rfcd 2011: fanny d. estrada: agexport guatemala
DESCRIPTION
Fanny D. Estrada - RFCD Conference @ Arthur Lok Jack GSB - November 2011TRANSCRIPT
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OPORTUNIDADES DE NEGOCIO EN GUATEMALA
AGRI-BUSINESS DEVELOPMENT, GUATEMALA
“REGIONAL FORUM ON CLUSTER DEVELOPMENT IN THE CARIBBEAN”
Licda. Fanny D. EstradaAGEXPORT
November 09, 2011
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Guatemala…• Strategic Geographic Position (natural bridge to North
American and Latin American countries)
• Variety of Microclimates
• High Forestry Potential
• Macroeconomic Stability
• One of the best infrastructure in Central America (roads, telecommunications)
• One of the most open economies.
• Legal Framework for Foreign Investment
• Abundant and qualify labor force
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VISION:Develop Guatemala as an
exporter country
Private non-profit entity, established in 1982…
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25% 73%Non Traditional
Traditional
75%
Coffee SugarBanana CottonMeat
Non Traditional
Agricultural ProductsManufactured GoodsWood and FurnitureApparel and TextilesHandcraftsServices
Traditional
27%
US$ 1,061 MillionsUS$8,466 Millions
Source: BANGUAT
Guatemala: Exports Structure
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Source: BANGUAT
149 products237 companies 87 markets
19864,027 products
3,946 companies147 markets
2010Guatemala: Total Exports
August↑ 25.9%
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EEUU, 3259
CA, 2395
MX, 448
UE, 486
Other, 1878
Guatemala: Export MarketsUS$ Millions
Guatemala: Export MarketsUS$ Millions
Source: BANGUAT
38%
28%
5%
6%
22%
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Exports incorporate the rural area to formal employment
Exports incorporate the rural area to formal employment
Source: AGEXPORT
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Agriculture
Manufactured Products
Apparel and Textile
Handcrafts
Sea food
Wood products
Services
…Distributed throughout the country
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Fuente: Banguat
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Agricultural Sector
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VegetablesVegetablesLeading products: China pea, sweet pea, pea beans, French Beans, Other types of green beans, baby vegetables, Oriental Vegetables, Bean, Tomato, Chile.Main markets: USA, Europe, Canada, Central America, Mexico and Canada.Production areas: Altiplano. Chimaltenango, Sacatepequez, Quiche, Solola, Quetzaltenango, Huehuetenango, San Marcos. Salama, Jalapa.
39%
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Source: Banguat
Vegetable ExportsVegetable ExportsUS$ Millions
39%
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FruitsFruits
Leading products: mango, berries, papaya, cantaloupe, watermelon, pineapple,avocado, lime, rambutan.Main markets: USA, England, Holland, Germany, France, El Salvador, Honduras.Production areas: across Guatemala.Areas of production: 24.500 ha.
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Fruits ExportsFruits Exports
US$ Millions
17%
Source: Banguat
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Differentiated Products Differentiated Products
Leading products: Coffee, Cardamom, Honey, Sesame, Macadamia, cacao,organic vegetables.Main markets: USA, Europe and Asia.Production areas: Nationwide
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Plants, flowers and foliage Plants, flowers and foliage
Leading products: Leather Leaf, Yucca (Izote) Beaucarnea (Pony Tail), Dracaena(Giant), Rosas, Chamadorrea sp (Xate), Asparagus sp. (Treefern), Tillandsia,Sansevieria, ScheffleraMain markets: USA, Italy, Netherlands, Denmark, Germany, Japan,Areas of production: 3.500 Hectares
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Ornamentals ExportsOrnamentals Exports
US$ Millions
6%
Source: Banguat
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Programs and projects for agricultural development in Guatemala
Public and Private Sector Alliance
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How to achieve it?
Systemic Approach to Competitivenes
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Agricultural conversion to export crops and valued added
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Promoting social and rural entrepreneurship
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Training and technical assistance
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Productive supply chains alliances
Production chains linking small producers with buyers
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• 100 supply chain alliances
• 80 new alliances
• 80 new rural companies
• 7,000 supported families
• Northwest Region of the country
• Join program with MAGA, MINECO, Donors and AGEXPORT
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Extending the Productive Agricultural Infrastructure
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• 200 wells / boreholes
• 8,000 new hectares
• 56,000 new jobs
• 24,000 families
• Regions: Central and Western Highlands and the Verapaces
• Join program Agricultural Ministry and AGEXPORT
Miniriego Plan
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The Project Collection centers
33 collection centers2.013 farmers6.5 million pounds (peas and bean) 218.650 wages per year (50% women)Q. 16.3 million in income per farmersInvestment U.S. $ 1.4 million63% contribution FONAGRO12% export contribution25% farmers contribution
Safety Basic Infrastructure
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Increasing production efficiency
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Developing safety systems, plant protection and food quality
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Crop Protection and Food Safety
198 communities
100,000 small producers
300.000 trainings
Departments: Quiche, Chimaltenango, Solola, Sacatepéquez
Basic infrastructure for BPAsCleaningLand levelingFoundationsDrainLatrines, etc..
Base: PIPAA Program
Joint Programme, Ministry of Health , MAGA and AGEXPORT
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New eligibility
Avocado
Pithaya
Flowers
Plants
Mangostán
Litchi
Logan
Guayaba
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PROGRAM TO ENSURE ACCESS FOR THE GUATEMALAN FRUITS TO TARGET MARKETS
• Action Plan:Develop Fly Free AreasProgram to monitor pesticide residuesEligibility ManagementInternational lobbyingFly Free Areas
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Coming soon the creation of a National Institute for Food Safety and Plant Health
The most important:
Authority
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Financial Resources
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Infraestructure and Logistic
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Promoting exports and seek new markets
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PLATFORM FOR MARKET ACCESS AND
GENERATION OF EXPORT OFFER
•www.agritradecentralamerica.org
ACTIVITIES OF THE PLATFORM * Agricultural meetings
in different areas of Guatemala * Promotes increased export supply, production diversification, generation
of employment and income * Networking within exporters and
inclusion and training of SMEs * Participation in exploratory and
international fairs. *Organization
of AGRITRADE March 2013 Expo & Conference
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Take advantage of world trends
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Healthy Food
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TEXAS, United States
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Mexico
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England: $253.15 / per week
Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
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Allemagne : $500.07 Germany : $500.07/ per week
Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
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Italy (Sicily) : $260.11/ per week
Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
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Poland : $151.27/ per week
Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
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Turkey
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What does AGEXPORT do?What does AGEXPORT do?
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a. Organized SectorsBoard of Directors
ExecutiveExecutive
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b. Exporters’ Support
Trade Promotion
Market Intelligence Unit / INFOEXPORT
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Trade Fairs in Guatemala
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SMEs International SMEs International CenterCenter
Foreign Trade School
Foreign Trade Institute
College Degree
Specialized Programs
•Productivity•Innovation•English School /Under construction
NUEVOS SERVICIOS 2011b. Exporters’ Support
Under Construction
ISO 9008 CertificationISO 9008
Certification
• Courses and Seminars• Graduate Degree in International
Trade Management / USAC
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Electronic Services to Export5 seconds
24 hrs. Service- 7 days a week
b. Exporters’ Support
Private-Public alliance modelMinistry of Economy and AGEXPORT
ISO 9008 CertificationISO 9008
Certification
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c. Proposals: Policies for Strategic Development
1985
1991
1994
1995
1996 2000 2001
2002
2002
2007
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Supply Chain Alliances Program
Associative Production MarketsServices Transformation
d. Promotes Rural Development
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MINEDUC
Public Alliance for Rural Development
Private Alliance for Rural Development
Cooperation Agencies Support
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1. ASILCOM /FEDECOVERA2. GRUPOS ACUÍCOLAS/MAYASAL 3. AURSA4. ALIANZA5. LABORATORIOS MABELI6. CRISTAL MUEBLES Y MAS7. COOPERATIVA CHIRREPEC8. ALIMENTOS CAMPESTRES9. SAN JUAN LA LAGUNA 10. FUNDAECO11. ASOFLORSA12. OMYC13. ACODIHUE14. AJ QUEN15. KIEJ DE LOS BOSQUES16. FORESCOM17. APRORECH18. GUATEMALA 36519. COOPERATIVA NAHUALÁ 20. ACOFOP/BIOSFERA MAYA21. FUNDACIÓN LACHUÁ22. CONSORCIO TUCURÚ23. APROCHILCO24. COMERCIALIZADORA DE EMPRESAS
RURALES S.A.25. VISIÓN MAYA26. COMER. DE CACAO “FUNDALACHUA,
AMEN Y ADEC”
1. CICOMI2. APIC3. ADEPAS4. AMUTEJ5. COOPERATIVA IXOQUI 6. AJ KEM 7. ASOCIACIÓN SANTA TERESA8. ASOCIACIÓN FLOR DE ALGODÓN
1. ASOCIACIÓN DE AGRICULTORES JALAPANECOS/ASIAJ
2. ASOCAMPO3. AGRISEM4. XIQUIN SANAHI, LA NUEVA BENDICIÓN, AJ
SAMAJELA5. ADIBA / ASINKADI6. ADINSE, CIPRESALES7. COOPERATIVA TECUN UMAN8. GRUPO T-XE-JOJ9. ASOMAM10. ADIAP/FLOR DE AMERICA11. EL BUEN SEMBRADOR, EL PARAISO12. AGROVERDE LAS AREAS13. ASOCIACIÓN RENACIMIENTO14. ASOCIATIVA LAS PAMACAS15. GRUPO COMUNAL CAAL CACAO16. COOPERATIVA NUEVA ESPERANZA R.L.17. GRUPO INTEGRAL COMUNITARIO ALI AJAW18. GRUPO INTEGRAL LA ESPERANZA CHIYO19. ASOCIACIÓN ADIES20. ASOCIACIÓN DE AGRICULTORES DE LAS
AGROALDEAS DEL IXIL21. COOPERATIVA SAN BARTOLO22. GRUPO FLOR DE LAS ROSAS23. GRUPO EL CIPRESALÓN ADINCI24. ASOCIACIÓN DE AGRICULTORES LA MANZANITA25. ASOCIACIÓN DE COMITÉS DE DESARROLLO
RURAL TEMALENSE -ACODERT-26. COOPERATIVA LAS CANOAS27. ASOCIACIÓN ADESIGUA28. COMITÉ DE PRODUCTORES AGRÍCOLAS DE SAN
LORENZO SAN MARCOS29. ASOCIACIÓN INTEGRAL DE AGRICULTORES
ASOINAP30. COOPERATIVA MAYA I31. ASOC. AGRI. RIOS DE AGUA VIVA 3 PARAJES.
65 Supply Chains65 Supply Chains
1122
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1010
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2323
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2020
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Example: Aquaculture Groups & MAYASAL
GRUPO LOS RODRIGUEZ & Mayasal S.A.
Support for small aquaculture producers (tilapia and shrimp)
GRUPO EL CEBOLLITO, S.A. & Mayasal S.A.
GRUPO LOS MONTEPEQUE & Mayasal S.A.
ASOCIACIÓN LAS MAÑANITAS & Mayasal S.A.
ASOCIACIÓN RENOVACIÓN HAWAI & Mayasal S.A.
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OUR GOAL: 2015Exports: US$ 16,800 millionsJobs: 2 millions
2007US$6,925 millions
Jobs: 1 million16%
2008 14%US$ 7,765 millions
2009 - 6.5%US$ 7,360 millions
2010 17%US$ 8,466 millions
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www.export.com.gt