RFID. SERVICES & BENEFITS AT

STADIA & FESTIVALS & CONSUMER EVENTS

KEY BENEFITS AND FEATURES FROM RFID WRISTBANDS

• Ticketing• accepted by ticketing agents• can be sent out, issued from box office or retail outlets• savings on dispatch costs• no ticket/wristband exchange

• Access/Egress Control • eliminates queuing • accurate capacity and attendance monitoring• accurate capacity and attendance monitoring

• VIP Permissions• can use RFID Wristbands and Laminate Passes• guests can be connected to Host VIP for comps etc• VIP permissions can be upgraded on-the-fly

• Group Benefits• groups can be associated to single RFID Wristband• assists with locating group members• Assists allocation of food & beverages

KEY BENEFITS AND FEATURES

• Cashless• early cash flow from pre-event credit payment• payment (all cards & cash) via web, call centre, mobile device, box

office• eliminates pilfering (30% average at top 18 UK Festivals)• spend uplift (estimated 10%)• no cash management costs• detailed consumer, inventory and staff performance data• detailed consumer, inventory and staff performance data• unused credit claimed by customer • customer can manage and monitor account(s) via mobile device or PC.

• Enhanced Welfare• Those suffering from allergies or other conditions• Key information (name, tel number etc) written to RFID Wristband• Qualified staff can scan the wristband (encrypted and secure) • Low cost of implementation – high profile benefit

KEY BENEFITS AND FEATURES

• Drink aware

• Social Media Integration

• Sponsor activity, data capture & marketing

• Staff, Trader, Accreditation Management.

• Combats Touting

• Combats Secondary Ticketing

Introduction

• RFID Technology now accessible and reliable • Can integrate with existing and new back office systems• Can integrate with Smart Phones, Tablets, PCs, Touch Screens etc• Can be park and site specific or world-wide.• Relevant to Business to Consumer and Business to Business• Wrist currently working with Bourne Leisure and Merlin Entertainment

• Recent adopted by Disney “New Generation”• Recent adopted by Disney “New Generation”• Used by visitors for tickets, room locks, cashless, queue busting, ride

access.• Introduction of extensive visitor benefits• Reduces operational costs• Introduces time savings and efficiencies• Acquisition of high value consumer data

RFID Technology Overview

• Full colour, overprinted, personalised through desk-top printer

• Adhesive security fastener. Fit all sizes. Recyclable. • Embedded RFID (HF) Inlay (Few Centimetres

read range)• Each QR Code associated with Wearer• Same features can be applied to RFID Cards

• RFID Fabric Wristbands• Single or repeat use• RFID inlay integrated with clasp

RFID Technology Overview

• RFID Wristbands & Passes Scanned with PDAs, Smart Phones and I pads• Or fixed RFID Scanners.• Scanner reads UID and queries local database.• UID associated with individual’s records• Database holds permissions .• Over Wireless network and/or over 3G network.• Possible integration with existing bar-code, QR Code • Possible integration with existing bar-code, QR Code

and RFID Scanners.• Database can integrate with on and off site applications.• No data held on wristbands*• Pre-printed RFID Wristbands can be issued

* encrypted data can be written to inlay for fail safe, lost

child and personal health, cash/credit balance checking.

Features and Benefits

• Using the same RFID Wristband or RFID Pass

• Queue Busting (Intake days and events)

• Social Media Integration

• VIP/Special permissions

• Visitor Engagement

• Cashless/Discounts/Ewallet/Evouchers

• Lost Child Protocol (self service kiosk option)• Lost Child Protocol (self service kiosk option)

• Food & Beverage allocation

• Ticketing/Access Control

• Drink aware

• Remote worker management(Cleaning and

Maintenance Crews)

Features and Benefits 1

• Queue Busting At Access Gates & Park Rides. • Staff with PDA Scanners (Wireless & 3G) and Chip & Pin servicing queues

• Sale of RFID Wristbands in queues

• Guests can be greeted by name – adults and children

• CRM integration send “fast-track” alerts to customer’s smart phone.

• Access Points. Pre-booked Tickets can be scanned and validated

• Social Media Interaction via strategicallysited touch pointssited touch points• I have arrived at Park Dean

• I have just been Snowboarding – so cool!

• Photo booths

Eventbrite reports that every time someone shares an event on Facebook,

it drives on average an additional £2.75p revenue back to event owners

Features and Benefits 2

• VIPs & Special Permissions can be allocated when the RFID Wristband is issued and updated remotely at any time.

• Discounts and incentives awarded after set amount of scans/visits

• Interactive SMS sent to customer’s smart phone

• Customer can receive QR Codes for discounts, extra fun, event alerts etc

• Guests RFID Wristbands can be associated to Host’s RFID Wristband

• EG – members of a group can charge preset amounts to Host’s RFID Cashless

Wristband

• Visitor Engagement

• QR Code on each wristband is unique

• On receipt Customer can scan the QR Code and receive personalised web page

• Each time the QR Code is scanned new and more compelling web pages shown

• Interaction before, during and after visit.

• Ability to use RFID Cashless Wristbands at other “Non-Park Dean” outlets

Features and Benefits 3

Features and Benefits 4

• Lost Child RFID Wristbands• Name of child, parents name, booking reference can be encrypted and written

to the RFID Wristband

• Can be scanned by staff in and outside range of wireless network

• Saves man-hours identifying lost children

• Child’s RFID Wristbands can be issued before or at the event

or via self service kiosks

• Additional Welfare Benefits• Can include info on any health issues

• Age of individuals - drink aware

• Credit or access can be refused (too small or underage)

• Medical information such as sufferers

of Asthma, Diabetes, Allergies etc

• Mobile payment

services

• Free account to

customers to use

anywhere and

anytime, on the web,

mobile, POS, print or

invoice channels

RFID SERVICE PROVIDERS

• Manufacturer and

supplier of RFID

Wristbands and Cards

• Integrator and services

provider

• Ticketing, Access

Control, Social Media

• Provider of rugged

handheld PDAs and

tethered Bar-code, 2D

Code, RFID Scanners,

printers and peripherals

• Fifteen years of

experience providing,

scanner, label printers

•Specialist in Digital Planning,

Direct Response, CRM and

Engagement.

•12 years experience in

planning, buying, managing

and selling online media.

• Worked with Riverbelle,

Lucky Nugget, Diageo, Dell, • Revenues are

immediately available

to the merchant

• Compliant to the

highest industry

standard (PCI DSS

Level 1)

Control, Social Media

Integration, Cashless,

Drink Awareness,

Enhanced Welfare,

Accreditation

Management, Lost

Child Protocol

Compliance etc

scanner, label printers

and consumables,

through to full data

capture solutions, asset

tracking and mobile

computing.

• Consultancy, staff

training, support and

maintenance

All solutions have scalable redundancy with flexible bandwidth backed by appropriate DR and mirrored servers. (Rackspace) Solutions are also deployable on a global multi lingual basis.

Lucky Nugget, Diageo, Dell,

uSwitch, Intercontinental,

Hilton, Currys, Visa, Arcadia,

P&G, Acxiom, Adconion, Moet

Hennessy.

* Data Collection, Lead

Generation, Email Marketing,

Mobile Marketing, Video

Marketing.

Wrist Marketing

Cheltenham.

GL54 3NN

Tel1: 05602 753 268

Tel2: 07786 528 440

Email: rory@wristmarketing.com

Web: www.wristmarketing.com