rise presentation: causing contagion for your brand by influencing influencers via social media
DESCRIPTION
Infuencers have the power to affect purchase decisions of others because of their authority, knowledge, relationships and position. By targeting media and social media figures who shape your customers' opinions, you can exponentially amplify your message. Jetté Momant (Envision Creative) and Tolly Moseley (Austin Eavesdropper blog) will show you how to utilize social media channels such as Facebook, Twitter, YouTube, Pinterest, Yelp and more to find influencers for your brand, establish mutual and positive relationships and help engage them as brand advocates to help promote your business.TRANSCRIPT
Causing Contagion for Your Brandby Influencing Influencers
tolly moseley & jette momant
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Nice to meet you!
AUSTINEAVESDROPPER.COM
The creative culture of Austin and beyond.
AUSTIN EAVESDROPPER TV
Interviews with quirky Austin characters and those passing through.
CITYSEARCH.COM
Partnership with Austin Eavesdropper to highlight new & notable spots around town
AW, SHUCKS …
2010: Winner, Texas Social Media Award from Austin American-Statesman2011: Winner, Best Local Blog from Austin Chronicle
AustinEavesdropper.com
WHAT MY BLOG IS ABOUT…
The creative culture of Austin and beyond
MY OTHER WRITING HOMES
Salon.com, Village Voice, Mortified, Citysearch, Texas Parks & Wildlife Magazine
BLOG LIFE STORY:
From “personal drinking blog” to professional portfolio:
2008: Posting party posters2012: Writing offers from Austin-American-Statesman.
IN BETWEEN: Lots of writing for free, pitching myself, and slowly but surely figuring out my voice.
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Nice to meet you!
Present: Envision Creative Group
We make you the hero. Before starting Envision, we were in your shoes and we were the client of other agencies, so we know the challenges you face and are ready to give you the agency experience you've always hoped for.
Past: Jette Momant PR & Event Productions
Promotional initiatives that revolved around the creative utilization of event promotions and social media tools to find out what’s going on in the city, take its pulse and, eventually, help direct that pulse.
AW, SHUCKS …
2011:Fedex MyStory Austin Participant
2008, 2009, 2010, 2011: Austin-American Statesman’s Annual Out & About 500 list: Individuals making the rounds and making things happen
Influence Defineddo they have Klout?
Build your networkand success will come
Build beyond the pitchor Friending Your Influencers
Notes: Creating opportunities to catch up with your top influencers, “just because.” Be it getting together for happy hour, volunteering your sponsors for event involvement, or simply tagging them on Facebook from time to time, that stuff goes a LONG way.
How to Reach Outto awesome influential bloggers
NOTES: Invest in lovely experiences for your media contacts. It truly isn't enough these days to reach out to a blogger / media person and say, "I think your readers would really love this product / service!" Rather, if you want somebody's attention, it really does take face time. And the best way to guarantee face time is setting aside a portion of your company budget to influencers to have a complimentary experience of your product. Also, good coverage doesn't always come in blog posts -- Tolly remembers a “super cute” party for a dog food company that Giant Noise PR did. It involved a photo booth with kitty cat hats. Annie Ray took Tolly’s pic, and Tolly had it as her profile pic (with prominent dog food company logo) for weeks! So think outside of the box with media coverage. There are fun visual ways to make a local impact with your brand, that don't require the traditional product review.
How to Reach Out:You Never Forget Your First
CASE STUDY: http://appetitebytes.com/2011/09/25/furnish-123-case-study-you-never-forget-
your-first/
CASE STUDY: http://appetitebytes.com/2011/09/25/furnish-123-case-study-you-never-forget-
your-first/
How to Reach OutYou like the Alamo, no?
http://www.youtube.com/watch?feature=player_embedded&v=1L3eeC2lJZshttp://www.youtube.com/watch?feature=player_embedded&v=1L3eeC2lJZs
How to Reach Out
How to Reach OutYou like the Alamo, no?
How to Reach OutYou like the Alamo, no?
How to Influencemedia & other influencers in the community
How to Influencethe Austin Restaurant Week Craigslist date, and the Most Epic Food Challenge EVER
CASE STUDY: http://appetitebytes.com/2011/09/10/austin-restaurant-week-spring-2011-case-study
CASE STUDY: http://appetitebytes.com/2011/09/10/austin-restaurant-week-spring-2011-case-study
How to Join Forceswith other businesses & influeners in the community
How to Join ForcesPatron Spiked Cake Balls? Yes, Please!
CASE STUDY: http://appetitebytes.com/2011/09/25/case-study-sxswi-fast-society-mobile-app-built-to-party
CASE STUDY: http://appetitebytes.com/2011/09/25/case-study-sxswi-fast-society-mobile-app-built-to-party
Tools for Awesomenessidentifying influeners
I like to watch
Tools for Awesomenessidentifying & connecting with influeners
Klouthelps you discover authorities and opinion makers around a particular topic.
Google AlertsWhen Google’s vast army of bots discover a new blog entry or news story that contains a keyword or phrase you specify, it will send you an alert in a time frame you designate: immediately, daily or weekly. Keep current on your brand, cause, sector or industry — and, of course, mentions of your own name.
Social MentionSocial media search engine that searches for keywords on social media platforms — including blogs, comments, bookmarks, events, news, videos and microblogging services — and provides metrics around keywords and “sentiment.” It also provides graphic illustrations or charts showing mentions per day or week. Download the free search bar for your browser and monitor anything from your brand to your cause
Mention Mapvisualizer tool that lets you assess the most influential Twitter users in various sectors.
PlanCastYou can subscribe to get an RSS alert on any new event that matches keywords you select. Keep track of events thrown by your competitors, or stay on top of conferences you may want to attend or co-sponsor.