Prospect Of Business

Company Name: Cube Discipline

Prepared By: Mohammad Taimoor (Sales Manager Lahore)

Delivery of human resource services outside from organizational offices using personalised HR services and technology

Definition

Recruitment Service

Operates the human resource service point where the customer does hire and advertise resource. Typically registers new clients as

well.

Job Portal

Any business or individual which helps identify, vet, train, monitor and manage their recruitment process.

Clients offering by Recruitment service provider

Industry Analysis Enlighten by Porter Five Forces

RIVALRY AMONG

COMPETITORS

( Rivalry is high as end consumer

have of options he can go to any

recruiter. )

NEW ENTRANT

S(High- As Industry

have Potential)

BARGAINING POWER OF

CUSTOMERS( High-

customers have options to apply and use services

of different companies)

THREATS ( High due to delay or rejection

from services team)

BARGAINING POWER OF SUPPLIERS (Bargaining

power of suppliers is low as companies have option of many known &

unknown recruiters.)

The analysis clearly

shows that Recruitment

Industry have lot of

potential and market is

un-saturate.

Competitive Landscape

Rozee.pk Business is standing with 4.1 Million registered professionals in 2016. Business Partners strength are 63,860. Everyday job posting are 120 approximately. Registered professionals are 4,131,884.

Mustakbil.pk Business is standing with 3 Million registered professionals in 2016. Business Partners strength are 37,200. Everyday job posting are 60 approximately. .

ROZEE.PK

Mustakbil.com

Rightjobs.pk Business is standing with 1.5 Million registered professionals in 2016. Business Partners strength are 7,000. Everyday job posting are 10-15 approximately.

Rightjobs.pk

Competitive AnalysisFeatured Package with InstaMatch Comparision ( Rightjobs Vs Rozee)

Company Tax InstaMatch 1 Credit 5 Credit 10 Credit 15 Credit

Rightjobs 17% Yes 5000 15000 28000 20 Credit for 50000Rozee 17% Yes 3300 (3828) 7150 (8294) 11500 (13340) 25826 (29258)

Bayrozgar offers Featured Employer with 3 Credits for Rs. 10000 for the time period of 1 month but only offers CV access

Platinum (Rightjobs) Vs Top Job (Rozee)Compan

yPrice 1 Credit Candidate Shortlisting Probation Period

Complition1 Credit with InstaMatch 5 Credit 10 Credit

Rightjobs Rs 12000 Yes(10-15 Candidates) Yes

Instamatch not offered Rs 50000 Rs 100000

Rozee Rs 12100 Unlimited No yes Rs 54450 Rs 108900

Market Share

65%

20%

10%

5%

Oligopoly

Rozee.pkMustakbil.comByrozgar.comRightjobs.pk

SWOT Analysis STRENGTH• Personalize Services• Interactive Website• Presence Of Active

Candidates• Sales Department

(Aggressive)• ZeptoSystem Support

OPPORTUNITY • Less competition.• Huge un-tapped industry.

WEAKNESS• Poor Marketing presence • Lack of Cvs database• Services team issues• Packages prices are high.• Lack of promotional

activities.

THREATS• New entrants • Job market uncertainty.

Product Life Cycle

Product life cycle clear shows the standing of big recruiters in market and there organizational stages , as showed in cycle. But most importantly still have huge Gap in market as there are more then 12 Million SME’s register in

Pakistan according to FBR.

Channel Strategy:

Sales Management.

Corporate Sales Management.

Small Medium Organization (SME).

Sales Management:A Compelling ROI.A Successful Base Model.A Strong Operational System.A Commitment to Long-Term Relationship.

A Compelling ROI: This is the key factor without proven and strong economic

model , there is no point in going any further. We need to ensure the ROI of our Brand rightjobs.pk, suppose currently rightjobs in Lahore is generating Rs. 100 k business per month in 3rd quarter July-Sep I think we need to ensure 25% growth in business generation and in 4th last quarter Oct-Dec we will ensure our business growth by 50%. From following tools we will achieve our said growth:

Sustain with current clients by strong follow ups.Make new clients by providing extra mile services by both

sales & service team.Every Sales executive bring 3 companies minimum on board

with rightjobs.pk per month with the help of Sales Manager.

A Successful Base Model: A compelling ROI in a single unit of business is not enough to

warrant successful business growth. It is often difficult to replicate the success of a single unit, where the competitor Rozee.pk have monopoly in business and have enough known brand equity. So in case of expanding in multinational organizations first we need to ensure our footprints in small mid size market of Lahore.

As per FBR Pakistan there are approximately 3.2 million SME,s registered in Punjab and more then 54% are in Lahore city. So our focus would be on them in first 6 months more as compared to big giants. Once we are able to bring huge volume of small and mid level organization it would help overall team as there skills and service delivery would be more strengthened.

A Strong Operational System: All successful business have systems in place to ensure the

consistency of their offerings and management of their operations. The key to successful Business is how smoothly we are communicating with our clients so that they understand well, what we are offering and how they get benefits from us. For this we need to well equip our sales team. following are some suggestions which we will implement at here in Lahore sales team:

Training and development of sales staff.Motivational exercises.Weekly sessions on product knowledge , market

intelligence report , competitor offering and practices , issues and there solutions and strategies to bring productive business.

Proper SOPs from initial steps to final sale maturity to close any deal.

A Commitment to Long-Term Relationships: Selling services are really all about relationships, so we

need to maintain good relations with all our clients. We may conduct some meeting session with them at least in month sometimes there offices and sometimes ours.

Probe them about good or bad feedback of our services, motivate them for giving us more business.

Thank You!