostcompetitionis

ismorecomputerorscience-relatedandnotasdesign aware.thereis nodirectcompetitionintermsthebreadth

otopicscovered.

positioning: thegoalothisredesignistoincreasereadership bothinnumbersandinscope.asnotedabove,

currentlythereadershipsisbetweentheageso

30and50,withreadersaverageincomeat75,000.

thegoalistoattractmorereadersbetweentheages

o2030withtheincomestartingat30,000.


2/8

Wireds banner is made up of blocksof black and white space using thetypeface ... they ...

Wired uses mainly photography on

their front cover that either parodiestheir main article or refers to productsthey review.

The main typeface used for thefront cover is Hoeer Bold, Romanand Italic. They focus on building ahierarchy of main feature, and otherdepartments and features of interest.The text is right and left justied,dependent on the side displayed.

other parts of cover: date/issue donein the typeface ..., periodic graphicreferences to issue and additionalfeatures.

attributes/current:

whattheyare


3/8

Wireds banner/logo is included inthe table of contents greyed back andat a smaller size. The treatment oftype has also changed slightly, i.e it iscentered in the blocks

Wired uses random photographs andillustrations to create references toeither departments or main featurearticles.

The main typeface used for the tableof contents is Hoeer Bold, Romanand Italic. They focus on building ahierarchy both by treatment of typeand by size of page numbers.

throughout the magazine; in thetable of contents and the departmentssection mainly; Wired uses a 18 pointrule with blocks and color to highlightthe area viewed. This treatment iscontinued through that section/de-partment to guide the reader as totheir whereabouts.

photo credits are given at thebottom of the page in the table ofcontents and regular features.

treatment of folios:page numbers andissue are continuedthe same through-out the publication

attributes/current:


4/8

Each department has a logo, styledthe same way in terms typographybut the color, placement and usagechanges from department to depart-ment.

both photos and illustrations are usedthroughout this regular departmentfeature.

The main typeface used for the tableof contents is Hoeer Bold, Romanand Italic. They focus on buildinga hierarchy both by treatment andplacement of type.

an eight column grid is used to have

a variety of options for both textand image placement. from page topage throughout each departmenttypographic layout changes quitedrastically.

throughout the magazine; in thetable of contents and the departmentssection mainly; Wired uses a 18 pointrule with blocks and color to highlight

the area viewed. This treatment iscontinued through that section/de-partment to guide the reader as totheir whereabouts.

photo credits are given at thebottom of the page in the table ofcontents and regular features.

treatment of folios:page numbers andissue are continued

the same through-

out the publication

attributes/current:


5/8

w

whattheycouldbe

thebanner:

ired

e edwir

wired


6/8

whattheycouldbe

thelayouts:

squareormat:thecover

wired

otherpiecestoincludeinpresentation:

conceptsorlayoutsoallareas:cover,spine,

masthead,tableocontents,regulareature,edito-

rialcontent

magazineormat:overallsize,papertype(i.e.

matteorglossy,#s,color),pagecount

generaltypographicspecifcs:typechoices,styl-

ings,sizes,spacing(tracking,kerningandleading)

andstylesorbodycopy,headers,olios,running

heads,pagenumbers,photocredits,etc.

colorusage:oncoverandinsidepagesorbars,

images,type,etc.

insidebannertreatementandsecondarylogode-

velopment:i.e.orregulareatures/departments

illustration/photographictreatment

02 | 07 2007 29


7/8

Atadistance,thesecolorulmasterpieceslooklike

vibratingmandalas.Upclose,yourealizeeachburst

ohueisatinybindi,thedecorativedotsmanyIndian

womenwearovertheirthird-eyechakratoinvoke

ocusanddevotion.ArtistStacyGreenebuysrawma-

terialsorherpointillistcollagesinHindu-populatedneighborhoodsinNewYorkandhasriendsbring

backmoreromIndia.

10/12x18

bindi pop art

whatareweconcernedwith:

1.evennessocolor:designo

type,spacingbetweenletters,

spacingbetweenwords,spacing

betweenlines.

kerning,tracking,leading

2.linelength(66characteror40

to50ormultiplecolumn,12-15ormarginalnotes)

3.Toolittlekerningispreerable

totoomuch

4.leading:distanceoonebase-

linetothenext

5.indents,paragraphspacing

Whatdoyouwanttoavoid:

hyphenationrules

widows,orphans


8/8

settingupthepage:1.decideonpagedimensions:seeBringhurst

pages146-149(ourthandfthmostcommon

chosenandorprinterpurposes)

2.decideontypearea:howmuchspacedoesthetypeuse.whatarethemargins

3.setupcolumns:fgureouttotalpicadimen-sions;6picaperinchandusecharton149asper

yourtotalsize.thisincludessizeocolumnsand

guttersize.soIhave45px60p

40ptotalcolumn+5p/4columns=1p3=8pcol-

umnwidthwitha1p3gutter

4.Depthogridfelds:separatingcolumnsinto

feldshorizontally.taketotaldepth(10inor60

pica),divideevenly(modularstructure)orwith

aproportionalgraduatedstructure(10horizontal

feldso8por9,12,15,18,21)

56/8=7gridfelds+4p/6=8ptperspacebtwn

gridfelds/betweenillustrations

ourth/3:4

1:1.333

9x12

textblockis7.5x10

topmargin.5

outside1

inside.5

bottom1.5

5columnso

8px60psplit

withaguttero

1p3

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