rndc history and brand
TRANSCRIPT
HR 101RNDC HISTORY AND BRAND
MODULE CONTENT
This material is part of RNDC University. RNDC-U provides a structured and
blended learning experience for RNDC Associates. Our learning programs are
based on a progressive training concept anchored to the RNDC Leadership
Competency Models. This learning curriculum is for new supervisors, managers,
and middle-management roles.
Version 2
All rights reserved. This material or any portion thereof may not be reproduced
or used in any manner whatsoever without the express written permission of
the copyright holder except for the use of brief quotations in a business review.
www.rndc-usa.com
RNDC TALENT PHILOSOPHY
Our Talent Philosophy drives the RNDC Associate Success Roadmap which provides guidance on how to successfully
manage your career and workplace experience. We encourage our Associates to perform at their personal best so they
can achieve an enriching and progressive career at RNDC.
We believe every Associate is a role
model of our Core Values and
Leadership Competencies which
beverage alcohol industry leader.
Successful job performance and
leadership potential provide clear
distinction for our financial
development and total
accountability to continually grow
proven ability to build a bench of
strong talent drives our success as
the Distributor of Choice.
that RNDC provides is a rewarding and
engaging career experience for our
Associates.
We are providing you this specialized learning experience to ensure you perform
at “your personal best”. Understanding our human capital practices will
enable you to build a strong and sustainable bench of talented and engaged Associates.
Company Proprietary and Confidential Information 4
ABOUT HR 101
Human Resource disciplines are an integral component of our business model and the Associate Success Roadmap.
Human Resource disciplines include Talent Management (recruitment, selection, onboarding, training, professional career
development, succession planning and talent reviews, performance management); Culture and Corporate Social
Responsibility; Inclusion and Diversity; Employment and Labor Law; Labor Relations; Communications; Total Rewards
(benefits, compensation, and recognition) and HR Technology & Business Intelligence. As a highly professional
organization, we all have an accountability to ensure these business disciplines are executed with excellence.
This learning curriculum is titled HR 101 which explains important human resources practices at Republic National
Distributing Company (RNDC). These people-related practices, also referred to as human capital practices, include
processes, policies, tools, and legal requirements on why and how we manage and lead our teams. Our Associates and
teams are our most valuable asset at RNDC. Every supervisor and manager has a professional accountability to understand
these practices and role model the required leadership behaviors and Company standards to ensure we provide the best
workplace experience and culture that engages and supports the overall well-being of our Associates.
Company Proprietary and Confidential Information
THE PERFECT MIX
For Block Distributing Company, N. Goldring Corporation and National Distributing Company,
people and relationships mattered most. Joining these companies in 2019 was Young’s
Market Company, Inc. Shared values is the common thread, bringing each company from
its humble beginnings to what they have collectively become today – an industry leader
and the nation’s second largest wine and spirits distributor.
Explore the History of RNDC
6
REPUBLIC NATIONAL DISTRIBUTING COMPANY (RNDC) IS AN ORGANIZATION BUILT ON THE
STRONG FOUNDATIONS OF MULTIPLE FAMILY-OWNED COMPANIES –
EACH WITH A RICH HISTORY THAT WOULD ONE DAY BE SHARED.
RNDC HISTORY AND BRAND
THE HISTORY OF RNDC
THE HISTORY OF RNDC
MAKING RECENT HISTORY AS RNDC
In June 2019, RNDC announced a definitive
agreement with Young’s Market Company, Inc.
to partner in all markets in which Young’s
currently does business. In 2021, Young’s Market
Company began doing business as RNDC. The
combined company serves customers in 33
markets, including 32 states and the District of
Columbia.
Company Proprietary and Confidential Information 10
CLICK THE IMAGE BELOW TO WATCH THE HISTORY OF RNDC VIDEO.
RNDC HISTORY
NDC and RBC completed their merger in
2006. The goal was to bridge the two
companies into a unified organization with a
shared vision.
emerging trends in the competitive business
market. These five challenges continue to
provide a compass for our strategy.
Company Proprietary and Confidential Information 13
RNDC BUSINESS STRATEGY ESTABLISHED 2007
Our goal is to
Improvement of processes, programs, systems, business
efficiencies, and high standards.
Support talent management initiatives for professional career
and skill development and training of one’s team and oneself..
3. Drive Results Through Flawless Execution
Drive and deliver results using the principles of Execution related
to processes, programs, and high standards.
4. Improve Year-Over- Year Revenue and Profit
Deliver year-over-year improvement in revenue and profit for the
Company and its shareholders.
Deliver customer (internal and external) and supplier satisfaction.
Company Proprietary and Confidential Information 14
RNDC CORE VALUES ESTABLISHED 2013
Our Core Values were selected by our Associates in 2013 and refreshed in 2021
through an all associate survey.
Our values are a shared set of beliefs and
commitments to the way
treat each other.
are reflective of what is
important to our associates;
to our company culture and the
workplace experience.
OUR EMPLOYER VISION ESTABLISHED 2015
Our Employer Vision describes what we want to be
known for as an employer, reflecting the values and
culture of our organization. It also serves to attract new
talent to our organization and to benchmark the values
of potential new hires with the RNDC culture.
Company Proprietary and Confidential Information 16
OUR HALLMARK & TAGLINES ESTABLISHED 2015
IF IT’S FUN, WE’RE DOING
IT RIGHT!
Our hallmark inspires and engages
our Associates, customers and
• Experts at our craft
The Employer Value Proposition
addresses the value and
opportunities RNDC provides to
who work here.
RNDC BRAND GUIDELINES REFRESHED 2021
RNDC’s Brand Messaging was established in 2015 alongside its
Employer Value Proposition. Its purpose is to communicate in one
voice the key aspects of the RNDC brand to all of our key
stakeholders. It describes the company, differentiates RNDC in
the marketplace and positions us as an industry leader and
employer of choice.
KEY LEARNINGS FOR YOU
As a New Manager
History is an important part of the workplace experience as each associate
has a different and unique history with RNDC.
Understanding and respecting your team’s history helps to build trust and teamwork.
You are a RNDC Brand Ambassador. Understanding our brand is important as a
leader in communicating our vision.
As a HR Professional
Our workplace culture is a product of many mergers and acquisitions. As a result, we have a diverse workforce with different
experiences as a RNDC associate.
HR plays an important role as a Culture Champion. Understanding the history is the
first step to understanding the culture.
You are a RNDC Brand Ambassador. Understanding our brand is important as a
leader in communicating our vision.
Company Proprietary and Confidential Information 20
YOUR ROLE AS A RNDC LEADER
The foundation of our success is grounded in the core values of family, service, accountability, honesty, and professionalism.
We are an industry leader known for exceptional professional development and career advancement that delivers excellence
in long-term sustainable business results and job satisfaction. We offer a vibrant culture for professionals who desire a work
experience that makes them feel accomplished, challenged and engaged. Simply stated, relationships and belonging matter
at RNDC. Our Associates genuinely care about the people and communities they serve. Every day, our Associates are inspired
to challenge themselves and achieve the fulfillment that comes from making valuable contributions to a successful and
thriving organization.
Every RNDC Leader has accountability to understand our human capital practices and role model the required leadership
behaviors and Company standards to ensure we provide the best workplace experience and culture that engages and grows
our Associates. We appreciate your leadership and commitment to our standards of excellence and vision at RNDC.
Our vision is to be the national distributor of choice of beverage alcohol producers who value the three tier system,
building branded products and profitability for all parties involved, and serving the needs of our associates, suppliers,
customers and community.
MODULE CONTENT
This material is part of RNDC University. RNDC-U provides a structured and
blended learning experience for RNDC Associates. Our learning programs are
based on a progressive training concept anchored to the RNDC Leadership
Competency Models. This learning curriculum is for new supervisors, managers,
and middle-management roles.
Version 2
All rights reserved. This material or any portion thereof may not be reproduced
or used in any manner whatsoever without the express written permission of
the copyright holder except for the use of brief quotations in a business review.
www.rndc-usa.com
RNDC TALENT PHILOSOPHY
Our Talent Philosophy drives the RNDC Associate Success Roadmap which provides guidance on how to successfully
manage your career and workplace experience. We encourage our Associates to perform at their personal best so they
can achieve an enriching and progressive career at RNDC.
We believe every Associate is a role
model of our Core Values and
Leadership Competencies which
beverage alcohol industry leader.
Successful job performance and
leadership potential provide clear
distinction for our financial
development and total
accountability to continually grow
proven ability to build a bench of
strong talent drives our success as
the Distributor of Choice.
that RNDC provides is a rewarding and
engaging career experience for our
Associates.
We are providing you this specialized learning experience to ensure you perform
at “your personal best”. Understanding our human capital practices will
enable you to build a strong and sustainable bench of talented and engaged Associates.
Company Proprietary and Confidential Information 4
ABOUT HR 101
Human Resource disciplines are an integral component of our business model and the Associate Success Roadmap.
Human Resource disciplines include Talent Management (recruitment, selection, onboarding, training, professional career
development, succession planning and talent reviews, performance management); Culture and Corporate Social
Responsibility; Inclusion and Diversity; Employment and Labor Law; Labor Relations; Communications; Total Rewards
(benefits, compensation, and recognition) and HR Technology & Business Intelligence. As a highly professional
organization, we all have an accountability to ensure these business disciplines are executed with excellence.
This learning curriculum is titled HR 101 which explains important human resources practices at Republic National
Distributing Company (RNDC). These people-related practices, also referred to as human capital practices, include
processes, policies, tools, and legal requirements on why and how we manage and lead our teams. Our Associates and
teams are our most valuable asset at RNDC. Every supervisor and manager has a professional accountability to understand
these practices and role model the required leadership behaviors and Company standards to ensure we provide the best
workplace experience and culture that engages and supports the overall well-being of our Associates.
Company Proprietary and Confidential Information
THE PERFECT MIX
For Block Distributing Company, N. Goldring Corporation and National Distributing Company,
people and relationships mattered most. Joining these companies in 2019 was Young’s
Market Company, Inc. Shared values is the common thread, bringing each company from
its humble beginnings to what they have collectively become today – an industry leader
and the nation’s second largest wine and spirits distributor.
Explore the History of RNDC
6
REPUBLIC NATIONAL DISTRIBUTING COMPANY (RNDC) IS AN ORGANIZATION BUILT ON THE
STRONG FOUNDATIONS OF MULTIPLE FAMILY-OWNED COMPANIES –
EACH WITH A RICH HISTORY THAT WOULD ONE DAY BE SHARED.
RNDC HISTORY AND BRAND
THE HISTORY OF RNDC
THE HISTORY OF RNDC
MAKING RECENT HISTORY AS RNDC
In June 2019, RNDC announced a definitive
agreement with Young’s Market Company, Inc.
to partner in all markets in which Young’s
currently does business. In 2021, Young’s Market
Company began doing business as RNDC. The
combined company serves customers in 33
markets, including 32 states and the District of
Columbia.
Company Proprietary and Confidential Information 10
CLICK THE IMAGE BELOW TO WATCH THE HISTORY OF RNDC VIDEO.
RNDC HISTORY
NDC and RBC completed their merger in
2006. The goal was to bridge the two
companies into a unified organization with a
shared vision.
emerging trends in the competitive business
market. These five challenges continue to
provide a compass for our strategy.
Company Proprietary and Confidential Information 13
RNDC BUSINESS STRATEGY ESTABLISHED 2007
Our goal is to
Improvement of processes, programs, systems, business
efficiencies, and high standards.
Support talent management initiatives for professional career
and skill development and training of one’s team and oneself..
3. Drive Results Through Flawless Execution
Drive and deliver results using the principles of Execution related
to processes, programs, and high standards.
4. Improve Year-Over- Year Revenue and Profit
Deliver year-over-year improvement in revenue and profit for the
Company and its shareholders.
Deliver customer (internal and external) and supplier satisfaction.
Company Proprietary and Confidential Information 14
RNDC CORE VALUES ESTABLISHED 2013
Our Core Values were selected by our Associates in 2013 and refreshed in 2021
through an all associate survey.
Our values are a shared set of beliefs and
commitments to the way
treat each other.
are reflective of what is
important to our associates;
to our company culture and the
workplace experience.
OUR EMPLOYER VISION ESTABLISHED 2015
Our Employer Vision describes what we want to be
known for as an employer, reflecting the values and
culture of our organization. It also serves to attract new
talent to our organization and to benchmark the values
of potential new hires with the RNDC culture.
Company Proprietary and Confidential Information 16
OUR HALLMARK & TAGLINES ESTABLISHED 2015
IF IT’S FUN, WE’RE DOING
IT RIGHT!
Our hallmark inspires and engages
our Associates, customers and
• Experts at our craft
The Employer Value Proposition
addresses the value and
opportunities RNDC provides to
who work here.
RNDC BRAND GUIDELINES REFRESHED 2021
RNDC’s Brand Messaging was established in 2015 alongside its
Employer Value Proposition. Its purpose is to communicate in one
voice the key aspects of the RNDC brand to all of our key
stakeholders. It describes the company, differentiates RNDC in
the marketplace and positions us as an industry leader and
employer of choice.
KEY LEARNINGS FOR YOU
As a New Manager
History is an important part of the workplace experience as each associate
has a different and unique history with RNDC.
Understanding and respecting your team’s history helps to build trust and teamwork.
You are a RNDC Brand Ambassador. Understanding our brand is important as a
leader in communicating our vision.
As a HR Professional
Our workplace culture is a product of many mergers and acquisitions. As a result, we have a diverse workforce with different
experiences as a RNDC associate.
HR plays an important role as a Culture Champion. Understanding the history is the
first step to understanding the culture.
You are a RNDC Brand Ambassador. Understanding our brand is important as a
leader in communicating our vision.
Company Proprietary and Confidential Information 20
YOUR ROLE AS A RNDC LEADER
The foundation of our success is grounded in the core values of family, service, accountability, honesty, and professionalism.
We are an industry leader known for exceptional professional development and career advancement that delivers excellence
in long-term sustainable business results and job satisfaction. We offer a vibrant culture for professionals who desire a work
experience that makes them feel accomplished, challenged and engaged. Simply stated, relationships and belonging matter
at RNDC. Our Associates genuinely care about the people and communities they serve. Every day, our Associates are inspired
to challenge themselves and achieve the fulfillment that comes from making valuable contributions to a successful and
thriving organization.
Every RNDC Leader has accountability to understand our human capital practices and role model the required leadership
behaviors and Company standards to ensure we provide the best workplace experience and culture that engages and grows
our Associates. We appreciate your leadership and commitment to our standards of excellence and vision at RNDC.
Our vision is to be the national distributor of choice of beverage alcohol producers who value the three tier system,
building branded products and profitability for all parties involved, and serving the needs of our associates, suppliers,
customers and community.