riverbed content delivery cloud
DESCRIPTION
Timely delivery of applications is critical to the success of most companies. But many applications now operate over vast geographical distances, causing a dramatic impact on performance and speed. To address this issue, customers have traditionally deployed solutions such as content delivery networks (CDN). With the growth of virtualized applications and cloud computing, however, there is an alternative content delivery solution called the content delivery cloud (CDC). CDC can improve performance while providing greater flexibility and control to content owners and customers.TRANSCRIPT
Content Delivery Cloud A Be%er Alterna+ve To Your Content Delivery Network (CDN)
www.riverbed.com©2013, ©2013 Riverbed Technology Confiden+al and Proprietary
Application performance is impacted by geographic distances
©2013 Riverbed Technology | www.riverbed.com
Customer’s Origin Server
Content Delivery Networks (CDN)
©2013 Riverbed Technology | www.riverbed.com
Server POPs with cached content
Geographically dispersed visitors
Accelerate Content by Caching Content Close to Consumers Customer’s Origin Server
Server POPs with cached content
Geographically dispersed visitors
Customer’s Origin Server
• System of content delivery server and edge servers • Delivers web content based on geographical location,
and origin of web page • Absorbs huge spikes in traffic while delivering content
at speed and with consistency • Improves availability in case of failure
©2013 Riverbed Technology | www.riverbed.com
Accelerate Content by Caching Content Close to Consumers
Content Delivery Networks (CDN)
CDN Market: Large and Fast Growing
SOURCE: Informa Telecoms & Media
There are currently 100+ CDN providers world-‐wide
CDN Revenue World-Wide
0
1
2
3
4
5
$B
2012
2017
24.6% CAGR
©2013 Riverbed Technology | www.riverbed.com
CDN Market: By Application
SOURCE: Informa Telecoms & Media
CDN Spend World-Wide
23% Business Applications
4% Gaming
6% Mobile Services 43%
Video
22% Web Acceleration
2% Others
©2013 Riverbed Technology | www.reverbed.com
©2013 Riverbed Technology | www.reverbed.com
Reach
Routing
Local Storage
Availability
Multiple POPs offer geographical coverage
Requests are directed to the best location
Data proximity delivers improved performance
Multi-homed content enhances fault tolerance
CDN Characteristics
CDN Challenges
©2013 Riverbed Technology | www.reverbed.com
Static
Provider Control, Limited programmability
Inefficient
Technology to optimize traffic is limited
Security
3rd Party stores your data & certificates
Costly
Base price, overage charges, service fees
The Alternative: Content Delivery Cloud (CDC)
©2013 Riverbed Technology | www.riverbed.com
Accessed in California
Accessed in Australia
Cloud POP
Cloud POP
Private. Public. Hybrid. Physical.
The Alternative: Content Delivery Cloud (CDC)
©2013 Riverbed Technology | www.riverbed.com
European Hybrid Data Center
Accessed in California
Accessed in Australia
Cloud POP Cloud POP
• Mix and match public, hybrid or private infrastructure
• Low recurring costs, no large initial capital investment
• Agile, can be deployed (and removed) quickly and efficiently
• Can deliver content at speed and with high efficiency
So what makes CDC a better alternative to CDN?
Adjusting to dynamic application and content demands
©2013 Riverbed Technology | www.riverbed.com
• Not easily adaptable to real-time changes in demand.
• Delivery flexibility dictated by business models and commercial terms.
• Services can be rapidly activated and adjusted in real-time.
• “Where you need, as you need it” services model.
Flexibility
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)
Global Service Levels to Meet Dynamic Geographic Needs
©2013 Riverbed Technology | www.riverbed.com
Content Delivery Networks (CDN)
• Data demand has to be pre-planned with capacity contracts with defined terms.
• Support limited to CDN enabled applications.
Content Delivery Cloud (CDC)
• Programmatically adjust and scale infrastructure to demand.
• Wider choice of applications.
Scalability
Compliance-based Security Policy Protection
©2013 Riverbed Technology | www.riverbed.com
• CDN provider stores your data & SSL certificates on shared servers (multi-tenancy).
• Confidential data exposed to external vulnerabilities.
• Delivers content securely while application retains control of SSL certificates.
• Application-level threat identification and mitigation mechanisms.
Security
Content Delivery Networks (CDN)
Content Delivery Cloud (CDC)
Deploy, manage, and support the entire network
©2013 Riverbed Technology | www.riverbed.com
Content Delivery Networks (CDN)
• Costly multi-vendor solution required to achieve required geographic reach.
• Complex management, time-consuming deployment. higher pricing.
Content Delivery Cloud (CDC)
• Custom-built infrastructure, centrally administered delivering global coverage.
• Infrastructure delivers global reach, easy to manage, less expensive.
Manageability
Web Content Optimization Lowers Resource Requirements
©2013 Riverbed Technology | www.riverbed.com
Content Delivery Networks (CDN)
• Limited optimization features.
• Requires additional resources, such as connections or DNS lookups.
• Increased costs and overage fees to deliver performance and high quality end-user experience.
Content Delivery Cloud (CDC)
• Advanced web content optimization features.
• Faster delivery of applications.
• Reduce costs by cutting bandwidth usage by up to 50%. Value
Content Delivery Cloud
www.riverbed.com ©2013 Riverbed Technology Confiden+al and Proprietary
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A Be%er Alterna+ve To Your Content Delivery Network (CDN) Download the Complete Whitepaper from www.riverbed.com/s6ngray-‐cdc