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Page 1: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10
Page 2: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Roadside Signs 2017 Kentucky Farm Bureau Certified Roadside Farm

Market Educational Meeting

Brett Wolff – [email protected]

Alex Butler – [email protected]

Page 3: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

What works best?

• Proper signs and how to use

them

• Color and font design tips

• Keep Motorist in mind when

picking a location for your sign

Page 4: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Proper signs and how to use them

• Directional Signs

• Entry Signs

• Merchandising Signs

• Informational signs

Page 5: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Directional Signs

Page 6: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Directional Signs

Page 7: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Entry Signs

Page 8: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Entry Signs

Page 9: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Merchandising Signs

Page 10: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Merchandising Signs

Page 11: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Informational Signs

Page 12: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Design

• Be consistent, neat and truthful

• Color matters

• Font should be easy to read

• Check grammar and spelling!

Page 13: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Sign color is important

Page 14: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Choose font that is easy to read

Font Styles to avoid

• Thin Fonts- may be difficult for text to be seen from a distance.

• Script fonts – may make it difficult to read text at all.

• ALL CAPS – UPPERCASE FIRST AND LOWERCASE FOR THE

REMAINING LETTER ARE EASIER FOR THE BRAIN TO

PROCESS.

• Crowded letters also make it difficult to read – spacing between letters is called kerning

Page 15: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

For non-motorists

Choose easy to read font sizes

Readable Distance from Sign for Maximum

Impact

Maximum Readable Distance Letter Height

(feet) (feet) (feet)

30 100 3

40 150 4

60 200 6

• 1 inch letter height

per 10 feet of legibility

distance

• 72 inch font typically

prints 1 inch in height

Page 16: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

For non-motorists

Choose easy to read font sizes

Readable Distance

from Sign for

Maximum Impact

Maximum

Readable

Distance

Letter

Height

(feet) (feet) (feet)

30 100 3

40 150 4

60 200 6

• 1 inch letter height

per 10 feet of legibility

distance

• 72 inch font typically

prints 1 inch in height

Page 17: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

For motorists: Letter height at various distances

Distance from Sign

(feet)

Upper Case Letter

Height (inches)

Lower Case Letter

Height (inches)

50 ft 1.7* 1.3*

100 ft 3.3* 2.5*

150 ft 5.0* 3.8*

200 ft 6.7 5.0

250 ft 8.3 6.3

300 ft 10.0 7.5

400 ft 13.3 10.0

500 ft 16.7 12.5

*Note uniform traffic standards for guide signs described in

the text above indicates minimum letter heights larger than

these.

Minimum:

Uppercase – 6in.

Lowercase – 4.5in.

Page 18: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Minimize Words

Page 19: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Estimated number of words

read by distance and speed Distance From Sign (feet)3 Speed Traveling (miles per hour)

30 40 50 60 70

50 ft 3 3 2 2 1

100 ft 7 5 4 3 3

150 ft 10 8 6 5 4

200 ft 14 10 8 7 6

250 ft 17 13 10 9 7

300 ft 20 15 12 10 9

400 ft 27 20 16 14 12

500 ft 34 26 20 17 15

Page 20: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Sign placement prior to turn

Speed Traveling (mph) Estimated Distance Needed

to Slow Safely for Turn

30 ft 300 ft

40 ft 400 ft

50 ft 500 ft

60 ft 600 ft

70 ft 700 ft

Page 21: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Regulations for

Tourist Oriented Directional Signs

• City or county

planning and zoning

office

• For Tourist Attraction

– Must be open 5 days a week

– Operating 8 hours each day

– One day must be a weekend

• State Department of

Transportation

– 603 KAR 4:040 TOD Signs

Page 22: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Tips for Operator

• If making your own sign for

outside…

– Use high equality exterior enamel

paint

– Cover completely with a protectant

Page 23: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

HUGE Thanks

Megan Bruch Leffew

Marketing Specialist

(931) 486-2777

[email protected]

www.ag.tennessee.edu/cpa

www.facebook.com/ValueAddedAg

mailto:[email protected]
http://www.ag.tennessee.edu/cpa
http://www.facebook.com/ValueAddedAg
Page 24: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Special Thanks

Fran McCall

Commodity Specialist

(502)495-5000

[email protected]

https://www.kyfb.com/federation/roadside-farm-markets/

https://www.kyfb.com/federation/roadside-farm-markets/
https://www.kyfb.com/federation/roadside-farm-markets/
https://www.kyfb.com/federation/roadside-farm-markets/
https://www.kyfb.com/federation/roadside-farm-markets/
https://www.kyfb.com/federation/roadside-farm-markets/
Page 25: Roadside Signs · Distance From Sign (feet)3 Speed Traveling (miles per hour) 30 40 50 60 70 50 ft 3 3 2 2 1 100 ft 7 5 4 3 3 150 ft 10 8 6 5 4 200 ft 14 10 8 7 6 250 ft 17 13 10

UNIVERSITY OF KENTUCKY

DEPARTMENT OF AGRICULTURAL ECONOMICS

Contact Information

Brett Wolff

Alex Butler


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