right on – no bull marketing – pinterest ebook page … · we hope you find the tips and best...

RIGHT ON – NO BULL MARKETING – PINTEREST EBOOK PAGE 1 of 13


Table of Contents

What Is Pinterest?............................................................. Page 4

Why You Should Care………………………………………. Page 5

Pinterest 101: How to Get Started……………………….. Page 6

Pinterest 101: Navigation…………………………………… Page 7

Pinterest 101: Pins & Pinboards…………………………… Page 8

Things to Share on Pinterest……………………………….. Page 9

7 Pinterest SEO Best Practices……………………………. Page 10

How to Get More Pinterest Followers……………………... Page 11

Useful Pinterest Tools………………………………………. Page 12

Start Using Pinterest………………………………………… Page 13


Welcome to Our eBook! Dear Reader, Pinterest is one of the fastest growing social networks. Launched in March 2010, the pinboard-style, social photo sharing website already has millions of users. For businesses, Pinterest is a great way for customers to discover the products that you sell. Already, some of the most popular Pinterest profiles include: Nike McDonald’s Volkswagen West Elm

In this eBook, you will discover how to use Pinterest to increase your online visibility. You’ll learn all about this powerful new marketing channel that’s already impacting how businesses promote their products online. We hope you find the tips and best practices in this eBook valuable for your business. For even more social media marketing tips, be sure to visit our blog at www.RightOn-NoBull.com/blog. There, you can subscribe to our posts via email or RSS. For any help or for any questions, please call us at 602-412-3168. We’d be happy to answer your questions! Stay Thirsty,


What Is Pinterest?

o you remember the good old days before computers? D People would cut pictures out of magazines and maybe place them in a notebook or even pin them on a pinboard. Pinterest is an online pinboard that allows users to “pin” pictures and videos of their favorite things in one spot. You can see an example of a Pinterest pinboard below.

Each picture pinned on this board titled “Furniture” represents saved images from different websites. These are called pins. As an example, let’s say you’re shopping for new living room furniture. Instead of bookmarking different website pictures, you can pin them to your Pinterest pinboard as a nice visual way to keep track of all the different websites. Pinterest allows you to create pinboards on different topics. Using the new furniture example, one of your Pinterest boards could be all about sofas. Another could feature coffee tables. Another could include recliners. Get the idea? On top of that, Pinterest users can share their pinned websites with other Pinterest users as well as on their Facebook profile. It’s a great visual way for users to share the products that they love with others.


Why You Should Care

interest doesn’t look like it’s going to be a flash in the pan. In a single year, the social network Pgrew by 4,000 percent! Ragan’s PR Daily charted Pinterest’s phenomenal growth rate as well as important user stats. See below: 11.1 million registered users. The site has been active since 2009.

Average users spend a monthly average of 1 hour and 17 minutes on the site.

More than 2 million Facebook user profiles are connected to Pinterest.

Besides the numbers, there are some other important reasons that you should care

about Pinterest. Pinterest can help your business: Increase visibility on Facebook – Pinterest accounts can connect to personal

Facebook accounts. This is a neat way for customers to share your products with others on Facebook. You can even connect your Pinterest page to your company Facebook Page using the Pinterest Tab Module.

Drive Traffic – Getting people to pin pictures from your website on their Pinterest board drives website traffic that can improve your company’s marketing efforts.

Spread word about your products – As mentioned before, there are millions and

millions of people on Pinterest. You’ll be exposing your products to new customers. For businesses of all sizes, Pinterest is the place to reach the female demographic. At one point, 97 percent of Pinterest users were women. Most recently, more men have begun using the site. According to the book, Marketing to Women: How to Increase Your Share of the World's Largest Market, women are responsible for 85 percent of consumer purchases, including 94 percent of home furnishings. If you want to successfully market to women, you need to be on Pinterest. Best of all, Pinterest costs nothing to use! So now that we’ve got your attention, are you ready to start using Pinterest for your business? Keep reading…


Pinterest 101: How to Get Started

#1. Request an invite at http://pinterest.com/landing/ or get invited by a Pinterest user.

#2. Set up your profile. Go to the “Settings” section on the top right drop-down menu to create your profile. #3. Use your business name as your Pinterest username. #4. Fill out the “About Section” with company information. Include important keywords. There is a 500-character limit. #5. Include your location if you have a single location. Leave it empty if you have locations in multiple cities and states. #6. Add website address and company logo on your Pinterest profile. #7. Start creating different pinboards and pins. In the following pages, we’ll show you how to create pinboards and pins.

Right On – No Bull Marketing is an online marketing agency that helps increase sales


Pinterest 101: Navigation

Below is an image of the main page of Pinterest after you create a Profile. The most important parts for navigation are in the top left and right corners.

This is the search bar. Here you can search for pictures as well as other Pinterest users. When you find a user that you like, you can click the “Follow” button to subscribe to their pins.

The “Add” button will allow you to add a pin from a URL or file as well as create a pinboard. The “About” dropdown is where you’ll find support information as well as website development tools. In the “Name” drop down you can adjust your profile settings.


Pinterest 101: Pins & Pinboards

When you click the “Add” button at the top right of your screen on Pinterest, you’ll see the box below. Pins are basically pictures. A board is the wall where you’ll post the pictures.

The “Add a Pin” option will allow you to add a picture from a web address. The “Upload a Pin” option will allow you to upload a picture file.

This option allows you to create a new pinboard. Be sure to include it in the appropriate category and include keywords in the pinboard name.


Things to Share on Pinterest

o what should you share on Pinterest? Here are some great ideas… S

Your Products: You’ve probably got tons of pictures of your products. This is

where you want to start. Pick out your best pictures and start creating pinboard for various product categories. You may even want to group pins by themes or styles of your products.

Your Services: This is an excellent way to grab the attention of customers. Pin pictures of your services. It’s a great way to give people ideas on what types of services you offer.

Strong Visuals from Blog: Pin visuals that best highlight your written content.

Don't have any yet? Start using clear, beautiful images in your blog posts with the point of pinning them to your pinboards moving forward. You should be using images in your blog posts anyway!

Infographics: Infographics are all the rage right now, and they are doing very well

on Pinterest. Have any company or industry data that you can visualize? Pin it! Your Business: Give customers an inside look at your business. It’s a great way to

build customer loyalty.

Photos of Your Customers: Promoting your happy customers and clients is a great way to get more happy customers.


7 Pinterest SEO Best Practices

interest is quickly becoming a powerful SEO tool. PEvery time someone pins a picture from your website onto their Pinterest board, you’re helping to drive website traffic. Here are some best practices to encourage people to pin your website pictures on Pinterest.

1. Post high quality pictures from your website on Pinterest. It’s a great way to encourage people to re-pin website photos.

2. Optimize image file names as “keyword-phrase.jpeg” as opposed to “image12535.jpg.”

3. Include keyword phrases in the character descriptions of the

images that you pin. Pinterest gives you a 500-character limit.

4. Encourage others to follow you and re-pin your images by following people and re-pinning images similar to your photos on Pinterest.

5. Use keywords in your pinboard names. For example, suppose you sell

sporting goods. You would want to have a pinboard titled “Football Equipment” that contains nothing but football equipment pictures from your website.

6. Add the “Pin It” button to your

website. It’s a lot like the Facebook “Like” button. When someone clicks on the button, an image from your website is added to their pinboard. You can download the “Pin It” button at pinterest.com/about/goodies.

7. Use the “Follow” button on your

website. This is another website button that can be found on the Pinterest Goodies page. Adding this button to your website allows people to subscribe to your Pinterest profile.


How to Get More Pinterest Followers

ust like any other social network, the more followers that you Jhave the better you’ll be. So how do you get people to follow you on Pinterest? Follow these tips and you’ll be on your way to increasing your user base.

Tap into Other Social Networks If you’re on Facebook, Twitter or LinkedIn, let your followers know about your Pinterest profile. Give them reasons to follow you (contests, exclusive product pictures, etc.).

Add Value Don’t just randomly post pictures of things. Provide ideas that will inspire people to follow you and share your pins with others. You really want to use eye-grabbing photos.

Follow Influencers You need to follow influencers on Pinterest. These are people with lots of followers. They also get lots of re-pins. Using a tool like PinPuff (see page 12) can help you find influencers.

Use Hashtags (#) Hashtags are a way to get found by people searching Pinterest. In your pin descriptions, use hashtags like #decoratingideas or #Ford. It’s an easy way to get found.

Host a Contest Ask people to create their dream kitchen on a pinboard. The person with the best design wins. Ask people to use a hashtag with pins to track results. For example, use #contest.

Engage!!! Like other social media channels, Pinterest is not a one-way conversation. It’s a place where people can share ideas and discuss products and other things that they like.


Useful Pinterest Tools

here are already plenty of great tools to help Tyou enhance your Pinterest marketing initiatives. Here are a few of our favorite tools. Pinterest Facebook Tab: Companies like Lowes are using a Pinterest tab module on Facebook to connect the two social networks. This module allows Facebook users to see your Pinterest pinboards via a custom tab on Facebook. You can learn more about this custom tab by searching “Pinterest Tab” on Facebook. PinReach: This is a great analytics tool for Pinterest. It allows you to see your most popular pins as well as identify influencers on Pinterest. This tool also measures your influence on Pinterest. You can find out more about PinReach by visiting www.PinReach.com. WiseStamp Pinterest Email App: This app allows you to create a “follow me on Pinterest” button on your email signature line. It’s an easy way to expand your following on Pinterest. You can find out more at apps.wisestamp.com/emailapps/pinterest/. URL2Pin.it: With this simple tool, you can share a screenshot of your company website on Pinterest. It makes it really easy for you to spread word about your website. You can learn more by visiting url2pin.it. Pinerly: This tool allows you to schedule when to post pins. At the moment, it is only accessible by invite only. You can sign up by visiting www.Pinerly.com. Pinpuff: This tool is similar to PinReach. It allows you to calculate your influence on Pinterest. They call it “Pinfluence.” If your score is greater than 70 you’re a celebrity on Pinterest. An average score is between 40 and 70. You can find out more at www.PinPuff.com. Pinterest Mobile App: Take control of your Pinterest page on your smartphone or iPad with this app. It’s a great way to control and manage your Pinterest profile while you’re on the go. Search your phone’s app store for this mobile app. As mentioned before, pinterest.com/about/goodies is a great place to find Pinterest Like and Follow buttons for your website (see page 10). These are an excellent way to increase your following on Pinterest.


Start Using Pinterest

e hope you found the information in this eBook useful. Using this eBook will help you get Wthe most out of Pinterest for your business. When using Pinterest, it takes patience and hard work to achieve success. However, over the course of time, you’ll start to see tremendous results. You’ll see:

• More website traffic • An increase in sales leads • A decrease in the cost per lead • More sales

At Right On – No Bull Marketing, we have seen these results first hand. We have a team of experienced social media specialists that have helped companies improve lead generation and increase sales. To find out more about our company and services, please visit www.RightOn-NoBull.com. If you need help with Pinterest, contact today us at 602-412-3168. We’d be happy to answer any questions and help you get on the road to sales success!

right on – no bull marketing – pinterest ebook page … · we hope you find the tips and best...

Documents