TITLE OF CAMPAIGN: GSC RESPONSIBLE RICE CONSUMPTION OR RICEPONSIBLE ORDINANCEBRANDING: BE RICEPONSIBLE

CAMPAIGN MANAGERS: SANGGUNIANG PANLUNGSOD VICE MAYOR’S OFFICE AND OFFICE OF HON. BRIX T. TAN

CAMPAIGN PARTNERS: PHILRICE

CITY AGRICULTURIST’S OFFICENATIONAL FOOD AUTHORITY (FOOD GUARDIAN CAMPAIGN??)

1.0 COMMUNICATION PLAN FROM JANUARY – MAY 2016

ACTIVITY OBJECTIVE TARGET AUDIENCE FREQUENCY RATE BUDGET

1. Newspaper Ad Placements½ page Ad in 3 local newspapers:a. 3 newspapers in GSC

• Ordinance Awareness

• Information Advocacy

• Media Engagement

Rice ConsumersRice-serving Food EstablishmentsGeneral Public

3 newspapers x 1 placement x 3 months• January 2016•March 2016•April 2016

Php5,000.00 Php45,000.00

2. Press Conference/Media Briefing with Press Kits

Inclusive:a. T-shirtb. Ballpens

• Ordinance Awareness

• Information Advocacy

• Media Engagement• Compliance to

Ordinance

Tri-Media Practitioners

2 Press Con• January 2016•May 2016

Php30,000.00 Php60,000.00

3. SP Website Embed • Ordinance Awareness

• Information Advocacy

• Online Presence

General Public January – May 2016

Free Free

4. Production and Broadcast of 1 • Sustained General Public Schedule Php6,000.00 Php30,000.00

version of Radio Plug at 5 local radio stations @ 3spots a day with 2 bonus spotsa. 5 radio stations in GSC

Information Advocacy

• Media Engagement• Compliance to

Ordinance

Rice-serving Food Establishments

• 1radio station in January @ Php5,000.00/station • 1 radio station in February

@ Php5,000.00/station • 1 radio station in March @

Php5,000.00/station• 1 radio station in April @

Php5,000.00/station• 1 radio station in May @

Php5,000.00/station

5. Production of Press Release for local media

• Compliance to Ordinance

• Media Engagement

General PublicRice-serving Food Establishments

Produced by hired Writers as needed Free Free

ACTIVITY OBJECTIVE TARGET AUDIENCE TIMING FREQUENC

Y RATE BUDGET

Production of Stickers**See Sticker Detailed Breakdown

• Community Involvement• Stakeholder Engagement• Compliance to Ordinance

General PublicRice-serving Food Establishments

January – May 2016 Php20,000.00 Php20,000.00

Provision of load to Secretariat to ensure continuous communications

• Work Efficiency and Effectiveness - January –

May 2016500: 25 pieces100: 50 pieces

500: Php500.00100: Php100.00 Php17,500.00

E-mail Blasting to relevant organizations, associations, LGUs, Gas, NGOs

• Community Involvement• Stakeholder Engagement

Compliance to OrdinanceGeneral Public January –

May 2016 Free Free

Academe Advocacy 1. Info Caravan 2. Info Caravan

Programme- Invocation

Teacher and Student EngagementCompliance to Ordinance

TeachersStudents3 Schools per Barangay @ 300 students/teachers per

January-March 2016

Php50,000.00

2

- Opening Remarks- Lecture via power

point presentation- Question and

Answer- Games- Closing Remarks

3. Production of Leaflets

School

3,000 leaflets

Other Communication Vehicles:

1. Radio Guesting and Interview

2. TV Guesting and Interview

• Community Involvement• Stakeholder Engagement• Compliance to Ordinance

One Guesting once a week for January – February 2016One Guesting once a month for March – May 2016

One Guesting once a month from January – May 2016

- Free Free

TOTAL Php202,000.00

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