rising above the noise online - best of #prprochat with @morgancarrie
TRANSCRIPT
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
I believe in three things to rise above the noise online: building trust signals, giving value, building reputation. Agree? No? #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Ai Zhang@aiaddysonzhang
So agreed! Do you think there is a sequence in accomplishing these three things? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
Can a brand that doesn't create content rise above the noise online today? TOUGH. Very, very tough. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Ai Zhang@aiaddysonzhang
I think education is like a habit; should not be confined to schools; but life-long learning #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
There's two sides to education, isn't there? Our own cont edu, and how we absorb it for other reasons. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
MarjHalperinConsult@MHC_PR
chatting off the cuff does help bring authenticity to the conversation, often to a stronger message #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
If we are creating content but it ISN'T original, we can't rise above the noise. We add to it. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Colin Jordan@colinjordan
If you don't create content youre positioning yourself as a taker. You want, want, want, but don't give. Business is 2 way street #PRprochat #PRprochat: First Thursdays @ 3pm EST
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Rising Above The Noise Online
Carrie Morgan@morgancarrie
Everybody has thoughts, but too few are brave enough to share them. Fear, maybe? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
Go back to the basics of defining a brand, it’s audience, customer needs. Online strategies should fit these. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
Brands using older styles of push marketing may not know how to launch pull marketing. Help them understand. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Sabrina N. Browne@sabrinabrowne_
Create messaging around your mission, vision and value . When you know you are, you can speak to it. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
Lack of supervision -- experienced supervision -- is a big part of why we're ending up with so much noise online. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Ema Bukovica@OKokoschka
#PR is about creating stories. Those told through humans are the most powerful; #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
Without brand clarity, content is often too generic and simple. It doesn’t have a foundation to build on. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Ema Bukovica@OKokoschka
The great power of #PR over #marketing is that it is easier to relate to stories than to ads; #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
It’s less about traditional tactics like press releases, and more about being found where your audience is. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Carrie Morgan@morgancarrie
ALL companies need to build trust, grow reputation and provide value to rise above their competition. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
Sabrina N. Browne@sabrinabrowne_
Engaging our audiences where they already are and anticipating where they'll move next is critical to success. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
Rising Above The Noise Online
ebbe comms@ebbecomms
In the end of the day,#PR is INTERACTIVE.Why not use ppl's responses as our ambassadors #PRprochat
#PRprochat: First Thursdays @ 3pm EST
#PRprochat
Carrie Morgan, author, chat moderator
First Thursdays @ 3pm EST
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