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    STUDY ON RISK AND RETURN OF EQUITY INVESTMENT IN IT SECTOR

    CHAPTER-I

    INTRODUCTION

    M.S.R.C.A.S.C

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    CHAPTER- I

    INTRODUCTION

    1.1 Background of the Study

    The dissertation comprises of study and analysis of risk and return in the IT sector. The

    intention of the project is to understand the volatility in the share market and how it is

    going to affect the investors.

    In early 1990s the main areas of investment were bank deposits, gold, property and other

    such forms of tangible assets. But for the past few years we have been witnessing a lot of

    investment opportunities coming up in the form of primary and secondary market. Since the

    globalization which had its inception in 1992, foreign investments have been flowing to

    India. New multinationals entered the market and a lot of investment opportunities were

    opened to the people who kept their savings in bank and other kinds of fixed assets. For the

    past few years India has been seeing drastic growth in the investment made in the primary

    and secondary markets. There were also investment opportunities like mutual funds,

    insurance etc.

    The investors have to be aware of the risk involved in making the investment. So the

    investors have to calculate the variance and the beta value to know the present condition of

    the company to know whether there is any risk in investing in the particular company and

    does the company offer good returns.

    In todays scenario people are showing more interest in investment to get return on

    investment to get return on investment by capital appreciation instead of keeping their

    savings or surplus dead.

    M.S.R.C.A.S.C

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    1.2 STOCK MARKET

    A stock market orequity marketis a public market (a loose network of economic transactions

    not a physical facility or discrete entity) for the trading ofcompanystockand derivatives at an

    agreed price; these are securities listed on a stock exchange as well as those only traded

    privately.

    The size of the world stock market was estimated at about $36.6 trillion US at the beginning of

    October 2008. The totalworld derivatives market has been estimated at about $791 trillion face

    or nominal value, 11 times the size of the entire world economy. The value of the derivatives

    market, because it is stated in terms of notional values, cannot be directly compared to a stockor a fixed income security, which traditionally refers to an actual value. Moreover, the vast

    majority of derivatives 'cancel' each other out (i.e., a derivative 'bet' on an event occurring is

    offset by a comparable derivative 'bet' on the event not occurring.). Many such relatively

    illiquid securities are valued as marked to model, rather than an actual market price.

    The stocks are listed and traded on stock exchanges which are entities of a corporation or

    mutual organization specialized in the business of bringing buyers and sellers of the

    organizations to a listing of stocks and securities together. The stock market in the United

    States isNYSE while in Canada; it is the Toronto Stock Exchange. Major European examples

    of stock exchanges include the London Stock Exchange,Paris Bourse, and the Deutsche Brse.

    Asian examples include the Tokyo Stock Exchange, the Hong Kong Stock Exchange, the

    Bombay Stock Exchange and the Karachi Stock Exchange. In Latin America, there are such

    exchanges as the BM&F Bovespa and the BMV.

    1.2. a) Trading

    Participants in the stock market range from small individual stock investors to large hedge fund

    traders, who can be based anywhere. Their orders usually end up with a professional at a stock

    exchange, who executes the order.

    Some exchanges are physical locations where transactions are carried out on a trading floor, by

    a method known as open outcry. This type of auction is used in stock exchanges and

    commodity exchanges where traders may enter "verbal" bids and offers simultaneously. The

    M.S.R.C.A.S.C

    http://en.wikipedia.org/wiki/Market_systemhttp://en.wikipedia.org/wiki/Tradehttp://en.wikipedia.org/wiki/Corporationhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Derivative_(finance)http://en.wikipedia.org/wiki/Security_(finance)http://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Actual_cash_valuehttp://en.wikipedia.org/wiki/Mark_to_modelhttp://en.wikipedia.org/wiki/NYSEhttp://en.wikipedia.org/wiki/Toronto_Stock_Exchangehttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/Paris_Boursehttp://en.wikipedia.org/wiki/Deutsche_B%C3%B6rsehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Hong_Kong_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Karachi_Stock_Exchangehttp://en.wikipedia.org/wiki/BM%26F_Bovespahttp://en.wikipedia.org/wiki/Mexican_Stock_Exchangehttp://en.wikipedia.org/wiki/Stock_investorshttp://en.wikipedia.org/wiki/Hedge_fundhttp://en.wikipedia.org/wiki/Trader_(finance)http://en.wikipedia.org/wiki/Open_outcryhttp://en.wikipedia.org/wiki/Commodities_exchangehttp://en.wikipedia.org/wiki/Market_systemhttp://en.wikipedia.org/wiki/Tradehttp://en.wikipedia.org/wiki/Corporationhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Derivative_(finance)http://en.wikipedia.org/wiki/Security_(finance)http://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Actual_cash_valuehttp://en.wikipedia.org/wiki/Mark_to_modelhttp://en.wikipedia.org/wiki/NYSEhttp://en.wikipedia.org/wiki/Toronto_Stock_Exchangehttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/Paris_Boursehttp://en.wikipedia.org/wiki/Deutsche_B%C3%B6rsehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Hong_Kong_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Karachi_Stock_Exchangehttp://en.wikipedia.org/wiki/BM%26F_Bovespahttp://en.wikipedia.org/wiki/Mexican_Stock_Exchangehttp://en.wikipedia.org/wiki/Stock_investorshttp://en.wikipedia.org/wiki/Hedge_fundhttp://en.wikipedia.org/wiki/Trader_(finance)http://en.wikipedia.org/wiki/Open_outcryhttp://en.wikipedia.org/wiki/Commodities_exchange
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    other type of stock exchange is a virtual kind, composed of a network of computers where

    trades are made electronically via traders.

    Actual trades are based on an auction market model where a potential buyer bids a specific

    price for a stock and a potential seller asks a specific price for the stock. (Buying or selling at

    market means you will accept any ask price or bid price for the stock, respectively.) When the

    bid and ask prices match, a sale takes place, on a first-come-first-served basis if there are

    multiple bidders or askers at a given price.

    The purpose of a stock exchange is to facilitate the exchange of securities between buyers and

    sellers, thus providing a marketplace (virtual or real). The exchanges provide real-time trading

    information on the listed securities, facilitating price discovery.

    The New York Stock Exchange is a physical exchange, also referred to as a listed exchange

    only stocks listed with the exchange may be traded. Orders enter by way of exchange members

    and flow down to a floor broker, who goes to the floor trading post specialist for that stock to

    trade the order. The specialist's job is to match buy and sell orders using open outcry. If a

    spread exists, no trade immediately takes place--in this case the specialist should use his/her

    own resources (money or stock) to close the difference after his/her judged time. Once a trade

    has been made the details are reported on the "tape" and sent back to the brokerage firm, which

    then notifies the investor who placed the order. Although there is a significant amount of

    human contact in this process, computers play an important role, especially for so-called

    "program trading".

    The NASDAQ is a virtual listed exchange, where all of the trading is done over a computer

    network. The process is similar to the New York Stock Exchange. However, buyers and sellers

    are electronically matched. One or more NASDAQ market makers will always provide a bidand ask price at which they will always purchase or sell 'their' stock.

    The Paris Bourse, now part ofEuro next, is an order-driven, electronic stock exchange. It was

    automated in the late 1980s. Prior to the 1980s, it consisted of an open outcry exchange.

    Stockbrokers met on the trading floor or the Palais Brongniart. In 1986, the CATS trading

    system was introduced, and the order matching process was fully automated.

    M.S.R.C.A.S.C

    http://en.wikipedia.org/wiki/Auctionhttp://en.wikipedia.org/wiki/Marketplacehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Floor_brokerhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Bid-offer_spreadhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Program_tradinghttp://en.wikipedia.org/wiki/NASDAQhttp://en.wikipedia.org/wiki/Market_makerhttp://en.wikipedia.org/wiki/Paris_Boursehttp://en.wikipedia.org/wiki/Euronexthttp://en.wikipedia.org/wiki/Stockbrokershttp://en.wikipedia.org/wiki/CATS_(trading_system)http://en.wikipedia.org/wiki/CATS_(trading_system)http://en.wikipedia.org/wiki/Auctionhttp://en.wikipedia.org/wiki/Marketplacehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Floor_brokerhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Bid-offer_spreadhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Program_tradinghttp://en.wikipedia.org/wiki/NASDAQhttp://en.wikipedia.org/wiki/Market_makerhttp://en.wikipedia.org/wiki/Paris_Boursehttp://en.wikipedia.org/wiki/Euronexthttp://en.wikipedia.org/wiki/Stockbrokershttp://en.wikipedia.org/wiki/CATS_(trading_system)http://en.wikipedia.org/wiki/CATS_(trading_system)
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    From time to time, active trading (especially in large blocks of securities) has moved away

    from the 'active' exchanges. Securities firms, led by UBS AG, Goldman Sachs Group Inc. and

    Credit Suisse Group, already steer 12 percent of U.S. security trades away from the exchanges

    to their internal systems. That share probably will increase to 18 percent by 2010 as more

    investment banks bypass the NYSE and NASDAQ and pair buyers and sellers of securities

    themselves, according to data compiled by Boston-based Aite Group LLC, a brokerage-

    industry consultant.

    Now that computers have eliminated the need for trading floors like the Big Board's, the

    balance of power in equity markets is shifting. By bringing more orders in-house, where clients

    can move big blocks of stock anonymously,brokers pay the exchanges less in fees and capture

    a bigger share of the $11 billion a year that institutional investors pay in trading commissions

    as well as the surplus of the century had taken place.

    1.2. b) Market participants

    A few decades ago, worldwide, buyers and sellers were individual investors, such as wealthy

    businessmen, with long family histories (and emotional ties) to particular corporations. Over

    time, markets have become more "institutionalized"; buyers and sellers are largely institutions

    (e.g.,pension funds, insurance companies, mutual funds, index funds, exchange-traded funds,

    hedge funds, investor groups, banks and various other financial institutions). The rise of the

    institutional investorhas brought with it some improvements in market operations. Thus, the

    government was responsible for "fixed" (and exorbitant) fees being markedly reduced for the

    'small' investor, but only after the large institutions had managed to break the brokers' solid

    front on fees. (They then went to 'negotiated' fees, but only for large institutions.)

    However, corporate governance (at least in the West) has been very much adversely affected bythe rise of (largely 'absentee') institutional 'owners'.

    M.S.R.C.A.S.C

    http://en.wikipedia.org/wiki/Big_Boardhttp://en.wikipedia.org/wiki/Brokershttp://en.wikipedia.org/wiki/Pension_fundhttp://en.wikipedia.org/wiki/Insurance_companieshttp://en.wikipedia.org/wiki/Mutual_fundhttp://en.wikipedia.org/wiki/Index_fundshttp://en.wikipedia.org/wiki/Exchange-traded_fundhttp://en.wikipedia.org/wiki/Hedge_fundshttp://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/Financial_institutionshttp://en.wikipedia.org/wiki/Institutional_investorhttp://en.wikipedia.org/wiki/Corporate_governancehttp://en.wikipedia.org/wiki/Big_Boardhttp://en.wikipedia.org/wiki/Brokershttp://en.wikipedia.org/wiki/Pension_fundhttp://en.wikipedia.org/wiki/Insurance_companieshttp://en.wikipedia.org/wiki/Mutual_fundhttp://en.wikipedia.org/wiki/Index_fundshttp://en.wikipedia.org/wiki/Exchange-traded_fundhttp://en.wikipedia.org/wiki/Hedge_fundshttp://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/Financial_institutionshttp://en.wikipedia.org/wiki/Institutional_investorhttp://en.wikipedia.org/wiki/Corporate_governance
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    1.2. c) The stock market, individual investors, and financial risk

    Riskier long-term saving requires that an individual possess the ability to manage theassociated increased risks. Stock prices fluctuate widely, in marked contrast to the stability of

    (government insured) bank deposits or bonds. This is something that could affect not only the

    individual investor or household, but also the economy on a large scale. The following deals

    with some of the risks of the financial sector in general and the stock market in particular. This

    is certainly more important now that so many newcomers have entered the stock market, or

    have acquired other 'risky' investments (such as 'investment' property, i.e., real estate and

    collectables).

    1.2. d) Stock market index

    The movements of the prices in a market or section of a market are captured in price indices

    called stock market indices, of which there are many, e.g., the S&P, the FTSE and the Euronext

    indices. Such indices are usually market capitalization weighted, with the weights reflecting the

    contribution of the stock to the index. The constituents of the index are reviewed frequently to

    include/exclude stocks in order to reflect the changing business environment.

    History

    In 12th century France the courratiers de change were concerned with managing and

    regulating the debts of agricultural communities on behalf of the banks. Because these men also

    traded with debts, they could be called the firstbrokers. A common misbelieve is that in late13th century Bruges commodity traders gathered inside the house of a man called Van der

    Beurze, and in 1309 they became the "Brugse Beurse", institutionalizing what had been, until

    then, an informal meeting, but actually, the family Van der Beurze had a building in Antwerp

    where those gatherings occurred; the Van der Beurze had Antwerp, as most of the merchants of

    that period, as their primary place for trading. The idea quickly spread around Flanders and

    neighboring counties and "Beurzen" soon opened in Ghent and Amsterdam.

    M.S.R.C.A.S.C

    http://en.wikipedia.org/wiki/Collectableshttp://en.wikipedia.org/wiki/Stock_market_indexhttp://en.wikipedia.org/wiki/Standard_%26_Poor'shttp://en.wikipedia.org/wiki/FTSE_100_Indexhttp://en.wikipedia.org/wiki/Euronexthttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Brugeshttp://en.wikipedia.org/wiki/Antwerphttp://en.wikipedia.org/wiki/Flandershttp://en.wikipedia.org/wiki/Ghenthttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Collectableshttp://en.wikipedia.org/wiki/Stock_market_indexhttp://en.wikipedia.org/wiki/Standard_%26_Poor'shttp://en.wikipedia.org/wiki/FTSE_100_Indexhttp://en.wikipedia.org/wiki/Euronexthttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Brugeshttp://en.wikipedia.org/wiki/Antwerphttp://en.wikipedia.org/wiki/Flandershttp://en.wikipedia.org/wiki/Ghenthttp://en.wikipedia.org/wiki/Amsterdam
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    In the middle of the 13th century, Venetian bankers began to trade in government securities. In

    1351 the Venetian government outlawed spreading rumors intended to lower the price of

    government funds. Bankers in Pisa, Verona, Genoa and Florence also began trading in

    government securities during the 14th century. This was only possible because these were

    independent city states not ruled by a duke but a council of influential citizens. The Dutch later

    startedjoint stock companies, which let shareholders invest in business ventures and get a share

    of their profits - or losses. In 1602, the Dutch East India Company issued the first share on the

    Amsterdam Stock Exchange. It was the first company to issue stocks andbonds.

    The Amsterdam Stock Exchange (or Amsterdam Beurs) is also said to have been the first stock

    exchange to introduce continuous trade in the early 17th century. The Dutch "pioneered short

    selling, option trading, debt-equity swaps, merchant banking, unit trusts and otherspeculative

    instruments, much as we know them". There are now stock markets in virtually every

    developed and most developing economies, with the world's biggest markets being in the

    United States, United Kingdom, Japan, India, China, Canada, Germany, France, South Korea

    and theNetherlands

    IMPORTANCE OF STOCK MARKET

    Function and purpose

    The stock market is one of the most important sources for companies to raise money. This

    allows businesses to be publicly traded, or raise additional capital for expansion by selling

    shares of ownership of the company in a public market. The liquidity that an exchange provides

    affords investors the ability to quickly and easily sell securities. This is an attractive feature ofinvesting in stocks, compared to other less liquid investments such as real estate.

    History has shown that the price ofshares and other assets is an important part of the dynamics

    of economic activity, and can influence or be an indicator of social mood. An economy where

    the stock market is on the rise is considered to be an up and coming economy. In fact, the stock

    market is often considered the primary indicator of a country's economic strength and

    development. Rising share prices, for instance, tend to be associated with increased business

    investment and vice versa. Share prices also affect the wealth of households and their

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    http://en.wikipedia.org/wiki/Venicehttp://en.wikipedia.org/wiki/Pisahttp://en.wikipedia.org/wiki/Veronahttp://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Florencehttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Dutch_East_India_Companyhttp://en.wikipedia.org/wiki/Amsterdam_Stock_Exchangehttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Amsterdam_Stock_Exchangehttp://en.wikipedia.org/wiki/Short_(finance)http://en.wikipedia.org/wiki/Short_(finance)http://en.wikipedia.org/wiki/Options_strategieshttp://en.wikipedia.org/wiki/Merchant_bankhttp://en.wikipedia.org/wiki/Trust_lawhttp://en.wikipedia.org/wiki/Speculationhttp://en.wikipedia.org/wiki/Speculationhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Companieshttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Liquidityhttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Share_(finance)http://en.wikipedia.org/wiki/Venicehttp://en.wikipedia.org/wiki/Pisahttp://en.wikipedia.org/wiki/Veronahttp://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Florencehttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Shareholderhttp://en.wikipedia.org/wiki/Dutch_East_India_Companyhttp://en.wikipedia.org/wiki/Amsterdam_Stock_Exchangehttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Amsterdam_Stock_Exchangehttp://en.wikipedia.org/wiki/Short_(finance)http://en.wikipedia.org/wiki/Short_(finance)http://en.wikipedia.org/wiki/Options_strategieshttp://en.wikipedia.org/wiki/Merchant_bankhttp://en.wikipedia.org/wiki/Trust_lawhttp://en.wikipedia.org/wiki/Speculationhttp://en.wikipedia.org/wiki/Speculationhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Companieshttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Liquidityhttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Share_(finance)
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    consumption. Therefore, central banks tend to keep an eye on the control and behavior of the

    stock market and, in general, on the smooth operation of financial system functions. Financial

    stability is the raison d'tre of central banks.

    Exchanges also act as the clearinghouse for each transaction, meaning that they collect and

    deliver the shares, and guarantee payment to the seller of a security. This eliminates the risk to

    an individual buyer or seller that the counterparty could default on the transaction.

    The smooth functioning of all these activities facilitates economic growth in that lower costs

    and enterprise risks promote the production of goods and services as well as employment. In

    this way the financial system contributes to increased prosperity. An important aspect of

    modern financial markets, however, including the stock markets, is absolute discretion. Forexample, American stock markets see more unrestrained acceptance of any firm than in smaller

    markets. For example, Chinese firms that possesses little or no perceived value to American

    society profit American bankers on Wall Street, as they reap large commissions from the

    placement, as well as the Chinese company which yields funds to invest in China. However,

    these companies accrue no intrinsic value to the long-term stability of the American economy,

    but rather only short-term profits to American business men and the Chinese; although, when

    the foreign company has a presence in the new market, this can benefit the market's citizens.

    Conversely, there are very few large foreign corporations listed on the Toronto Stock Exchange

    TSX, Canada's largest stock exchange. This discretion has insulated Canada to some degree to

    worldwide financial conditions. In order for the stock markets to truly facilitate economic

    growth via lower costs and better employment, great attention must be given to the foreign

    participants being allowed in.

    Relation of the stock market to the modern financial system

    The financial systems in most western countries have undergone a remarkable transformation.

    One feature of this development is disintermediation. A portion of the funds involved in saving

    and financing, flows directly to the financial markets instead of being routed via the traditional

    bank lending and deposit operations. The general public's heightened interest in investing in the

    stock market, either directly or through mutual funds, has been an important component of this

    process.

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    http://en.wikipedia.org/wiki/Central_bankhttp://en.wikipedia.org/wiki/Financial_systemhttp://en.wikipedia.org/wiki/Raison_d'%C3%AAtrehttp://en.wikipedia.org/wiki/Counterpartyhttp://en.wikipedia.org/wiki/Economic_growthhttp://en.wikipedia.org/wiki/Disintermediationhttp://en.wikipedia.org/wiki/Mutual_fundhttp://en.wikipedia.org/wiki/Central_bankhttp://en.wikipedia.org/wiki/Financial_systemhttp://en.wikipedia.org/wiki/Raison_d'%C3%AAtrehttp://en.wikipedia.org/wiki/Counterpartyhttp://en.wikipedia.org/wiki/Economic_growthhttp://en.wikipedia.org/wiki/Disintermediationhttp://en.wikipedia.org/wiki/Mutual_fund
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    Statistics show that in recent decades shares have made up an increasingly large proportion of

    households' financial assets in many countries. In the 1970s, in Sweden, deposit accounts and

    other very liquid assets with little risk made up almost 60 percent of households' financial

    wealth, compared to less than 20 percent in the 2000s. The major part of this adjustment in

    financial portfolios has gone directly to shares but a good deal now takes the form of various

    kinds of institutional investment for groups of individuals, e.g., pension funds, mutual funds,

    hedge funds, insurance investment of premiums, etc.

    The trend towards forms of saving with a higher risk has been accentuated by new rules for

    most funds and insurance, permitting a higher proportion of shares to bonds. Similar tendencies

    are to be found in otherindustrialized countries. In all developed economic systems, such as the

    European Union, the United States, Japan and other developed nations, the trend has been the

    same: saving has moved away from traditional (government insured) bank deposits to more

    risky securities of one sort or another.

    Irrational behavior

    Sometimes the market seems to react irrationally to economic or financial news, even if thatnews is likely to have no real effect on the technical value of securities itself. But this may be

    more apparent than real, since often such news has been anticipated, and a counter reaction

    may occur if the news is better (or worse) than expected. Therefore, the stock market may be

    swayed in either direction by press releases, rumors, euphoria and mass panic; but generally

    only briefly, as more experienced investors (especially the hedge funds) quickly rally to take

    advantage of even the slightest, momentary hysteria.

    Over the short-term, stocks and other securities can be battered or buoyed by any number of

    fast market-changing events, making the stock market behavior difficult to predict. Emotions

    can drive prices up and down, people are generally not as rational as they think, and the reasons

    for buying and selling are generally obscure. Behaviorists argue that investors often behave

    'irrationally' when making investment decisions thereby incorrectly pricing securities, which

    causes market inefficiencies, which, in turn, are opportunities to make money. However, the

    whole notion of EMH is that these non-rational reactions to information cancel out, leaving the

    prices of stocks rationally determined.

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    http://en.wikipedia.org/wiki/Statisticshttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Deposit_accounthttp://en.wikipedia.org/wiki/Financial_portfoliohttp://en.wikipedia.org/wiki/Industrialized_countrieshttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Euphoriahttp://en.wikipedia.org/wiki/Mass_panichttp://en.wikipedia.org/wiki/Hedge_fundshttp://en.wikipedia.org/wiki/Statisticshttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Deposit_accounthttp://en.wikipedia.org/wiki/Financial_portfoliohttp://en.wikipedia.org/wiki/Industrialized_countrieshttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Euphoriahttp://en.wikipedia.org/wiki/Mass_panichttp://en.wikipedia.org/wiki/Hedge_funds
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    1.3 INDIAN STOCK MARKET

    Without a stock exchange the saving of the community, economic progress andproductive efficiency would remain under utilized. Stock Exchanges are structured marketplace

    where affiliates of the union gather to sell firm's shares and other securities. India Stock

    Exchanges can either be a conglomerate/ firm or mutual group. The affiliates act as

    intermediaries to their patrons or as key players for their own accounts. Stock Exchanges in

    India also assist the issue and release of securities and other monetary tools incorporating the

    fortification of revenues and dividends. The book keeping of the trade is centralized but the

    buying and selling is associated to a particular place as advanced marketplaces are mechanized.The buying and selling on an exchange is only open to its affiliates and brokers.

    The task of mobilization and allocation of savings could be attempted in the old days by

    a much less specialized institution than the stock exchange but as business and industry

    expanded and the economy assumed more complex nature. The need for permanent finance

    arose when entrepreneurs needed money for long term. Where as investors demanded liquidity

    the facility to convert their investments into cash at any given time. The answer was ready

    market for investments and this was how the stock exchange came into being, stock exchange

    means anybody of individuals, whether incorporated or not constituted for the purpose of

    regulating or controlling the business of buying, selling or dealing in securities.

    Investment is the employment of fund with the aim of achieving additional income or

    growth in value. The essential quality of an investment is that it involves waiting for a

    reward. It involves the commitment of resources which have been saved or put away from

    current consumption in the hope that since benefit will accrue in future.

    Investment is the allocation of monetary resources to assets that are expected to yield

    some gain or positive return over a given period of time. These assets range from safe

    investment to risky investments. Investment in this form is called as Financial Investments.

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    1.3.1 INVESTMENT

    MEANING AND CONCEPT OF INVESTMENT (according to Finance Term)

    Investment means the investing of money or buying of Assets. For Examples

    Buying stocks and bonds

    Investing in real estate

    Mortgages

    These investments may then provide a future income and increase in value (i.e., investing inreal estate).

    CHARACTERISTICS OF INVESTMENT

    Investment refers to invest money in financial physical assets and Marketable assets. Majorinvestments feature such as risk, return, safety, liquidity, marketability conceal ability, capitalgrowth, purchasing power, stability and the benefits.

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    The figure indicates that an important characteristic of investments is outlined as:

    Risk

    Return Safety

    Liquidity

    Marketability

    Conceal ability

    Capital growth

    Purchasing power stability

    Stability of income

    Tax benefits.

    Risk

    Risk refers to the loss of principal amount of an investment. It is one of the major

    characteristics of an investment. The risk depends on the following factors:

    The investment maturity period is longer, in this case, investor will take larger risk.

    Government or Semi Government bodies are issuing securities which have less risk.

    In the case of the debt instrument or fixed deposit, the risk of above investment is less

    due to their secured and fixed interest payable on them. For instance Debentures.

    In the case of ownership instrument like equity or preference shares, the risk is more

    due to their unsecured nature and variability of their return and ownership character.

    The risk of degree of variability of returns is more in the case of ownership capital

    compare to debt capital.

    The tax provisions would influence the return of risk.

    Return

    Return refers to expected rate of return from an investment

    Return is an important characteristic of investment. Return is the major factor which

    influences the pattern of investment that is made by the investor. Investor always

    prefers to high rate of return for his investment.

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    Safety

    Safety refers to the protection of investor principal amount and expected rate of return.

    Safety is also one of the essential and crucial elements of investment. Investor prefers

    safety about his capital. Capital is the certainty of return without loss of money or it will

    take time to retain it. If investor prefers less risk securities, he chooses Government

    bonds. In the case, investor prefers high rate of return investor will choose private

    Securities and Safety of these securities is low.

    Liquidity

    Liquidity refers to an investment ready to convert into cash position. In other words, it

    is available immediately in cash form. Liquidity means that investment is easily realizable,

    saleable or marketable. When the liquidity is high, then the return may be low. For example,

    UTI units.

    An investor generally prefers liquidity for his investments, safety of funds through a minimum

    risk and maximization of return from an investment.

    Marketability

    Marketability refers to buying and selling of Securities in market. Marketability means

    transferability or salability of an asset. Securities are listed in a stock market which are more

    easily marketable than which are not listed. Public Limited Companies shares are more easily

    transferable than those of private limited companies.

    Conceal ability

    Conceal ability is another essential characteristic of the investment. Conceal ability

    means investment to be safe from social disorders, government confiscations or unacceptable

    levels of taxation, property must be concealable and leave no record of income received from

    its use or sale. Gold and precious stones have long been esteemed for these purposes, because

    they combine high value with small bulk and are readily transferable.

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    Capital Growth

    Capital Growth refers to appreciation of investment. Capital growth has today become

    an important character of investment. It is recognizing in connection between corporation and

    industry growth and very large capital growth. Investors and their advisers are constantly

    seeking growth stock in the right industry and bought at the right time.

    Purchasing Power Stability

    It refers to the buying capacity of investment in market. Purchasing power stability has

    become one of the import traits of investment. Investment always involves the commitment of

    current funds with the objective of receiving greater amounts of future funds.

    Stability of Income

    It refers to constant return from an investment. Another major characteristic feature of

    the Investment is the stability of income. Stability of income must look for different path just as

    security of principal. Every investor always considers stability of monetary income and

    stability of purchasing power of income.

    Tax Benefits

    Tax benefits are the last characteristic feature of the investment. Tax benefits refer to

    plan an investment programmed without regard to ones status may be costly to the investor.

    There are actually two problems:

    One concerned with the amount of income paid by the investment.

    Another is the burden of income tax upon that income.

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    Reason for Investment

    One needs to invest to:

    Earn return on your idle resources,

    Generate a specified sum of money for a specific goal in life

    Make a provision for an uncertain future

    One of the important reasons why one needs to invest wisely is to meet the cost of

    Inflation. Inflation is the rate at which the cost of living increases. The cost of living is simplywhat it costs to buy the goods and services you need to live. Inflation causes money to lose

    value because it will not buy the same amount of a good or a service in the future as it does

    now or did in the past. The aim of investments should be to provide a return above the inflation

    rate to ensure that the investment does not decrease in value.

    Factors influencing investment

    1. Increasing rate of taxation.

    2. High interest rate.

    3. High rate of inflation

    Equity investment an overview

    Equity investment generally refers to the buying and holding of shares of stocks on the

    stock market by individual and funds in anticipation of income from dividend and capital gain

    as the value of the stock rises. It also sometimes refers to the acquisition of equity participation

    in a private company or a company being created or newly created. In simple terms, equity

    share is the total equity capital of a company is divided into equal units of small denominations,

    each called a share.

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    Reason for issuing shares to the general public

    Most companies are usually started privately by their promoter(s). However, the

    promoters capital and the borrowings from banks and financial institutions may not be

    sufficient for setting up or running the business over a long term. So companies invite the

    public to contribute towards the equity and issue shares to individual investors. The way to

    invite share capital from the public is through a Public Issue. Simply stated, a public issue is

    an offer to the public to subscribe to the share capital of a company. Once this is done, the

    company allots shares to the applicants as per the prescribed rules and regulations laid down by

    SEBI.

    Reason for investment in equities

    When a person buys a share of a company he becomes a shareholder in that company.

    Shares are also known as Equities. Equities have the potential to increase in value over time. It

    also provides your portfolio with the growth necessary to reach your long term investment

    goals. Research studies have proved that the equities have outperformed most other forms of

    investments in the long term.

    This may be illustrated with the help of following examples:

    a) Over a 15 year period between 1990 to 2005, Nifty has given an annualized return of

    17%.

    b) In the last 15-20 years, the average return from equity was about 16 per cent pa.

    c) Equities are considered the most challenging and the rewarding, when compared to

    other investment options.

    d) Research studies have proved that investments in some shares with a longer tenure of

    investment have yielded far superior returns than any other investment.

    However, this does not mean all equity investments would guarantee similar high

    returns. Equities are high risk investments. The investor needs to study them carefullybefore investing.

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    Factors influencing price of a stock

    Broadly there are two factors:

    (1) Stock specific and

    (2) Market specific.

    The stock-specific factor is related to peoples expectations about the company, its

    future earnings capacity, financial health and management, level of technology and marketing

    skills.

    The market specific factor is influenced by the investors sentiment towards the stock

    market as a whole. This factor depends on the environment rather than the performance of any

    particular company. Events favorable to an economy, political or regulatory environment like

    high economic growth, friendly budget, stable government etc. can fuel euphoria in the

    investors, resulting in a boom in the market. On the other hand, unfavorable events like war,

    economic crisis, communal riots, minority government etc. depress the market irrespective of

    certain companies performing well. However, the effect of market-specific factor is generally

    short-term. Despite ups and downs, price of a stock in the long run gets stabilized based on the

    stock specific factors. Therefore, a prudent advice to all investors is to analyze and invest and

    not speculate in shares.

    Evolution of equity market in India

    Bombay stock exchange is the oldest stock exchange in ASIA with a rich heritage.

    Popularly known as BSE it was established as The Native Share & Stock Brokers

    Association in 1875. It is the first stock exchange in the country to obtain permanent,

    recognition in 1956from the Govt. Of India under the security contracts (regulation) Act 1956.

    The exchange pivotal & prominent role in the development of Indian capital market is widely

    recognized & its index. SENSEX is tracked worldwide. Earlier an association of person

    (A.O.P) the exchange is now a demutualised & corporative entity incorporated under the

    provision of the Companies Act 1956, pursuant to the BSE (corporation & demutualization)

    scheme, 2005 notified by the security exchange board of India (SEBI). The exchange is

    professionally managed under the overall direction of the board of director. The boardcomprises eminent professionals, representative of trading members & the managing director

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    of exchange. The board is inclusive & is designed to benefit from the participation of members

    intermediaries.

    The exchange has national wide reach with a presence in 417 cities & towns of India.

    During the year of 2004-2005 the trading volumes on the exchange showed robust growth. The

    surveillance & clearing & settlement functions of the exchange are ISO 9001:2000 certified.

    NSE started trading in equity segment (Capital Market Segment) on November 3, 1994

    and within a short span of 1 year became the largest exchange in India in terms of volumes

    transacted.

    Trading volumes in the equity segment have grown rapidly with average daily turnover

    increasing from Rs. 17 crores during the 1994-95 to Rs. 4328 crores during the 2003-04.

    During the year 2004-05 NSE reported turnover of Rs.1099,535 crores in equity segment

    accounting for 68.60%of the total Indian securities markets. Both BSE & NSE has reported a

    turnover of more than 1600897.314 crores

    The main advantages of equity shares are listed below:

    1) Potential for profit: - The potential for profit is greater in equity shares then in any

    other investment security. Current dividend yield may be low but potential of capital gain is

    great. The total yield or yield to maturity may be substantial over a period of time.

    2) Limited liability: - In corporate form of organization. Its owners have, generally

    limited. Equity share is usually fully paid. Shareholders may lose their investment but no more.

    They are not further liable for any failure on the part of the corporation to meet its obligation.

    3) Hedge against inflation:- the equity share is a good hedge against inflation thought it

    does not fully compensate for the declining purchasing power as it is subject to the money raterisk.

    4) Free transferability:- the owners of shares have the right to transfer his interest to

    someone else. The buyer should ensure that the issuing corporation transfer the ownership on

    its books so that dividend. Voting rights & other privilege will accrue to the new owner.

    5) Share in growth - the major advantage of investment in equity shares is its ability to

    increase in value by sharing in growth of company profits over the long run.

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    6) Tax advantage: - equity shares also offer tax advantage to the investor. The larger

    yield on equity shares result from an increase in principal or capital gain, which are taxed at

    lower rate than other incomes in most of the countries.

    Sources of acquiring equity shares

    The investor can acquire equity share either by the following two ways:

    1. Primary market

    2. Secondary market

    You may subscribe to issues made by corporate in the primary market. In the primary market,

    resources are mobilized by the corporate through fresh public issues (IPOs) or through private

    placements. Alternately, you may purchase shares from the secondary market. To buy and sell

    securities you should approach a SEBI registered trading member (broker) of a recognized

    stock exchange.

    Primary market

    The primary market provides the channel for sale of new securities. Primary Market

    provides opportunity to issuers of securities; Government as well as Corporate, to raise

    resources to meet their requirements of investment and/or discharge some obligation. They mayissue the securities at face value, or at a discount/premium and these securities may take a

    variety of forms such as equity, debt etc. They may issue the securities in domestic market

    and/or international market.

    Secondary market

    Secondary market refers to a market where securities are traded after being initially

    offered to the public in the primary market and/or listed on the Stock Exchange. Majority of the

    trading is done in the secondary market. Secondary market comprises of equity markets and the

    debt markets.

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    TYPES OF ANALYSIS

    The two main categories of analysis are fundamental analysis and technical analysis.

    Fundamental Analysis

    Fundamental analysis considers the financial and economic data that may influence the

    viability of a company. There are many flavors of fundamental analysis centered on such

    concepts as value, growth and turnarounds. Technical analysis is the study of the price chart. It

    assumes that by looking at the progress of that little squiggly line you can forecast the future

    trend of a stock. Fundamental analysis is essential to most investors, and technical analysis is

    essential to most traders and speculators. Derision and scorn is poured down on tech methods

    by hardcore fundamental investors who regard the whole business as flawed and nave, whereas

    technical analysts or "chartists" hold that in today's well informed markets all possible data is

    already reflected in the share price, and that fundamental analysis is futile, at least for everyday

    people who's analysis skills are somewhat below those of the teams of analysts toiling away

    around the clock for the major banks and funds, who seem to know everything anyway.

    Technical Analysis

    When skillfully applied, technical analysis can provide useful insights into the best time to buy,

    perhaps because of some innate truth, but probably just because so many people believe in their

    validity many technical signals are in fact very useful and reliable indicators of at least the very

    short term future price movements. At any rate the fundamental basis of a good technical

    analyst's trading method boils down to "run your profits and cut your losses", which usually

    means hanging on to an up trending stock and ditching it when it starts to falter. Merely

    following a trend can be a profitable and honorable profession, and sophisticated trading

    methods frequently are little more than a few bells and whistles attached to a simple concept of

    going with the trend. Those who completely ignore technical methods out of hand are often

    proven right in the end, but aren't likely to have bought at the best possible time.

    Likewise, you should not ignore fundamental analysis. While charting is useful, unless you

    fully understand a company you really are doing nothing more than attempting to divine the

    future by watching the past, and major underlying changes happen all the time when

    management is changed, profits are made and lost and new products are introduced. Many of

    the smaller companies are too thinly traded to show any useful technical signal, and oftenlarger funds won't touch them, your only way of analyzing them is through fundamental

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    methods. Ideally you should concentrate on fundamental reasons for buying a stock, this is very

    important, and try to fine tune your purchase timing with charting, if you want to do that.

    Chartists are not investors, they are speculators, and frequently are the ones buying stocks right

    at the top of the trend when fundamental investors have long since decided the stock was too

    expensive, and sold out.

    1.3.2 RISK

    "Risk" is the investor's four-letter word. Everybody is risk-averse. Risk can be defined as

    the chance that the expected or prospective advantage, gain, profit or return may not

    materialize; that the actual outcome of investment may be less than the expected outcome. Riskis composed of demand that brings in variation in return of income. The main force

    contributing to risk is price.

    The variance and standard deviations of return serve as the alternative statistical

    measures of the risk of the security in absolute sense. Similarly covariance measures the risk of

    the security relative to the other securities in a portfolio.

    Types of risk

    1] Systematic risk

    2] Unsystematic risk

    CLASSIFICATION OF RISK

    Systematic risk Unsystematic risk

    Market risk or Economic risk Business risk

    Interest rate risk Financial risk

    Purchase power risk

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    Systematic risk

    Systematic risk is non-diversifiable and is associated with securities market as well as

    the economy, sociological, political and legal considerations of the price of all securities in the

    economy. The effect of these factors is to put pressure on all securities in such a way that theprice of all stocks will move in the same direction. The following are the factors that influence

    systematic risk.

    1. Market risk

    Market risk is referred to as stock variable due to change in investors attitude and

    expectations. The investors reaction towards tangible events is the chief cause affectingmarket risk.

    Market risks cannot be eliminated while financial risk can be reduced. Market risk includes

    such factors as business recessions, depressions and long-run changes in consumption in the

    economy.

    2. Interest rate risk

    The price of all securities rise or fall depending on the change in interest rates, the

    longer the maturity period of a security, the higher the yield on an investment and lower the

    fluctuations in prices.

    Interest rates continuously change for bond, preference stock and equity stocks.

    Interest rate risk can be reduced by diversifying in various kinds of securities and also buying

    securities of different maturity dates.

    3. Purchase power risk

    Purchasing power risk is also known as inflation risk. This risk arises out if change in the

    prices if goods and services and technically it covers both inflation and deflation period.

    Therefore, in India, purchasing power risk is associated with inflation and rising price in the

    economy.

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    Unsystematic risk

    Unsystematic risk is unique to a firm of industry. It dose not affect an average investor.

    Unsystematic risk is caused by factors like labour strike, irregular disorganized managementpolicies and consumer preference. These factors are independent of the price mechanism

    operating in the securities market. The following are the factors that influence unsystematic

    risk.

    1. Business risk

    Ever corporate organization has its own objectives and goals and aims at a particulargross profit and operating income and also expects to provide a certain level of dividend

    income to its shareholders. It also hopes to plough back some profit.

    Business risk is also associated with risks directly affecting the internal environment of

    the firm and those if circumstance beyond its control. The former is classified as internal

    business risk and the latter as external business risk, within these two broad categories of risk,the firm operations.

    2. Financial risk:

    Financial risk in a company is associated with the method through which it plans its

    financial structure. If the capital structure of a company tends to make earnings unstable, the

    company may fail financial. How a company rises funds to finance its needs and growth willhave an impact on its future earnings and consequently on the stability of earnings. Debt

    financing provides a low cost source of funds to a company, at the same time providing

    financial leverage for the common stock holders. As long as the earnings of the company are

    higher than the cost of borrowed funds the earnings per share of common stock are increased.

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    1.3.3 RETURN

    A major purpose of investment is to set a return or income on the funds investment. On a

    bond an investor expects to receive interest. On a stock, dividends may be anticipated. The

    investor may expect capital gains from some investments and rental income from house

    property.

    Return is the amount or rate of produce, proceeds, gain, fruit and profit which accrues to

    an economic agent from an undertaking or enterprise or investment. It is a reward for and a

    motivating force behind investment, the objective of which is usually to maximize return.

    Return on a typical investment has to components; the basic one which is the periodic

    cash or income receipts, either inters toe dividend; and the other which is the appreciation ordepreciation in the price of value of the asset, called the capital gain or

    the capital loss. The capital gain is the difference between the purchase price of the asset and

    the price at which it can be or is sold. The income component is usually but not necessarily

    received in cash viz., stock dividend. The total return on an investment thus can be defines as

    income plus/minus appreciation/depreciation.

    Types of return:

    1. Internal rate of return

    2. Expected return

    3. Rate of return

    4. Holding period return

    Internal rate of return

    The internal rate of return (IRR) is a capital budgeting method used by firms todecide whether they should make long-term investments. The IRR is the annualised effective

    compounded return rate which can be earned on the invested capital, i.e. the yield on the

    investment. A project is a good investment proposition if its IRR is greater than the rate of

    return that could be earned by alternative investments (investing in other projects, buying

    bonds, even putting the money in a bank account). The IRR should include an appropriate risk

    premium. Mathematically the IRR is defined as any discount rate that results in a net present

    value of zero of a series of cash flows. In general, if the IRR is cost of capital, or hurdle rate,the project will add value for the company greater than the project's.

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    Expected return

    The expected rate of return is the weighted average of all possible return multiplied bytheir respective probabilities. Expected return is the estimation of the value of an investment,

    including the change in price and any payments or dividends, calculated from a probability

    distribution curve of all possible rates of return. In general, if an asset is risky, the expected

    return will be the risk-free rate of return plus a certain risk premium, also called expected value.

    The average of a probability distribution of possible returns, calculated by using the following

    formula:

    Expected Return:

    Rate of return :

    In finance, rate of return (ROR) or return on investment (ROI) is the ratio of money

    gained or lost on an investment relative to the amount of money invested. The amount of

    money gained or lost may be referred to as interest, profit/loss, gain/loss, or net income/loss.

    The money invested may be referred to as the asset, capital, principal, or the cost basis of the

    investment.

    ROI is also known as rate of profit, rate of return or return. ROI is the return on a past or

    current investment, or the estimated return on a future investment. ROI is usually given as a

    percent rather than decimal value... However, ROI is most often stated as an annual or

    annualized rate of return, and it is most often stated for a calendar or fiscal year Rate of return

    for the given period is calculated by using the formula,

    Annual income + (Ending price Beginning price)

    Rate of return = --------------------------------------------------------------

    Beginning price

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    Holding period return:

    Holding period yield (HYP) measures the total return an investment during a given or

    designing time period in which the asset is held by the investor. It is to be noted that HYP does

    not mean that the security is actually sold and the gain or loss is actually realized by the

    investor. The concept of HYP is applicable whether one is measuring the realized return or

    estimated the future return.

    1.3.4 INTRODUCTION TO BOMBAY STOCK EXCHANGE

    Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now

    spanning three centuries in its 133 years of existence. What is now popularly known as BSE

    was established as "The Native Share & Stock Brokers' Association" in 1875.

    BSE is the first stock exchange in the country which obtained permanent recognition (in

    1956) from the Government of India under the Securities Contracts (Regulation) Act 1956.

    BSE's pivotal and pre-eminent role in the development of the Indian capital market is widely

    recognized. It migrated from the open outcry system to an online screen-based order driven

    trading system in 1995. Earlier an Association of Persons (AOP), BSE is now a corporatized

    and demutualised entity incorporated under the provisions of the Companies Act, 1956,

    pursuant to the BSE (Corporatisation and Demutualisation) Scheme, 2005 notified by the

    Securities and Exchange Board of India (SEBI). With demutualisation, BSE has two of world's

    best exchanges, Deutsche Brse and Singapore Exchange, as its strategic partners.

    Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector

    by providing it with an efficient access to resources. There is perhaps no major corporate in

    India which has not sourced BSE's services in raising resources from the capital market.

    Today, BSE is the world's number 1 exchange in terms of the number of listed

    companies and the world's 5th in transaction numbers. The market capitalization as on

    December 31, 2007 stood at USD 1.79 trillion. An investor can choose from more than 4,700

    listed companies, which for easy reference, are classified into A, B, S, T and Z groups.

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    The BSE Index, SENSEX, is India's first stock market index that enjoys an iconic

    stature, and is tracked worldwide. It is an index of 30 stocks representing 12 major sectors. The

    SENSEX is constructed on a 'free-float' methodology, and is sensitive to market sentiments and

    market realities. Apart from the SENSEX, BSE offers 21 indices, including 12 sectoral indices.

    BSE has entered into an index cooperation agreement with Deutsche Brse. This agreement has

    made SENSEX and other BSE indices available to investors in Europe and America. Moreover,

    Barclays Global Investors (BGI), the global leader in ETFs through its iShares brand, has

    created the 'iShares BSE SENSEX India Tracker' which tracks the SENSEX. The ETF

    enables investors in Hong Kong to take an exposure to the Indian equity market.

    The first Exchange Traded Fund (ETF) on SENSEX, called "SPICE" is listed on BSE.

    It brings to the investors a trading tool that can be easily used for the purposes of investment,

    trading, hedging and arbitrage. SPICE allows small investors to take a long term view of the

    market.

    BSE provides an efficient and transparent market for trading in equity, debt instruments and

    derivatives. It has a nation-wide reach with a presence in more than 359 cities and towns of

    India. BSE has always been at par with the international standards. The systems and processes

    are designed to safeguard market integrity and enhance transparency in operations. BSE is thefirst exchange in India and the second in the world to obtain an ISO 9001:2000 certifications. It

    is also the first exchange in the country and second in the world to receive Information Security

    Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading

    System (BOLT).

    BSE continues to innovate. In recent times, it has become the first national level stock

    exchange to launch its website in Gujarati and Hindi to reach out to a larger number of

    investors. It has successfully launched a reporting platform for corporate bonds in Indiachristened the ICDM or Indian Corporate Debt Market and a unique ticker-cum-screen aptly

    named 'BSE Broadcast' which enables information dissemination to the common man on the

    street.

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    CHAPTER-II

    RESEARCH DESIGN

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    CHAPTER-II

    RESEARCH DESIGN

    2.1 Title of the study

    Study of Risk and Return of Equity Investment in the Information Technology

    sector

    2.2 Statement of the Problem

    This dissertation has been conducted on the Study of Risk and Return of Equity Investment in

    the Information Technology sector. All the investors try to get maximum return with

    minimum risk by investing in the shares. The investors continuously follow the market to findthe best stock to invest in. The investors are in the darkness of how to select an appropriate

    company to invest in. This project helps in finding out how an investor can analyze the risk of

    investing in particular securities.

    2.3 Objectives of the Study

    To analyze the risk and returns of the companies.

    To find out the risk less companies to invest in share market by using Beta values.

    To study the volatility of companies with the market.

    2.4 Scope of the Study

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    The Information Technology companies selected for the purpose of the study are:

    HCL

    TCS

    WIPRO

    INFOSYS

    TECH MAHINDRA

    2.5 Methods of Data Collection

    Data collected are of Secondary Data source.

    Secondary Data

    These data already exists and are available from various sources like websites, journals, books,

    company reports etc. The daily open and close prices of stocks and indices were taken from the

    official website of Bombay Stock Exchange.

    2.6 Tools of Analysis

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    Basically whole data analysis has been performed using spreadsheet in excel. Statistical

    function of Beta, Standard Deviation, Correlation Co-efficient and other similar techniques will

    be used for data analysis. The main objectives are to calculate the beta and variance to help the

    investors to arrive at a decision of investment in shares which offer maximum return with

    minimum risk and also to gain knowledge of the stock market. Based on the findings

    suggestions are given which will be a guide to the investors.

    2.7 Limitations

    The area of study is limited to few sectors.

    The study is limited to the data of the past 2 years only.

    The study is mainly based on secondary data and no field work is done because of time

    constraint.

    To analyze the risk and return only standard deviation and Beta is used and no other

    statistical tools are used.

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    2.8 Chapter Scheme

    Chapter I: Introduction

    This chapter explains comprehensive description about introduction to the study and

    background of the topic.

    Chapter II: Research Design

    This chapter includes various aspects of study undergone like methodology used for

    analysis and interpretation of data, major issue on which study has undergone, scope of study,

    need of study, objective of study, research design, limitation of study, sampling data used for

    study.

    Chapter III: Profiles

    It explains about the history of Information Technology industry. And the profiles of

    companies which are used for study.

    Chapter IV: Analysis and Interpretation

    This chapter explains about detailed analysis and interpretation of the study using

    various statistical techniques.

    Chapter V: Findings, Conclusion & Suggestions

    This chapter deals with findings, suggestions and conclusions drawn from the study

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    CHAPTER-III

    INDUSTRY & COMPANY PROFILES

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    3.1 INDUSTRY PROFILE

    The software industry comprises of businesses involved in the development, maintenance and

    publication of computer software. The software industry started in the mid-1970s at the time of

    the personal computer software. The industry also includes software services such as training

    and consultancy. The Software Industry comprises of businesses related to the production and

    maintenance of computer software. The roots of the industry lie in the IT phenomenon. The

    largest and most profitable of software companies are located in the United States. As of 2006,

    the software industry is dominated by Microsoft. Software Magazines 500 list in 2005 shows

    the total amount of revenue brought in by software companies per locale, with the highest

    being California due to silicon Valley and the amount of Fortune 500 software companies

    residing in that area.

    The IT industry is witnessing a rapid growth and offers lucrative job opportunities making IT a

    premium career option for the youth. In fact, it is one of the fastest growing sectors of Indian

    industry. The success can be attributed to factor advantage of high quality of software human

    resources. The Software Industry has succeeded in converting this comparative advantage to

    increasing exports. More and more companies are receiving the ISO 9000 certification and the

    day is not far when India will have the highest number of ISO 9000 companies in the world.

    INDIAN INFORMATION TECHNOLOGY SECTOR

    Technological revolutions sometimes bring unexpected opportunities for countries. India, a

    relative laggard among developing countries in terms of economic growth, seems to have found

    such an opportunity in the information technology revolution as an increasingly favored

    location for customized software development. Early success has led to speculation about how

    long the Indian software industry can sustain its growth. It has also led to the hope that

    software and information technology can be the engine of growth for poor, labor abundant

    countries. The Electronics industry has emerged as the fastest growing segment of the Indian

    industry both in terms of production and exports. This growth has had significant economic and

    social impacts. Today the local and global impact of the electronics industry has been due to its

    modern incarnation viz., the Information Technology (IT) Industry.

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    The Indian IT industry has a prominent global presence today largely due to the software

    sector. Promotion of the software industry and protection of the hardware industry from

    external competition has resulted in this skewed growth. More recently however, policy

    changes have led to a tremendous influx of leading multinational companies into India to set up

    manufacturing facilities, R&D Centres and offshore software development facilities. The

    domestic market for both software and hardware is getting revitalized. All these developments

    have had a significant impact not only on the economy but also the environmental and social

    milieu. A number of new policy initiatives are on the anvil to enhance and sustain the growth

    of the IT industry this times the focus being both on hardware and software. More recently,

    the software industry has begun slowly moving up the value chain from programming tosystems analysis and design. More offshore work is being carried out in India. R&D Centres

    and manufacturing facilities are being set up in India by MNCs. New policies and plans with

    fiscal incentives, modifications in export-import policies, support for infrastructure are now

    promoting foreign investment and focusing on providing impetus to software and hardware

    sectors of the IT industry both domestic and export. This is also creating changes in the grey

    market.

    THE INDIAN SOFTWARE INDUSTRY: STRUCTURE & PROSPECTS

    1. THE CURRENT SITUATION: The Indian software industry specializes in the export of

    low-end software development services, competing primarily on cost and availability of

    software talent.

    The Indian comparative advantage is based on cost and availability of software talent: the

    ability to offer the services of a large number of software professionals at costs substantially

    lower than those in the U.S. U.S. firms do not outsource requirement analysis, specification,

    and high-level design, nor do they outsource larger scale system integration types of activities

    to India. However, the leading Indian software firms do have the ability to provide these high-

    end services. The industry is diffusing geographically. Although Bangalore is still home to

    many of the leading firms, the industry is not confined to Bangalore and is diffusing to regions

    other than Bangalore and Bombay, with a substantial presence in Hyderabad, Madras, and

    Delhi, and a growing presence in Calcutta and Pune.

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    The domestic market is still small. Although PCs are diffusing more rapidly, communication

    bandwidth is still limited. The bandwidth problem is compounded because of the intransigent

    attitude of the department of telecommunications as it tries to retain control over

    telecommunications in India. The result is that Internet access in India is still slow and

    expensive. In addition, various infrastructure constraints have combined to slow the adoption of

    IT for business and government operations: Insufficient electricity and transportation system,

    limited competition in the economy, and uncreative and less informed top managers.

    Few software products of any significance have been developed, partly as a consequence of the

    under-developed domestic market. However, Indian firms have had some success in other

    developing countries and the Middle East with vertical products such as banking products,

    accounting packages and ERP packages tailored to the developing country environment.

    2. THE NEAR FUTURE IS BRIGHT: The Indian software industry is poised for continued

    growth over the next 3-5 years. Demand should remain high. Despite the end of the Y2K work

    and the slowdown in ERP projects, demand for maintenance, porting and application

    development will still be substantial. New ERP-like sources of demand, such as e-commerce,

    front office, and customer management tools will gain strength.

    There are few alternatives to India. Although Ireland, Eastern Europe, China, and Philippines

    are also alternative development sites, there are several factors that favor Indias position as a

    leading source of customized offshore software development: First mover advantage; the size

    of the talent pool; language skills; and availability of a legal & commercial system that is

    similar to those in the West.

    3. CHALLENGES TO LONG TERM GROWTH: Long run growth in Indian software services

    exports requires better project management skills and better business strategies or managerial

    capabilities. Project management expertise is scarce, because the industry is still young in India

    and large scale projects where project managers are trained are still relatively rare. This

    problem is exacerbated by a large number of experienced professionals who emigrate to the

    U.S. Management capability is weak. It is likely that many of the existing firms will fail the

    challenge of moving beyond low-end services. However, this should not be a major problem

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    for the industry as a whole because some Indian firms are already looking outside of their

    boundaries and even outside India to get the managers they need.

    Software talent is still plentiful but experienced engineers and managers are not. Although

    Indian software firms complain the shortage of engineers, many engineers working in the

    industry are under-utilized: much of the work does not require extensive engineering

    knowledge. Rather, it requires familiarity with standard platforms, software languages such as

    VB, C++ and Java as well as familiarity with development environments and tools that can be

    acquired on the job or through specialized courses (offered by private firms like NIIT and

    Aptech). In addition, many of the existing engineering colleges have added IT and software

    development courses to their curricula and there are both public and private initiatives to

    increase the supply of skilled software engineers. However, as the industry continues to grow,the shortage of skilled and experienced software engineers and project managers will become

    increasingly evident. The industry will have to tap new sources of supply and better utilize the

    existing engineering talent.

    The Indian software industry faces a number of challenges as the labor cost advantages

    diminish and competition from other countries with supplies of educated and underutilizedworkers increases. However, even if the projected goals are only partially achieved, the Indian

    software industry will still have achieved a substantial role in the world software industry,

    especially in customized software and software services. If the projected trends in demand for

    skilled workers hold, demographics alone should continue to ensure the survival and growth,

    albeit perhaps at a reduced rate, of the Indian software services industry. The Indian success

    story has been a combination of resource endowments (created in part by a policy of substantial

    investments in higher education), good timing and exemption from a normally intrusive

    government laws. Indias success also testifies to the abundant supply of entrepreneurs who

    recognized and responded to the opportunity that the IT revolution in the West represented.

    STRUCTURE AND COMPOSITION OF THE INDIAN SOFTWARE INDUSTRY

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    Indias software sector displays many unusual features from an Indian perspective. The most

    obvious one is its export orientation. Given Indias size and history of inward development,

    most of industries tend to be driven by the domestic market. However, exports account for 65%

    of the total software revenue. Not only that, software exports grown somewhat faster than the

    domestic market, so that the share of exports has actually increased over time.

    There are important qualitative differences between the export market and the domestic

    market.

    The first difference is the types of software developed. The domestic market has a higher

    proportion of revenues from the sale of software packages and products. Whereas, these

    products account for nearly 40% of the domestic market, and account for a little fewer than

    10% of exports. Over 80% of exports are software services including custom software

    development, consultancy, and professional services. Even though the bulk of the product

    revenues in the domestic market are probably accounted for by imported software products,

    \Indian firms have produced some moderately successful products, such as accounting

    packages and word processing packages in Indian languages, for the domestic market. A

    number of medium-sized firms make products for Indian and Middle East markets which are

    much customized to the countrys own business culture, etc. In the area of ERP packages, a

    couple of firms are trying to compete with global giants like SAP, BAAN and PeopleSoft in the

    domestic market.

    The second difference between the domestic and export sector relates to the stages of software

    development as described earlier. Indian firms usually provide low-level design, coding, and

    some types of testing services for export. For domestic clients, the industry provides a wider

    range of services that usually spans the entire lifecycle of software development. Some of the

    domestic projects are much larger and more challenging than export projects, with the screen

    based trading system for the Bombay Stock Exchange and the Reservation System for

    Railways, both by executed by CMC, an experienced public sector firm, being two recent

    examples.

    SECTOR STRUCTURE / MARKET SIZE

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    The Indian information technology (IT) industry has played a key role in putting India on the

    global map. Thanks to the success of the IT industry, India is now a power to reckon with.

    According to the National Association of Software and Service Companies (NASSCOM), the

    apex body for software services in India, the revenue of the information technology sector has

    risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8

    per cent in FY 2009-10. Further, the industry body expects the sector to grow between 4 per

    cent and 7 per cent during 2010-11 and return to over 10 per cent growth next year. India's IT

    growth in the world is primarily dominated by IT software and services such as Custom

    Application Development and Maintenance (CADM), System Integration, IT Consulting,

    Application Management, Software testing, and Web services. As per NASSCOM's latest

    findings:

    Indian IT-BPO sector grew by 12 per cent in FY 2010 to reach US$ 71.7 billion in

    aggregate revenue (including hardware). Of this, the software and services segment

    accounted for US$ 59.6 billion.

    IT-BPO exports (including hardware exports) grew by 16 per cent from US$ 40.9

    billion in FY 2007-08 to US$ 47.3 billion in FY 2009-10.

    Moreover, according to a study by Springboard Research, the Indian IT services market is

    estimated to remain the fastest growing in the Asia-Pacific region with a compound annual

    growth rate (CAGR) of 18.6 per cent. At present, there are 60 million Internet users in the

    country. According to the Manufacturers Association of IT (MAIT), the number of active

    Internet entities rose to 8.6 million by March 2009 from 7.2 million units in March 2008.

    MAIT has outlined 'Goal 511', an ambitious target that talks about 500 million Internet users,

    100 million broadband connections and 100 million connected devices by 2012. A study by

    MAIT estimated that the total PC sale in India is likely to grow by 7 per cent in 2009-10, with

    total sales expected to cross 7.3 million units. Moreover, software companies continued to

    constitute the fastest growing firms in the Deloitte Technology Fast 50 India 2009 programme.

    In 2009, the composition of software companies amounted to as much as 80 per cent. Despite

    the slowdown and challenges for growth, the report stated that the average growth rate of the

    top ten winners increased significantly to 1,003 per cent, compared with 845 per cent in the

    previous year.

    OUTSOURCING

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    According to NASSCOM, software and services exports (including exports of IT services,

    business process outsourcing (BPO), engineering services and research and development

    (R&D) and software products) reached US$ 47 billion in FY 2008-09, contributing nearly 78

    per cent to the total software and services revenue of US$ 59.6 billion.

    India continues to be the most preferred destination for companies looking to offshore their IT

    and back-office functions. It also retains its low-cost advantage and is among the most

    financially attractive locations when viewed in combination with the business environment it

    offers and the availability of skilled people, according to global management consultancy, AT

    Kearney. Global IT giant, IBM, plans to scale up its business process outsourcing (BPO)

    operations in the country and looks to recruit 5,000 people to support the expansion.

    Some big deals in the outsourcing space include:

    HCL Technologies has entered into a five-year deal with media conglomerate News

    Corp for managing its data centers and IT across British newspapers. The deal is

    pegged to be in the range of US$ 200-US$ 250 million, according to industry experts.

    HCL Technologies has also received a contract worth US$ 50 million from UK-based

    defence equipment maker Meggitt for providing engineering services.

    Wal-Mart has selected three IT vendors in India Infosys Technologies, Cognizant

    Technology Solutions and UST Global for multi-year contracts worth over US$ 600

    million.

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