The story of how the most interesting brands were born and how they evolved

About IQads

IQads is the most important platform dedicated to creative industries and their adjacent fields, activating the largest community of its kind in Romania: from respected professionals to young aspiring or admirers to simple spectators.

IQads:

- premium editorial content, on IQads.ro: news, interviews, analyses, creations, case studies

- events and projects: ADfel, Agencies’ Cups, AdBreak, The Creator

- services: Advertorials, AdJob, Calendar, Catalog, Update, Brand History

We offer a relevant playground for creatives from any field:freelancers, artists, designers, directors, architects, students.

Iqads’ Audience

Audience features (urban, 18 – 45 years – 95%)

• Community of influencers (opinion leaders from a creative point of view, within their groups) and decision makers (marketers from the customers or from advertising agencies);

• Socially active, forming their opinions mostly online;

• Passionate about advertising – they see it as a form of entertainment or they work in the field;

• Ads represent conversation topics;

• Brand-aware – brands weigh heavy in making buying decisions

Service overview

Service benefits

• The brand is endorsed by being present on the most important publishing product for the Romanian creative community

• Brand History tells the story of the brand, the main coordinates of its evolution and the history of its creations (where applicable)

• Being published and promoted onIQads, the story will reach a special target, highly relevant to the brand: influencers, people interested in communication and advertising

• Brand history is presented in a multimedia format, with text, image and video, creating an interesting and memorable presentation of the brand’s evolution, in a manner that’s natively integrated with the site’s editorial style (both the client and the site’s editors being able to edit it)

Who is this service addressed to?

Any Romanian or international brand, whose story is relevant to tell to Romania’s most important creative community

Being present in the Brand History section is useful, among others, for:

• International brands that are about to launch in Romania or that communicate new assortments and require awareness to be generated quickly and to have the originating country statute, still unknown in Romania, communicated to a community of influencers and trend setters, who are interested in communication

• Romanian or international brands, having a creative communication style, that will thus benefit from being endorsed by appearing in the most read editorial product for the creative community

• Any other brand that wants to increase its awareness, by appearing alongside other major brands

Presenting and promoting Brand History

Brand History is presented within the dedicated page, with multimedia and editorial content

See: http://www.iqads.ro/istoria-brandului/14163/istoria-puma

Each Brand History’s reach is amplified by: 1. Presence on IQads’ homepage, 7 days

2. Presence on the dedicated section, alongside other active Brand Histories (title + brand + first words)See: http://www.iqads.ro/istoria-brandului

3. Highlighting the brand in all IQads articles mentioning its name, with a link on the name and a box with an intro to the history, on mouse over

See: http://www.iqads.ro/articol/1567/chivas-regal-lanseaza-un-nou-concept-de-petrecere

4. Branding in the header of the Relevant page, displayed when searching IQads for the brand name, with the first paragraph of Brand History

See: http://www.iqads.ro/relevant/jameson

5. Promoting Brand History on IQads’ social networks accounts See: https://www.facebook.com/IQads/posts/334597549938602

7 posts from Facebook IQads (> 120 000 fans)

7 posts from Facebook IQads News (> 15 000 fans)

6. Highlighting Brand History in one edition of IQads’ editorial newsletter (20.000 active subscribers), with header + intro and news + image

See: http://www.iqads.ro/newsletters/view/210

Brand History dedicated page

See: http://www.iqads.ro/istoria-brandului/14163/istoria-puma

1. Presence on IQads’ homepage

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2. Presence on the dedicated section

See: http://www.iqads.ro/istoria-brandului

See: http://www.iqads.ro/articol/29777

The Brand History article is highlighted in all IQads articles that mention the brand.

3. Highlighting the brand in all IQads article mentioning it

See: http://www.iqads.ro/relevant/jameson

4. Branding in the header of the Relevant pages – after search

See: https://www.facebook.com/IQads/posts/334597549938602

5. Promoting on social networks: Facebook IQads

7 posts from Facebook IQads (> 120 000 fans)7 posts from Facebook IQads News (> 15 000 fans)

6. Highlighting the Brand History in one edition of IQads’ editorial newsletter

0

0

See: http://www.iqads.ro/newsletters/view/210

800 EUR / year

Bonus:BrandExpo, exhibit of the brand’s advertising printsExample: ABSOLUT as seen by artists and fashion designershttp://www.iqads.ro/articol/27386/absolut-in-viziunea-artistilor-si-a-designerilor-de-moda

Contractual term is equal to the time the presentation is active.

• History can be written by the client, with their own materials, or by IQads editors, based on the information provided by the customer.

• For the Brand History materials created by IQads, there is a 5 working days term for writing the article, starting from the date the complete required information and materials are received.

• For Brand History articles created by the customer, IQads reserves the right to edit the materials received, with the customer’s approval, in order to better suite IQads’ editorial style.

• Moreover, the term for publishing the Brand History, after agreeing on the final content, is 1 day.

INFO:

> Available IQads & SMARK service packs

Monthly subscriptions for IQads & SMARK service packs for marcomm agencies and companies:http://www.iqads.ro/p/servicii-iqads

Monthly subscriptions for IQads & SMARK service packs for companies :http://www.iqads.ro/p/servicii-iqads-smark-pentru-companii

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