rise above the noise in 2015
TRANSCRIPT
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The Ballen Method
Rise Above The Noise in 2015
@ballengroupFacebook:
LoriBallenMethod#ballenmethod
+LoriBallenMethod
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Find Our Top Tech Tools
The Ballen Method
www.LorisTools.com
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The Ballen Method
Content is the PRESENT& FUTURE of Real Estate
Marketing
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Buyers Are On The Web
92 % of buyers use the internet in the process
50% Are On Mobile Devices
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Sellers are on the web too!
50% of Sellers are referred to an agent by a friend
The other half find them through media channels and advertisements
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The Ballen Method
Consumers Want A Quick Exit
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The Ballen Method
Don’t Just Create “Content” – Create Value
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What is Content?
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The Ballen Method
WHO…. Am I Trying to Reach?
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What Do I Create?
The Ballen Method
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Answer Questions • All About Loans • Seller Financing• Inspections and Negotiations• Escrow and Attorneys• Earnest Money• Worst Case Scenarios • Real Estate Terminology• Home Warranties, Home Insurance• Taxes• When do they get their money?• When do they get their keys?
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Hire Writers with Crowd Content
The Ballen Method Find This Link at www.LorisTools.com
"Tired of searching for writers and negotiating price? They match your project with writers who best suit your needs. Simply tell them what you want, click go, and they start writing."
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Go LOCAL! Hyper-Local
The Ballen Method
• Neighborhoods• Schools• Local Businesses• Special Events• Things to do during the holidays• Seasonal Activities• Things to do with the kids during school
breaks• Things to do on a Budget• BEST of lists
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Best Practice:Set up a Google Alert
>> Google.com/Alerts
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Listing Marketing – Beat The Portals
The Ballen Method
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The Ballen Method
Instructions on Getting Your Listings To Rank on the Search
Engines
www.GetYourLeadsBack.com
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The Ballen Method
Use Social Media to engage current, past, and potential clients & to Drive SEO
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Social Media Drives…
The Ballen Method
• Search Engine Rankings• Traffic to your websites• Interest in your brand• Engagement with the people in
your database• Leads.. Through Advertising• Referrals from other agents!
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Social Media For Business
The Ballen Method
• Use Pages & Groups
• Run Ads
• Create Viral Content
• Tell your Story
• Let people know where to find you
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Best Practice: Create a Local Facebook Group
• Title it something the locals will recognize such as:"Living Loud and Proud in Las Vegas”"Summerlin Residents - We ARE Summerlin”"Living in Macdonald Ranch”
• Invite members to talk about• Local Businesses they like• Play dates• Special events
• You offer Expert Advice when Asked! Create Blogs about the community that could go viral. Example “15 Spring Egg Hunts with Interactive Map”
• Gain more group members by running a paid ad from your business page. Target the ad to only people that live in that zip code or area.
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The Ballen Method
Make Offers… A Lot of Them
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The Ballen Method
Lead BOX or Lead Magnet – a Form of Lead “Capture”
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Your Website, Blog Posts, Videos etc. Should Offer Value
The Ballen Method
• Use a Call to ActionClick Here, Call For, Register, Download
• Offer an Item of ValueFree Report, eBook, Home Value, Homes
• Create UrgencyWon’t Last, Act Now, Expires on ______
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The Ballen Method
Lead BOX or Lead Magnet – a Form of Lead “Capture”
![Page 26: Rise above the noise in 2015](https://reader036.vdocuments.net/reader036/viewer/2022062420/55c06992bb61eb94298b461a/html5/thumbnails/26.jpg)
The Ballen Method
Lead BOX or Lead Magnet – a Form of Lead “Capture”
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The Ballen Method
How To Rise Above on Search
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What Google Wants
The Ballen Method
The Average web page ranking on page one of Google is
………. Over 2000 words long!
Google Wants Unique, Quality Long form Content
NO KEYWORD STUFFING!!!
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What Else Does Google Want?
Mobile Responsive
Fast page load
Low Bounce Rates (Work for under 25% per page)
Engagement (Time on site, Average is less than a minute)
Action – Clicks, Monitor your average over time and work to increase.
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Clicky Analytics
The Ballen MethodFind this Tool at www.LorisTools.com
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
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The Ballen Method
“The Most Valuable visitor is not the one who ‘registers’,
It’s the one that comes back.”
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Where to Find The Links
The Ballen Method
Products we talk about
www.LorisTools.com