lean startup presentation
DESCRIPTION
lean startuTRANSCRIPT
THE LEAN STARTUP
WHAT IS A STARTUP?
A human institution designed to create new products and
services under conditions of extreme uncertainty.
WHAT IS A LEAN STARTUP?
It makes use of lean principles to build sustainable
businesses of startups.
VISION
STEER
ACCELERATE
Value hypothesis That people will get value from your product
Growth hypothesisThat your product will spread and increase in adoption
Test assumptions
Launch MVP !!
Goal of a startup is to get validated learning as quickly as possible
a. Use innovation accounting (cohort analysis and split tests to measure what you're learning)
b. Continuous and frequent experimentation with real users
Kanban cycle:
(backlog, in progress, built, validated)
a. Limited number in each bucket
b. Cannot move forward in process unless get through validation
c. Design everything in mind with validation and experimentation
Genchi Gembatsu (get out of the building and interview;
see for yourself instead of relying on others' reports)
Build Measure Learn cycle
Zoom-in pivot: focus on one feature of a larger whole
b. Zoom out pivot: whole product needs more features
c. Customer segment pivot: focus on one customer segmenti. Sign LOIs
d. Customer need pivot: change in understanding of real need
e. Platform pivot: change from app to platform or backi. Like creating self-serve model to create similar apps
f. Business architecture pivot: high margin/low vol to low margin/high vol (or back)
g. Value capture pivot: different monetization
h. Engine of growth pivot: viral, sticky, or paid growth models
i. Channel pivot: change sales channel
j. Tech pivot: change underlying technology
k. A pivot is a new strategic hypothesis to test
l. A startup’s runway is the # of pivots it can still make
i. Get to each pivot faster to extend runway
PIVOT (or Persevere)
Technology pivot
Channel pivot
Engine of growth pivot
Value capture
pivot Businessarchitecture
pivot
Platform pivot
Zoom-in pivot
Zoom out pivot
Customer segment
pivot
Customer need pivot
Sustaining innovation vs.
disruptive innovation
Analogs and Antilogs
ENGINES OF GROWTH
Sticky Engine of Growth
Viral Engine of Growth
Paid Engine of Growth
SUMMARY:
1. Entrepreneurs are everywhere
2. Entrepreneurship is management.
3. Validated learning
4. Build-Measure-Learn.
5. Innovation accounting.