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Corporatetax,laborlaw,tradingregulationsGovernmentpoliciesregardingdatatrafcsecurity

Politic

EconomiccrisisbroughtdownturninrevenuegrowthGlobaltradinghasseveralconsequencessuchas

tradebarriers,oreigntaxrates,interestrates,andexchangerates

Economy

Changeosocialculturealsoa!ectspeople"sliestyle#eedorsociali$ingthroughsocialmediahasbeen

rising%ocialCulture

&apidchangeintechonologyhaso!erednewvariouseaturesandentertainment'ailtoinnovateinanticipatingtheconsumerneeds

(echnology

Companyawarenesstowardslawsuit(a)inglitigationtoestablishcompany*sproprietary

rights

+egal

PESTL ANALYSIS

PE%(+ analysis is used to understand macroeconomic environment which is

a!ecting in the business (here are ve factors that have been analy$ed

toward &-. 'irstly, political factors which usually comprise of governmental

policies such as tax, labor law, trading regulations, and tari!s -n the past /

years, &-. has to deal with the international government concerning data

encryption security %econdly, economical factor where there was an

economic crisis which has brought downturn in economic growth (he growth

is a!ected by economic factors such as trade barriers, foreign tax rates,

interest rates, and exchange rate 01ndersen, 23435

#ext, in social cultural factor, smartphone and tablet are becoming part of

life style and &-. must prepare this change of social culture People want to

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sociali$e more frequently using social media website and messenger 6ence,

7lac)berry must compete with 1pple iPhone and 1ndroid smartphones which

provide a wide range of social media application (hen, rapid change in

technology has o!ered new various features and entertainment in smartphones

&-. did not succeed to ma)e innovation in anticipating the consumer needs

and dealing with smartphone revolution which has become an entertainment

hubs 'or instance, 7lac)7erry was still insisted on producing smartphones

with full )eyboards, but the consumers preferred touchscreens, which is

easier in navigation 0(ime, 23485 +astly, in legal factor, &-. must aware with

variety of claims including patent infringement and purported class action

(he latest lawsuit toward the company is a patent infringement lawsuit

against (ypo Products ++C on 8rd 9anuary 234: 0&-., 234:5 (he company

has been ta)ing litigation regarding these lawsuits to establish company*s

proprietary rights

References

1ndersen, ;elsey and 7illdt, &yan et al 023435 Analysis of the

Diversied Communication Services Industry Pacic +utheran

nline? available from@ http@AAbusinesstimecomA2348A3BA2:Athefatal

mista)ethatdoomedblac)berryA=accessed 4/ .arch 234/?

&esearch -n .otion 0234:5 Annual Information orm iscal $%&'

=>nline? available from@

http@AAu)blac)berrycomAcontentAdamAbbCompanyADes)topAGlobalAPD'A

-nvestorsAGovernanceA1nnual-nformation'orm'iscal234:pdf

=accessed 4/ .arch 234/?

http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/http://uk.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Governance/Annual_Information_Form_Fiscal_2014.pdfhttp://uk.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Governance/Annual_Information_Form_Fiscal_2014.pdfhttp://uk.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Governance/Annual_Information_Form_Fiscal_2014.pdfhttp://uk.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Governance/Annual_Information_Form_Fiscal_2014.pdfhttp://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/

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