rmoov webinar october 4th 2012

Twitter: #rmoovinar @ShahMenz @rmoov

http://www.rmoov.com

Presenter: Sha Menz

Brought to you by:

Rmoov & Web Based Innovations DBA BF Design Studio



Perhaps there’s a Penguin lurking nearby...

Getting Started...

Understanding your Link Removal Problem

Where to find out who is Linking to your Site

Which Links do you need to Remove?

Analyzing your Backlink Profile

Tools and Tips for Link Analysis


Understanding your Problem


Are you facing Penguin or a Penalty?

Penguin is an Algorithmic “filter”.

It’s aimed at punishing tactics which are intended to manipulate Search

Engine results.

Penguin changes will occur when the filter is updated .

What should I do? Clean up the problems

Monitor future updates

Don’t forget On-Site Manipulation issues!

Understanding your Problem


Could it be a Penalty?

A Manual Penalty, or “manual Spam action” is applied by the Webspam

Team, independent of Penguin. It is entirely normal to feel crushed!

What should I do?

Be Honest, first with yourself, and ultimately with Google!

Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!

Learn how to identify a Link Penalty

Make a good faith effort to Remove offending links

Document every step of the process

Clean up On-Site Manipulation issues

Lodge a Reconsideration request

http://www.seomoz.org/blog/identifying-link-penalties-in-2012

How do I Find Links to My Site?


Which Links to Remove?


Read the Google Webmaster Quality Guidelines CAREFULLY

The guidelines have been updated in the last week, and now provide a little

more information about the issues that Google is on the lookout for.

Read about them here: http://support.google.com/webmasters/bin/answer.py?

hl=en&answer=35769

Be on the lookout for these:

Sitewide footer & Blogroll Links

Over-use of exact match anchor text

Cloaking

Being seen in Bad Neighborhoods

Analyzing Your Backlink Profile


Link analysis should be

done by humans, with

eyes on sites.

There are lots of

helpful resources available.

This one from bruceclay.com

is good for beginners.

http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/



Presenter: Sha Menz

Brought to you by:


Your First Campaign...What you need to Get Started

Creating your first Campaign

Security, verification and activation

Getting your Mail settings right

Adding a Google doc

Auto ICANN Pulls, Auto Link Checking, Custom Letters,

Webmaster Links & FlipFlop Mail

Problem contacts – Protected domains, Missing Information


Using Rmoov...Pulling & Editing Domain Contact information

Managing Contact methods - tools.seogadget.co.uk

Starting your Campaign

Working with emailed Responses

Choosing the level of automation you want

Adding Notes to Domains

Dealing with “moving links” on heavily paginated sites




Presenter: Sha Menz

Brought to you by:


rmoov webinar october 4th 2012

Technology