A GLOBAL NETWORK OF REAL ESTATE PROFESSIONALS

Real Living is a full-service, international real estate franchise company with a comprehensive suite of resources aimed at helping brokers, agents and their clients successfully navigate through the home buying and selling processes.

Since its founding more than half a century ago, Real Living has maintained a reputation as one of the most innovative companies in the real estate industry.

In 2009, Real Living was purchased by Brookfield Residential Property Services. They merged GMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout the United States and Internationally.

REAL LIVING10,000 Sales Professionals

$15 Billion Annual Sales Volume

BROOKFIELD RPS1,200 Employees Worldwide

$32 Billion Real Estate Enterprise

THE HISTORY OFREAL LIVING REAL ESTATE

2011 REAL LIVING LIFESTYLES JOINS REAL LIVING

SAN DIEGO OFFICE LOCATIONS

Carlsbad VillageAddress: 355 Carlsbad Village DriveCarlsbad, CA 92008

Carlsbad FaireAddress: 300 Carlsbad Village Drive Carlsbad, CA 92008

Carmel Valley / La JollaAddress: 11155 East Ocean Air Dr.San Diego, CA 92130

EscondidoAddress: 100 South Escondido Blvd.Escondido, CA. 92025

Fairbanks Ranch / Rancho Santa FeAddress: 16236 San Dieguito Road, Bldg. 4Rancho Santa Fe, CA 92067

La Costa / EncinitasAddress: 1905 Calle Barcelona, Suite 230Carlsbad, CA 92009

Rancho BernardoAddress: 16789 Bernardo Center DriveSan Diego CA 92128

Solana Beach / Del MarAddress: 125 Lomas Santa Fe Dr.Solana Beach, CA 92075

INTERNATIONAL AND LUXURY REAL ESTATE SERVICES

The key to high end and global real estate markets is having the right connections.

Elegant Homes by Real Living represents an international network of top agents and Brookfield Global Relocation Services is the leader in worldwide relocation management.

Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of the most comprehensive luxury real estate network in the world.

PREMIER SERVICE® DELIVERS SATISFACTION

The Premier Service Promise

• Listen to your needs. I will deliver a service experience based on your needs and desires.

• Establish clear expectations.I will explain the roles I play and how we will work together.

• Commit to a plan. I will design a plan to deliver on those expectations.

• Perform the service.I will deliver on my commitment.

• Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.

Thousands of completed surveys say our customers value our service. 96% of them say they are satisfied or very satisfied with our services, and 94% would refer us to a friend.

96% NATIONAL SATISFACTION RATING

Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average.

Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.

INTEGRATED REAL ESTATE SERVICES

To sell your home, you need more than ads and signs. Real Living Lifestyles supports our real estate agents with advanced sales and marketing tools.

We guide clients through a smooth and professional sales process, using the best resources in the industry to sell homes quickly and for the best price.

OUR HIGHLY TRAINED, LICENSED REALTOR®’S WILL…

• Provide an accurate estimate of what your home is currently worth• Listen to your unique needs and set realistic sales goals• Prepare your home to sell with value-based home staging• Showcase your home with professional photography and videos• Produce high end marketing material for online and offline advertising• Expose your home to millions of potential buyers• Qualify interested buyers, take offers and provide objective advice• Negotiate for the highest sales price and the most favorable terms• Lead the transaction process efficiently and ethically• Be available to answer any of your questions and offer you the counsel

you need

PRICING YOUR HOME TO SELL

Listing your home at the right price is crucial to its eventual sale. If you want to sell quickly, your asking price should be very near the value.

If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.

By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.

Here are a few things to keep in mind about pricing:

• Realistic pricing will achieve maximum price in a reasonable time.• Your cost or profit desire is irrelevant; the market determines the price.• The cost of improvements are almost always more than the added value.• Houses that remain on the market for a long time do not get shown.• A house that is priced right from the beginning achieves the highest proceeds.

• Proximity to area amenities, schools and destinations

• Access to major highways and public transportation

• Structural and mechanical systems • Curb appeal and décor• Staging for sale

Location

Property Condition

THE PRICING FACTORS

Price is Influenced by Several Factors

• Interest rates and financing options• Competition from other homes• Economy and consumer confidence

Market Condition

SELL YOUR HOME AT THE RIGHT TIME

Interest in your home is highest during the first fewweeks it is on the market.A property attracts the most attention, excitement

and interest from the real estate community and potential buyers when it is first listed on the market.

Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price, or, even worse, no sale at all.

Timing the Sale of Your Home

REACH MORE BUYERS WITH BETTER MARKETING

Composition of Home BuyersMedian Age – 39 yearsMedian Household Income – $73,100

Information Sources Used by Buyers of Previously Owned Homes

The world is constantly moving and changing. And, when it comes to how people communicate, that is especially true.

That’s why Real Living Lifestyles uses 360˚ Marketing, a dynamic program that gives properties incredible exposure over a wide variety of popular media.

The strategy involves creating a high quality message about each property and professionally presenting it to millions of buyers through their preferred media.

360˚ Marketing uses an integrated mix of Print, Digital and Active marketing solutions.

OUR MARKETING STRATEGY

Homes generate the most interest when they are first listed for sale, so we hit the ground running. Within days your agent will produce property photos and tours, design marketing material and write engaging ads about your home.

Effective marketing campaigns follow a calendar of planned activities.

In this Sample of a 30 Day Marketing Plan, you can see how we efficiently share the news about your home being for sale in a multi-media campaign.

30 DAY MARKETING CALENDAR

REAL MEDIA PRODUCTIONS

Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%.

Real Living Lifestyles is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video.

We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.

Real Living Lifestyles websites are cutting edge. With a global reach and hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase your home to buyers actively searching for similar properties.

Local site: RLLifestyles.comNational site: RealLiving.com

+ tens of thousands of broker sites throughout the world

A REAL PRESENCE ONLINE

Harness the Power of Social Media with Real Living Lifestyles. From keyword rich blog posts to high impact tours on YouTube, our agents know how to use social networking sites to drive more traffic to your home.

/RLLIFESTYLES

Hyper local, real-time data on every community in San Diego

Buyers make more educated purchase decisions when they

are given better information about the local market

BETTER INFORMATION, BETTER BUYERS

COMPLETE LISTING SYNDICATION

Real Living Lifestyles uses a strategic internet marketing campaign and the latest real estate technology to

place your home at the fingertips of millions of potential buyers.

Our listings are syndicated to tens of thousands of websites, optimized for search engines and regularly refreshed with new photos and engaging headlines.

Track listing syndication with detailed reports and live updates on your home’s online exposure.

LISTING REPORTS

Homebuyers use mobile phones to search for properties, watch home and neighborhood tours, and

locate open houses. Real Living Lifestyles optimizes every one of our listings so that buyers can find your home from their smart phone.

We use a combination of mobile property websites, instant text message responses and Quick Response (QR) codes to reach buyers on-the-go.

REACH BUYERS ON-THE-GO

Before buyers purchase a home, they need to walk through it and picture themselves living in it. National surveys show that roughly 50 percent of buyers used Open Houses as a source in locating their new home.

I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking.

OPEN HOUSES

Print is NOT dead…but it is different. Using print media well in 2011 is about high quality material going to highly targeted prospects.

PRINT MARKETING

That can mean running a beautiful ad in a niche publication or distributing Property Brochures with stunning photography and key property features to select buyers.

Everything Electronic: eCards, eNewsletters, eMails

EMAIL MARKETING

Custom postcards and letters sent directly to the hands of neighbors, key prospects and real estate agents…with a Twist.

DIRECT MAIL MARKETING

Real Living Lifestyles uses technology to make traditional mail marketing more impactful and generate greater response.

• Quick Response (QR) codes that open property websites and videos

• Geo-Mapping technology with trackable response codes

• Personalized messages to target high prospect buyers