“It Might Be Dog Eat Dog…”

“But You Don’t Have to Be A Dog”

“It Might Be Dog Eat Dog…”

“But You Don’t Have to Be A Dog”

“Marketing (not advertising) That Works … Really, Really Works!”“Marketing (not advertising) That Works … Really, Really Works!”

Not

Advertisin

g!

Not

Advertisin

g!

“Are You Fed Up Yet?”“Are You Fed Up Yet?”

• Are your Leads down and the prospects tougher than ever?

• Does it seem that customers are out to make sure you don’t make any money?

• Are your Leads down and the prospects tougher than ever?

• Does it seem that customers are out to make sure you don’t make any money?

“Are You Fed Up Yet?”“Are You Fed Up Yet?”

• The client wants to have every item broken down so they can line item veto the areas you’re making money on and the final straw;

• The owner wants to supply everything so you don’t make money on materials but they want you to drive around and pick up the stuff since they don’t have a truck.

• The client wants to have every item broken down so they can line item veto the areas you’re making money on and the final straw;

• The owner wants to supply everything so you don’t make money on materials but they want you to drive around and pick up the stuff since they don’t have a truck.

“Change Direction or Die”“Change Direction or Die”• The marketplace has changed. Financing

projects is out. Homeowners’ own money drives remodeling decisions now.

• Traditional marketing methods no longer work. Simply repeating those methods is an expense, not an investment.

• Formal sales training has become essential, including for remodelers who sold well in the past.

• Continuing to do no marketing will put you out of business.– Remodeling Magazine

Ready to Fight Back?Ready to Fight Back?• The tail is not supposed to wag the dog.

• It can stop right here.

• This presentation is the start of regaining control.

This Presentation Covers This Presentation Covers

• Marketing vs. advertising

• Exponential marketing

• Examples of effective advertising

• Ways to improve your company

• Lead conversion

• Marketing vs. advertising

• Exponential marketing

• Examples of effective advertising

• Ways to improve your company

• Lead conversion

Good News: The Economy is Down But Not Out.

Good News: The Economy is Down But Not Out.

• Interests rates are low.• You have less competition.• Opportunity is always mixed with difficulty.

• Interests rates are low.• You have less competition.• Opportunity is always mixed with difficulty.

Predicted Growth

This is the Time to Gain Market ShareThis is the Time to Gain Market Share• Prospects still want reliable services.

• The negative media are making them leery.

• How will the potential buyer know they can trust you?

• How will they find you?

• Prospects still want reliable services.

• The negative media are making them leery.

• How will the potential buyer know they can trust you?

• How will they find you?

• Maybe you should find them instead. • Maybe you should find them instead.

Growth without additional advertising costs

Growth without additional advertising costs

• Raising the results 10% in multiple categories.

• Leveraging that improvement in related categories.

• For example…

• Raising the results 10% in multiple categories.

• Leveraging that improvement in related categories.

• For example…

Phase 1: Exponential Marketing Phase 1: Exponential Marketing

• Gain more prospects.

• Convert more prospects to clients.

• Raise the amount they spend with your company

• Gain more prospects.

• Convert more prospects to clients.

• Raise the amount they spend with your company

• 10-20 % in each category will jump

your bottom line 30 to 72%.

• 10-20 % in each category will jump

your bottom line 30 to 72%.

Training is MandatoryTraining is Mandatory

• You can’t do this alone.

• Someone else has already figured it out.

• Your close but not getting the results.

• Professional training may just save your company.

• When do you think is the best time to start making money?

• You can’t do this alone.

• Someone else has already figured it out.

• Your close but not getting the results.

• Professional training may just save your company.

• When do you think is the best time to start making money?

This is only one of 8 phases.

What could the other 7 do for your business?

This is only one of 8 phases.

What could the other 7 do for your business?

TestimonialsTestimonials“Dear Rick, Last month and this month are going to be the best in

remodeling projects to date.  In regards to your sales kit, let me give you an example of how one of your techniques worked for me.

I turned a prospect, into a client and they actually thanked me for selling them their $17,456.00 bath remodel. Then they wanted to know if I could fit the hall bathroom into my schedule in the next 4 weeks.  I hadn’t even quoted a price yet!

Well Rick I had the confidence to get the order because of your techniques and the way you describe the sales process. By the way YES you are correct. I've been finding that price is really not the issue. Just had to let you know. “

Cheers, Raymond McNealy The McNealy Corp. MD.

“Dear Rick, Last month and this month are going to be the best in

remodeling projects to date.  In regards to your sales kit, let me give you an example of how one of your techniques worked for me.

I turned a prospect, into a client and they actually thanked me for selling them their $17,456.00 bath remodel. Then they wanted to know if I could fit the hall bathroom into my schedule in the next 4 weeks.  I hadn’t even quoted a price yet!

Well Rick I had the confidence to get the order because of your techniques and the way you describe the sales process. By the way YES you are correct. I've been finding that price is really not the issue. Just had to let you know. “

Cheers, Raymond McNealy The McNealy Corp. MD.

AdvertisingAdvertising• If you engage in direct mail, coupon

mailers, news print, magazines, etc we can improve the results even in a down market.

• Don’t accept the “free design” from the publisher and for the love of God man, don’t do it yourself.

• If you engage in direct mail, coupon mailers, news print, magazines, etc we can improve the results even in a down market.

• Don’t accept the “free design” from the publisher and for the love of God man, don’t do it yourself.

Print MediaPrint Media• The following slides will show a sample of very

successful direct mail campaigns for our client in remodeling.

• Ad Copy• Graphics• Ad Design• Mail Services

• The following slides will show a sample of very successful direct mail campaigns for our client in remodeling.

• Ad Copy• Graphics• Ad Design• Mail Services

Scientific Marketing = Proven ResultsScientific Marketing = Proven Results

Consistent ImageConsistent Image

• Use a consistent appearance - element.

• Prospects will know its you – again.

• New covers and colors makes you look like a different company from the previous mailers or ads.

• Don’t do it by accident.

• Use a consistent appearance - element.

• Prospects will know its you – again.

• New covers and colors makes you look like a different company from the previous mailers or ads.

• Don’t do it by accident.

Tri-fold

outside

cover

Tri-fold

inside

Tri-fold

outside

cover

Tri-fold

inside

Tri-fold

outside

cover

Tri-fold

inside

Post CardsPost Cards

• Must have a head line.

• Large print – easy to read.

• Clear direction to action.

• Add your message to the address side.

• Must have a head line.

• Large print – easy to read.

• Clear direction to action.

• Add your message to the address side.

Post Card

Post Card

Two-fold

inside

Two-fold

outside

cover

Tri-fold

Brochure

inside

11 x 25 Brochure11 x 25 Brochure

Tri-fold

Brochure

outside

cover

11 x 25 Brochure11 x 25 Brochure

• Full Page Ad• Full Page Ad

• Cover Issue• Cover Issue

• ½ Page Ad vertical • ½ Page Ad vertical

• ½ Page Vertical • ½ Page Vertical

Outside of 11 x 17 MailerOutside of 11 x 17 Mailer

Inside of 11x17 mailerInside of 11x17 mailer

Other ServicesOther Services• Remodeling Estimating

Program.• Scope & Specification

forms to speed up turn around time on estimating.

• Price / Presentation Book to improve your company image.

• Remodeling Estimating Program.

• Scope & Specification forms to speed up turn around time on estimating.

• Price / Presentation Book to improve your company image.

Video - TV Video - TV

• Open the additional files on this CD you will see a sample of very high-end TV commercials featuring kitchen, addition, deck projects.

• Also go to the links below to see animated spots and hear the jingle Rick created. http://davidclementsproductions.com/media/080401-MR-Fixit-MF-Interiors.html

• http://davidclementsproductions.com/media/080401-MR-Fixit-MF-kitchen-bath.html

www.rickritivoy.comWays to improve

• Increase your results by 30% without increasing your advertising costs.

• Reduce your existing advertising costs.

• Develop a consistent image.

• Sales Training

• Process & Procedure

• Increase your results by 30% without increasing your advertising costs.

• Reduce your existing advertising costs.

• Develop a consistent image.

• Sales Training

• Process & Procedure

Sales TrainingSales Training

“The number one reason remodeling companies fail is lack of leads…”

…The second reason is lack of conversion of

leads.

“The number one reason remodeling companies fail is lack of leads…”

…The second reason is lack of conversion of

leads.

Sales TrainingSales Training

• Eliminate “think about it”.

• Get paid for estimates.

• Eliminate “think about it”.

• Get paid for estimates.

System & ProcessSystem & Process• We create systems to streamline the way you do

business and help you regain control of your life.

“In order for any business to work it must become a system so that the business works exactly the same way every time down to the very last detail.”

Michael Gerber The E-Myth

• We create systems to streamline the way you do business and help you regain control of your life.

“In order for any business to work it must become a system so that the business works exactly the same way every time down to the very last detail.”

Michael Gerber The E-Myth

Business CoachingBusiness Coaching

“A coach is some one who makes you do what you don’t want to do so you can become the person you want to be”

Tom Landry Former Head Coach of

the Dallas Cowboys

“A coach is some one who makes you do what you don’t want to do so you can become the person you want to be”

Tom Landry Former Head Coach of

the Dallas Cowboys

Experience is the ProductExperience is the Product

• 26 years experience• Spent $6,000,000.00 of my own money on

advertising. Knows what works.• Started with $9,000 & grew remodeling company

to yearly gross sales of $14 million in four years. • Saves you time, money and costly mistakes.

You will Get results the first time.• Call 248.310.8461• WWW.RICKRITIVOY.COM

• 26 years experience• Spent $6,000,000.00 of my own money on

advertising. Knows what works.• Started with $9,000 & grew remodeling company

to yearly gross sales of $14 million in four years. • Saves you time, money and costly mistakes.

You will Get results the first time.• Call 248.310.8461• WWW.RICKRITIVOY.COM

TestimonialsTestimonials• “Hey Rick I just got my package in the mail. I read the book as soon as I

got it. I just could not put it down. You really put every thing together so there is nothing for someone to think about. It’s all done for you. I'm going to the printer to put together my new paperwork for sales calls. Thanks a million! ”

John Gallo

• “Rick’s system is at work in my business and sales are up dramatically. Thanks Rick, your system works great. This is everything I needed to get my business started. I would have paid 3-4 times the price, this is great”

Scott Brock WA

• “Hey Rick I just got my package in the mail. I read the book as soon as I

got it. I just could not put it down. You really put every thing together so there is nothing for someone to think about. It’s all done for you. I'm going to the printer to put together my new paperwork for sales calls. Thanks a million! ”

John Gallo

• “Rick’s system is at work in my business and sales are up dramatically. Thanks Rick, your system works great. This is everything I needed to get my business started. I would have paid 3-4 times the price, this is great”

Scott Brock WA

TestimonialsTestimonials• "Rick put us years ahead of where we would be

without him." Raymac Construction

• “This is really neat. It'll be the first time I'm able to build a price right in front of the client or I should say they will build the price. Before, I was only able to do that on small repair jobs that I don't do any more. Now, all jobs are 5k and up.”                                                             Thanks,                                                                        Bill Ensley

• "Rick put us years ahead of where we would be without him." Raymac Construction

• “This is really neat. It'll be the first time I'm able to build a price right in front of the client or I should say they will build the price. Before, I was only able to do that on small repair jobs that I don't do any more. Now, all jobs are 5k and up.”                                                             Thanks,                                                                        Bill Ensley

Free ReviewFree ReviewLet’s chat over coffee.

www.rickritivoy.com

(623) 252-4198

Let’s chat over coffee. www.rickritivoy.com

(623) 252-4198

No obligation, no cost. I’ll even buy

the coffee. No obligation, no cost. I’ll even buy

the coffee.