MOTION TRACKING BASED INTERACTIVE DISPLAY

ACTIVITIES

STRATEGIC PLANNING l EXPERIENTIAL MARKETING l ACTIVATIONS l EXHIBITIONS l MARKET RESEARCH

CONTENTS

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LG MOBILE PHONE ACTIVITY

SNICKERS ACTIVITY

DERMACON ACTIVITY

MCDONALDS ACTIVITY

Product: INTERACTIVE WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

ACTIVITY

LG Mobile was one of the participants at the Mobile Conference in an exhibition and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets. Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game. Tags: Branding, conference, Exhibition, LG, LG Mobile, Interactive Floor, Interactive Wall, Promotion, Telecom

SNICKERS VEG CHOCOLATE

ACTIVITY

Industry: FMCG/CONSUMER GOODS

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: Interactive Wall, Multi-touch Kiosk

Installation Type: Overhead Projection on Wall.

ACTIVITY

Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamoring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site ! Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a unique manner.

DERMACON

Industry: PHARMACEUTICAL/DERMATOLOGY

Objective: To generate a strong brand position in the consumer market through fun filled experience

Product: Interactive Wall

Installation Type: Overhead Projection on Wall.

DERMACON

ACTIVITY

A Leading Pharmaceutical company, through their media managers, used the Interactive Wall system at DERMACON, a public event aimed at promotion and advancement of Dermatology, Venereology & Leprology and allied subjects in India. The visitors learnt the importance of the drugs in a playful way.Tags: Dermacon, Healthcare, India, interactive wall, Pharma

Experience is surprise, it is wow !!!

it is sensory, honest & viralgreat brands create great experiences for their customer’s creating a “neural

impression” in customer’s mind.

we want to create every marketing campaign into a

experience.

Experiential marketing is about engaging your prospects and

customers at an emotional level.

What is interactive wall & floor displays?

• Interactive displays is the next generation gesture tracking platform with endless possibilities.• we can Use this technology to create large interactive walls and

floor surfaces with projection or any other display technology. With state of the art sensor and built-in computer loaded with advanced gesture tracking software, it is compact as well as powerful..• this enables corporate and brand engagement using branded games

and interactive effects which can turn around how customers or employees perceive your company.• This is one of the most robust platforms around. Interactive Floors

and Interactive Walls can convert any space into an unforgettable fun-filled experience.

Application>>• A healthy way of blending mental and physical activity

unlike traditional methods for customers, it Improves collaboration, participation and cognitive skills-• BTL activations & marketing.• Brand marketing.• Product launches.• Rural activations.• Mall and retail establishment.• Hospitals.• Kids crèche, gymnasiums.

What expert’s say>>•Info Trends Study

• Interactive technology Increases brand awareness by 48% and Visitor traffic by 33%.

• Arbitron Study

• Unaided recall increases by 55% and Purchase probability increases by 47%.

• OXT Study

• Attention to the media increases by 63% and Annoyance to ads decreases by 26%.

What the need>>•Get your brand to communicate not just in text or words but in consumer action. With the new interactive technology you can have your brand’s proposition seamlessly gamified and have customers engage with it in ways they never have.

•It can also provide a rich experience to your corporate engagement activities, presentations, employee recreation or just creating a wow at experience centers or lobbies!

Thank you

Gurgaon office