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@mobilitrix ♯mobilerewards Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @ mobilitrix♯mobilerewards

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Rewarding the right behaviour in a mobile world by Chris Rolfe CEO Mobiitrix at Net Prophet 2012@mobilitrix #mobilerewards

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Page 1: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Rewarding the Right Behaviour in a Mobile

World

By Chris Rolfe

@ mobilitrix♯mobilerewards

Page 2: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

The Mind of the Consumer

Page 3: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Areas of Application

Consumer Pharmaceutical NGO

Page 4: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Why Rewards Impact Behaviour

Reward - a positive stimulus that can be presented in the process of

reinforcing behaviour

“Resources are scare. People respond to incentives”

Prof. Steven Landsburg

Page 5: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Page 6: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Measurement: 3 Key Terms:

Return on Investment (ROI)

Customer Acquisition Cost (CAC)

Average Customer Acquisition Cost (Av.CAC)

Page 7: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

3 Constraints an Analogue World

Page 8: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

3 Enablers in a Mobile World

6bn Mobile Phones Data Analytics

Connected POS

Page 9: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Types of Rewards

Type Definition

Financial Typically cash

Product Coupons &vouchers

Utility Airtime, e-currency, electricity

Recognition Awards, plaques, clubs

Other Gifts, holidays, experiences

Page 10: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

Experience a live demo!

SMS NP to 33009

Page 11: Rewarding the right behaviour in a mobile world

@mobilitrix ♯mobilerewards

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