rewardme startup presentation
TRANSCRIPT
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In-store Gamified CRM
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We have entered the “Minority Report” era.
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Companies like Target now know their customersbetter than their families do
(and they have for years!)
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Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data
very early on.
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RewardMe enables every offline store to do what Target does for their customers
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REWARDME.COM
WHO WE AREYu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA.
Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.
Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA.
Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA.
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REWARDME.COM
STEP 1: ACQUIRE
How?
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REWARDME.COM
1) Sign up every guest
2) Capture detailed data (and lots of it!)
3) Without interfering with speed and business operations
STEP 1: ACQUIRE
How?
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REWARDME.COM
Collect real-time purchase data from any Point of Sale system
Guests join with just a phone number(Currently acquiring between 20-40% of
ALL daily guests)
STEP 1: ACQUIRE
Put iPads into stores to run their rewards program
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REWARDME.COM
Target guests based on usage filters (spend, visit frequency)
Target guests based on demographic filters (has kids, income > 100K)
STEP 2: ANALYZE
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REWARDME.COM
Auto-Triggered Messages via
STEP 3: ACTION
1) In-Store Screen2) Mobile SMS/Push
Based on
1) Purchase Preferences2) Demographics3) External Environment
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RECAP
RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone
Analyzes, interprets, and prepares the data for consumption
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REWARDME.COM
Based on 20 Stores for 7 months (120 more signed up)Result
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REWARDME.COM
116,000 Check-ins
(from 66,264 Users)
Based on 20 Stores for 7 months (120 more signed up)Result
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REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
Based on 20 Stores for 7 months (120 more signed up)Result
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REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
64% Check-ins from Repeat Users
Based on 20 Stores for 7 months (120 more signed up)Result
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REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
64% Check-ins from Repeat Users
Based on 20 Stores for 7 months (120 more signed up)Result
33% Users Opt-in to SMS
Marketing
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REWARDME.COM
ResultBased on 20 Stores for 7 months (120 more signed up)
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REWARDME.COM
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
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REWARDME.COM
5.7% AOV difference is
provable Lift
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
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REWARDME.COM
5.7% AOV difference is
provable Lift
Provable 2% Bottom-Line Revenue Lift
($20K/yr)
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
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REWARDME.COM
66%Revenue Lift
on day ofSMS Push
5.7% AOV difference is
provable Lift
Provable 2% Bottom-Line Revenue Lift
($20K/yr)
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
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REWARDME.COM
10x Better SolutionName Users Duration(
mo) Locations Users/Location Redeems
RewardMe 66,000 6 20 3300 10,111
Belly Card 200,000 12 1500 133 14,000
Five Stars 250,000 15 700 357 NA
Compared to “the best” in the market
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2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
POS CRM + Existing Loyalty Program
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2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
POS CRM + Existing Loyalty Program
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2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
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2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
?Homegrownor 3rd Party
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
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2011 © RewardMe, Inc. Private & Confidential
3rd party developers can build modules that utilize our real-time Social and Purchase Data
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence ?
Homegrownor 3rd Party
RewardMe Platform
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REWARDME.COM
Business Model
Stores pay for hardware (and
installation)
Monthly Service Fee per location (feature-based)
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REWARDME.COM
Business Model
Stores pay for hardware (and
installation)
Monthly Service Fee per location (feature-based)
SoLoMo Targeting
Mobile PurchaseCommissions
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REWARDME.COM
Evaluation
Negotiations
PilotFull Rollout
Pipeline
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REWARDME.COM
$1 Million+ Contract
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REWARDME.COM
$500-$1000/mo per location
$1 Million+ Contract
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REWARDME.COM
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
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REWARDME.COM
90 Locations
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
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REWARDME.COM
90 Locations
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
$1,080,000/yr Revenue
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REWARDME.COM
Market Size (US)
Driver
Market
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REWARDME.COM
Market Size (US)
Driver
Market
3.1Mstore
locations
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REWARDME.COM
Market Size (US)
Driver
Market
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
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REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
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REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
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REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
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REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
$46.4B Targeted
Advertisement Opportunity
(PwC)
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REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
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REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
• 24 months runway
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REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
• 24 months runway
• Spending Plan:Marketing/Bizdev: $2,000KTech/Infrastructure: $1,700KAccount Management: $800KGeneral/Admin: $500K
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Mooyah loves RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
1. HUGE Market
2. Experienced/Successful Team
3. Product Leadership
4. Success in Enterprise sales
Summary
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